KoRo

What KoRo does

KoRo Handels GmbH is a Berlin-based, venture-backed food company founded in 2014 that sells bulk-packaged healthy snacks and staple foods directly to consumers across Europe. Its product portfolio centers on nut butters, vegan protein powders, protein bars, bulk nuts, dried fruits, breakfast products, and snacks, sold primarily in large-format packaging under a "Good ideas and better deals" value proposition that targets health-conscious, fitness-oriented, vegan, and bulk-buying consumers. Products carry EU Organic, B Corp, and IFS Broker certifications, with supply-chain transparency supported by direct-sourcing visits to origins such as Peruvian cacao farms and CO2 tracking via a Cozero partnership.

The company operates a hybrid omnichannel model: a primary direct-to-consumer e-commerce storefront at korodrogerie.de plus iOS and Android mobile apps, complemented by company-owned KoRo Cafés in Berlin, Paris, and Milan. Distribution extends through 13,000+ retail locations across Germany, France, Italy, and the Benelux region, plus a foodservice partnership with Deutsche Bahn for snack-bar sales on Bordbistro trains. Pricing follows a unit-per-kilogram model with explicit bulk discounts (approximately 10–22% savings on multi-pack purchases), and the company offers recurring subscription orders. Marketing is content-led via the KoRo Journal, recipe content, email with a 5% first-order incentive, and a broad social media footprint including Instagram, TikTok, YouTube, Spotify, LinkedIn, Pinterest, and WhatsApp, supported by a referral program.

KoRo has raised approximately €40 million of disclosed equity funding across a €50M Series B (April 2022, HV Capital-led with Five Seasons Ventures and Partech), a €35M Series C (November 2024, led by Coefficient Capital with participation from HV Capital, Partech, Five Seasons Ventures, Haub Legacy Ventures, and SevenVentures), and a €5M Series C extension (February 2025, Kharis Capital). Angel investor Mario Götze is also disclosed. The company operates as a private German GmbH with no identified parent and has made one acquisition (Meine Spielzeugkiste, November 2019) to diversify into non-food categories.

Name

KoRo

Legal name

KoRo Handels GmbH

Website

https://korodrogerie.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

KoRo is a Berlin-based food company founded in 2014 that sells bulk-packaged nut butters, vegan protein products, nuts, dried fruits, and snacks via D2C e-commerce, mobile app, 13,000+ European retail locations, and cafés in Berlin, Paris, and Milan.

Ownership category

akta.pro rank

Product category

Healthy Snacks & Organic Packaged Foods

NAICS

Snack Food Manufacturing (31191), Food and Beverage Retailers (445), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Retail-Food Stores (5400)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Healthy snack foods
• Bulk organic foods
• Plant-based nutrition
• Natural nut butters
• Vegan protein products

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: KoRo generates primary revenue through its owned e-commerce platform korodrogerie.de, selling bulk-packaged healthy snacks, nut butters, protein products, and dried foods directly to consumers across Europe. The company also offers a mobile app for purchases.
2. Retail Distribution: KoRo distributes products through 13,000+ retail locations, including grocery stores, drugstores, and specialty health food retailers across Europe. This B2B wholesale channel complements direct sales.
3. Subscription Model: KoRo offers subscription options ('Abonnements') for recurring orders, providing convenience for repeat customers and predictable revenue.
4. B2B / Wholesale: KoRo serves business customers through B2B offerings, including foodservice partnerships such as Deutsche Bahn for on-board snack sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

KoRo is a Berlin-based food company that sells bulk-packaged organic and natural healthy foods directly to consumers across Europe. Its core product range spans nut butters, vegan protein powders and bars, bulk nuts, dried fruits, breakfast items (oats, granola, breakfast bowls), and other high-protein, high-fiber snacks. Products are sold primarily via the company's own e-commerce site korodrogerie.de, a mobile app, three company-owned KoRo Cafés, and 13,000+ third-party retail outlets, with recurring-delivery subscriptions also available.

Product overview

KoRo is a German food e-commerce company specializing in bulk-sized healthy foods and snacks. The product portfolio centers on a limited selection of high-quality staples including nut butters (Nussmuse), vegan protein powders (Proteinpulver), protein bars (Proteinriegel), bulk nuts (Nüsse), dried fruits (Trockenfrüchte), and snack items. The company operates a vertically-integrated model combining an online shop with mobile app, physical retail through KoRo Cafés in Berlin, Paris, and Milan, and serves over 2 million customers across 13,000 retail locations. Products emphasize transparency, minimal ingredients, bulk packaging for cost efficiency, and organic/bio certification. The company is expanding across Europe with operations in France, Italy, and Benelux.

Differentiator

Problem solved

Functional benefit

Products and services

• Nussmuse (Nut Butters) A range of nut butters and spreads including peanut butter, almond butter, cashew butter, hazelnut cream, and specialty flavors. Characterized by minimal ingredients (often just nuts), no added sugar, and available in smooth and crunchy variants. Targeted at health-conscious and vegan consumers.
• Proteinpulver (Vegan Protein Powders) Vegan protein powders in chocolate, vanilla, and neutral flavors, blended from soy, pea, and rice protein with 21g protein per 30g serving. Includes standard and clear-whey-style fruit-flavored variants (e.g., Clear Protein Mango). Targeted at fitness, sports nutrition, and plant-based consumers.
• Proteinriegel (Vegan Protein Bars) Vegan protein bars in flavors including salted peanut, hazelnut, and chocolate brownie. Made with dates, plant proteins, and dark chocolate coating, with approximately 21g protein per 100g and 9.2g fiber per 100g. Available in single units and multi-packs.
• Nüsse (Bulk Nuts) Bulk nuts including cashews, almonds, walnuts, hazelnuts, and mixed nut blends. Available in raw, roasted, and salted varieties, with many products carrying organic and/or Fairtrade certification (e.g., Bio Walnusskernbruch 1kg, Cashewbruch 1kg).
• Trockenfrüchte (Dried Fruits) Dried fruits including Medjool dates, freeze-dried strawberries, raspberries, and mango strips. Emphasize no added sugar and retain natural fruit sugars. Targeted at clean-label and natural-food consumers.
• Snacks Wide range of snacks including energy balls, nut butter cups, chocolate-covered fruits, roasted edamame, wasabi peanuts, and legume-based chips. Focus on high protein, high fiber, and natural ingredients.
• Frühstück (Breakfast) Breakfast products including oatmeal, granola, oats, and breakfast bowls. Emphasis on bulk sizes and high fiber content for value-oriented, health-conscious household consumption.

Quantifiable outcome

• Served over 2 million customers since founding in 2014
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Deutsche Bahn (DB)coreStrategic or Co-development Partner · 1 January 2023KoRo partnered with Deutsche Bahn to supply snack bars for sale on trains. First product launched in 2023 at Bordbistro. Second product iteration launched in subsequent years with proper branding after initial logo oversight.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• MyProtein: UK-based direct-to-consumer sports nutrition and bulk supplement brand. Most comparable to KoRo in product mix (protein powders, bars, nut butters), bulk-pack pricing model, pan-European D2C + retail distribution, and target customer (fitness and health-conscious consumers).
• foodspring: Berlin-based direct-to-consumer fitness nutrition brand owned by Mars. Competes head-to-head with KoRo in vegan protein powders, protein bars, and clean-label sports nutrition; shares DACH D2C-first DNA and target segments (fitness enthusiasts, plant-based dieters).
• Huel: UK-headquartered D2C meal replacement and functional food brand. Comparable on D2C-led, bulk-pack, subscription-supported model and pan-European reach, though Huel is more concentrated in complete nutrition rather than snack staples.
• nu3: Berlin-based D2C nutrition and functional food brand selling smart food, supplements, and bulk natural products. Direct overlap with KoRo's nut butters, protein, and clean-label snacks, sharing Berlin HQ and European D2C focus.
• Bulk Powders: UK-based bulk-format sports nutrition and supplement brand. Closely matches KoRo's bulk-pack, value-positioned, plant-protein-heavy assortment and D2C-led growth across Europe.
• yfood: Munich-based D2C smart meal and protein drink brand. Comparable German roots, retail presence in drugstores and grocery, and shared target of time-pressed, health-conscious consumers seeking convenient nutrition.
• Verival: Austrian organic breakfast and snack brand (muesli, granola, porridges) with strong DACH retail presence. Comparable on clean-label, organic-certified bulk staples and health-focused positioning, though heavier in breakfast than KoRo's broader snack portfolio.

Emerging players

• Saturo: Vienna-based meal replacement beverage brand with D2C and retail distribution in DACH. Partial overlap on convenience nutrition and plant-based positioning; narrower product range than KoRo.

Broad incumbents

• AG1 (Athletic Greens): Global premium greens and supplement brand with broad health-and-wellness portfolio. Overlaps with KoRo on the supplement/protein side but targets a higher price point and broader wellness use case rather than bulk food staples.

Regional players

• Alnatura: Germany's largest organic supermarket chain with deep own-brand assortment in bulk staples (nuts, nut butters, dried fruits, muesli). Direct shelf competitor to KoRo in Germany, especially on organic bulk staples, though primarily a brick-and-mortar retailer rather than D2C brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz2yCJfEHjUJTJxt4GQJA1Q
• Facebookfacebook.com/korodrogerie
• LinkedInlinkedin.com/company/koro-offical
• Instagraminstagram.com/koro_de
• TikToktiktok.com/@koro_shop?lang=de-DE
• Pinterestpinterest.de/koro_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds10 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KoRo