What Eargo does

Eargo, Inc. is a US hearing aid company founded in 2010 in San Jose, California, that designs, manufactures, and sells virtually invisible, FDA-registered and FDA-cleared over-the-counter (OTC) self-fitting hearing aids direct-to-consumer. Its product portfolio centers on the completely-in-canal (CIC) Eargo 8 flagship ($2,199), the value-tier Eargo SE ($1,499), and the earbud-style LINK by Eargo with Bluetooth 5.3 streaming, all controlled through companion iOS and Android mobile apps. The core technology stack rests on Dr. Florent Michel's patented soft silicone 'petals' / Flexi eartips, the FDA-cleared Sound Match in-app self-fitting algorithm (clinically validated against in-clinic fitting in partnership with the University of Minnesota), Device Scan self-diagnostics, and Smart Sound Adjust adaptive sound processing, supported by a Varta micro-rechargeable battery partnership. Eargo previously traded on Nasdaq (ISIN US26986E1091) but delisted and restructured; in April 2025 it merged with South Africa's HearX Group to form LXE Hearing, the parent entity that also encompasses the sister brand Lexie Hearing.

Eargo's business model is hardware-led direct-to-consumer commerce, anchored by the eargo.com storefront, phone-based inside sales staffed by Personal Hearing Guides (1-800-903-6883), and mobile-app onboarding via Apple App Store and Google Play. Pricing is one-time per pair across a $799–$2,950 portfolio range, with a 45-day risk-free return policy, 1–2 year warranties, and Bread Pay consumer financing (0%–34.99% APR, 12–36 month terms). Recurring revenue layers include Eargo Care extended service plans ($300 add-on) and replacement accessory sales (petals, mic caps, trumpets, cleaning kits, chargers) tied to a 3–7 year device replacement cycle. A secondary B2B health plan / payer channel ([email protected]) adds Eargo as an in-network OTC hearing benefit, while a healthcare worker 10% discount, a dedicated veterans page, and Amazon third-party marketplace presence expand reach across additional customer segments. Customer concentration is low—102k+ cumulative purchases, 5,293 reviews, and no disclosed enterprise anchors—and the addressable market is large: ~45 million US adults with hearing loss, an OTC hearing aid market projected at $1.82B by 2030, and a hearing aid tuner app market projected at $3.19B by 2030 at 16.6% CAGR.

Name

Eargo

Legal name

Eargo, Inc.

Website

https://eargo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Eargo designs and sells virtually invisible, FDA-cleared OTC self-fitting hearing aids direct-to-consumer in the US via eargo.com, phone sales, and a mobile app. The company is a subsidiary of LXE Hearing following its April 2025 merger with South Africa's HearX Group.

Ownership category

akta.pro rank

Product category

OTC Hearing Aids

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• OTC hearing aids
• Self-fitting hearing aids
• Virtually invisible hearing aids
• Direct-to-consumer hearing aids
• Rechargeable hearing aids

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Direct-to-consumer hearing aid hardware sales: One-time purchase of FDA-cleared OTC hearing aids (Eargo 8 at $2,199 sale / $2,699 MSRP; Eargo SE at $1,499 sale / $1,699 MSRP; LINK by Eargo; legacy Eargo 7, 6, 5, Neo, Max, Plus) via eargo.com and phone orders. Per-pair pricing ranges $799–$2,950 per the comparison page. Replacements drive repeat purchases roughly every 3–7 years based on customer reviews.
2. Accessories and replacement parts: Sales of consumable accessories including replacement Petals, Mic Caps, Open Petals, Translucent Trumpets, cleaning kits (putty, wipes), power cords and adapters, and chargers. Recurring replenishment revenue tied to device ownership.
3. Financing revenue share (Bread Pay): Customer financing arranged through Bread Pay / Comenity Capital Bank (a Bread Financial company). Plans of 12, 24, or 36 months; APRs 0%–34.99%; example 12-month payments of $93.59 at 21.99% APR per $1,000 borrowed. Eargo likely receives a share of financing revenue or uses financing to drive conversion on higher-priced SKUs.
4. Eargo Care extended warranty/service plan: Optional $300 Eargo Care add-on for Eargo SE providing additional 1-year warranty, one-on-one education session, dedicated support, and up to two years' supply of Eargo eartips. Service-style recurring revenue tied to each device sale.
5. Health plan / payer B2B channel revenue: Per-member revenue from health insurance plans that include Eargo as an in-network OTC hearing benefit. Eargo handles real-time eligibility, claims submission, candidacy screening, delivery, and ongoing support, optimizing plan utilization.
6. LXE Hearing parent entity / international expansion revenue: Following April 2025 merger with South Africa's hearX Group to form LXE Hearing, Eargo is part of a combined entity (with Lexie Hearing) positioned for global reach. Future cross-selling and combined portfolio revenue anticipated.

Pricing tiers

Go-to-market motion6 records

Distribution channels7 records

Marketing channels10 records

Core offering

Eargo designs, manufactures, and sells FDA-cleared over-the-counter (OTC) self-fitting hearing aids direct-to-consumer in the U.S. Its core product line consists of virtually invisible completely-in-canal (CIC) devices (Eargo 8 at $2,199 and Eargo SE at $1,499) plus the earbud-style LINK by Eargo, all paired with a mobile app that enables at-home personalization, environment-based sound adaptation, and patented self-diagnostics. The company also operates a B2B health-plan channel that delivers Eargo devices as an in-network OTC hearing benefit.

Product overview

Eargo's product portfolio centers on virtually invisible, FDA-registered/cleared over-the-counter (OTC) self-fitting hearing aids sold direct-to-consumer in the U.S. The current flagship Eargo 8 ($2,199) and the value-priced Eargo SE ($1,499) are completely-in-canal (CIC) hearing aids that pair via Bluetooth with the Eargo mobile app for Sound Match self-fitting personalization; the Eargo 8 additionally offers Device Scan smart self-diagnostics and Smart Sound Adjust automatic environment adaptation. LINK by Eargo is a separate earbud-style OTC hearing aid with Bluetooth 5.3 streaming, paired with a dedicated LINK by Eargo mobile app. Older models (Eargo 7, 6, 5, Neo HiFi, Neo, Max, Plus) remain supported through Eargo's accessories line of replacement petals/trumpets, mic caps, power cords, and cleaning kits. All current devices carry a 45-day risk-free return policy, a 2-year warranty (1-year on Eargo SE and LINK by Eargo), and access to remote telecare support from licensed hearing professionals, with purchases supported by Bread Pay financing at checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Eargo 8: Current flagship virtually invisible, completely-in-canal (CIC), FDA-cleared self-fitting OTC hearing aid with Smart Sound Adjust, Sound Match personalization, Device Scan diagnostics, IP68 water resistance, and up to 16 hours of battery life (introduced 2025).
• Eargo SE
• LINK by Eargo
• Eargo 7
• Eargo 6

Products and services

• Eargo 8 Virtually invisible completely-in-canal (CIC) self-fitting OTC hearing aid with Smart Sound Adjust, patented Device Scan self-diagnostics, Sound Match personalization via the Eargo app, FDA-cleared self-fitting technology, IP68 dust/water resistance, up to 16 hours of listening on a single charge, and an extended-life wireless charging case providing up to 14 full recharges. Priced at $2,199 per pair.
• Eargo SE Virtually invisible CIC self-fitting OTC hearing aid offering Eargo's signature essentials at a value price of $1,499. Includes 4 preset listening programs, Sound Match personalization via the Eargo app, customizable sound via the Eargo mobile app, IP54 dust/splash/sweat resistance, up to 16 hours of listening time per charge, and a charging case providing 5 full charges.
• LINK by Eargo First earbud-style OTC hearing aid from Eargo with Bluetooth 5.3 streaming for phone calls and music. Features Active Noise Cancellation, Noise Reduction, Feedback Cancellation, directional microphones, four preset listening programs, IP54 sweat/splash/dust resistance, up to 9 hours runtime, and a charging case providing 4 full charges. Configured via the dedicated LINK by Eargo mobile app.
• Eargo mobile app Companion mobile application for Eargo 8, 7, 6, 5, and SE hearing aids that enables Sound Match self-fitting hearing check, customizable sound settings, environment mode selection, sound adjustment, volume control, battery indicator, and Device Scan diagnostics. Available on Apple App Store and Google Play.
• LINK by Eargo mobile app Companion mobile application for LINK by Eargo hearing aids that allows users to remotely change modes/programs and configure multiple settings. Available on Apple App Store and Google Play.
• Eargo Accessories Replacement parts and accessories for Eargo hearing aids including translucent trumpets (compatible with Eargo 8 and SE), mic caps (compatible with Eargo 7, 6 and 5), open petals (compatible with Eargo 7), deep cleaning kits, and additional power cords and adapters.

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered flagship — corporate merger creating parent lxe hearing, core — battery innovation partner enabling miniaturization, core — clinical validation partner, major — industry credibility partner, core — telemetry, analytics, advertising infrastructure, core — cloud infrastructure for telemetry, core — customer relationship management, core — advertising and audience matching, core — ios app distribution, core — android app distribution and major — sister brand under common parent.

• HearX Group (LXE Hearing)flagship — corporate merger creating parent lxe hearingStrategic or Co-development Partner · 1 April 2025In April 2025, US-based Eargo Inc. merged with South Africa's HearX Group to form LXE Hearing, creating a strategic alliance aimed at expanding global reach and combining technological expertise. Per the OTC hearing aids market report, the merger creates a combined entity with Lexie Hearing and Eargo under LXE Hearing as parent.
• Vartacore — battery innovation partner enabling miniaturizationStrategic or Co-development PartnerEargo publicly thanks its partners at Varta for helping develop a tiny rechargeable battery that made 'virtual invisibility a reality.' Varta's micro-battery technology is foundational to the virtually invisible CIC form factor across Eargo's product line. The partnership is highlighted in the Design Innovation section of the brand page.
• University of Minnesotacore — clinical validation partnerStrategic or Co-development PartnerEargo partnered with the University of Minnesota on a clinical study (NCT05246904, 2023) to validate Eargo's Sound Match self-fitting feature against prescriptive fitting performed in a clinic. The study compared REAR, APHAB, subjective sound quality, speech recognition in noise, and System Usability Scale, concluding that self-fitting with Sound Match provides fit comparable to clinic-fit hearing aids.
• Academy of Doctors of Audiology (ADA)major — industry credibility partnerGTM or Marketing PartnerEargo partnered with the Academy of Doctors of Audiology (ADA) to produce multimedia content (videos, blog series) addressing OTC vs prescription hearing aids, featuring ADA Past President Dr. Victor Bray and Executive Director Stephanie Czuhajewski. Aims to combat hearing loss stigma and increase awareness of treatment options.
• Google (Firebase, Google Analytics)core — telemetry, analytics, advertising infrastructureTechnology or IntegrationGoogle processes application usage data (telemetry) via Firebase and provides analytics via Google Analytics. Google Cookies are used for interest-based advertising. Eargo shares hashed identifiers with social media and advertising platforms (including Google) for targeted advertising.
• Amazon Web Services (AWS)core — cloud infrastructure for telemetryTechnology or IntegrationAWS is one of Eargo's specialized Third-Party Data Processors that manages, stores, and analyzes application usage data. Eargo maintains full contractual control over data processing; data is anonymized and linked only to a unique identifier.
• Salesforce (CRM)core — customer relationship managementTechnology or IntegrationEargo stores Personal Information in third-party external databases including the Salesforce CRM system, which Eargo reasonably believes complies with generally accepted industry standards for data protection.
• Facebook (Meta)core — advertising and audience matchingTechnology or IntegrationFacebook uses cookies (or clear gifs, web beacons) to enhance the user experience and Service and/or show Eargo ads on other websites and services. Eargo shares hashed identifiers (e.g., email addresses converted into cryptographic strings) with Facebook and other social media/advertising platforms to match customers with users for targeted advertising.
• Apple App Storecore — ios app distributionChannel Partner/ Reseller/ DistributorApple App Store distributes the Eargo app (ID 1529890348) and the LINK by Eargo app (ID 6477842477), enabling iOS users to self-fit, customize settings, and access remote support.
• Google Playcore — android app distributionChannel Partner/ Reseller/ DistributorGoogle Play distributes the Eargo app (com.eargo.app.android) and the LINK by Eargo app (com.eargo.link.release), enabling Android users to self-fit, customize settings, and access remote support.
• Lexie Hearing (sister brand under LXE Hearing)major — sister brand under common parentStrategic or Co-development PartnerPer Eargo.com footer and privacy/consent language, Eargo, Lexie Hearing, their parent LXE Hearing, and their affiliates operate jointly for marketing and operational purposes. Customers consent to receiving emails from Eargo, Lexie Hearing, and parent LXE Hearing.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MDHearingAid: Direct-to-consumer hearing aid retailer focused on affordable, self-fit devices sold online. Closely comparable to Eargo's value-tier positioning and online screening / home-delivery GTM.
• Jabra Enhance (formerly Lively): DTC online hearing aid retailer offering prescription and OTC-grade hearing aids with remote audiologist support. Directly comparable to Eargo's DTC self-fitting, tele-audiology, and financing-led motion targeting adults with mild-to-moderate hearing loss.
• Audicus: Online DTC hearing aid company selling affordable, pre-programmed hearing aids direct to consumer. Competes with Eargo in the same mild-to-moderate hearing-loss segment using a similar e-commerce, no-clinic model.
• Lexie Hearing: DTC hearing aid brand offering self-fitting OTC devices direct to US consumers. Now a sister brand to Eargo under the LXE Hearing parent formed in April 2025, with overlapping product positioning and target customer.

Broad incumbents

• Apple (AirPods Pro hearing-aid features): Apple's AirPods Pro 2 introduced clinical-grade hearing-aid features, signaling big-tech entry into OTC. As a massive-platform incumbent with global consumer reach, Apple represents the most consequential indirect competitive threat to Eargo's premium self-fitting OTC positioning.
• Sony Electronics (OTC hearing aids): Sony launched CRE-C10 and CRE-E10 OTC hearing aids leveraging its consumer-electronics scale and retail relationships. Competes with Eargo in the OTC category but as part of a much broader consumer hardware portfolio.
• Phonak (Sonova): Global prescription hearing-aid leader under Sonova. Represents the traditional clinical-channel incumbent that Eargo's DTC OTC model explicitly bypasses, but is the dominant player whose installed base and audiologist relationships shape the broader hearing-aid market.
• Oticon (Demant): Major prescription hearing-aid manufacturer under Demant. Traditional clinical-channel incumbent against which Eargo positions its DTC, self-fitting alternative; competes indirectly via the VA channel and audiologist distribution that Eargo bypasses.
• Bose Hear: Bose entered the OTC hearing aid category with SoundControl, leveraging its consumer-audio brand to compete with Eargo's self-fitting CIC approach. Significantly larger parent with broader audio portfolio that does not specialize in Eargo's hearing-wellness niche.

Others

• hearX Group: South African digital hearing-health company that merged with Eargo in April 2025 to form LXE Hearing. Comparable audiology-software, screening, and tele-audiology IP base, now operating as Eargo's parent-level partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eargo
• Facebookfacebook.com/eargohearing
• LinkedInlinkedin.com/company/eargo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds10 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eargo