KELA
KELA is an Israeli cyber threat intelligence company providing a unified platform for external threat exposure reduction. It serves enterprises, government agencies, and law enforcement with AI-powered dark web monitoring, threat actor profiling, credential protection, and third-party risk management.
- Company typePrivate
- Founded2024
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What KELA does
KELA is an Israeli cyber threat intelligence company founded in 2009 and headquartered in Tel Aviv, with a US commercial office at 149 5th Avenue, New York. The company provides a unified cyber threat intelligence platform for external threat exposure reduction, serving enterprise organizations, government agencies, law enforcement bodies, and financial services firms. KELA generates revenue primarily through a SaaS subscription model that combines a self-serve free trial entry point with a dedicated enterprise sales motion; the company reported approximately $50 million in contract volume in 2025 across its customer base.
The platform is architected as ten integrated modules: BRAND CONTROL, DIGITAL CTI ANALYSTS, IDENTITY GUARD, INVESTIGATE, MONITOR, TECHNICAL INTELLIGENCE, THREAT ACTORS, THREAT LANDSCAPE, TPRM, and AiFort. Its core technology relies on continuous dark web and underground forum monitoring, credential leak tracking, and AI-driven analytics, including proprietary AI Digital CTI Analysts branded ALEX and ETHAN that operate continuously to produce threat briefings. KELA augments its platform offering with content products such as the AI-generated KELA Cyber Pulse daily podcast and the Future of Cybercrime podcast, and publishes an annual State of Cybercrime research report. The company distributes through direct enterprise sales, a self-serve PLG trial funnel, technology partner integrations (notably Splunk), and a formal KELA Partner Program for resellers and system integrators.
KELA firmographics
Firmographics- Name
- KELA
- Legal name
- KELA
- Website
- https://ke-la.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KELA is an Israeli cyber threat intelligence company providing a unified platform for external threat exposure reduction. It serves enterprises, government agencies, and law enforcement with AI-powered dark web monitoring, threat actor profiling, credential protection, and third-party risk management.
- Ownership category
- akta.pro rank
KELA industry classification
Industry- Product category
- Cyber Threat Intelligence
- NAICS
- Other Computer Related Services (541519), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Threat Intelligence Services (BPAEADAC)
- akta.pro secondary industries
- Fraud Risk & Financial Crime Controls Advisory (BPAKADAL), Privacy, Data Protection & Cyber Governance (GRC) (BPAHAFAF)
Keywords
Where KELA is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
KELA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Threat Intelligence Platform Subscription: SaaS-based subscription model providing access to KELA's cyber threat intelligence platform including various modules (BRAND CONTROL, IDENTITY GUARD, INVESTIGATE, MONITOR, THREAT ACTORS, TPRM, AiFort). The platform offers tiered access with a free trial option for initial engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial tier for initial platform exploration |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
KELA product offering
Product offeringCore offering
KELA provides a SaaS-based cyber threat intelligence platform that continuously monitors the cybercrime underground, including dark web forums, marketplaces, and threat actor activities, to deliver actionable intelligence for governments, law enforcement, and enterprises. The platform integrates modular capabilities such as brand protection, credential monitoring, threat actor profiling, third-party risk management, vulnerability intelligence, and AI-driven digital cyber analysts (ALEX and ETHAN) that provide 24/7 automated threat briefings.
Product overview
KELA is a cyber threat intelligence platform consisting of a unified core platform with integrated modular capabilities. The platform architecture includes ten primary modules: BRAND CONTROL, DIGITAL CTI ANALYSTS, IDENTITY GUARD, INVESTIGATE, MONITOR, TECHNICAL INTELLIGENCE, THREAT ACTORS, THREAT LANDSCAPE, TPRM, and AiFort. These modules work together to provide comprehensive external threat exposure reduction through proactive, continuous, intelligence-driven monitoring. The platform serves multiple use cases including Cybercrime Threat Intelligence, Fraud Detection, Law Enforcement, Vulnerability Intelligence, Third-Party Intelligence, and Attack Surface Visibility. Additionally, KELA offers content products including the AI-generated KELA Cyber Pulse podcast featuring virtual analysts ALEX and ETHAN.
Differentiator
Problem solved
Functional benefit
Products and services
- BRAND CONTROL Platform module that discovers brand-related threats across the cybercrime underground, providing full visibility and enabling quick action to protect organizational reputation and trustworthiness from impersonation threats.
- DIGITAL CTI ANALYSTS AI-driven virtual cyber threat intelligence analysts (ALEX and ETHAN) available 365/24/7, providing interactive, proactive intelligence analysis and briefings backed by KELA's threat intelligence data.
- IDENTITY GUARD Customizable proactive protection against credential theft that monitors and identifies compromised accounts including SaaS accounts, with smart severity classification and webhook integration for swift response.
- INVESTIGATE Module enabling meticulous investigations of specific cyber criminals, extending to analyzing web signatures, handles, and other intricate threat actor details for law enforcement and security teams.
- MONITOR Continuous monitoring platform for case objectives and assets, providing actionable intelligence to teams and reducing manual workload through proactive threat detection.
- TECHNICAL INTELLIGENCE Technical intelligence module providing deep insights into vulnerabilities, malware, infrastructure, and technical indicators of compromise.
- THREAT ACTORS Module for monitoring and profiling threat actor behaviors and activities relevant to specific industries or sectors, enabling anticipation of potential threats.
- THREAT LANDSCAPE Comprehensive threat landscape visualization and analysis module providing situational awareness of the broader cyber threat environment.
- TPRM (Third-Party Risk Management) Third-Party Risk Management module that automates detection of supply chain and attack surface risks, providing insights, monitoring, and prioritization of high-risk vendors.
- AiFort AI-driven security module providing advanced threat detection and fortification capabilities within the KELA platform.
- KELA Cyber Pulse Podcast AI-generated daily podcast delivering cyber threat intelligence briefings from the cyber underground, hosted by virtual analysts ALEX and ETHAN, with 5-minute episodes available on Apple Podcasts, Spotify, and iHeart Radio.
Quantifiable outcome
- Prevented cyberattacks on enterprise customers including large telecom companies
- +4 more outcomes
Companies that use KELA
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
KELA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature8 records
KELA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- US Law Enforcement AgenciescoreKELA is coordinating with US law enforcement agencies to share intelligence on threat actors targeting the 2026 FIFA World Cup, identifying over 1.5 million compromised accounts and fraudulent domains for national security coordination.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
KELA competitors and assessment
Company assessmentDirect peers
- Cybersixgill: Dark web threat intelligence platform covering underground forums, marketplaces, and illicit chatter; competes head-to-head with KELA's cybercrime intelligence and identity/credential modules.
- Group-IB: Global threat intelligence and fraud investigation company with strong dark-web monitoring and financial-fraud capabilities, serving enterprise and law enforcement — a direct international peer.
- Digital Shadows (now part of ReliaQuest): Digital risk protection and threat intelligence vendor covering credential exposure, brand abuse, and dark-web threats — closely aligned with KELA's external threat exposure platform.
- ZeroFox: External threat protection and brand protection platform with dark-web intelligence capabilities, overlapping with KELA's Brand Control and Identity Guard modules for enterprise customers.
- Mandiant (Google Cloud): Front-runner in threat intelligence and incident response, now part of Google Cloud. Overlaps with KELA on adversary profiling, dark-web intelligence, and government/law enforcement customers.
- Recorded Future: Direct competitor in external threat intelligence, dark web monitoring, and brand/credential protection. Now owned by Mastercard, it serves the same enterprise and government buyer with overlapping modules (threat actors, brand abuse, third-party risk).
- Dataminr: AI-first real-time threat and risk detection across public data sources, including the dark web. Comparable in offering AI-augmented, real-time intelligence to enterprise security teams.
- Flashpoint: Specializes in threat intelligence and fraud intelligence from illicit communities, including compromised credentials and underground marketplace monitoring — a near-direct overlap with KELA's core modules.
Broad incumbents
- Rapid7: Cybersecurity platform owner of IntSights and Threat Command threat intelligence products, overlapping with KELA's TPRM and external threat modules while serving customers through a broader SecOps portfolio.
- CrowdStrike: Endpoint security leader with CrowdStrike Falcon Intelligence, an adversary/dark-web intelligence offering bundled into its broader XDR platform — competes with KELA but as part of a much larger security suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
KELA social profiles
Digital presenceKELA financial estimates
Financial estimateRevenue estimate
Valuation estimate
KELA leadership team
Management profileNumber of profiles
Profiles3 records
KELA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KELA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KELA
What does KELA do?
KELA provides a SaaS-based cyber threat intelligence platform that continuously monitors the cybercrime underground, including dark web forums, marketplaces, and threat actor activities, to deliver actionable intelligence for governments, law enforcement, and enterprises. The platform integrates modular capabilities such as brand protection, credential monitoring, threat actor profiling, third-party risk management, vulnerability intelligence, and AI-driven digital cyber analysts (ALEX and ETHAN) that provide 24/7 automated threat briefings.
Is KELA a public or private company?
KELA is a private company. It is classified as venture growth investor backed and is currently operating.
When was KELA founded?
KELA was founded in 2024. It employs 51 to 100 people.
Where is KELA based?
KELA is headquartered in Tel Aviv, Israel, in the Middle East region.
How does KELA make money?
One revenue line is on record: threat Intelligence Platform Subscription.
Who are KELA's main competitors?
Direct peers on record are Cybersixgill, Group-IB, Digital Shadows (now part of ReliaQuest), ZeroFox, Mandiant (Google Cloud), Recorded Future, Dataminr and Flashpoint. Broad incumbents are Rapid7 and CrowdStrike.
Does KELA have an API?
No public API is recorded for KELA.
What industry is KELA in?
KELA's product category is Cyber Threat Intelligence. Its primary akta.pro industry code is BPAEADAC, Threat Intelligence Services, with a secondary code of BPAKADAL, Fraud Risk & Financial Crime Controls Advisory. Its NAICS code is 541519 and its SIC code is 7373.