University of Arkansas
- Company typePublic
- Founded1871
- HeadquartersFayetteville, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
University of Arkansas firmographics
Firmographics- Name
- University of Arkansas
- Legal name
- University of Arkansas
- Website
- https://uark.edu
- Company type
- Public
- Founded year
- 1871
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
University of Arkansas industry classification
Industry- Product category
- Higher Education and Research
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Land-Grant Public Research Universities (EDAHAAAB)
- akta.pro secondary industries
- Public Research Universities with Engineering/Polytechnic Emphasis (EDAHAAAD), Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
Keywords
Where University of Arkansas is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
University of Arkansas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition and Fees: Revenue from undergraduate and graduate tuition, with 50% of Arkansas students receiving scholarships. Total scholarships awarded of $60 million annually.
- State Appropriations: State funding as a land-grant institution supporting the university's educational mission and economic development role.
- Research Grants and Contracts: Federal funding from agencies including NSF, DOE, NIH, NIST, and Department of Defense. Record $252.9 million in research conducted in FY25.
- Athletic Sponsorships and Media Rights: Revenue from corporate sponsors (Tyson Foods jersey patches, CommunityAmerica naming rights), media rights, ticket sales, and merchandise. Naming rights deal worth $70 million over 13 years.
- Venue and Event Revenue: Revenue from Razorback Stadium (76,000 seats) and Bud Walton Arena (19,000 seats) through concerts, events, and partnerships with Oak View Group/Live Nation.
- Business Partnerships and Licensing: Revenue from corporate partnerships, technology licensing, startup ecosystem support, and workforce development programs with industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard undergraduate/graduate tuition |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
University of Arkansas product offering
Product offeringCore offering
The University of Arkansas is a public land-grant institution delivering undergraduate, graduate, and professional degree programs across 200+ academic disciplines to a record enrollment of 34,161 students. Beyond education, it conducts federally funded research ($252.9 million in FY25) in semiconductors, materials science, health, and AI; operates SEC athletics (Razorbacks) generating sponsorship and media rights revenue; and runs startup incubation and innovation programs such as GORP, the McMillon Innovation Studio, and the I³R research institute.
Product overview
The University of Arkansas is an educational institution offering a diverse portfolio of research facilities, business incubators, innovation hubs, and academic programs. Its innovation ecosystem includes the Greenhouse Outdoor Recreation Program (GORP) for outdoor recreation startups, the McMillon Innovation Studio for broader entrepreneurship, the Venture Intern Program connecting students with startups, and Beta in Bentonville prototyping lab. The Institute for Integrative & Innovative Research (I³R) serves as a major research hub with advanced facilities, while the Arkansas Health Dashboard provides public health analytics. The university also manages venue partnerships for Razorback Stadium and Bud Walton Arena, and conducts cutting-edge research in areas like battery technology, AI robotics, and semiconductor manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Razorbacks: University of Arkansas athletic teams and brand identity
- Razorback Transit
- Greenhouse Outdoor Recreation Program (GORP)
- I³R (Institute for Integrative and Innovative Research)
- Office of Entrepreneurship and Innovation
Products and services
- Institute for Integrative & Innovative Research (I³R)
Quantifiable outcome
- Record $252.9 million in research conducted (FY25)
- +5 more outcomes
Companies that use University of Arkansas
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
University of Arkansas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature8 records
University of Arkansas partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- CommunityAmerica Credit Unioncore13-year naming rights deal for Razorback Stadium renaming to CommunityAmerica Razorback Stadium effective 2027 season. Deal reportedly worth $70 million total ($5.4 million annually), making it the largest naming rights agreement in college football history. Includes NIL opportunities for student-athletes. CommunityAmerica becomes Official Credit Union of Arkansas Athletics.
- LearfieldcoreUA's multimedia rights partner that brokered the CommunityAmerica naming rights deal, taking roughly seven months to complete after being hired in late 2025. Facilitated sale of naming rights opportunity in less than a year.
- Endeavor HeartlandmajorScaleUp Accelerator operated by Endeavor Heartland supporting 18 high-growth companies, part of Northwest Arkansas' growing startup ecosystem.
- Act-II Capital HoldingsmajorOperator of Ozarks Retail Accelerator, a 12-week hybrid program for Arkansas-based consumer packaged goods companies, with $200,000 AEDC grant funding and mentorship from former retail buyers.
- The Venture CentermajorArkansas Lithium Technology Accelerator (ALTA), the nation's first program focused on building independent lithium-ion battery supply chain, connecting startups with state officials and major lithium producers including Exxon, Chevron, and Standard Lithium.
- GooglemajorPartnership with Google for AI for Education Accelerator program, offering free AI training and resources to students and faculty. Part of Google's $1 billion AI investment coinciding with company's $4 billion data center project in West Memphis, Arkansas.
- WalmartcoreWalmart serves as an industrial partner providing feedback and direction on AI warehouse robotics research led by Chase Rainwater. The collaboration is significant given Northwest Arkansas' position as a global logistics hub anchored by Walmart, where efficiency improvements could generate massive cost savings across supply chains. Researchers envision commercialization opportunities in AI systems integrating into existing industrial platforms.
- Tyson FoodscoreTyson Foods expanded partnership to become Official Protein sponsor of Razorbacks with logo appearing on jerseys for all 19 men's and women's varsity teams starting 2026-2027 season. Described as one of the first jersey patch sponsorships in college sports, including brand integration across fields, courts, and broadcast facilities. Five-year deal with most revenue directed to NIL opportunities.
- Oak View GroupcorePartnership with Denver-based venue development company Oak View Group to secure live event bookings at Razorback Stadium (76,000 seats) and Bud Walton Arena (19,000 seats). Oak View Group will collaborate with Live Nation Arenas to facilitate concert bookings, bringing new entertainment opportunities to the region while generating revenue to support student-athletes.
- Live Nation ArenasmajorConcert booking partnership through Oak View Group arrangement for Razorback Stadium and Bud Walton Arena venues.
- Arkansas Game and Fish CommissionmajorSponsor of two GORP companies building solutions around hunting and fishing, supporting outdoor recreation entrepreneurship ecosystem.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
University of Arkansas competitors and assessment
Company assessmentDirect peers
- University of Florida: UF is a top-tier SEC public research university with similar scale (~55K students), elite engineering and STEM programs, and major federally funded research in semiconductors, AI, and health sciences. Direct competitor for faculty, federal grants, and top student talent.
- Texas A&M University: Texas A&M is the closest comparable — a SEC land-grant research university with large engineering and semiconductor programs, comparable enrollment scale (~75K), and similar agricultural and defense research portfolios. Operates in the same conference and competes for the same talent, faculty, and federal research dollars.
- Virginia Tech: Virginia Tech is a land-grant research university with comparable size (~38K enrollment), elite engineering and semiconductor research programs, and similar federal-grant-driven funding model. Strong overlap in defense, materials, and engineering research portfolios.
- Oklahoma State University: Oklahoma State is a regional land-grant peer with strong engineering, agricultural, and materials science programs, and similar-sized enrollment (~25K). Comparable business model, federal research mix, and Big 12 athletics positioning.
- Auburn University: Auburn is a SEC peer land-grant institution with strong engineering programs (especially materials and manufacturing), comparable enrollment (~33K), and overlapping research portfolios in agriculture, materials science, and engineering — a direct head-to-head competitor in the SEC West.
- Louisiana State University: LSU is a SEC peer public research university with comparable enrollment (~35K), strong engineering and coastal/agricultural research, and the same Tiger-athletics-led brand monetization dynamics. Direct competitor for SEC positioning and Gulf South talent.
- Mississippi State University: Mississippi State is a SEC land-grant research university with a comparable size profile, strong agricultural and engineering research, and similar federal-grant-heavy funding model. Direct competitor in regional talent markets and federal research allocations.
- University of Georgia: UGA is an SEC peer public research university with comparable enrollment (~40K), strong agricultural and life sciences programs tied to its land-grant heritage, and a similarly sized athletics brand. Competes head-to-head for SEC positioning, research funding, and out-of-state students.
- University of Tennessee: Tennessee is a SEC peer public research university with comparable enrollment (~36K), nationally ranked supply chain and engineering programs, and a top-25 public university profile. Direct competitor for SEC East recruiting, research funding, and brand visibility.
- University of Missouri: Missouri is a SEC peer public research university with similar enrollment (~32K), strong journalism and agricultural research, and a comparable mid-size flagship profile. Competes in the same SEC tier for research rankings and student recruitment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
University of Arkansas social profiles
Digital presenceUniversity of Arkansas financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Arkansas leadership team
Management profileNumber of profiles
Profiles10 records
University of Arkansas funding detail
Funding detailFunding overview
Funding rounds17 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Arkansas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Arkansas
What does University of Arkansas do?
The University of Arkansas is a public land-grant institution delivering undergraduate, graduate, and professional degree programs across 200+ academic disciplines to a record enrollment of 34,161 students. Beyond education, it conducts federally funded research ($252.9 million in FY25) in semiconductors, materials science, health, and AI; operates SEC athletics (Razorbacks) generating sponsorship and media rights revenue; and runs startup incubation and innovation programs such as GORP, the McMillon Innovation Studio, and the I³R research institute.
Is University of Arkansas a public or private company?
University of Arkansas is a public company. It is classified as state government owned and is currently operating.
When was University of Arkansas founded?
University of Arkansas was founded in 1871. It employs 5,001 to 10,000 people.
Where is University of Arkansas based?
University of Arkansas is headquartered in Fayetteville, United States, in the North America region.
How does University of Arkansas make money?
Six revenue lines are on record. Tuition and Fees are the primary driver. The others are state Appropriations, research Grants and Contracts, athletic Sponsorships and Media Rights, venue and Event Revenue and business Partnerships and Licensing.
Who are University of Arkansas's main competitors?
Direct peers on record are University of Florida, Texas A&M University, Virginia Tech, Oklahoma State University, Auburn University, Louisiana State University, Mississippi State University, University of Georgia, University of Tennessee and University of Missouri.
Does University of Arkansas have an API?
No public API is recorded for University of Arkansas.
What industry is University of Arkansas in?
University of Arkansas's product category is Higher Education and Research. Its primary akta.pro industry code is EDAHAAAB, Land-Grant Public Research Universities, with a secondary code of EDAHAAAD, Public Research Universities with Engineering/Polytechnic Emphasis. Its NAICS code is 6113 and its SIC code is 8200.