Hannah Grey
Hannah Grey is a thesis-led, US-focused venture capital firm that invests $350K-$1M at pre-seed and seed stages in customer-obsessed founders across B2B, B2C, and B2B2C models. It differentiates via its proprietary Cultural Vibrations research platform, a 6,000+ co-investor network, and structured GTM and technology support for its 50+ portfolio companies.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hannah Grey does
Hannah Grey is a thesis-led, US-focused venture capital firm founded in 2021 that invests at the pre-seed and seed stages in customer-obsessed founders across B2B, B2C, and B2B2C models. Its core product is capital deployment: initial checks of $350K-$1M targeting 6-8% ownership, with reserved follow-on capital and a network of 6,000+ co-investors used to assemble collaborative syndicates. The firm is structured around Hannah Grey Ventures II, LP, a Delaware-registered fund that raised $10.235M from 18 limited partners with the first sale on December 22, 2025; Stagwell is identified as a strategic investor. Stagwell is reported as the parent/strategic investor, and the firm maintains an active subsidiary fund structure.
The firm differentiates via its proprietary Cultural Vibrations platform, underpinned by the Vibrations AI-OS, which tracks thousands of live cultural and commercial signals to surface emerging investment themes and is published as a bi-annual research journal with contributions from named industry figures. Beyond capital, Hannah Grey offers portfolio companies structured support: a curated network of 100+ agencies, consultants, freelancers, and contractors for marketing and GTM, and a strategic technology-advisory partnership with Upslope.io covering stack selection, architecture, DevOps, and team-building. Its portfolio spans more than 50 companies across SaaS, Future of Work, Healthcare, Wellness, Commerce, FinTech, Consumer, AI, EdTech, and Sustainability, with 2026 deal activity including Enlaye (AI-native construction risk), Hint (AI home management), Escargot (digital-to-physical social), and Subject (AI education).
Hannah Grey firmographics
Firmographics- Name
- Hannah Grey
- Legal name
- Hannah Grey Ventures II, LP
- Website
- https://hannahgrey.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hannah Grey is a thesis-led, US-focused venture capital firm that invests $350K-$1M at pre-seed and seed stages in customer-obsessed founders across B2B, B2C, and B2B2C models. It differentiates via its proprietary Cultural Vibrations research platform, a 6,000+ co-investor network, and structured GTM and technology support for its 50+ portfolio companies.
- Ownership category
- akta.pro rank
Hannah Grey industry classification
Industry- Product category
- Early-Stage Venture Capital
- NAICS
- Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA)
- akta.pro secondary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
Keywords
Where Hannah Grey is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hannah Grey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels3 records
Hannah Grey product offering
Product offeringCore offering
Hannah Grey is a thesis-led venture capital firm that makes Pre-Seed and Seed equity investments of $350K to $1M in early-stage US companies led by customer-obsessed founders across B2B, B2C, and B2B2C models. Portfolio companies also receive integrated marketing/brand expertise and technology support, and the firm differentiates through its proprietary Vibrations AI-OS cultural intelligence platform.
Product overview
Hannah Grey is a thesis-led venture capital firm that provides early-stage investment services (Pre-Seed and Seed, $350K-$1M range) to customer-obsessed founders redefining everyday experiences. The firm offers integrated support services including Marketing & Brand Expertise (access to 100+ agencies and consultants) and Technology Support through a partnership with Upslope.io. Additionally, Hannah Grey operates Cultural Vibrations, a proprietary research platform using Vibrations AI-OS to track cultural and commercial trends. The firm invests across sectors including SaaS, Future of Work, Healthcare, Wellness, Commerce, FinTech, Consumer, AI, EdTech, and Sustainability, with a portfolio of over 50 companies.
Differentiator
Problem solved
Functional benefit
Brands
- Cultural Vibrations: A thesis-building platform that tracks underlying societal tensions driving cultural and commercial change, with proprietary Vibrations AI-OS tracking thousands of live signals.
Products and services
- Pre-Seed and Seed Investment Services Thesis-led venture capital firm providing Pre-Seed and Seed equity investments of $350K to $1M, targeting 6-8% ownership with follow-on participation. Invests in B2B, B2C, and B2B2C models across sectors including SaaS, Future of Work, Healthcare, Wellness, Commerce, FinTech, Consumer, AI, EdTech, and Sustainability, and only in US-incorporated companies.
- Marketing & Brand Expertise Support Strategic marketing support for portfolio companies including brand strategy, positioning, SEO, SEM, content strategy, paid media, out-of-home advertising, email marketing, and PR strategy, with access to a curated network of over 100 vetted agencies, consultants, freelancers, and contractors.
- Technology Support via Upslope.io Partnership Technology advisory for portfolio companies covering technology stack selection, architecture, infrastructure, DevOps, product development, and technology team building, delivered in partnership with Upslope.io to mitigate technical risk and optimize technology investments.
- Cultural Vibrations Research Platform Proprietary thesis-building platform using the Vibrations AI-OS to track thousands of live signals surfacing societal tensions, friction points, and nascent technology catalysts to identify emerging trends before they become mainstream. Publishes bi-annual journals including the Cultural Vibrations Collective Coefficient Spring 2026 issue and the Persistent Presence Fall 2025 journal.
Companies that use Hannah Grey
Customer profileSegments2 records
Ideal customer profiles2 records
Hannah Grey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hannah Grey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Upslope.iocoreIn partnership with Upslope.io, Hannah Grey helps early-stage startups mitigate technical risks, optimize technology investments, and pave the way for sustainable growth. Support covers technology stack selection, architecture, infrastructure, DevOps, product development, and technology team building.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hannah Grey competitors and assessment
Company assessmentDirect peers
- Forerunner Ventures: Forerunner is a thesis-led, consumer-focused early-stage VC that invests across many of the same consumer-adjacent categories (commerce, health, fintech) at seed and Series A. It is one of the closest direct comparables to Hannah Grey's consumer-centric, horizontal thesis approach.
- Lerer Hippeau: New York-based seed- and early-stage VC investing across consumer, SaaS, and emerging tech. Shares Hannah Grey's pre-seed/seed orientation, US geographic focus, and broad consumer-horizontal thesis.
- Female Founders Fund: Early-stage fund writing pre-seed and seed checks in consumer, health, and future-of-work. Operates in the same check-size range and consumer-centric thesis space as Hannah Grey.
- BBG Ventures: Early-stage seed fund focused on consumer-tech and enterprise founders, with a similar small-check, thesis-led approach and US focus.
- Visible Ventures: Early-stage consumer-tech fund investing in pre-seed and seed across health, work, and commerce. Closely comparable to Hannah Grey in stage, check size, and consumer-horizontal orientation.
- Antler: Global pre-seed/seed fund backing founders from day zero across many sectors. Comparable to Hannah Grey at the earliest stage, though with a global rather than US-only mandate.
- Forerunner: (Excluded — already listed as Forerunner Ventures above; placeholder removed.)
- Night Ventures: Seed-stage fund investing across consumer, SaaS, and frontier tech. Overlaps with Hannah Grey on stage, check size, and consumer-horizontal thesis.
- Inspired Capital: Thesis-led early-stage VC writing seed checks with an operator-support model. Comparable to Hannah Grey in pre-seed/seed orientation and emphasis on non-capital founder support.
Broad incumbents
- Stagwell: Strategic investor/parent of Hannah Grey and a large digital marketing services holding company. Relevant because it shapes Hannah Grey's GTM and brand value-add, and is the source of its marketing-services differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hannah Grey social profiles
Digital presenceHannah Grey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hannah Grey leadership team
Management profileNumber of profiles
Profiles11 records
Hannah Grey funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hannah Grey M&A and investment
M&A and investmentM&A
Investments53 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hannah Grey
What does Hannah Grey do?
Hannah Grey is a thesis-led venture capital firm that makes Pre-Seed and Seed equity investments of $350K to $1M in early-stage US companies led by customer-obsessed founders across B2B, B2C, and B2B2C models. Portfolio companies also receive integrated marketing/brand expertise and technology support, and the firm differentiates through its proprietary Vibrations AI-OS cultural intelligence platform.
Is Hannah Grey a public or private company?
Hannah Grey is a private company. It is classified as corporate owned and is currently operating.
When was Hannah Grey founded?
Hannah Grey was founded in 2022. It employs 11 to 50 people.
Where is Hannah Grey based?
Hannah Grey is headquartered in New York, United States, in the North America region.
Who are Hannah Grey's main competitors?
Direct peers on record are Forerunner Ventures, Lerer Hippeau, Female Founders Fund, BBG Ventures, Visible Ventures, Antler, Forerunner, Night Ventures and Inspired Capital. Stagwell is listed as a broad incumbent.
Does Hannah Grey have an API?
No public API is recorded for Hannah Grey.
What industry is Hannah Grey in?
Hannah Grey's product category is Early-Stage Venture Capital. Its primary akta.pro industry code is FSANAAAA, Early-Stage Venture Capital (Pre-Seed/Seed), with a secondary code of FSANAAAB, Early-Stage Venture Capital (Series A/B). Its NAICS code is 52394 and its SIC code is 6282.