The Good Glamm Group
The Good Glamm Group was an Indian content-to-commerce conglomerate operating D2C beauty and personal care brands including MyGlamm, The Moms Co., and Sirona Hygiene, leveraging influencer networks for social commerce. It achieved unicorn status in 2021 before shutting down in 2025.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Good Glamm Group does
The Good Glamm Group was an Indian direct-to-consumer beauty and personal care conglomerate founded in 2015 in New Delhi, built around a content-to-commerce model that combined influencer-driven marketing with multi-brand e-commerce. Its core consumer brand was MyGlamm, supplemented by acquired brands spanning feminine hygiene (Sirona Hygiene), mom and baby care (The Moms Co.), beauty and personal care (Organic Harvest), and digital media (MissMalini Entertainment and Tweak India). The company also assembled a creator-economy stack via the Good Creator Co. platform, which consolidated Winkl and Vidooly to connect brands with influencers and content creators.
The technology and go-to-market approach relied on leveraging large celebrity and influencer audiences — MissMalini Entertainment reportedly reached over 60 million people monthly — to drive social commerce, with distribution across own D2C storefronts and third-party marketplaces including Amazon, Nykaa, and quick-commerce platforms in India. Revenue mechanics were not publicly disclosed, but the business model centered on scaling a brand portfolio funded by venture capital rather than on unit economics from a single product line.
The company achieved unicorn status in November 2021 after a $150 million Series D co-led by Warburg Pincus and Prosus Ventures at a $1.2 billion valuation, and ultimately raised more than $250 million across rounds. Despite this, it reported an FY22 loss of ₹272.9 crore, faced a default notice following the ₹450 crore all-cash full acquisition of Sirona Hygiene, and shut down operations in 2025. Its primary legal entity, Sanghvi Beauty and Technologies Private Limited, entered Corporate Insolvency Resolution Process.
The Good Glamm Group firmographics
Firmographics- Name
- The Good Glamm Group
- Legal name
- Sanghvi Beauty and Technologies Private Limited
- Website
- https://goodglamm.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Closed
- Headcount range
- 501–1,000 employees
- Short description
- The Good Glamm Group was an Indian content-to-commerce conglomerate operating D2C beauty and personal care brands including MyGlamm, The Moms Co., and Sirona Hygiene, leveraging influencer networks for social commerce. It achieved unicorn status in 2021 before shutting down in 2025.
- Ownership category
- akta.pro rank
The Good Glamm Group industry classification
Industry- Product category
- Beauty and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Beauty & Personal Care Marketplaces (CRAFABAB)
- akta.pro secondary industries
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Luxury Beauty & Fragrance Department Stores (CRAGADAD)
Keywords
Where The Good Glamm Group is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
The Good Glamm Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D
Distribution channels2 records
Marketing channels2 records
The Good Glamm Group product offering
Product offeringCore offering
The Good Glamm Group was an Indian direct-to-consumer content-to-commerce platform that sold beauty and personal care products under owned brands such as MyGlamm, The Moms Co., Sirona Hygiene, Organic Harvest, and St.Botanica through proprietary e-commerce storefronts and third-party online marketplaces. The group combined these consumer brands with influencer and creator marketing assets (MissMalini Entertainment, Good Creator Co, The Good Media Co) to drive content-led consumer acquisition and conversion.
Product overview
The Good Glamm Group operates as a content-to-commerce conglomerate with multiple platforms and acquired brands. The core offering centers on MyGlamm as the primary D2C beauty brand, supplemented by Good Creator Co (influencer marketing platform) and Good Media Co (media operations). The portfolio includes acquired brands spanning feminine hygiene (Sirona), mom and baby care (The Moms Co.), beauty and personal care (Organic Harvest), digital media (Tweak India, MissMalini Entertainment), and influencer marketing capabilities. The company became India's first D2C beauty unicorn following a $150M Series D funding round in 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- MyGlamm
- The Moms Co.
- Sirona Hygiene
- Organic Harvest
- Good Creator Co
- The Good Media Co
- MissMalini Entertainment
Companies that use The Good Glamm Group
Customer profileSegments1 record
Ideal customer profiles1 record
The Good Glamm Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Good Glamm Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Twinkle KhannacoreTwinkle Khanna runs Tweak India, which was acquired by Good Glamm Group and operates under The Good Media Co, enhancing content-to-commerce strategy through celebrity media presence.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
The Good Glamm Group competitors and assessment
Company assessmentDirect peers
- Honasa Consumer (Mamaearth): Mamaearth is India's largest D2C beauty/personal care brand, spanning skincare, haircare, and baby care. Direct competitor in the same D2C beauty category with similar omnichannel distribution and influencer-led growth strategy.
- FSN E-Commerce Ventures (Nykaa): Nykaa is India's leading beauty and personal care omni-channel retailer and marketplace. Competes directly through its own beauty brand portfolio (Nykaa Cosmetics, Kay Beauty) and as a marketplace that stocked Good Glamm's brands.
- Sugar Cosmetics: Sugar is a leading Indian D2C color cosmetics brand, closely comparable in target audience, D2C-first distribution, and influencer-driven marketing to MyGlamm and Good Glamm's color cosmetics portfolio.
- mCaffeine: mCaffeine is a D2C personal care brand in India focused on caffeine-infused products. Competes in the same D2C beauty/personal care space with a similar digital-first, content-driven GTM.
- Plum (Pluang Technologies): Plum is an Indian vegan, cruelty-free D2C beauty and personal care brand. Direct competitor in the D2C beauty category targeting similar millennial/Gen Z consumers with skincare, haircare, and body care.
- Purplle: Purplle is an Indian beauty and personal care marketplace and D2C brand operator. Closely comparable as a beauty-focused platform aggregating multiple brands with content and influencer-driven demand generation.
- WOW Skin Science: WOW Skin Science is a D2C beauty/personal care brand in India with strong presence in haircare, skincare, and wellness. Competes in the same D2C channels and price segments as Good Glamm's portfolio brands.
Broad incumbents
- L'Oréal India: L'Oréal India is the local subsidiary of the global beauty giant and a broad incumbent operating across all price points and beauty categories. A more recent investor in Good Glamm, and a key competitor for shelf space, marketing talent, and consumers.
- Hindustan Unilever (HUL) - Beauty & Personal Care: HUL's beauty and personal care division is India's largest FMCG player in the category, with brands like Dove, Lakme, Pond's, and Clinic Plus. Represents the scale incumbent that D2C players like Good Glamm competed against for consumer share.
Emerging players
- Mamaearth Baby / The Moms Co. (standalone): The Moms Co. was Good Glamm's own acquired brand that is now independent. Represents the standalone baby/mom care D2C competitor that survived and continued scaling after being part of the Good Glamm portfolio.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Good Glamm Group social profiles
Digital presenceThe Good Glamm Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Glamm Group leadership team
Management profileNumber of profiles
Profiles6 records
The Good Glamm Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
The Good Glamm Group funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Glamm Group M&A and investment
M&A and investmentM&A10 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Glamm Group
What does The Good Glamm Group do?
The Good Glamm Group was an Indian direct-to-consumer content-to-commerce platform that sold beauty and personal care products under owned brands such as MyGlamm, The Moms Co., Sirona Hygiene, Organic Harvest, and St.Botanica through proprietary e-commerce storefronts and third-party online marketplaces. The group combined these consumer brands with influencer and creator marketing assets (MissMalini Entertainment, Good Creator Co, The Good Media Co) to drive content-led consumer acquisition and conversion.
Is The Good Glamm Group a public or private company?
The Good Glamm Group is a private company. It is classified as venture growth investor backed and is currently closed.
When was The Good Glamm Group founded?
The Good Glamm Group was founded in 2015. It employs 501 to 1,000 people.
Where is The Good Glamm Group based?
The Good Glamm Group is headquartered in New Delhi, India, in the Asia region.
Who are The Good Glamm Group's main competitors?
Direct peers on record are Honasa Consumer (Mamaearth), FSN E-Commerce Ventures (Nykaa), Sugar Cosmetics, mCaffeine, Plum (Pluang Technologies), Purplle and WOW Skin Science. Broad incumbents are L'Oréal India and Hindustan Unilever (HUL) - Beauty & Personal Care. Mamaearth Baby / The Moms Co. (standalone) is listed as an emerging player.
Does The Good Glamm Group have an API?
No public API is recorded for The Good Glamm Group.
What industry is The Good Glamm Group in?
The Good Glamm Group's product category is Beauty and Personal Care. Its primary akta.pro industry code is CRAFABAB, Beauty & Personal Care Marketplaces, with a secondary code of CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its NAICS code is 456120 and its SIC code is 5399.