What Lucidity does

Lucidity is an autonomous cloud block storage optimization platform founded in 2021 in Bengaluru, India. The company targets enterprise IT, DevOps, and FinOps teams by automating the monitoring, decision-making, and right-sizing of block storage volumes across AWS, Azure, and Google Cloud. Its product portfolio comprises three offerings: Assessment, a free 15-minute agentless self-serve tool that identifies cloud storage waste without requiring changes to existing setup; Lumen, an intelligence engine that surfaces hidden waste, surfaces tier mismatches, and backs recommendations with evidence; and AutoScaler, an autonomous solution that continuously expands and shrinks live block storage with zero downtime via a lightweight agent (≤2% CPU, ~200MB RAM). Lucidity claims its technology reduces cloud storage costs by 50-70% and improves disk utilization from approximately 30% to 70-80%+, with customers typically reaching ROI within 60-90 days.

The business model is subscription-based SaaS delivered via a product-led growth motion: the free Assessment and a TCO calculator serve as top-of-funnel entry points, while a sales-assisted enterprise motion handles larger deployments. Distribution spans the AWS, Azure, and Google Cloud marketplaces plus direct enterprise sales. Select customers include Iron Mountain, World Market, Presidio (which reported a 52% storage spend reduction), EPTURA, Brooks Running, Dometic, Brit Insurance, Upstart, and ESO, spanning records management, retail, IT services, technology, outdoor recreation, financial services, and media verticals. By 2025, the company had grown to 100+ employees, quadrupled its revenue, customer count, and team since the first product launch, and had raised approximately $31 million in total funding across a $5.3M seed (September 2022, led by AlphaWave Investments) and a $21M Series A (February 2025, led by WestBridge Capital). The company is SOC 2 Type II certified and operates from Bengaluru with a New York headquarters supporting US, UK, and Middle East operations.

Name

Lucidity

Legal name

Lucidity

Website

https://lucidity.cloud

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Lucidity is an autonomous cloud block storage optimization platform that helps enterprises reduce storage costs by 50-70% across AWS, Azure, and Google Cloud via its AutoScaler, Lumen, and Assessment products, serving IT, DevOps, and FinOps teams.

Ownership category

akta.pro rank

Product category

Cloud Storage Management

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud FinOps & Cost Optimization (BPAEACAH)

akta.pro secondary industries

Multi-Cloud & Hybrid Cloud Enablement (BPAEACAK), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Private Cloud Observability, Performance & Capacity Management (HDABABAL)

Keywords

• Multi-cloud storage management
• Cloud cost optimization
• Block storage autoscaling
• Cloud FinOps platform
• Storage infrastructure automation

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Subscription-based SaaS platform with AutoScaler, Lumen, and Assessment products. AutoScaler uses lightweight agent; Assessment and Lumen are agentless. ROI typically achieved within 60-90 days.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lucidity provides a multi-cloud storage management platform that helps enterprises optimize, right-size, and automatically scale block storage across AWS, Azure, and Google Cloud. Its flagship AutoScaler product dynamically adjusts storage capacity to reduce wasted cloud spend, while Lumen delivers AI-driven storage sizing and cost recommendations, and Storage Assessment audits existing cloud storage environments.

Product overview

Lucidity is an autonomous cloud storage intelligence platform that monitors, decides, and acts to eliminate block storage waste across AWS, Azure, and Google Cloud — without requiring downtime or architectural modifications. The platform portfolio consists of three core offerings: Assessment (free 15-minute starting point showing storage waste), Lumen (agentless visibility and tiering recommendations), and AutoScaler (continuous autonomous right-sizing of live block storage with zero downtime). The platform claims 50-70% cost savings by improving storage utilization from roughly 30% to 70-80%+. Available across AWS, Azure, and GCP marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• AutoScaler: Intelligent, autonomous block storage right-sizing solution that continuously expands, shrinks, and optimizes disks with zero downtime.
• Lumen
• Assessment

Products and services

• AutoScaler Multi-cloud block storage auto-scaling software that dynamically provisions and de-provisions storage capacity on AWS EBS, Azure Managed Disks, and Google Cloud Persistent Disk to eliminate over-provisioning and lower storage costs for enterprise cloud workloads.
• Lumen Cloud storage optimization and recommendation engine that uses analytics to identify savings opportunities, recommend optimal storage types and configurations, and provide visibility into multi-cloud storage spend for enterprises.
• Storage Assessment Cloud storage assessment and audit service that evaluates a customer's existing multi-cloud storage environment to identify waste, over-provisioning, and cost optimization opportunities.

Quantifiable outcome

• Reduces cloud storage costs by up to 70%
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zesty: Zesty is a cloud cost optimization platform with a strong focus on cloud storage (block and object) across AWS, Azure, and GCP. It is the closest direct competitor to Lucidity in autonomous storage right-sizing and committed-use discount optimization.
• Spot by NetApp: Spot (formerly Spotinst, acquired by NetApp) provides automated cloud infrastructure optimization including cost optimization for compute and storage on AWS, Azure, and GCP. It competes with Lucidity in the cloud cost optimization category, particularly for Kubernetes and cloud workloads.
• CloudHealth by VMware (Broadcom): CloudHealth is one of the largest independent FinOps/cloud cost management platforms, now part of VMware/Broadcom. It competes with Lucidity in multi-cloud cost visibility, reporting, and optimization for enterprises.
• Apptio Cloudability: Apptio (now owned by IBM) and its Cloudability product are leading FinOps platforms for cloud cost management and optimization across AWS, Azure, and GCP. They overlap with Lucidity in cloud cost optimization, particularly for enterprise IT and FinOps personas.

Emerging players

• CAST AI: CAST AI is an emerging cloud cost optimization platform focused primarily on Kubernetes workloads, with growing coverage of cloud storage. It competes with Lucidity in automated cost reduction across cloud-native environments.
• ProsperOps: ProsperOps is a cloud cost optimization platform specializing in automated Reserved Instance and Savings Plan management across AWS, Azure, and GCP. It overlaps with Lucidity's FinOps value proposition for enterprises pursuing multi-cloud cost efficiency.
• Densify: Densify provides cloud resource optimization and analytics for compute and storage across public clouds. It competes with Lucidity in the FinOps tooling category with a focus on rightsizing recommendations and predictive analytics.
• Morpheus (formerly ParkMyCloud): Morpheus is a multi-cloud management and cost optimization platform. It overlaps with Lucidity in delivering cloud cost governance, resource scheduling, and optimization for enterprise DevOps and FinOps teams.

Broad incumbents

• IBM Turbonomic: IBM Turbonomic is a hybrid cloud cost and performance optimization platform offering application resource management across on-prem and public cloud. It overlaps with Lucidity as a broader FinOps/AIOps incumbent now under IBM alongside Apptio.
• AWS Cost Explorer / Azure Cost Management: Hyperscaler-native cost management tools (AWS Cost Explorer, Azure Cost Management + Advisor, GCP Active Assist) are free, bundled alternatives that compete with Lucidity at the basic visibility and rightsizing layer. They represent the broadest incumbent threat to Lucidity's value proposition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lucidity_cloud
• Facebookfacebook.com/Lucidity.cloud
• LinkedInlinkedin.com/company/lucidity-cloud

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucidity