Viola Credit
Viola Credit is a global alternative credit asset manager with over $4B in AUM, providing non-dilutive, bespoke credit facilities to sponsor-backed technology companies and fintech/proptech lenders across three strategies: Asset-Backed Lending, Growth Lending, and Customer Growth Financing, with offices in Tel Aviv, London, and New York.
- Company typePrivate
- Founded2000
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Viola Credit does
Viola Credit is a global alternative credit asset manager operating as the credit arm of Israeli-based Viola Group, with offices in Tel Aviv, London, and New York and over $4B in assets under management. Founded and led by Ruthi Furman, the firm provides non-dilutive, bespoke credit facilities to sponsor-backed technology companies (Series A to pre-IPO) and to fintech and proptech lenders, organized around three core credit strategies: Asset-Backed Lending (warehouses, flow programs, and securitisations for sponsored originators at $10M-$300M tickets), Growth Lending (senior secured loans to sponsor-backed tech companies at $5M-$50M tickets), and Customer Growth Financing (cohort-tied CAC financing for B2C and D2C companies at $5M-$100M tickets with both revenue-aligned and monthly amortisation repayment constructs). The platform is differentiated by its multi-jurisdictional structuring capability across the US, UK, Western Europe, the Nordics, Israel, Australia, and New Zealand, and by bespoke facility design rather than standardised product terms.
The firm's underlying technology stack centers on proprietary internal systems for portfolio monitoring, risk analytics, and credit structuring. A dedicated Data & ML Engineering function and a Head of Tech maintain cloud-native distributed data infrastructure supporting 24/7/365 mission-critical workloads, while the risk team applies ML-informed modeling combined with traditional credit analysis. The Customer Growth Financing product is anchored on a proprietary cohort-level CAC underwriting framework that uses paid acquisition attribution, retention curves, and historical CAC payback data to size facilities and structure repayments.
Commercially, Viola Credit operates a relationship-driven, enterprise sales motion with deal origination via direct outreach, VC and growth-equity sponsor referrals, and an Apollo-affiliated Cadma Capital Partners joint venture. Revenue is generated through management fees on closed-end credit funds (including the oversubscribed $2B third ABL fund, the $300M Customer Growth Financing fund, and the €300M European Growth Lending fund) and through interest and return income from deployed credit facilities. Capital is sourced from global institutional LPs, and the firm has steadily expanded its US and European leadership through senior hires in 2024-2025.
Viola Credit firmographics
Firmographics- Name
- Viola Credit
- Legal name
- Viola Credit
- Website
- https://violacredit.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viola Credit is a global alternative credit asset manager with over $4B in AUM, providing non-dilutive, bespoke credit facilities to sponsor-backed technology companies and fintech/proptech lenders across three strategies: Asset-Backed Lending, Growth Lending, and Customer Growth Financing, with offices in Tel Aviv, London, and New York.
- Ownership category
- akta.pro rank
Viola Credit industry classification
Industry- Product category
- Alternative Credit Asset Management
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- SME Lending Platforms & Embedded SME Credit (FSAKAGAJ)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), SME Commercial Real Estate (CRE) Lending (FSABABAG)
Keywords
Where Viola Credit is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Viola Credit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset management fees on credit funds: Recurring management fees on assets under management across multiple closed-end credit funds (e.g., the oversubscribed $2B third Asset-Based Lending Fund, the $300M Customer Growth Financing fund, and the €300M Growth Lending Fund). AUM is stated at over $4B.
- Interest and return income from credit facilities: Yield from senior secured growth loans (ticket sizes $5M-$50M), asset-backed lending warehouses ($10M-$300M), and Customer Growth Financing facilities ($5M-$100M). Pricing follows monthly amortisation at market rates or revenue-aligned repayment structures for CAC financing.
- Fund investor capital commitments: Capital commitments from global institutional investors into successive asset-based lending funds (third fund oversubscribed at $2B versus $1.5B target), supporting deployment into fintech and tech-enabled lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Growth Lending: $5M-$50M ticket, Series A to pre-IPO sponsor-backed tech |
| Other | Pay-as-you-go | Asset-Backed Lending: $10M-$300M ticket for fintech/proptech originators |
| Usage-based | Pay-as-you-go | Customer Growth Financing: $5M-$100M ticket for B2C/D2C/B2SMB |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Viola Credit product offering
Product offeringCore offering
Viola Credit is a global alternative credit asset manager that originates and manages bespoke credit facilities for technology and tech-enabled companies through three strategies: Asset Backed Lending ($10M-$300M warehouses and securitisations for fintech and PropTech originators), Growth Lending ($5M-$50M senior secured loans for sponsor-backed technology companies from Series A to pre-IPO), and Customer Growth Financing ($5M-$100M cohort-linked CAC financing for B2C, D2C, and vertical SMB companies). The firm manages over $4B in AUM and is funded by global institutional LPs through a series of closed-end credit funds.
Product overview
Viola Credit operates a single, unified alternative credit asset management platform organized around three core credit strategies that work together to support tech-driven companies. The platform comprises (1) Asset Backed Lending, which provides warehouse and securitization capital to fintech and PropTech lenders across multiple geographies; (2) Growth Lending, which provides senior secured growth debt to sponsor-backed technology companies from Series A to pre-IPO; and (3) Customer Growth Financing, a dedicated CAC-financing product designed for B2C and vertical SMB companies. Together these three strategies form an integrated credit platform spanning over $4B in assets under management, with offices in London, Tel Aviv, and New York, and ticket sizes ranging from $5M to $300M.
Differentiator
Problem solved
Functional benefit
Brands
- Asset Backed Lending: Credit strategy providing lending capital solutions via asset-backed credit warehouses designed for sponsored originators to fund origination activity, supporting capital requirements for growth and expansion. Ticket sizes $10M-$300M across multi-currency, cross-geographic coverage.
- Growth Lending
- Customer Growth Financing
Products and services
- Asset Backed Lending
- Growth Lending Flexible senior secured financing for sponsor-backed technology companies from Series A to pre-IPO to support operational growth, cash runway, working capital, M&A, CAPEX financing, CAC financing, and equity round top-up. Ticket sizes $5M-$50M, deployed across the U.S., U.K., Western Europe, the Nordics, Israel, Australia, and New Zealand.
- Customer Growth Financing Capital solutions designed to finance consumer and vertical SMB companies' user acquisition spend. Backs B2C, D2C, and B2SMB companies from seed to pre-IPO with ticket sizes $5M-$100M. Two repayment structures: revenue-aligned repayment (payments flex with cohort revenue, capped at maximum total cost) and monthly amortisation at market rates. Sectors include gaming, eCommerce, apps, FinTech, InsurTech, and HealthTech, with cohort payback periods of 1-24 months.
- Investor Portal (Forte) Web-based portal (forte.violacredit.com) for limited partners and prospective investors to connect with Viola Credit and access investor-related information.
Quantifiable outcome
- $2B final close on third Asset-Based Lending fund (oversubscribed vs $1.5B target)
- +3 more outcomes
Companies that use Viola Credit
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Viola Credit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Viola Credit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cadma Capital Partners (Apollo affiliate)flagshipViola Credit and Cadma Capital Partners, an Apollo affiliate, formed a joint venture to provide up to $500 million in asset-based lending to private technology and growth companies. The partnership leverages Viola Credit's global platform and Cadma's venture ecosystem expertise to address demand that has grown following the collapse of Silicon Valley Bank and broader regional bank pullback from lending.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Viola Credit competitors and assessment
Company assessmentDirect peers
- Kreos Capital (now BlackRock): Kreos Capital was Europe's largest venture debt provider, with deep exposure to Israeli and European tech borrowers; Viola's Growth Lending and CAC Financing strategies directly compete for the same Series A-pre-IPO sponsor-backed tech deal flow. Acquired by BlackRock in 2024, it now operates with significantly more capital, making it a key scaled peer.
- TriplePoint Capital: TriplePoint provides venture growth loans to technology and life-sciences companies, with ticket sizes and structures (revenue-linked, monthly amortisation) directly comparable to Viola's Growth Lending product. Both target venture-backed borrowers at growth stages where equity dilution is the primary pain point.
- Hercules Capital: Hercules is the largest publicly traded specialty finance company focused on venture debt to technology and life-sciences companies, with an AUM/loan portfolio of $3B+. It is the most relevant publicly observable benchmark for Viola's Growth Lending strategy, sharing sponsor-backed tech borrower focus and senior secured structures.
- Runway Growth Finance: Runway Growth provides senior secured loans to venture and non-venture-backed growth-stage companies, with comparable ticket sizes ($10M-$75M) and structure flexibility. Both firms emphasise bespoke, sponsor-relationship-driven origination rather than commodity direct lending.
- Horizon Technology Finance: Horizon provides venture debt to technology, life-sciences and sustainability companies, with structured senior secured facilities priced off monthly amortisation. Highly comparable to Viola's Growth Lending product on borrower segment, ticket size and use-of-proceeds (runway extension, working capital, M&A).
- Trinity Capital: Trinity Capital is a specialty lender providing debt to growth-stage tech-enabled companies, with a fund-management-style origination model. Comparable to Viola across borrower profile, growth-lending focus, and emphasis on sponsor-referred deal flow.
- Comvest Partners: Comvest operates direct lending and special situations strategies with a tech-enabled vertical, including sponsor-backed growth debt. Its multi-strategy credit platform and West Palm Beach base give it a US footprint that overlaps with Viola's New York office and Growth Lending franchise.
- Hayfin Capital Management: Hayfin is a leading European-headquartered private credit asset manager operating direct lending, specialty finance and asset-backed strategies. Most comparable to Viola on global private credit platform, multi-strategy product suite (including asset-backed), and Western-jurisdictional AUM scale.
- WhiteHorse Capital: WhiteHorse Capital, a H.I.G. Capital affiliate, provides asset-based and senior secured loans to middle-market and technology-enabled companies. Its asset-backed strategy and ability to structure warehouse facilities make it a direct comparable to Viola's ABL strategy serving fintech and proptech originators.
Broad incumbents
- HSBC Innovation Banking (formerly SVB): HSBC Innovation Banking is the largest bank-led tech and life-sciences lender globally and a direct competitor for senior secured growth debt and venture-backed borrowers. As a regulated bank with deposit funding, it offers a wider product set (deposits, FX, treasury) but competes head-on with Viola for the same Series A-pre-IPO tech sponsor-referred pipeline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Viola Credit social profiles
Digital presenceViola Credit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viola Credit leadership team
Management profileNumber of profiles
Profiles11 records
Viola Credit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Viola Credit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viola Credit M&A and investment
M&A and investmentM&A
Investments104 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viola Credit
What does Viola Credit do?
Viola Credit is a global alternative credit asset manager that originates and manages bespoke credit facilities for technology and tech-enabled companies through three strategies: Asset Backed Lending ($10M-$300M warehouses and securitisations for fintech and PropTech originators), Growth Lending ($5M-$50M senior secured loans for sponsor-backed technology companies from Series A to pre-IPO), and Customer Growth Financing ($5M-$100M cohort-linked CAC financing for B2C, D2C, and vertical SMB companies). The firm manages over $4B in AUM and is funded by global institutional LPs through a series of closed-end credit funds.
Is Viola Credit a public or private company?
Viola Credit is a private company. It is classified as corporate owned and is currently operating.
When was Viola Credit founded?
Viola Credit was founded in 2000. It employs 11 to 50 people.
Where is Viola Credit based?
Viola Credit is headquartered in Herzliya, Israel, in the Middle East region.
How does Viola Credit make money?
Three revenue lines are on record. Asset management fees on credit funds are the primary driver. The others are interest and return income from credit facilities and fund investor capital commitments.
Who are Viola Credit's main competitors?
Direct peers on record are Kreos Capital (now BlackRock), TriplePoint Capital, Hercules Capital, Runway Growth Finance, Horizon Technology Finance, Trinity Capital, Comvest Partners, Hayfin Capital Management and WhiteHorse Capital. HSBC Innovation Banking (formerly SVB) is listed as a broad incumbent.
Does Viola Credit have an API?
No public API is recorded for Viola Credit.
What industry is Viola Credit in?
Viola Credit's product category is Alternative Credit Asset Management. Its primary akta.pro industry code is FSAKAGAJ, SME Lending Platforms & Embedded SME Credit, with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 5222 and its SIC code is 6159.