Paintbrush

What Paintbrush does

Paintbrush is a Salt Lake City-based fintech company founded in 2021 that connects idea-stage founders with non-dilutive capital, allowing early entrepreneurs to fund their businesses without diluting equity ownership. The company's stated mission is to serve founders at the earliest stage of company building — those typically excluded from traditional venture capital — by routing them toward non-dilutive funding sources such as grants, credits, and revenue- or credit-backed programs.

The platform operates with a small team of 1-10 employees and is supported by a multi-investor equity syndicate, including RiverPark Ventures, Kickstart, Hustle Fund, 1745 Ventures, Green Egg Ventures, and O'Reilly AlphaTech Ventures. The company has raised a $1.5 million round (January 2022, led by Kickstart) and a $3.5 million round (February 2023, led by RiverPark Ventures). In February 2023 it also secured a $25 million facility from Continental Bank, which suggests the company has moved beyond pure referral or matching into balance-sheet-backed capital facilitation.

The revenue mechanics are not disclosed in the available data. The Continental Bank facility indicates at least part of the business involves deploying or advancing capital, in which case revenue could be derived from origination fees, spread on advanced capital, or platform fees charged to founders or capital providers. The company's distribution model targets the long tail of idea-stage founders, a segment underserved by traditional VC. Leadership is held by co-founders Stephen Walter (CEO) and Kaela Worthen (COO). No public revenue figures, customer logos, or unit economics are available.

Name

Paintbrush

Website

https://GetPaintbrush.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Player Deposits and Gameplay Transactions: Players deposit funds starting from Rp10,000 to Rp100,000 to play slot games. The platform facilitates gameplay with various slot titles from multiple providers. Withdrawals of winnings are processed, with testimonials referencing successful withdrawals of millions of rupiah.
2. Promotional Bonus Distribution: Platform offers various bonuses including welcome bonuses for new members and ongoing daily promotions. These bonuses are described as immediately usable without complex requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paintbrush is a fintech company that connects idea-stage founders with non-dilutive capital so they can grow their businesses on their own terms. The platform facilitates access to funding sources that do not require founders to surrender equity, addressing a key constraint for early-stage entrepreneurs.

Product overview

TOTO88 is a single unified toto slot gambling platform operating on Thailand servers. The platform offers access to slot games from various providers with high RTP rates, deposit options ranging from Rp10,000 to Rp100,000, and claims of significant winning potential. The platform is accessible via desktop and mobile browsers without requiring additional application installation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Minimum deposit starts at Rp10,000 with withdrawals reaching millions of rupiah
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lighter Capital: Lighter Capital offers revenue-based loans and non-dilutive financing to early and growth-stage tech companies. It is one of the more established players in the revenue-based financing space that Paintbrush operates within.
• Wisetack: Wisetack provides consumer and small business point-of-sale financing integrated into software platforms, offering non-dilutive capital to small business owners. Its customer financing model and focus on non-dilutive growth capital overlaps with Paintbrush's founder-focused value proposition.
• Founderpath: Founderpath provides revenue-based financing to SaaS founders, allowing them to raise non-dilutive capital against MRR. Its target market of founders seeking non-dilutive capital overlaps directly with Paintbrush's customer base.
• Uncapped: Uncapped provides revenue-based, non-dilutive funding to founders and ecommerce/SaaS businesses. It directly competes with Paintbrush on offering founders fast access to growth capital without giving up equity.
• Pipe: Pipe operates a revenue-based financing platform that lets SaaS companies access capital tied to recurring revenue. Like Paintbrush, it provides non-dilutive capital and competes for the same founder customer base seeking alternatives to venture financing.
• Clearco: Clearco provides non-dilutive, revenue-based financing to founders and ecommerce businesses, the closest direct competitor to Paintbrush in funding founders without taking equity. Both target early-stage companies and price capital off revenue rather than equity dilution.
• Capchase: Capchase offers revenue-based financing against ARR specifically to SaaS startups, providing non-dilutive capital to founders. The business model and target customer (early-stage SaaS founders) overlap closely with Paintbrush's value proposition.
• Arc (formerly Mainstreet): Arc offers a financial platform for startups including non-dilutive funding products aimed at founders who want to avoid venture dilution. It competes head-to-head with Paintbrush in serving idea and early-stage founders with capital alternatives.

Broad incumbents

• Stripe Capital: Stripe Capital offers non-dilutive working capital advances to businesses using Stripe for payments. As a large incumbent in payments, Stripe Capital represents a much larger, platform-based competitor that can offer embedded financing to merchants and SaaS founders at scale.
• Pipe (acquired by Kick): Kick (formerly 605z), now part of Pipe's broader ecosystem, offers financial tools for creators and small businesses, including non-dilutive capital. It represents a broader incumbent competing in the alternative financing space that touches Paintbrush's target founder segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GetPaintbrush

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paintbrush