Goldman Sachs Asset Management
Goldman Sachs Asset Management (GSAM) is the asset management arm of The Goldman Sachs Group, providing institutional and individual investors with active ETFs, defined outcome strategies, alternatives, and private markets solutions distributed globally through intermediaries, direct institutional sales, and wealth platforms.
- Company typePrivate
- Founded1869
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Goldman Sachs Asset Management does
Goldman Sachs Asset Management (GSAM) is the asset and wealth management division of The Goldman Sachs Group, Inc. (NYSE: GS), providing institutional and individual investors with investment and advisory solutions across public equity, fixed income, multi-asset, alternatives, private markets, and exchange-traded funds. The firm operates an active ETF management platform of 240 ETFs (240 ETFs total, $90 billion AUM across 171 ETFs after the 2026 Innovator Capital Management acquisition) and offers differentiated defined outcome ETF capabilities built on quantitative investment strategies. The core technology stack centers on actively managed ETF architecture and structured outcome construction, with proprietary capabilities in defined outcome ETFs and active ETF management.
GSAM distributes through financial intermediary platforms (including GeoWealth, broker-dealers, and independent RIAs), co-branded model portfolios (notably with T. Rowe Price), institutional direct sales, and the parent firm's wealth management division. The business model is overwhelmingly fee-based: management fees on funds and ETFs (with disclosed expense ratios starting at 0.29% for active equity ETFs and 0.50% for fixed income and alternatives ETFs), advisory fees for institutional and wealth clients, and performance fees / carried interest on certain fund structures. Primary customer segments are financial advisors/intermediaries, institutional investors (pension funds, sovereign wealth funds, endowments), and high net worth individuals accessing via private banking channels.
GSAM operates globally from New York (global HQ) with regional headquarters in London and Hong Kong, and offices across Doha, Singapore, Amsterdam, Sydney, and others, with regulatory entities in the US (SEC), UK (FCA), Netherlands (AFM), and Australia. The firm has 10,000+ employees and has executed a sustained cadence of acquisitions and strategic investments through Goldman Sachs' private equity platform including Innovator Capital Management (2026), NextCapital, Adler & Allan, CarltonOne, Groupe Crystal, and DOXA Insurance Holdings, alongside fintech investments in GeoWealth, Simetrik, and others.
Goldman Sachs Asset Management firmographics
Firmographics- Name
- Goldman Sachs Asset Management
- Legal name
- Goldman Sachs Asset Management, L.P.
- Website
- https://gsam.com
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Goldman Sachs Asset Management (GSAM) is the asset management arm of The Goldman Sachs Group, providing institutional and individual investors with active ETFs, defined outcome strategies, alternatives, and private markets solutions distributed globally through intermediaries, direct institutional sales, and wealth platforms.
- Ownership category
- akta.pro rank
Goldman Sachs Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ)
- akta.pro secondary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where Goldman Sachs Asset Management is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Goldman Sachs Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Management Fees: Goldman Sachs Asset Management charges management fees on its funds and ETF products, typically expressed as expense ratios. These fees are calculated as a percentage of assets under management and represent the primary revenue stream.
- Advisory Fees: The firm generates revenue through investment advisory services provided to institutional clients, wealth management clients, and through sub-advisory relationships with other asset managers.
- Performance Fees: Some fund structures include performance fees or carried interest, where the firm earns a percentage of returns above a specified benchmark or hurdle rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Active Equity ETFs with expense ratios starting at 0.29% |
| Subscription | Annual | Fixed Income and Alternatives ETFs with expense ratios starting at 0.50% |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Goldman Sachs Asset Management product offering
Product offeringCore offering
Goldman Sachs Asset Management provides investment management and advisory solutions across public and private markets, including actively managed ETFs, defined outcome ETFs (through the Innovator partnership), public market strategies (equity, fixed income, multi-asset), alternative investments and private credit funds. It distributes these offerings to institutional investors, financial intermediaries, and high net worth individuals primarily through intermediary platforms, direct institutional sales, and exchange listings, earning management fees, advisory fees, and performance fees.
Differentiator
Problem solved
Functional benefit
Brands
- Active ETFs: Actively managed exchange-traded funds powered by Goldman Sachs Asset Management expertise.
- G-Series
- Innovator Defined Outcome ETFs
- Union Bridge Partners
Products and services
- Active ETFs (Equity, Fixed Income, Alternatives)
- Defined Outcome ETFs (Innovator partnership)
- Public Investing Strategies (Equity, Fixed Income, Multi-Asset)
- G-Series Alternative Investment Suite
- West Street Loan Partners VI (Private Credit Fund)
- GS Mezzanine Partners IX (Mezzanine Debt Fund)
- Goldman Sachs T. Rowe Price Co-Branded Model Portfolios
- Goldman Sachs MSCI World Private Equity Return Tracker UCITS ETF (GSPE)
- Goldman Sachs ActiveBeta World Equity ETF (GSWO)
- Goldman Sachs Bitcoin Premium Income ETF
- Institutional Investment Advisory Services
Companies that use Goldman Sachs Asset Management
Customer profileSegments3 records
Ideal customer profiles3 records
Goldman Sachs Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Goldman Sachs Asset Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- T. Rowe PricecoreGoldman Sachs Asset Management and T. Rowe Price offer co-branded model portfolios designed for financial advisors, combining GSAM's investment strategies with T. Rowe Price's portfolio construction expertise and platform distribution.
- GeoWealthcoreGeoWealth provides a technology platform for registered investment advisors (RIAs) that offers access to Goldman Sachs Asset Management model portfolios and investment strategies, enabling advisors to allocate client assets to GSAM funds.
Scale indicators4 records
Recent moves6 records
Expansion highlights8 records
Goldman Sachs Asset Management competitors and assessment
Company assessmentDirect peers
- BlackRock: The world's largest asset manager with ~$10T AUM across iShares ETFs, institutional, and alternatives platforms. Directly comparable to GSAM as a multi-asset institutional and intermediary asset manager with an active ETF franchise (iShares) competing head-to-head with GSAM's 240 ETFs.
- Vanguard: One of the largest asset managers globally with massive ETF (Vanguard ETFs) and mutual fund franchises, serving institutional and retail channels. Directly competes with GSAM in active and passive ETFs and institutional mandates, often as the low-cost benchmark against which GSAM's fees are measured.
- Fidelity Investments: Major diversified asset manager with deep ETF, mutual fund, and institutional offerings alongside an extensive intermediary distribution network. Directly comparable to GSAM in competing for advisor model portfolios and institutional mandates.
- State Street Global Advisors: The asset management arm of State Street, known for the SPDR ETF franchise and large institutional index/active capabilities. Directly comparable to GSAM in institutional asset management and ETF scale, with comparable intermediary and institutional client mix.
- Invesco: Large global asset manager with significant ETF franchise (Invesco QQQ), active equity, fixed income, and alternatives offerings. Directly comparable to GSAM as a mid-to-large scale ETF and active management competitor targeting similar institutional and intermediary clients.
- T. Rowe Price: Major active asset manager with deep institutional and intermediary presence and growing ETF franchise. Strategic co-branded model portfolio partner of GSAM while also being a direct competitor in active equity, fixed income, and target-date strategies for similar client segments.
Broad incumbents
- J.P. Morgan Asset Management: The asset management arm of JPMorgan Chase, offering ETFs, institutional mandates, alternatives, and private banking distribution. Directly comparable to GSAM as a bulge-bracket bank's asset management franchise with similar client mix and product breadth.
- Morgan Stanley Investment Management: The asset management arm of Morgan Stanley, providing institutional, intermediary, and alternatives capabilities including a major ETF franchise (Calvert). Comparable to GSAM as a peer bulge-bracket bank asset manager with strong wealth management distribution synergies.
- BNY Mellon Investment Management: Major global asset manager offering institutional, intermediary, and wealth channels alongside ETF products. Directly comparable to GSAM in multi-channel distribution; notably was cited alongside GSAM in SEC ESG enforcement, reflecting similar regulatory exposure and scale.
Emerging players
- Innovator Capital Management: Specialist in defined outcome and buffer strategy ETFs, fully acquired by GSAM in April 2026. Comparable as the founding pillar of GSAM's defined outcome franchise and as a reference point for category competition (e.g., against AllianzIM, First Trust).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Goldman Sachs Asset Management social profiles
Digital presenceGoldman Sachs Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldman Sachs Asset Management leadership team
Management profileNumber of profiles
Profiles6 records
Goldman Sachs Asset Management subsidiaries and ownership
Company hierarchySubsidiaries10 records
Goldman Sachs Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldman Sachs Asset Management M&A and investment
M&A and investmentM&A18 records
Investments160 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldman Sachs Asset Management
What does Goldman Sachs Asset Management do?
Goldman Sachs Asset Management provides investment management and advisory solutions across public and private markets, including actively managed ETFs, defined outcome ETFs (through the Innovator partnership), public market strategies (equity, fixed income, multi-asset), alternative investments and private credit funds. It distributes these offerings to institutional investors, financial intermediaries, and high net worth individuals primarily through intermediary platforms, direct institutional sales, and exchange listings, earning management fees, advisory fees, and performance fees.
Is Goldman Sachs Asset Management a public or private company?
Goldman Sachs Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Goldman Sachs Asset Management founded?
Goldman Sachs Asset Management was founded in 1869. It employs 5,001 to 10,000 people.
Where is Goldman Sachs Asset Management based?
Goldman Sachs Asset Management is headquartered in New York, United States, in the North America region.
How does Goldman Sachs Asset Management make money?
Three revenue lines are on record. Management Fees are the primary driver. The others are advisory Fees and performance Fees.
Who are Goldman Sachs Asset Management's main competitors?
Direct peers on record are BlackRock, Vanguard, Fidelity Investments, State Street Global Advisors, Invesco and T. Rowe Price. Broad incumbents are J.P. Morgan Asset Management, Morgan Stanley Investment Management and BNY Mellon Investment Management. Innovator Capital Management is listed as an emerging player.
Does Goldman Sachs Asset Management have an API?
No public API is recorded for Goldman Sachs Asset Management.
What industry is Goldman Sachs Asset Management in?
Goldman Sachs Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAJAJ, Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns), with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 52394 and its SIC code is 6282.