Aceable

What Aceable does

Aceable is a multi-vertical online education technology company headquartered in Austin, Texas, that delivers state-approved licensing, certification, and continuing education courses to individual consumers and licensed professionals. Its core platform is mobile-first, distributed through native iOS and Android applications and a web-based learning environment at app.aceable.com, with automatic cross-device progress syncing, an AI-powered virtual assistant for student support, and third-party identity verification and exam proctoring to satisfy state regulatory requirements. The company's product portfolio spans four verticals through a parent-plus-sub-brand architecture: the core Aceable brand serves driving education (Drivers Ed, Permit Test Prep, and Defensive Driving); AceableAgent serves real estate licensing; Aceable Insurance serves insurance licensing; and Aceable Mortgage serves mortgage licensing, with state approvals across at least eight U.S. states including Texas, California, Florida, Ohio, Illinois, Oklahoma, Nevada, and Pennsylvania.

The business model is predominantly transactional, with students purchasing individual courses at price points ranging from approximately $34 to $64 (e.g., Texas Online Defensive Driving at $34, Handsfree Audio variant at $44), supplemented by a small recurring subscription revenue stream from a roadside-assistance add-on offered in partnership with Allstate Roadside/Signature Motor Club. Go-to-market is product-led growth via app store distribution, state-specific SEO-optimized landing pages, content marketing through an educational blog, and an active social media presence across TikTok, Instagram, YouTube, Facebook, LinkedIn, and X. The company sells directly to consumers (B2C) and to individual professionals seeking licensure or continuing education credits, with no disclosed enterprise contracts.

Aceable has raised approximately $105.7 million in total funding across four rounds, including a $47 million Series B led by Sageview Capital in 2018 and a $50 million growth equity round from HGGC in December 2020. In August 2024, Aceable acquired Real Estate Institute, an Illinois-based provider of professional licensing education, to expand its real estate footprint and enter the insurance and mortgage education verticals. The company reports $25.8 million in ARR as of 2024 and has 101-250 employees. Founder Blake Garrett remains CEO.

Name

Aceable

Legal name

Aceable Inc.

Website

https://aceable.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Aceable is an Austin-based online education technology company that delivers state-approved licensing, certification, and continuing education courses across driving, real estate, insurance, and mortgage verticals to individual consumers and licensed professionals in at least eight U.S. states via mobile apps and web.

Ownership category

akta.pro rank

Product category

Online Education and Professional Licensing

NAICS

Automobile Driving Schools (611692)

akta.pro primary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Online drivers education
• Professional licensing courses
• Mobile learning platform
• Defensive driving courses
• Real estate pre-licensing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. One-Time Course Purchases: Individual course purchases at set prices (e.g., Texas Defensive Driving at $34-$44). Students pay upfront for specific licensing or certification courses with 365-day access from purchase.
2. Subscription Services: Monthly recurring subscription for roadside assistance service with free trial period, auto-renewing at regular rates
3. Professional Licensing Education: State-approved professional licensing courses for real estate, insurance, and mortgage professionals
4. Insurance Licensing Courses: Revenue from mobile-first insurance licensing education platform

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Aceable operates a mobile-first online learning platform that delivers state-approved drivers education, defensive driving, and permit test prep courses to individual consumers, along with professional licensing and continuing education for real estate, insurance, and mortgage professionals through dedicated sub-brands. Courses are sold primarily as one-time purchases per course with a subscription add-on for roadside assistance, accessed via iOS/Android apps and web browsers.

Product overview

Aceable is an online learning company based in Austin, Texas, offering a multi-vertical platform for state-approved licensing, certification, and continuing education. The core Aceable platform serves the driving education vertical (Drivers Ed, Permit Test Prep, and Defensive Driving courses), while sub-brands AceableAgent, Aceable Insurance, and Aceable Mortgage serve real estate, insurance, and mortgage verticals respectively. The company operates a platform-plus-sub-brands architecture where each vertical has its own branded experience and URL. Products are delivered through mobile-first courses accessible on iOS, Android, and web browsers, with state-specific approvals across Texas, California, Florida, Ohio, Illinois, Nevada, Pennsylvania, Oklahoma, and other states. The company acquired Real Estate Institute in August 2024 to expand into Illinois real estate and further insurance/mortgage education. Notable products include the hands-free audio defensive driving course (first-of-its-kind), the AceableAgent Fast Track program with Tom Ferry, and various state-specific driver education courses.

Differentiator

Problem solved

Functional benefit

Brands

• AceableAgent: Online real estate education platform offering pre-licensing and continuing education courses for real estate professionals
• Aceable Insurance
• Aceable Mortgage

Products and services

• Drivers Ed

Quantifiable outcome

• Up to 10% car insurance discount available through defensive driving completion
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tom FerrycoreStrategic or Co-development Partner · 16 June 2026Partnership with real estate coach Tom Ferry to launch the Fast Track course, designed to help new and early-stage real estate agents transition from obtaining their licenses to building successful careers. Program comprises over 4 hours of training across 25 coach-led videos and 11 chapters.
• Real Estate InstitutecoreStrategic or Co-development Partner · 7 August 2024Acquisition of Real Estate Institute, an Illinois-based provider of professional licensing education. This acquisition enables Aceable to expand into the Illinois real estate market and venture into insurance and mortgage education verticals.
• Allstate Roadside/Signature Motor ClubminorChannel Partner/ Reseller/ DistributorRoadside assistance service offered through Allstate Roadside/Signature Motor Club as an add-on subscription service for driving students.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• I Drive Safely: Long-standing online driver education provider offering state-approved defensive driving and drivers ed courses across multiple U.S. states. Directly competes with Aceable's core driving vertical on similar product, pricing, and customer segments.
• DriversEd.com: One of the largest online driver education companies in the U.S., offering teen and adult drivers ed, permit prep, and defensive driving. Direct competitor to Aceable in the same states and same online self-serve delivery model.
• The CE Shop: Leading online real estate pre-licensing and continuing education platform. Directly competes with AceableAgent on real estate licensing and continuing education courses across multiple U.S. states.
• Colibri Real Estate: Major online real estate licensing school offering pre-licensing, exam prep, and CE in most U.S. states. Closely comparable to AceableAgent on product, target customer (aspiring real estate agents), and digital delivery model.
• Real Estate U: Online real estate school offering state-approved pre-licensing courses. Directly competes with AceableAgent on the same aspiring-agent customer segment with similar self-paced digital delivery.
• CompuCram: Online pre-licensing and continuing education provider serving real estate, insurance, and mortgage professionals. Directly comparable across Aceable's professional licensing verticals.
• SafetyServe: Online defensive driving and traffic school provider operating across multiple U.S. states. Directly competes with Aceable's defensive driving course offering on similar self-serve, state-approved digital model.

Broad incumbents

• Kaplan Real Estate Education: Established national brand offering real estate, insurance, and financial licensing education as part of Kaplan's broader professional education portfolio. Competitor across Aceable's real estate and insurance verticals with deeper brand and longer history.
• Vector Solutions (formerly 360training): Large-scale online regulatory and professional training provider offering courses across real estate, insurance, mortgage, OSHA, and other compliance verticals. Competes with Aceable across multiple professional licensing verticals as a broad incumbent with deeper enterprise reach.

Emerging players

• PrepAgent: Online real estate exam prep and licensing platform with focused content-led approach. Smaller-scale emerging player in the same AceableAgent vertical, with overlapping customer base of aspiring real estate agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aceable
• YouTubeyoutube.com/aceable
• Facebookfacebook.com/Aceable
• LinkedInlinkedin.com/company/aceable
• Instagraminstagram.com/aceable
• TikToktiktok.com/@aceable

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aceable