Aceable
Aceable is an Austin-based online education technology company that delivers state-approved licensing, certification, and continuing education courses across driving, real estate, insurance, and mortgage verticals to individual consumers and licensed professionals in at least eight U.S. states via mobile apps and web.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Aceable does
Aceable is a multi-vertical online education technology company headquartered in Austin, Texas, that delivers state-approved licensing, certification, and continuing education courses to individual consumers and licensed professionals. Its core platform is mobile-first, distributed through native iOS and Android applications and a web-based learning environment at app.aceable.com, with automatic cross-device progress syncing, an AI-powered virtual assistant for student support, and third-party identity verification and exam proctoring to satisfy state regulatory requirements. The company's product portfolio spans four verticals through a parent-plus-sub-brand architecture: the core Aceable brand serves driving education (Drivers Ed, Permit Test Prep, and Defensive Driving); AceableAgent serves real estate licensing; Aceable Insurance serves insurance licensing; and Aceable Mortgage serves mortgage licensing, with state approvals across at least eight U.S. states including Texas, California, Florida, Ohio, Illinois, Oklahoma, Nevada, and Pennsylvania.
The business model is predominantly transactional, with students purchasing individual courses at price points ranging from approximately $34 to $64 (e.g., Texas Online Defensive Driving at $34, Handsfree Audio variant at $44), supplemented by a small recurring subscription revenue stream from a roadside-assistance add-on offered in partnership with Allstate Roadside/Signature Motor Club. Go-to-market is product-led growth via app store distribution, state-specific SEO-optimized landing pages, content marketing through an educational blog, and an active social media presence across TikTok, Instagram, YouTube, Facebook, LinkedIn, and X. The company sells directly to consumers (B2C) and to individual professionals seeking licensure or continuing education credits, with no disclosed enterprise contracts.
Aceable has raised approximately $105.7 million in total funding across four rounds, including a $47 million Series B led by Sageview Capital in 2018 and a $50 million growth equity round from HGGC in December 2020. In August 2024, Aceable acquired Real Estate Institute, an Illinois-based provider of professional licensing education, to expand its real estate footprint and enter the insurance and mortgage education verticals. The company reports $25.8 million in ARR as of 2024 and has 101-250 employees. Founder Blake Garrett remains CEO.
Aceable firmographics
Firmographics- Name
- Aceable
- Legal name
- Aceable Inc.
- Website
- https://aceable.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aceable is an Austin-based online education technology company that delivers state-approved licensing, certification, and continuing education courses across driving, real estate, insurance, and mortgage verticals to individual consumers and licensed professionals in at least eight U.S. states via mobile apps and web.
- Ownership category
- akta.pro rank
Aceable industry classification
Industry- Product category
- Online Education and Professional Licensing
- NAICS
- Automobile Driving Schools (611692)
- akta.pro primary industry
- Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where Aceable is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aceable business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- One-Time Course Purchases: Individual course purchases at set prices (e.g., Texas Defensive Driving at $34-$44). Students pay upfront for specific licensing or certification courses with 365-day access from purchase.
- Subscription Services: Monthly recurring subscription for roadside assistance service with free trial period, auto-renewing at regular rates
- Professional Licensing Education: State-approved professional licensing courses for real estate, insurance, and mortgage professionals
- Insurance Licensing Courses: Revenue from mobile-first insurance licensing education platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Texas Handsfree Audio Defensive Driving |
| One time/ perpetual license | Pay-as-you-go | Texas Online Defensive Driving |
| Subscription | Monthly | Roadside Assistance Subscription |
| Freemium | Pay-as-you-go | Course Refund Policy |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Aceable product offering
Product offeringCore offering
Aceable operates a mobile-first online learning platform that delivers state-approved drivers education, defensive driving, and permit test prep courses to individual consumers, along with professional licensing and continuing education for real estate, insurance, and mortgage professionals through dedicated sub-brands. Courses are sold primarily as one-time purchases per course with a subscription add-on for roadside assistance, accessed via iOS/Android apps and web browsers.
Product overview
Aceable is an online learning company based in Austin, Texas, offering a multi-vertical platform for state-approved licensing, certification, and continuing education. The core Aceable platform serves the driving education vertical (Drivers Ed, Permit Test Prep, and Defensive Driving courses), while sub-brands AceableAgent, Aceable Insurance, and Aceable Mortgage serve real estate, insurance, and mortgage verticals respectively. The company operates a platform-plus-sub-brands architecture where each vertical has its own branded experience and URL. Products are delivered through mobile-first courses accessible on iOS, Android, and web browsers, with state-specific approvals across Texas, California, Florida, Ohio, Illinois, Nevada, Pennsylvania, Oklahoma, and other states. The company acquired Real Estate Institute in August 2024 to expand into Illinois real estate and further insurance/mortgage education. Notable products include the hands-free audio defensive driving course (first-of-its-kind), the AceableAgent Fast Track program with Tom Ferry, and various state-specific driver education courses.
Differentiator
Problem solved
Functional benefit
Brands
- AceableAgent: Online real estate education platform offering pre-licensing and continuing education courses for real estate professionals
- Aceable Insurance
- Aceable Mortgage
Products and services
- Drivers Ed
Quantifiable outcome
- Up to 10% car insurance discount available through defensive driving completion
- +3 more outcomes
Companies that use Aceable
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Aceable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature4 records
Aceable partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Tom FerrycorePartnership with real estate coach Tom Ferry to launch the Fast Track course, designed to help new and early-stage real estate agents transition from obtaining their licenses to building successful careers. Program comprises over 4 hours of training across 25 coach-led videos and 11 chapters.
- Real Estate InstitutecoreAcquisition of Real Estate Institute, an Illinois-based provider of professional licensing education. This acquisition enables Aceable to expand into the Illinois real estate market and venture into insurance and mortgage education verticals.
- Allstate Roadside/Signature Motor ClubminorRoadside assistance service offered through Allstate Roadside/Signature Motor Club as an add-on subscription service for driving students.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Aceable competitors and assessment
Company assessmentDirect peers
- I Drive Safely: Long-standing online driver education provider offering state-approved defensive driving and drivers ed courses across multiple U.S. states. Directly competes with Aceable's core driving vertical on similar product, pricing, and customer segments.
- DriversEd.com: One of the largest online driver education companies in the U.S., offering teen and adult drivers ed, permit prep, and defensive driving. Direct competitor to Aceable in the same states and same online self-serve delivery model.
- The CE Shop: Leading online real estate pre-licensing and continuing education platform. Directly competes with AceableAgent on real estate licensing and continuing education courses across multiple U.S. states.
- Colibri Real Estate: Major online real estate licensing school offering pre-licensing, exam prep, and CE in most U.S. states. Closely comparable to AceableAgent on product, target customer (aspiring real estate agents), and digital delivery model.
- Real Estate U: Online real estate school offering state-approved pre-licensing courses. Directly competes with AceableAgent on the same aspiring-agent customer segment with similar self-paced digital delivery.
- CompuCram: Online pre-licensing and continuing education provider serving real estate, insurance, and mortgage professionals. Directly comparable across Aceable's professional licensing verticals.
- SafetyServe: Online defensive driving and traffic school provider operating across multiple U.S. states. Directly competes with Aceable's defensive driving course offering on similar self-serve, state-approved digital model.
Broad incumbents
- Kaplan Real Estate Education: Established national brand offering real estate, insurance, and financial licensing education as part of Kaplan's broader professional education portfolio. Competitor across Aceable's real estate and insurance verticals with deeper brand and longer history.
- Vector Solutions (formerly 360training): Large-scale online regulatory and professional training provider offering courses across real estate, insurance, mortgage, OSHA, and other compliance verticals. Competes with Aceable across multiple professional licensing verticals as a broad incumbent with deeper enterprise reach.
Emerging players
- PrepAgent: Online real estate exam prep and licensing platform with focused content-led approach. Smaller-scale emerging player in the same AceableAgent vertical, with overlapping customer base of aspiring real estate agents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Aceable social profiles
Digital presenceAceable compliance and trust
Trust signalCompliance2 records
Aceable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aceable leadership team
Management profileNumber of profiles
Profiles1 record
Aceable subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aceable funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aceable M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aceable
What does Aceable do?
Aceable operates a mobile-first online learning platform that delivers state-approved drivers education, defensive driving, and permit test prep courses to individual consumers, along with professional licensing and continuing education for real estate, insurance, and mortgage professionals through dedicated sub-brands. Courses are sold primarily as one-time purchases per course with a subscription add-on for roadside assistance, accessed via iOS/Android apps and web browsers.
Is Aceable a public or private company?
Aceable is a private company. It is classified as private equity controlled and is currently operating.
When was Aceable founded?
Aceable was founded in 2014. It employs 101 to 250 people.
Where is Aceable based?
Aceable is headquartered in Austin, United States, in the North America region.
How does Aceable make money?
Four revenue lines are on record. One-Time Course Purchases are the primary driver. The others are subscription Services, professional Licensing Education and insurance Licensing Courses.
Who are Aceable's main competitors?
Direct peers on record are I Drive Safely, DriversEd.com, The CE Shop, Colibri Real Estate, Real Estate U, CompuCram and SafetyServe. Broad incumbents are Kaplan Real Estate Education and Vector Solutions (formerly 360training). PrepAgent is listed as an emerging player.
Does Aceable have an API?
No public API is recorded for Aceable.
What industry is Aceable in?
Aceable's product category is Online Education and Professional Licensing. Its primary akta.pro industry code is MPACALAI, Certification & Credentialed Creator Programs. Its NAICS code is 611692.