Purchasing Power
- Company typePrivate
- Founded2001
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Purchasing Power firmographics
Firmographics- Name
- Purchasing Power
- Legal name
- Purchasing Power, LLC
- Website
- https://purchasingpower.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Purchasing Power industry classification
Industry- Product category
- Employee Purchase Programs
- akta.pro primary industry
- Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)
- akta.pro secondary industries
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Employer-Sponsored / Payroll-Linked Personal Loans (Unsecured Installment) (FSAKAAAM)
Keywords
Where Purchasing Power is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purchasing Power business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Payroll-Deduction Purchase Programs: Purchasing Power generates revenue through its payroll-integrated purchase platform where employees purchase products (electronics, home furnishings, fitness, travel, services) via payroll deduction with no interest or fees. The company earns the margin between the purchase price and its cost of capital, funded through credit facilities and ABS transactions.
- Employee Benefit Program Fees: Revenue from employers who offer Purchasing Power as a voluntary employee benefit, typically structured as a platform or partnership fee.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Purchasing Power product offering
Product offeringCore offering
Purchasing Power provides a voluntary employee benefit platform that enables employees to purchase consumer products (electronics, home furnishings, fitness equipment, travel, and services) through payroll-deduction payments with no interest or fees. The platform integrates directly with employer HR and payroll systems to facilitate automatic deductions, and the offering is sold to employers as a financial wellness benefit covering more than 7 million employees across the U.S.
Product overview
Purchasing Power operates as a single unified voluntary employee benefit platform offering payroll-deduction purchase programs. The platform enables employees to purchase consumer products through payroll deductions with no interest or fees. Product categories include electronics, home furnishings, fitness, travel, and services. The platform is integrated with employer HR and payroll systems to facilitate automatic deductions. Following its acquisition by PROG Holdings in January 2026, Purchasing Power joined a four-product ecosystem alongside Progressive Leasing, Four Technologies (BNPL), and MoneyApp.
Differentiator
Problem solved
Functional benefit
Products and services
- Purchasing Power Platform A voluntary employee benefit platform enabling payroll-deduction purchase programs, allowing employees to buy consumer products (electronics, home furnishings, fitness equipment, travel, and services) with no interest or fees through payroll deductions over time. The platform is integrated with employer HR and payroll systems to facilitate automatic deductions and is sold to employers as a financial wellness benefit.
Quantifiable outcome
- Over 180 basis-point reduction in borrowing costs compared to 2024 ABS transaction, achieved through $225M ABS at 4.87% blended rate
Companies that use Purchasing Power
Customer profileSegments1 record
Ideal customer profiles2 records
Purchasing Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Purchasing Power partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Purchasing Power competitors and assessment
Company assessmentDirect peers
- Progressive Leasing: Sister company under PROG Holdings (NYSE: PRG), also serving underserved-credit consumers with lease-to-own purchase programs through retail and e-commerce partners. Most directly comparable in mission, customer segment, and parent ownership.
- Four Technologies: PROG Holdings-owned BNPL platform serving near-prime and credit-invisible consumers. Comparable in customer demographic and product category (point-of-sale installment financing), though distributed differently (retailers vs. employers).
Broad incumbents
- OneMain Financial: Large publicly traded consumer finance company specializing in personal loans to non-prime borrowers. Comparable in serving the credit-underserved segment, with broader loan products but different distribution model (direct and indirect lending vs. payroll deduction).
- Affirm: Public BNPL company offering point-of-sale installment loans at retailers. Comparable in serving consumers who want structured installment payments for larger purchases, but charges interest/fees rather than using no-cost payroll deduction.
- Klarna: Global BNPL provider offering interest-free and interest-bearing installment plans at retailers. Comparable product (consumer installment receivables) and demographic, though distributed at point of sale rather than via employer payroll deduction.
- Afterpay: BNPL provider (owned by Block, Inc.) offering pay-in-four installment plans. Comparable in installment-payment model for consumer purchases, though no employer channel and shorter duration of receivables.
- ADP: Largest US payroll and HR services provider and a logical employer-partnership channel. While not a direct competitor, ADP's relationships with HR/benefits teams create overlap in who Purchasing Power needs to reach for employer partnerships.
- Paychex: Major US payroll, HR, and benefits outsourcing provider. Comparable in serving employer benefit decision-makers, though core product is payroll administration rather than employee purchase financing.
Emerging players
- WageWorks (HealthEquity): Provider of consumer-directed benefits (FSA, HSA, commuter) using payroll deduction. Comparable payroll-deduction infrastructure and employer-channel distribution for voluntary employee benefits, though focused on pre-tax benefits rather than consumer purchases.
- Dave Inc. Public fintech serving paycheck-to-paycheck consumers with earned-wage access and budgeting tools. Comparable in addressing the underserved-credit demographic and using employer payroll connections, though product is cash advances rather than consumer purchase financing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Purchasing Power social profiles
Digital presencePurchasing Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purchasing Power leadership team
Management profileNumber of profiles
Profiles10 records
Purchasing Power funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purchasing Power M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purchasing Power
What does Purchasing Power do?
Purchasing Power provides a voluntary employee benefit platform that enables employees to purchase consumer products (electronics, home furnishings, fitness equipment, travel, and services) through payroll-deduction payments with no interest or fees. The platform integrates directly with employer HR and payroll systems to facilitate automatic deductions, and the offering is sold to employers as a financial wellness benefit covering more than 7 million employees across the U.S.
Is Purchasing Power a public or private company?
Purchasing Power is a private company. It is classified as corporate owned and is currently operating.
When was Purchasing Power founded?
Purchasing Power was founded in 2001. It employs 251 to 500 people.
Where is Purchasing Power based?
Purchasing Power is headquartered in Atlanta, United States, in the North America region.
How does Purchasing Power make money?
Two revenue lines are on record. Payroll-Deduction Purchase Programs are the primary driver. The others are employee Benefit Program Fees.
Who are Purchasing Power's main competitors?
Direct peers on record are Progressive Leasing and Four Technologies. Broad incumbents are OneMain Financial, Affirm, Klarna, Afterpay, ADP and Paychex. Emerging players are WageWorks (HealthEquity) and Dave Inc..
Does Purchasing Power have an API?
No public API is recorded for Purchasing Power.
What industry is Purchasing Power in?
Purchasing Power's product category is Employee Purchase Programs. Its primary akta.pro industry code is BPACAIAF, Workforce Benefits Administration (Enrollment & Deductions), with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing.