Harness Wealth

What Harness Wealth does

Harness Wealth operates a tax advisory marketplace and investment advisory platform headquartered in New York City. Legally organized under parent entity Multiplier, Inc. (a Delaware corporation), the company runs two primary operating subsidiaries: Harness Wealth Advisers LLC, an SEC-registered internet investment adviser, and Harness Tax LLC, a direct tax services provider. Founded in 2018, the company serves individuals, business owners, medical professionals, real estate investors, e-commerce businesses, solopreneurs, equity owners, high-net-worth individuals, and retirees by matching them with vetted tax firms and third-party investment managers. The platform highlights that its clients work at enterprises including Amazon, Stripe, Airbnb, Goldman Sachs, Snowflake, BCG, Zoom, and Uber, indicating a B2B2C employee-benefit distribution channel layered on top of the consumer marketplace.

Harness Wealth's core products are Harness Tax (corporate and personal tax returns, bookkeeping, payroll, organizational systems, and tax-efficiency strategies), Harness Wealth Advisers (the SEC-registered investment adviser that refers clients to third-party investment managers), and Harness for Advisors, a B2B platform launched in March 2024 that combines software, human support, and community for financial advisors and tax professionals. The company operates a self-serve digital model with hybrid advisor-directed onboarding, and Harness Wealth Advisers generates revenue by facilitating introductions between clients and third-party advisors and managers that charge their own fees. Pricing, fee structures, and revenue figures are not publicly disclosed. The company maintains compliance with SEC investment adviser regulations and GLBA privacy requirements, and holds registered trademarks for Harness, Harness Tax, and Business Advisory & Accounting Partners.

Harness Wealth has raised approximately $36 million across three funding rounds: a $4 million seed in December 2018, a $15 million round in June 2021 led by Jackson Square Ventures, and a $17 million oversubscribed round in March 2024 led by Three Fish Capital with participation from Jackson Square Ventures and Northwestern Mutual Ventures. Earlier-stage and follow-on investors include Bain Capital Ventures, Activant Capital, AlleyCorp, Allon Ventures, Firstminute Capital, FJ Labs, GingerBread Capital, I2BF Global Ventures, Liquid 2 Ventures, NFP Ventures, Torch Capital, Red Swan Ventures, Sinai Capital Partners, TrueSight Ventures, and Northwestern Mutual Future Ventures. The leadership team is anchored by founder and CEO David Snider and co-founder and CMO Catherine Prentke English, with engineering and product leadership in place to support continued product expansion.

Name

Harness Wealth

Legal name

Multiplier, Inc.

Website

https://harnesswealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Harness Wealth operates a tax advisory and investment advisory marketplace that matches individuals, business owners, and high-net-worth clients with vetted tax firms and third-party investment managers. Founded in 2018 in New York, it also serves financial advisors via its Harness for Advisors platform.

Ownership category

akta.pro rank

Product category

Tax Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Investment & Wealth Introducers (RIA/Private Wealth Referrals) (FSAEAMAC)

akta.pro secondary industries

Trust & Estate Tax Planning & Compliance (FSAEAKAE), Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

Keywords

• Tax advisory services
• Wealth management platform
• Tax filing accounting
• Investment advisory referrals
• Financial planning services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tax Advisory Marketplace/Referral: Harness Wealth operates as an investment adviser and marketplace that matches clients with third-party tax advisors and investment managers. The company earns revenue by facilitating introductions between clients and advisors/third-party service providers. Harness Wealth Advisers acts as an intermediary, referring clients to third-party investment managers and tax professionals whose services generate fees. The platform also provides direct tax services through Harness Tax LLC.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Harness Wealth operates a tax advisory marketplace and platform that matches individuals and businesses with vetted third-party tax firms and investment managers. Through its SEC-registered subsidiary Harness Wealth Advisers LLC, it introduces clients to third-party investment managers; through Harness Tax LLC, it delivers direct tax filing, accounting, bookkeeping, payroll, and tax-efficiency services. In March 2024, it launched Harness for Advisors, a software-plus-community platform enabling tax advisors to deliver and manage advisory services for clients.

Product overview

Harness Wealth operates as a unified financial services platform offering three core products: (1) Harness Tax provides comprehensive tax filing, accounting, bookkeeping, organizational systems, tax-efficiency, and financial planning services; (2) Harness Wealth Advisers is the SEC-registered investment adviser that matches clients with third-party investment managers; and (3) Harness for Advisors is a newly launched tax advisory platform combining software, human support, and community. The platform serves diverse segments including business owners, medical professionals, real estate investors, e-commerce businesses, solopreneurs, equity owners, high-net-worth individuals, and retirees.

Differentiator

Problem solved

Functional benefit

Products and services

• Harness Tax Direct tax filing, accounting, bookkeeping, payroll, organizational systems, tax-efficiency, and financial planning services provided to individuals and businesses through wholly-owned subsidiary Harness Tax LLC.
• Harness Wealth Advisers SEC-registered internet investment advisory service that matches clients with third-party investment managers and monitors the verifiable credentials of those managers.
• Harness for Advisors A tax advisory platform combining software, human support, and community to improve the tax advisory experience for financial advisors and tax professionals serving end clients.

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Regional players

• Wealthsimple: Wealthsimple is a Canadian digital wealth and tax platform offering managed investing and tax-efficient accounts — a comparable business model operating primarily in Canada rather than the US market Harness serves.

Direct peers

• SmartAsset: SmartAsset runs a financial advisor matching platform that connects consumers with vetted advisors across wealth management, tax, and retirement — a near-direct comparison to Harness's curated marketplace approach.
• WiserAdvisor: WiserAdvisor is an online matching service that pairs consumers with financial advisors based on needs and geography, comparable to Harness Wealth's referral-network business model.
• Facet Wealth: Facet Wealth provides tech-enabled, flat-fee financial planning and tax preparation targeted at HNW households — overlapping with Harness's tax-and-wealth advisory positioning for affluent professionals.
• Zoe Financial: Zoe Financial operates a curated marketplace that matches high-net-worth and mass-affluent clients with vetted financial advisors, closely mirroring Harness Wealth's advisor-introduction model for HNW segments.

Broad incumbents

• Betterment: Betterment is a leading robo-advisor with automated tax-loss harvesting and financial planning tools — competing for mass-affluent and HNW customers seeking low-touch wealth management.
• Intuit TurboTax Live: TurboTax Live pairs Intuit's DIY tax software with on-demand human expert help — a comparable hybrid tax advisory experience targeting overlapping consumer and small-business segments.
• Empower (Personal Capital): Empower (Personal Capital) offers integrated wealth management, planning tools, and advisory services to HNW clients — competing for the same affluent customers Harness targets via its investment-adviser subsidiary.
• H&R Block: H&R Block is a large incumbent tax preparation firm offering DIY and assisted (Premium, Tax Pro) services — competing broadly with Harness Tax for tax advisory wallet share across income tiers.

Others

• AdvicePay: AdvicePay provides billing and payment infrastructure for fee-only financial advisors — adjacent competitor in the same advisor-enablement category Harness for Advisors is entering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/harnesswealth
• LinkedInlinkedin.com/company/harnesswealth
• Instagraminstagram.com/harnesswealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harness Wealth