Panavision
Panavision is a privately held US designer, manufacturer, and global renter of proprietary cinema cameras, lenses, lighting, and grip systems, serving feature film, television, and commercial production crews across more than a dozen countries through direct regional offices and wholly owned subsidiaries.
- Company typePrivate
- Founded1954
- HeadquartersWoodland Hills, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Panavision does
Panavision is a privately held, US-headquartered designer, manufacturer, and global renter of high-precision cinema camera systems and optics, founded in 1954 by Robert Gottschalk and Richard Moore in Woodland Hills, California. The company operates an integrated in-house stack spanning optical R&D, lens design, CNC machining, electronics, multilayer coatings, hand assembly, and global service & maintenance, producing proprietary lens families (Primo 65, T Series, Ultra Panatar II, Panaspeed, C Series) and proprietary Advanced Solutions (LCND electronic filter, Wi-Fiber connectivity, camera arrays) that cannot be sourced elsewhere. Beyond its flagship Camera & Optics division, Panavision runs wholly owned subsidiaries covering lighting (Panalux), grip and remote systems (Panavision Grip & Remote Systems), stage rental (Island Studios), and filters (LEE Filters), supported by a global rental network spanning more than a dozen countries.
The business model is overwhelmingly usage-based: cinematographers, directors, and production crews rent proprietary and third-party cinema equipment (cameras from ARRI, RED, Sony, Panasonic and Vision Research; lenses from Panavision, Cooke, Fujinon, Zeiss, Angénieux, and Leitz) on a quote-based project engagement, with revenue derived from feature film, television series, and commercial production cycles. Distribution is direct and relationship-driven through regional offices in the US, UK, Australia, Canada, France, South Africa, and beyond, supplemented by the Panastore for ancillary retail and post-production services bundled with equipment rentals. The company maintains no public API or software surface and earns essentially all revenue from physical equipment rental and related production services.
The customer base is concentrated among enterprise-level film and television productions, with named customers spanning Netflix series, prestige theatrical features, and long-running episodic television, served through long-standing cinematographer relationships. Capital structure is private and debt-funded: Great Rock Capital arranged a $130M senior secured revolving credit facility in May 2025, followed by a separate $130M revolving facility with Siena Lending Group and Hilco Global in May 2026, indicating an active refinancing posture against a capital-intensive global asset base. The company is privately held with no public ticker, no disclosed cap-table detail, and no controlling-investor information available.
Panavision firmographics
Firmographics- Name
- Panavision
- Legal name
- Panavision Inc.
- Website
- https://panavision.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Panavision is a privately held US designer, manufacturer, and global renter of proprietary cinema cameras, lenses, lighting, and grip systems, serving feature film, television, and commercial production crews across more than a dozen countries through direct regional offices and wholly owned subsidiaries.
- Ownership category
- akta.pro rank
Panavision industry classification
Industry- Product category
- Cinema Equipment Rental
- NAICS
- Motion Picture and Sound Recording Industries (512), Office Machinery and Equipment Rental and Leasing (532420), Consumer Electronics and Appliances Rental (532210), Audio and Video Equipment Manufacturing (3343)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Photographic Equipment & Supplies (3861), Aircraft & Parts (3720), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industries
- Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Fixed-Lens Cameras (Compact, Bridge & 360 Cameras) (CRACAPAB), Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)
Keywords
Where Panavision is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Panavision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Cinema Equipment Rental (Lenses, Cameras, Filters, Advanced Solutions): Core revenue stream from renting proprietary and third-party cinema cameras, anamorphic/spherical/large-format lenses, advanced solutions (LCND electronic filter, Wi-Fiber, camera arrays), and accessories to feature film, television, and commercial productions globally.
- Grip & Remote Systems Rental: Rental of camera grip equipment (dollies, rigs, mounts, grip support) and remote systems (jib arms, mobile bases, modular cranes, remote heads, telescopic cranes). Available in UK, Central Europe, and South Africa.
- Panalux Lighting Equipment Rental: Rental of lighting heads (automated, daylight, LED, tungsten, etc.), lighting control/dimming, cable and distribution, low-voltage systems, power, lighting grip, and accessories through the Panalux subsidiary in UK, Central Europe, and South Africa.
- Studio / Stage Rental (Island Studios): Rental of stage facilities and studio infrastructure for filming under the Island Studios subsidiary.
- Filter / LEE Filters Distribution: Distribution and rental of LEE Filters (including LEE Elements) for cinematic image control, leveraging LEE's filter portfolio across the Panavision group.
- Post-Production Services: Post-production services bundled with cinema equipment and production support offerings for motion picture and television clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based rental pricing via regional offices |
| Other | — | Panalux lighting rentals - quote-based via dedicated form |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Panavision product offering
Product offeringCore offering
Panavision designs, manufactures, and globally rents proprietary and third-party cinema cameras, anamorphic and spherical lenses, lighting, grip and remote systems, and studio facilities to feature film, television, and commercial production companies. Through its wholly owned divisions (Panalux, Panavision Grip & Remote Systems, Island Studios, LEE Filters), it bundles equipment rental with post-production services across more than a dozen countries.
Differentiator
Problem solved
Functional benefit
Brands
- Panalux: Lighting equipment and power distribution rental division; described on the website as "Panalux - A Panavision Company" offering Panalux Allegra, Panalux Sonara, and Panalux Power product lines.
- Panavision Grip and Remote Systems
- Island Studios
- LEE Filters
Products and services
- Panavision Camera & Optics Rental The flagship Panavision division offering film and digital cinema camera rentals alongside an industry-leading inventory of proprietary and third-party anamorphic and spherical lenses, backed by comprehensive service and support for cinematographers, directors, and crews working on feature films, television series, commercials, and more.
- Panavision Digital Camera Rental Rental inventory of digital cinema cameras from ARRI (Alexa 265, Alexa 35, Alexa LF, Alexa Mini, Alexa Mini LF, Alexa SXT, Alexa XT, Amira), RED (DSMC2 Gemini, DSMC2 Helium, DSMC2 Monstro, Komodo, V-Raptor, V-Raptor XL), Sony (F55, Venice, Venice 2), Panasonic (VariCam 35, VariCam LT), Panavision (DXL-M, Millennium DXL2), and Vision Research (Phantom Flex4K), complemented by Panavision accessories purpose-built to streamline camera builds.
- Panavision Film Camera Rental Rental inventory of 35mm and 16mm film cameras from ARRI (Arricam, Arriflex 16SR3, Arriflex 235, Arriflex 416, Arriflex 435) and Panavision (Millennium XL2, Panaflex Lightweight II, Panaflex Platinum, System 65 High Speed, System 65 Studio), supporting 65mm, 35mm, and 16mm film formats.
- Panavision Optics Rental (Anamorphic, Spherical, Large Format) Industry-leading inventory of cinema optics including anamorphic lenses (Ultra Panatar II, T Series, Anamorphic Zooms, B Series, C Series, E Series, G Series, Macro Anamorphic Primes, Primo Anamorphic, Ultra Panatar, Ultra Panavision 70, Ultra Vista), spherical lenses (Primo, 5/i, Alura Zooms, Cabrio Zooms, Flare Lenses, Frazier Lens System, Macro, Master Prime, Optimo Zooms, Portrait Lenses, Primo Classic, Primo Close Focus, Primo V, Primo Zooms), and large format lenses (Primo 65, Panaspeed, VA, Large Format Zooms, 65 Vintage, Array Lenses, H Series, Premista Zooms, Primo 70, Primo Artiste, Primo X, Sphero 65, Super Panavision 70, Supreme Prime, System 65). Covers S35 and large format for film and digital cameras.
- Panavision Optical Innovation (Proprietary Lens Design) Panavision's in-house optical innovation program including R&D, manufacturing, and service based at Woodland Hills, California. Designs and produces proprietary lens series such as T Series (2x-squeeze anamorphic), Primo 65 (65mm-format spherical primes), and Ultra Panatar II (1.3x anamorphic), plus alternative optics including Flare, Macro, Portrait, Swing Shift, Slant Focus, and the Frazier Lens System.
- Panavision Advanced Solutions Rental Innovative products and solutions developed to extend filmmakers' creative flexibility, including Large Camera Array, Medium Camera Array, Small Camera Array, LCND (electronic filter with 1-6 stop density range), Pana ND (glass filter), Wi-Fiber (connectivity), and Wi-Fiber Mini, available globally.
- Panavision Grip & Remote Systems Rental Panavision Grip and Remote Systems provides extensive rental inventory of dollies (Creeper Butt Dolly, Fisher 10, Fisher 11, Hybrid III, Hybrid IV, Quad Dolly, Skateboard Dolly, Super Peewee III+, Super Peewee IV, Wildcat Desert Dolly), grip support (Bazookas, GF-Iso Dampener, GF-Maxi Shock Absorber, GF-Mini Shock Absorber, Lite Decks, Quickdecks, Sliders, Vibration Isolator), rigs and mounts (Car Rigs, Lightweight Rigging Kit, Rigging System), and remote systems (Jib Arms, Mobile Bases, Modular Cranes, Remote Heads, Telescopic Cranes). Available for hire in the UK, Central Europe, and South Africa.
- Panalux Lighting Equipment Rental Panalux is a Panavision company providing lighting equipment rentals including cable and distribution, control and dimming, heads (automated, daylight, effects, fluorescent, LED, tungsten), lighting accessories, lighting grip, low voltage systems, and power solutions (batteries, generators). Featured products include Panalux Allegra, Panalux Sonara, and Panalux Power. Available in the UK, Central Europe, and South Africa.
- Panalux Sonara Variable-White LED Fixture Range Variable-white soft-light LED fixture range with an innovative light engine enabling the highest level of creative control. Featured on the Panavision homepage under 'Cutting-edge filmmaking tools and cinema technology.'
- Panavision LCND Electronic Filter Groundbreaking electronic filter offering 1-6 stop density range, 4\"x5.65\" form factor, local and remote control, top- and side-load versions, programmable sync modes, and 24-hour battery life, available globally through Panavision's rental network.
- Panavision Primo 65 Lenses Proprietary spherical prime lens series delivering full coverage of 65mm-format sensors with equally high performance across large-format and Super 35 digital cameras, available through Panavision's global rental network.
- Island Studios Stage Rental Rental of stage facilities and studio infrastructure for filming under the Island Studios subsidiary, accessible via the Panavision global directory.
- Post-Production Services Post-production services bundled with cinema equipment and production support offerings for motion picture and television clients.
- LEE Filters Distribution Distribution and rental of LEE Filters (including LEE Elements) for cinematic image control, leveraging LEE's filter portfolio across the Panavision group.
Quantifiable outcome
- Global footprint spanning more than a dozen countries (US, UK, Australia, Canada, France, South Africa, and beyond)
- +3 more outcomes
Companies that use Panavision
Customer profileNamed customers38 records
Segments4 records
Ideal customer profiles3 records
Panavision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Panavision partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and flagship.
- ARRIcoreARRI cameras are integrated into Panavision's rental inventory (Alexa 265, Alexa 35, Alexa LF, Alexa Mini, Alexa Mini LF, Alexa SXT, Alexa XT, Amira, Arricam, Arriflex 16SR3, Arriflex 235, Arriflex 416, Arriflex 435). Panavision wraps these with proprietary modular accessories and supports them across its global rental network.
- SonycoreSony cameras (Sony Venice 2 with Panavision modular accessories, Sony Venice, Sony F55) are part of Panavision's cinema camera rental inventory, with Panavision supplying proprietary modular accessories purpose-built to streamline camera builds.
- RED Digital CinemacoreRED cameras (DSMC2 Gemini, DSMC2 Helium, DSMC2 Monstro, Komodo, V-Raptor, V-Raptor XL) are in Panavision's inventory. Panavision has co-developed the DXL-M and Millennium DXL2 cameras with RED, combining RED sensor technology with Panavision's modular accessories and optics.
- Cooke OpticscoreCooke 5/i spherical lenses are part of Panavision's lens rental inventory alongside Panavision's proprietary optics.
- FujinoncoreFujinon Alura Zooms, Cabrio Zooms, and Premista Zooms are part of Panavision's lens rental inventory alongside Panavision's proprietary optics.
- ZeisscoreZeiss Master Prime and Supreme Prime lenses are part of Panavision's lens rental inventory alongside Panavision's proprietary optics.
- AngenieuxcoreAngenieux Optimo Zooms are part of Panavision's lens rental inventory alongside Panavision's proprietary optics.
- J.L. FishercoreJ.L. Fisher dollies (Fisher 10, Fisher 11) and J.L. Fisher jib arms (Fisher 23) are part of Panavision Grip & Remote Systems' rental inventory.
- Chapman / LeonardcoreChapman/Leonard dollies (Hybrid III, Hybrid IV, Super Peewee III+, Super Peewee IV) and Vibration Isolators are part of Panavision Grip & Remote Systems' rental inventory.
- GFM (Grip Factory)coreGFM Quad Dolly, GF-Jib, GF-Iso Dampener, GF-Maxi Shock Absorber, GF-Mini Shock Absorber, and GF-8 Xten modular crane are part of Panavision Grip & Remote Systems' rental inventory.
- ServicevisioncoreServicevision Scorpio remote heads (Scorpio Classic Head, Scorpio Stabilized Head, Scorpio Stabilized Head V, Mini Scorpio Head, Mini Scorpio EZ, Mini Scorpio Stabilized Head V, Micro Scorpio Head) and Servicevision telescopic cranes (Scorpio 10, Scorpio 20L, Scorpio 23A, Scorpio 23L, Scorpio 45) are part of Panavision Grip & Remote Systems' rental inventory.
- TechnocranecoreTechnocrane Supertechno 15, 22, 30, 50, and 75 telescopic cranes are part of Panavision Grip & Remote Systems' rental inventory.
- LEE FiltersflagshipLEE Filters is integrated into the Panavision group as a division, supplying filter products and LEE Elements to the cinematography ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Panavision competitors and assessment
Company assessmentDirect peers
- Angenieux: Angenieux is a leading cinema zoom lens manufacturer (Optimo DP Zoom, Optimo Ultra Compact) available through Panavision and competing rental houses, supplying high-end zoom optics for narrative and commercial production.
- RED Digital Cinema: RED designs digital cinema sensors and cameras (V-Raptor, Komodo) that Panavision rents; Panavision and RED co-developed the DXL2 and DXL-M cameras, making RED both a partner and a partial competitor as RED expands direct rental and sales channels.
- Clairmont Camera: Clairmont Camera is a North American cinema rental house providing cameras and lenses to film and television productions, directly competing with Panavision on project bids.
- Otto Nemenz International: Otto Nemenz is a long-established Hollywood cinema equipment rental house competing with Panavision for camera, lens, and accessory rentals on feature film and television productions.
- Keslow Camera: Keslow Camera is a leading cinema equipment rental house serving feature films and television in the US with cameras, lenses, and lighting, competing head-to-head with Panavision on high-end production rentals.
- Cooke Optics: Cooke is a premier cinema lens manufacturer (S7/i, Anamorphic/i, 5/i) whose lenses are rented by Panavision and competing rental houses, making it both an inventory partner and a competitor for high-end spherical and anamorphic lens choices.
- Carl Zeiss (Zeiss Cinematography): Zeiss manufactures Master Prime, Supreme Prime, and Compact Prime cinema lenses available through Panavision and rival rental houses, competing for the same cinematographer lens preferences that drive Panavision's proprietary Primo and T Series lines.
- ARRI: ARRI designs and manufactures cinema cameras (Alexa 35, Alexa LF) and lenses, and operates ARRI Rental, the closest direct competitor to Panavision's camera, lens, and lighting rental business across film and television production.
- Fujifilm (Fujinon): Fujinon manufactures cinema zooms (Premista, Cabrio, Alura) stocked by Panavision and competing rental houses, providing comparable large-format and broadcast zoom optics that overlap with Panavision's rental inventory.
Broad incumbents
- Sony (Cine line): Sony's Venice, Venice 2, and F55 cinema cameras are integrated into Panavision's rental inventory, but Sony's broader professional and consumer imaging footprint makes it a large incumbent whose camera roadmap shapes industry standards.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Panavision social profiles
Digital presencePanavision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panavision leadership team
Management profileNumber of profiles
Profiles9 records
Panavision subsidiaries and ownership
Company hierarchySubsidiaries4 records
Panavision funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panavision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panavision
What does Panavision do?
Panavision designs, manufactures, and globally rents proprietary and third-party cinema cameras, anamorphic and spherical lenses, lighting, grip and remote systems, and studio facilities to feature film, television, and commercial production companies. Through its wholly owned divisions (Panalux, Panavision Grip & Remote Systems, Island Studios, LEE Filters), it bundles equipment rental with post-production services across more than a dozen countries.
Is Panavision a public or private company?
Panavision is a private company. It is classified as unknown and is currently operating.
When was Panavision founded?
Panavision was founded in 1954. It employs 1,001 to 5,000 people.
Where is Panavision based?
Panavision is headquartered in Woodland Hills, United States, in the North America region.
How does Panavision make money?
Six revenue lines are on record. Cinema Equipment Rental (Lenses, Cameras, Filters, Advanced Solutions) is the primary driver. The others are grip & Remote Systems Rental, panalux Lighting Equipment Rental, studio / Stage Rental (Island Studios), filter / LEE Filters Distribution and post-Production Services.
Who are Panavision's main competitors?
Direct peers on record are Angenieux, RED Digital Cinema, Clairmont Camera, Otto Nemenz International, Keslow Camera, Cooke Optics, Carl Zeiss (Zeiss Cinematography), ARRI and Fujifilm (Fujinon). Sony (Cine line) is listed as a broad incumbent.
Does Panavision have an API?
No public API is recorded for Panavision.
What industry is Panavision in?
Panavision's product category is Cinema Equipment Rental. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of CRACAHAE, Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts). Its NAICS code is 512 and its SIC code is 7812.