Goldman Sachs Asset Management

Asset Managementgsam.com

Goldman Sachs Asset Management (GSAM) is the asset management arm of The Goldman Sachs Group, providing institutional and individual investors with active ETFs, defined outcome strategies, alternatives, and private markets solutions distributed globally through intermediaries, direct institutional sales, and wealth platforms.

Company typePrivate
Founded1869
HeadquartersNew York, United States
Headcount5,001–10,000
GTM typeB2B
OfferingServices

What Goldman Sachs Asset Management does

Goldman Sachs Asset Management (GSAM) is the asset and wealth management division of The Goldman Sachs Group, Inc. (NYSE: GS), providing institutional and individual investors with investment and advisory solutions across public equity, fixed income, multi-asset, alternatives, private markets, and exchange-traded funds. The firm operates an active ETF management platform of 240 ETFs (240 ETFs total, $90 billion AUM across 171 ETFs after the 2026 Innovator Capital Management acquisition) and offers differentiated defined outcome ETF capabilities built on quantitative investment strategies. The core technology stack centers on actively managed ETF architecture and structured outcome construction, with proprietary capabilities in defined outcome ETFs and active ETF management.

GSAM distributes through financial intermediary platforms (including GeoWealth, broker-dealers, and independent RIAs), co-branded model portfolios (notably with T. Rowe Price), institutional direct sales, and the parent firm's wealth management division. The business model is overwhelmingly fee-based: management fees on funds and ETFs (with disclosed expense ratios starting at 0.29% for active equity ETFs and 0.50% for fixed income and alternatives ETFs), advisory fees for institutional and wealth clients, and performance fees / carried interest on certain fund structures. Primary customer segments are financial advisors/intermediaries, institutional investors (pension funds, sovereign wealth funds, endowments), and high net worth individuals accessing via private banking channels.

GSAM operates globally from New York (global HQ) with regional headquarters in London and Hong Kong, and offices across Doha, Singapore, Amsterdam, Sydney, and others, with regulatory entities in the US (SEC), UK (FCA), Netherlands (AFM), and Australia. The firm has 10,000+ employees and has executed a sustained cadence of acquisitions and strategic investments through Goldman Sachs' private equity platform including Innovator Capital Management (2026), NextCapital, Adler & Allan, CarltonOne, Groupe Crystal, and DOXA Insurance Holdings, alongside fintech investments in GeoWealth, Simetrik, and others.

Goldman Sachs Asset Management firmographics

Firmographics

Name: Goldman Sachs Asset Management
Legal name: Goldman Sachs Asset Management, L.P.
Website: https://gsam.com
Company type: Private
Founded year: 1869
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Goldman Sachs Asset Management (GSAM) is the asset management arm of The Goldman Sachs Group, providing institutional and individual investors with active ETFs, defined outcome strategies, alternatives, and private markets solutions distributed globally through intermediaries, direct institutional sales, and wealth platforms.
Ownership category
akta.pro rank

Goldman Sachs Asset Management industry classification

Industry

Product category: Asset Management
NAICS: Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)
SIC: Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
akta.pro primary industry: Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ)
akta.pro secondary industry: Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

Active ETF management
Asset management services
Institutional investment management
Private credit investing
Wealth management solutions

Where Goldman Sachs Asset Management is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices7 records

Markets served

Goldman Sachs Asset Management business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

Management Fees: Goldman Sachs Asset Management charges management fees on its funds and ETF products, typically expressed as expense ratios. These fees are calculated as a percentage of assets under management and represent the primary revenue stream.
Advisory Fees: The firm generates revenue through investment advisory services provided to institutional clients, wealth management clients, and through sub-advisory relationships with other asset managers.
Performance Fees: Some fund structures include performance fees or carried interest, where the firm earns a percentage of returns above a specified benchmark or hurdle rate.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Active Equity ETFs with expense ratios starting at 0.29%
Subscription	Annual	Fixed Income and Alternatives ETFs with expense ratios starting at 0.50%

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Goldman Sachs Asset Management product offering

Product offering

Core offering

Goldman Sachs Asset Management provides investment management and advisory solutions across public and private markets, including actively managed ETFs, defined outcome ETFs (through the Innovator partnership), public market strategies (equity, fixed income, multi-asset), alternative investments and private credit funds. It distributes these offerings to institutional investors, financial intermediaries, and high net worth individuals primarily through intermediary platforms, direct institutional sales, and exchange listings, earning management fees, advisory fees, and performance fees.

Differentiator

Problem solved

Functional benefit

Brands

Active ETFs: Actively managed exchange-traded funds powered by Goldman Sachs Asset Management expertise.
G-Series
Innovator Defined Outcome ETFs
Union Bridge Partners

Products and services

Active ETFs (Equity, Fixed Income, Alternatives)
Defined Outcome ETFs (Innovator partnership)
Public Investing Strategies (Equity, Fixed Income, Multi-Asset)
G-Series Alternative Investment Suite
West Street Loan Partners VI (Private Credit Fund)
GS Mezzanine Partners IX (Mezzanine Debt Fund)
Goldman Sachs T. Rowe Price Co-Branded Model Portfolios
Goldman Sachs MSCI World Private Equity Return Tracker UCITS ETF (GSPE)
Goldman Sachs ActiveBeta World Equity ETF (GSWO)
Goldman Sachs Bitcoin Premium Income ETF
Institutional Investment Advisory Services

Companies that use Goldman Sachs Asset Management

Customer profile

Segments3 records

Ideal customer profiles3 records

Goldman Sachs Asset Management technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Goldman Sachs Asset Management partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

T. Rowe PricecoreStrategic or Co-development PartnerGoldman Sachs Asset Management and T. Rowe Price offer co-branded model portfolios designed for financial advisors, combining GSAM's investment strategies with T. Rowe Price's portfolio construction expertise and platform distribution.
GeoWealthcoreChannel Partner/ Reseller/ DistributorGeoWealth provides a technology platform for registered investment advisors (RIAs) that offers access to Goldman Sachs Asset Management model portfolios and investment strategies, enabling advisors to allocate client assets to GSAM funds.

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Goldman Sachs Asset Management competitors and assessment

Company assessment

Direct peers

BlackRock: The world's largest asset manager with ~$10T AUM across iShares ETFs, institutional, and alternatives platforms. Directly comparable to GSAM as a multi-asset institutional and intermediary asset manager with an active ETF franchise (iShares) competing head-to-head with GSAM's 240 ETFs.
Vanguard: One of the largest asset managers globally with massive ETF (Vanguard ETFs) and mutual fund franchises, serving institutional and retail channels. Directly competes with GSAM in active and passive ETFs and institutional mandates, often as the low-cost benchmark against which GSAM's fees are measured.
Fidelity Investments: Major diversified asset manager with deep ETF, mutual fund, and institutional offerings alongside an extensive intermediary distribution network. Directly comparable to GSAM in competing for advisor model portfolios and institutional mandates.
State Street Global Advisors: The asset management arm of State Street, known for the SPDR ETF franchise and large institutional index/active capabilities. Directly comparable to GSAM in institutional asset management and ETF scale, with comparable intermediary and institutional client mix.
Invesco: Large global asset manager with significant ETF franchise (Invesco QQQ), active equity, fixed income, and alternatives offerings. Directly comparable to GSAM as a mid-to-large scale ETF and active management competitor targeting similar institutional and intermediary clients.
T. Rowe Price: Major active asset manager with deep institutional and intermediary presence and growing ETF franchise. Strategic co-branded model portfolio partner of GSAM while also being a direct competitor in active equity, fixed income, and target-date strategies for similar client segments.

Broad incumbents

J.P. Morgan Asset Management: The asset management arm of JPMorgan Chase, offering ETFs, institutional mandates, alternatives, and private banking distribution. Directly comparable to GSAM as a bulge-bracket bank's asset management franchise with similar client mix and product breadth.
Morgan Stanley Investment Management: The asset management arm of Morgan Stanley, providing institutional, intermediary, and alternatives capabilities including a major ETF franchise (Calvert). Comparable to GSAM as a peer bulge-bracket bank asset manager with strong wealth management distribution synergies.
BNY Mellon Investment Management: Major global asset manager offering institutional, intermediary, and wealth channels alongside ETF products. Directly comparable to GSAM in multi-channel distribution; notably was cited alongside GSAM in SEC ESG enforcement, reflecting similar regulatory exposure and scale.

Emerging players

Innovator Capital Management: Specialist in defined outcome and buffer strategy ETFs, fully acquired by GSAM in April 2026. Comparable as the founding pillar of GSAM's defined outcome franchise and as a reference point for category competition (e.g., against AllianzIM, First Trust).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

Goldman Sachs Asset Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Goldman Sachs Asset Management leadership team

Management profile

Number of profiles

Profiles6 records

Goldman Sachs Asset Management subsidiaries and ownership

Company hierarchy

Subsidiaries10 records

Goldman Sachs Asset Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Goldman Sachs Asset Management M&A and investment

M&A and investment

M&A18 records

Investments160 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldman Sachs Asset Management

What does Goldman Sachs Asset Management do?

Is Goldman Sachs Asset Management a public or private company?

Goldman Sachs Asset Management is a private company. It is classified as corporate owned and is currently operating.

When was Goldman Sachs Asset Management founded?

Goldman Sachs Asset Management was founded in 1869. It employs 5,001 to 10,000 people.

Where is Goldman Sachs Asset Management based?

Goldman Sachs Asset Management is headquartered in New York, United States, in the North America region.

How does Goldman Sachs Asset Management make money?

Three revenue lines are on record. Management Fees are the primary driver. The others are advisory Fees and performance Fees.

Who are Goldman Sachs Asset Management's main competitors?

Direct peers on record are BlackRock, Vanguard, Fidelity Investments, State Street Global Advisors, Invesco and T. Rowe Price. Broad incumbents are J.P. Morgan Asset Management, Morgan Stanley Investment Management and BNY Mellon Investment Management. Innovator Capital Management is listed as an emerging player.

Does Goldman Sachs Asset Management have an API?

No public API is recorded for Goldman Sachs Asset Management.

What industry is Goldman Sachs Asset Management in?

Goldman Sachs Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAJAJ, Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns), with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 52394 and its SIC code is 6282.