Southern Company
Southern Company is a public, rate-regulated utility holding company headquartered in Atlanta, Georgia, serving approximately 9 million electricity and natural gas customers across the southeastern United States through Alabama Power, Georgia Power, Mississippi Power, and Southern Company Gas subsidiaries.
- Company typePublic
- Founded1946
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Southern Company does
Southern Company is a publicly traded, rate-regulated utility holding company headquartered in Atlanta, Georgia, that serves approximately 9 million electricity and natural gas customers across the southeastern United States. The company operates through a vertically integrated portfolio of subsidiaries: Alabama Power, Georgia Power, and Mississippi Power for regulated retail electric distribution; Southern Power for wholesale generation; Southern Nuclear for nuclear operations including Plant Vogtle Units 3 and 4, the first newly constructed nuclear units in the U.S. in more than three decades; Southern Company Gas (Atlanta Gas Light, Chattanooga Gas, Nicor Gas, Virginia Natural Gas) for natural gas distribution; PowerSecure for distributed energy infrastructure; and Southern Linc for wireless communications services.
The underlying technology base spans nuclear (Plant Vogtle Units 3 and 4, each capable of powering approximately 500,000 homes and businesses), natural gas, hydroelectric, solar, battery energy storage, and over 1,300 miles of planned new transmission. The $26.54 billion DOE loan, the largest single loan commitment in DOE history, supports approximately 5 GW of new natural gas generation, 6 GW of nuclear uprates, hydropower modernization, battery storage, and transmission expansion through 2033.
Revenue is generated primarily through rate-regulated retail electricity and natural gas subscriptions approved by state public service commissions, supplemented by usage-based wholesale electricity sales to large-load customers. The company's most significant growth vector is contracted capacity agreements with hyperscalers including Google, Meta, Microsoft, and Compass Datacenters, totaling 11 GW with an additional 23-34 GW in the pipeline. Data center power consumption grew 42% year-over-year. The company has maintained 79 consecutive years of dividend payments and 25 consecutive years of dividend increases.
Southern Company firmographics
Firmographics- Name
- Southern Company
- Legal name
- Southern Company
- Website
- https://southerncompany.com
- Company type
- Public
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Southern Company is a public, rate-regulated utility holding company headquartered in Atlanta, Georgia, serving approximately 9 million electricity and natural gas customers across the southeastern United States through Alabama Power, Georgia Power, Mississippi Power, and Southern Company Gas subsidiaries.
- Ownership category
- akta.pro rank
Southern Company industry classification
Industry- Product category
- Regulated Electric and Gas Utility
- NAICS
- Natural Gas Distribution (22121), Utilities (22), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Natural Gas Distribution (4924), Gas & Other Services Combined (4932), Natural Gas Transmisison & Distribution (4923)
- akta.pro primary industry
- Local Distribution Company (LDC) Natural Gas Distribution Utilities (TLAGADAA)
- akta.pro secondary industries
- Municipal & Public Gas Utility Sales (EUAAADAE), Regulated Residential & SMB Retail Supply (Default/Standard Offer) (EUAGABAA), Green Gas / RNG Retail Programs & Claims Marketing (EUAAADAG)
Keywords
Where Southern Company is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Retail Electric Operations: Rate-regulated retail electricity sales through operating subsidiaries (Alabama Power, Georgia Power, Mississippi Power) to approximately 9 million customers across the Southeast U.S.
- Gas Utilities: Natural gas distribution through Southern Company Gas subsidiaries including Atlanta Gas Light, Chattanooga Gas, Nicor Gas, and Virginia Natural Gas
- Wholesale Electricity Sales: Commercial electricity sales to large-load customers including data centers, with 42% year-over-year growth in data center power consumption and contracted capacity exceeding 11 GW
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential and Commercial Retail Rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Southern Company product offering
Product offeringCore offering
Southern Company is a rate-regulated utility holding company that generates, transmits, and distributes electricity and natural gas to approximately 9 million customers across the Southeast United States through its operating subsidiaries (Alabama Power, Georgia Power, Mississippi Power, Southern Company Gas, Southern Nuclear, Southern Power, and PowerSecure). Its portfolio includes nuclear, natural gas, hydroelectric, solar, and battery storage generation, with the largest nuclear station in the U.S. at Plant Vogtle Units 3 and 4.
Product overview
Southern Company operates as a vertically integrated regulated utility with a portfolio of subsidiary brands serving approximately 9 million customers across the southeastern United States. The company is organized around core electric utility operations (Alabama Power, Georgia Power, Mississippi Power) and wholesale generation (Southern Power), supported by nuclear operations (Southern Nuclear), natural gas distribution (Southern Company Gas through Atlanta Gas Light, Chattanooga Gas, Nicor Gas, and Virginia Natural Gas), distributed energy infrastructure (PowerSecure), and wireless communications (Southern Linc). The product portfolio centers on regulated electricity generation, transmission, and distribution alongside natural gas distribution services, with supplementary offerings including carbon offset programs and utility-scale energy storage solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Georgia Power: Largest electric utility in Georgia, serving 2.4 million customers
- Alabama Power
- Mississippi Power
- PowerSecure
- Southern Linc
- Georgia Natural Gas
- Atlanta Gas Light
- Nicor Gas
- Virginia Natural Gas
Products and services
- Alabama Power Electricity Service
- Georgia Power Electricity Service
- Mississippi Power Electricity Service
- Southern Power Wholesale Generation
- Southern Nuclear Operations
- Southern Company Gas Distribution
- PowerSecure Distributed Energy Solutions
- Southern Linc Wireless Communications
- Georgia Natural Gas Greener Life Carbon Offset Program
Quantifiable outcome
- 42% year-over-year increase in data center power consumption
- +2 more outcomes
Companies that use Southern Company
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Southern Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Southern Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Turner Enterprises and Turner Renewable EnergyminorTed Turner's companies partnered with Southern Company to develop utility-scale solar projects including Cimarron Solar in New Mexico, Campo Verde Solar, and Morelos del Sol Solar in California. These collaborations helped establish Southern Company's first utility-scale solar operations.
- Powder River Energy Corporation (PRECorp)minorPowerSecure, a Southern Company subsidiary, is collaborating with PRECorp and NRTC on a utility-scale battery energy storage and solar generation project in Moorcroft, Wyoming. The system includes a 5 MW battery storage facility with 21.6 MWh capacity and 1.25 MW ground-mount solar generation, expected to reduce PRECorp's annual wholesale power costs by up to $1 million.
- Blount County, AlabamaminorSouthern Linc, a Southern Company subsidiary, partnered with Blount County, Alabama to integrate VHF and P25 radio networks with its LTE network, enhancing public safety communication coverage, reliability, and interoperability.
- U.S. Army Reserve Private Public Partnership (P3)coreSouthern Company signed an agreement with the Army Reserve's P3 program to provide meaningful career opportunities to Army Reserve soldiers, veterans, and their families. The partnership opens a pipeline of ready-now, top-trained talent for critical jobs across Southern Company.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Southern Company competitors and assessment
Company assessmentDirect peers
- Entergy Corporation: Regulated electric utility serving Louisiana, Mississippi, Texas, Arkansas with substantial nuclear generation – overlapping with Southern Company's Mississippi Power territory and nuclear operational profile.
- NextEra Energy: Largest U.S. renewable energy generator and parent of Florida Power & Light. Comparable in scale and as a regulated utility with significant generation portfolio, though with greater renewable weighting than Southern Company's nuclear/gas mix.
- Dominion Energy: Vertically integrated regulated electric and gas utility with significant data center exposure in Virginia, making it a highly comparable peer on the hyperscaler demand theme and gas distribution business model.
- Xcel Energy: Regulated electric and gas utility operating across multiple Midwestern and Western states with significant generation portfolio diversification, comparable in business mix and capital deployment scale.
- American Electric Power: One of the largest U.S. electric utility holding companies with transmission-heavy operations across multiple states, providing a comparable multi-jurisdiction regulated utility model with similar capital intensity.
- WEC Energy Group: Regulated electric and gas utility holding company serving Wisconsin, Illinois, Minnesota, and Michigan. Comparable in combining regulated electric and gas distribution with similar rate-regulated earnings model.
- DTE Energy: Diversified regulated electric and gas utility based in Michigan. Comparable mid-large cap regulated utility with similar gas distribution business and generation portfolio; board members Anthony Earley Jr. and David Meador previously led DTE.
- Duke Energy: Large regulated electric and gas utility holding company serving the Southeast and Midwest U.S. with comparable nuclear, gas, and renewable generation mix and similar hyperscaler data center exposure. Closest direct comparable to Southern Company in scale, geography, and business mix.
Broad incumbents
- PG&E Corporation: Large California-based regulated electric and gas utility. While serving a different geography, it represents a comparable regulated utility business model with nuclear and gas generation experience; board member Anthony Earley Jr. previously led PG&E as CEO.
- Constellation Energy: Largest U.S. operator of nuclear power plants with significant commercial/industrial customer exposure including data centers. Closely comparable on the nuclear generation platform and hyperscaler customer thesis underlying Southern Company's growth narrative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Company social profiles
Digital presenceSouthern Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Company leadership team
Management profileNumber of profiles
Profiles12 records
Southern Company subsidiaries and ownership
Company hierarchySubsidiaries11 records
Southern Company funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Company M&A and investment
M&A and investmentM&A3 records
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Company
What does Southern Company do?
Southern Company is a rate-regulated utility holding company that generates, transmits, and distributes electricity and natural gas to approximately 9 million customers across the Southeast United States through its operating subsidiaries (Alabama Power, Georgia Power, Mississippi Power, Southern Company Gas, Southern Nuclear, Southern Power, and PowerSecure). Its portfolio includes nuclear, natural gas, hydroelectric, solar, and battery storage generation, with the largest nuclear station in the U.S. at Plant Vogtle Units 3 and 4.
Is Southern Company a public or private company?
Southern Company is a public company. It is classified as public and is currently operating.
When was Southern Company founded?
Southern Company was founded in 1946. It employs 5,001 to 10,000 people.
Where is Southern Company based?
Southern Company is headquartered in Atlanta, United States, in the North America region.
How does Southern Company make money?
Three revenue lines are on record. Retail Electric Operations are the primary driver. The others are gas Utilities and wholesale Electricity Sales.
Who are Southern Company's main competitors?
Direct peers on record are Entergy Corporation, NextEra Energy, Dominion Energy, Xcel Energy, American Electric Power, WEC Energy Group, DTE Energy and Duke Energy. Broad incumbents are PG&E Corporation and Constellation Energy.
Does Southern Company have an API?
No public API is recorded for Southern Company.
What industry is Southern Company in?
Southern Company's product category is Regulated Electric and Gas Utility. Its primary akta.pro industry code is TLAGADAA, Local Distribution Company (LDC) Natural Gas Distribution Utilities, with a secondary code of EUAAADAE, Municipal & Public Gas Utility Sales. Its NAICS code is 22121 and its SIC code is 4924.