Replicated
Replicated provides a Kubernetes-based software distribution platform that enables ISVs — particularly AI/ML vendors — to deliver, license, and support applications in customer-controlled, on-prem, and air-gapped environments, serving 70 of the Fortune 100 via subscription licensing and enterprise support.
- Company typePrivate
- Founded2014
- HeadquartersWest Hollywood, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Replicated does
Replicated, Inc. is a privately-held software distribution platform founded in 2014 and headquartered in the United States, with 51-100 employees. The company enables independent software vendors (ISVs) and AI/ML application vendors to deliver and manage their software inside customer-controlled environments — including on-premises data centers, VPCs, and fully air-gapped networks — by abstracting the complexity of Kubernetes-based distribution, licensing, and support. Its core Distribution Platform covers the full commercial software distribution lifecycle (Develop, Test, License, Release, Install, Report, Support) and bundles components such as KOTS (a kubectl plugin and admin console), Embedded Cluster (a single-binary shipment of application plus Kubernetes), the Enterprise Portal (branded end-customer install/upgrade interface), Compatibility Matrix (testing across 60,000+ environments), Vendor Portal (ISV management), the Replicated SDK (telemetry and in-cluster APIs), SecureBuild (zero-CVE container images), and Troubleshoot.sh (preflight checks and support bundles). Replicated reports that 70 of the Fortune 100 run applications managed through its platform.
Replicated sells via a hybrid go-to-market combining direct enterprise field sales (quote-based custom agreements) with product-led growth through a self-serve free trial at vendor.replicated.com. Pricing is not publicly disclosed and is negotiated annually based on deployment scale, customer requirements, and support tier. Revenue derives from recurring platform subscription licensing plus enterprise support and professional services. Primary customer segments are enterprise software ISVs (including AI/ML vendors) selling into regulated industries — financial services, healthcare, government, and defense — where air-gapped and on-prem deployments are procurement prerequisites.
The company has raised approximately $85M+ across five funding rounds, with the most recent being a $50 million Series C in July 2021 led by Owl Rock (a division of Blue Owl Capital). That round supported platform acceleration and stated expansion into Israel, Germany, and the U.K. Operating geographies today include the U.S., Germany, the U.K., and Israel. Since 2024, Replicated has shipped a steady cadence of platform releases — Enterprise Portal GA, Embedded Cluster multi-node/HA, Replicated SDK GA, Helm air-gap support, SecureBuild, Air Gap Telemetry beta, and a Salesforce license-automation integration — alongside a quarterly RepliCon conference, with a stated strategic emphasis on serving AI vendors deploying models into customer-controlled and air-gapped environments.
Replicated firmographics
Firmographics- Name
- Replicated
- Legal name
- Replicated, Inc.
- Website
- https://replicated.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Replicated provides a Kubernetes-based software distribution platform that enables ISVs — particularly AI/ML vendors — to deliver, license, and support applications in customer-controlled, on-prem, and air-gapped environments, serving 70 of the Fortune 100 via subscription licensing and enterprise support.
- Ownership category
- akta.pro rank
Replicated industry classification
Industry- Product category
- Enterprise Software Distribution Platform
- NAICS
- Computer Systems Design and Related Services (5415), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)
- akta.pro secondary industries
- Hybrid Cloud Data Services & Replication (HDABAMAE), Data Migration & Replication Tools (HDABAEAN), Backup & DR Software Implementation & Managed Platforms (BPAEALAI)
Keywords
Where Replicated is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Replicated business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription Licensing: Subscription-based licensing model for software distribution platform access, typically sold as annual or multi-year contracts to enterprise customers
- Enterprise Support and Services: Professional support services including onboarding, training, and dedicated support engineering for enterprise deployments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform licensing with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Replicated product offering
Product offeringCore offering
Replicated provides a Kubernetes-based software distribution platform that enables independent software vendors (ISVs) to deliver, deploy, license, and manage their applications inside enterprise customer-controlled environments, including on-premises, VPC, and fully air-gapped networks. Its offering spans the complete commercial software distribution lifecycle — packaging, testing, licensing, release, install, reporting, and support — through products such as Embedded Cluster, KOTS, the Enterprise Portal, Compatibility Matrix, Vendor Portal, and the Replicated SDK.
Product overview
Replicated is a distribution platform for commercial enterprise software, enabling ISVs to deliver their applications into self-hosted, air-gapped, and customer-controlled environments. The platform is built around the core Distribution Platform which orchestrates the Commercial Software Distribution Lifecycle covering Develop, Test, License, Release, Install, Report, and Support stages. Key products include Embedded Cluster (for environments without Kubernetes), KOTS (for existing Kubernetes clusters), the Enterprise Portal (customer-facing interface), Compatibility Matrix (testing across 60,000+ environments), Vendor Portal (vendor management), Replicated SDK (telemetry and APIs), SecureBuild (zero-CVE images), and Troubleshoot.sh (preflight checks and support bundles). The platform supports both Helm charts and Kubernetes manifest-based applications, serving 70 of the Fortune 100.
Differentiator
Problem solved
Functional benefit
Brands
- KOTS (Kubernetes Off-The-Shelf Software): Kubernetes Off-The-Shelf software for packaging and distributing Kubernetes applications to customer environments.
- Embedded Cluster
- Enterprise Portal
- Compatibility Matrix
- SecureBuild
- Replicated SDK
- RepliCon
Products and services
- Replicated Distribution Platform The core platform enabling ISVs to deliver commercial software into self-hosted, air-gapped, and customer-controlled enterprise environments, covering the full Develop-Test-License-Release-Install-Report-Support lifecycle.
- Embedded Cluster A lightweight, embedded Kubernetes distribution that ships the application and Kubernetes together as a single binary, simplifying self-hosted deployments for customers without existing Kubernetes expertise.
- KOTS (Kubernetes Off-The-Shelf Software) An application management console and kubectl plugin that allows developers to release, update, monitor, license, and manage their applications in existing Kubernetes clusters via a web-based admin console.
- Enterprise Portal A self-service, branded portal that empowers end customers to install, configure, upgrade, and manage vendor applications with minimal vendor intervention, serving as a unified interface for enterprise software delivery.
- Compatibility Matrix Testing infrastructure that enables vendors to validate their applications across 60,000+ customer-representative Kubernetes and infrastructure environments as part of CI/CD pipelines.
- Vendor Portal The management interface for software vendors to handle releases, licensing, customer instances, and channel management, with self-service license sign-up, registry/SCIM, and Salesforce integration.
- Replicated SDK A software development kit providing operational telemetry, in-cluster APIs, and integration capabilities packaged with self-hosted applications to enable reporting, diagnostics, and runtime operations.
- SecureBuild A service that produces and distributes zero-CVE container images of vendor applications and their OSS dependencies so customers receive vulnerability-free software builds.
- Troubleshoot (Troubleshoot.sh) Preflight checks and support bundles used to validate environment requirements before install and to collect diagnostics for asynchronous troubleshooting of customer installations.
- Air Gap Support Packaged bundles and offline installation/update tooling that enables software to be installed and updated in air-gapped environments without internet access, including air-gap telemetry and Helm air gap support.
- Commercial Software Distribution Lifecycle Framework A framework and accompanying handbook that guides ISVs through the seven stages of self-hosted software distribution: Develop, Test, License, Release, Install, Report, and Support.
Quantifiable outcome
- Deploy self-hosted in 30 minutes (down from days)
- +8 more outcomes
Companies that use Replicated
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Replicated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
Replicated partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Replicated competitors and assessment
Company assessmentBroad incumbents
- Microsoft Azure Arc: Azure Arc extends Azure management and Kubernetes services to on-premises, multi-cloud, and edge environments, including air-gapped scenarios. Competes with Replicated's hybrid cloud positioning for enterprises standardized on the Microsoft ecosystem.
- Harness: Harness is a broader software delivery platform spanning CI, CD, feature flags, security testing, and cloud cost management, with continuous delivery capabilities that overlap Replicated's release/installation workflows. Not a direct niche competitor but addresses parts of the same lifecycle for ISVs.
- CloudBees: CloudBees offers enterprise CI/CD and DevOps platforms with strong enterprise governance and on-premises deployment support. Comparable to Replicated on the enterprise-grade, regulated-industry dimension of software distribution.
- AWS EKS Anywhere / Outposts: AWS EKS Anywhere and Outposts provide managed Kubernetes that runs on-premises and in hybrid configurations, including disconnected deployments. Competes with Embedded Cluster/KOTS on infrastructure but does not provide the same end-to-end commercial distribution lifecycle.
Direct peers
- Shipa: Shipa provides a platform for application deployment, management, and security across Kubernetes and cloud-native environments, with particular focus on developer self-service and enterprise governance. Directly comparable to Replicated in the application management for Kubernetes distribution niche, targeting similar enterprise ISV and platform engineering personas.
- Rafay Systems: Rafay offers a Kubernetes management platform focused on multi-cluster operations, lifecycle management, and enterprise self-service, including self-hosted and air-gapped deployments. Directly comparable to Replicated in addressing enterprise Kubernetes distribution and operations challenges for regulated industries.
- Octopus Deploy: Octopus Deploy is an enterprise deployment automation platform with deep capabilities in on-premises and hybrid software delivery, multi-tenant infrastructure, and release orchestration. Highly comparable to Replicated's lifecycle approach (develop/test/release/install/support) for ISVs distributing software to enterprise customers.
Emerging players
- Argo CD (Intuit): Argo CD is an open-source GitOps continuous delivery tool for Kubernetes that many enterprises assemble into custom self-hosted distribution stacks. Replicated competes with the build-vs-buy proposition here; some ISVs adopt Argo CD directly rather than Replicated for declarative deployments.
- Flux CD (CNCF): Flux CD is a CNCF graduated open-source GitOps toolkit for Kubernetes application delivery, comparable in technical scope to the KOTS/Embedded Cluster capabilities. Represents a credible open-source alternative to Replicated for ISVs willing to invest engineering effort.
- Portainer: Portainer provides a UI-driven container and Kubernetes management platform, popular for simplifying self-hosted deployments in enterprise and edge environments. Competes with Replicated in the ease-of-use dimension for organizations without deep Kubernetes expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Replicated social profiles
Digital presenceReplicated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Replicated leadership team
Management profileNumber of profiles
Profiles7 records
Replicated funding detail
Funding detailFunding overview
Funding rounds5 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Replicated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Replicated
What does Replicated do?
Replicated provides a Kubernetes-based software distribution platform that enables independent software vendors (ISVs) to deliver, deploy, license, and manage their applications inside enterprise customer-controlled environments, including on-premises, VPC, and fully air-gapped networks. Its offering spans the complete commercial software distribution lifecycle — packaging, testing, licensing, release, install, reporting, and support — through products such as Embedded Cluster, KOTS, the Enterprise Portal, Compatibility Matrix, Vendor Portal, and the Replicated SDK.
Is Replicated a public or private company?
Replicated is a private company. It is classified as venture growth investor backed and is currently operating.
When was Replicated founded?
Replicated was founded in 2014. It employs 51 to 100 people.
Where is Replicated based?
Replicated is headquartered in West Hollywood, United States, in the North America region.
How does Replicated make money?
Two revenue lines are on record. Platform Subscription Licensing is the primary driver. The others are enterprise Support and Services.
Who are Replicated's main competitors?
Broad incumbents on record are Microsoft Azure Arc, Harness, CloudBees and AWS EKS Anywhere / Outposts. Direct peers are Shipa, Rafay Systems and Octopus Deploy. Emerging players are Argo CD (Intuit), Flux CD (CNCF) and Portainer.
Does Replicated have an API?
Yes. Replicated provides an API for vendor operations including license management, instance tracking, and release automation. The documentation references a 'Vendor API' at docs.replicated.com/reference/vendor-api-using. A Replicated SDK is available for operational telemetry and in-cluster APIs, supporting both Helm and Kubernetes manifest-based applications. The API enables integrating with CI pipelines, automating license provisioning upon contract activation, and managing releases. Developer documentation is at docs.replicated.com/reference/vendor-api-using.
What industry is Replicated in?
Replicated's product category is Enterprise Software Distribution Platform. Its primary akta.pro industry code is HDABAMAG, Hybrid Cloud Storage & Backup Infrastructure, with a secondary code of HDABAMAE, Hybrid Cloud Data Services & Replication. Its NAICS code is 5415 and its SIC code is 7373.