Netcraft
Netcraft is a UK-founded cybersecurity company that provides AI-powered cybercrime detection, preemptive disruption, and takedown services for large enterprises across financial services, technology, and government, claiming roughly one-third of global phishing takedowns.
- Company typePrivate
- Founded1994
- HeadquartersBath, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Netcraft does
Netcraft is a UK-headquartered cybersecurity company providing brand protection and digital risk protection services, founded in 1987 and operating from London with offices in Lehi, Utah and Melbourne, Australia. The company targets large enterprises — including twelve of the world's largest banks, three of the largest companies, and governments of five of the largest economies — across eight verticals (financial services, internet infrastructure, retail, media, technology, healthcare, public sector, and transit). Its core platform combines AI/ML, 90,000+ human-written rules, and a proprietary global proxy network processing 23 billion+ datapoints annually to detect, preemptively disrupt, and takedown phishing, malware, fake shops, fraudulent social media profiles, mobile app impersonation, phone scams, and deep/dark web threats, claiming responsibility for approximately one-third of global phishing takedowns at a 33-minute median time-to-takedown.
The platform is structured as a core Threat Detection and Takedown engine with modular add-ons including Phishing Protection, Domain Protection, Social Media Protection, Mobile App Protection, Deep & Dark Web Monitoring, Phone Scam Disruption, DMARC Visualizations, and Marked Account Injection Detection. A separate Threat Intelligence suite delivers reporting dashboards, machine-readable cyber threat feeds, phishing kit analysis, and scam intelligence. The Preemptive Domain Disruption module, launched in 2026, represents a shift from reactive takedown to predictive infrastructure neutralization by correlating shared attacker infrastructure before campaigns launch. A Real-time Threat API extends distribution via partnerships with hosting providers, registrars, social platforms, and telecoms. The PhishPortal platform, inherited from the 2023 acquisition of FraudWatch, provides 24/7 managed brand protection from a Melbourne SOC.
Netcraft operates a subscription-based enterprise software model with quote-based custom pricing, supplemented by API-based commercial partnerships with infrastructure providers for distribution. The company is privately held, backed by Spectrum Equity following a $100M growth round in July 2023, and led by CEO Ryan Woodley. It holds SOC 2 Type 2 and UK Cyber Essentials certifications, and has been recognized by The Hacker News, InfoSec Awards, and Tech Ascension Awards for innovation in cybercrime detection and disruption.
Netcraft firmographics
Firmographics- Name
- Netcraft
- Legal name
- Netcraft Limited
- Website
- http://www.netcraft.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Netcraft is a UK-founded cybersecurity company that provides AI-powered cybercrime detection, preemptive disruption, and takedown services for large enterprises across financial services, technology, and government, claiming roughly one-third of global phishing takedowns.
- Ownership category
- akta.pro rank
Netcraft industry classification
Industry- Product category
- Digital Risk Protection / Cybercrime Detection
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
Keywords
Where Netcraft is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Netcraft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Brand Protection & Cybercrime Detection Services: Subscription-based services providing ongoing cybercrime detection, disruption, and takedown capabilities for enterprise organizations. Services include threat intelligence feeds, real-time monitoring, and automated takedowns across multiple attack vectors.
- Digital Risk Protection Platform: Enterprise platform licensing for comprehensive digital risk protection including phishing protection, domain protection, social media protection, mobile app protection, and deep/dark web monitoring.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Netcraft product offering
Product offeringCore offering
Netcraft provides an AI-powered cybercrime detection, brand protection, and digital risk protection platform that combines predictive threat intelligence with automated takedown services across phishing, malware, fake shops, social media impersonation, mobile app impersonation, phone scams, and deep/dark web threats. Its core platform ingests 23B+ datapoints annually through a global proxy network, applies 90K+ human-written rules plus machine learning, and delivers a 33-minute median phishing takedown alongside Preemptive Domain Disruption for large enterprises.
Product overview
Netcraft offers a unified brand and digital risk protection platform for the AI age, combining predictive threat intelligence with proactive takedown capabilities. The platform architecture consists of the core Threat Detection and Takedown Platform supporting multiple protection modules including Phishing Protection, Domain Protection, Social Media Protection, Mobile App Protection, Deep & Dark Web Monitoring, and Phone Scam Disruption. The Preemptive Domain Disruption module enables AI-powered identification of attacker infrastructure before attacks launch. The Threat Intelligence suite provides Reporting & Dashboards, Cyber Threat Feeds, Phishing Kit Analysis, and Scam Intelligence. Enhanced Detection features include DMARC Visualizations and Marked Account Injection Detection. The PhishPortal platform (acquired from FraudWatch in 2023) provides 24/7 managed brand protection services. The Real-time Threat API facilitates provider collaboration. The platform processes 23B+ datapoints annually using AI, ML, and 90K+ human-written rules to detect and disrupt 100+ attack types.
Differentiator
Problem solved
Functional benefit
Brands
- PhishPortal: FraudWatch's platform for managed online brand protection services operated by a 24/7 Security Operations Center in Melbourne.
Products and services
- Threat Detection and Takedown Platform Netcraft's flagship platform that combines preemptive disruption with detection and takedown capabilities for phishing, fraud, and scams across multiple channels; sold to enterprise customers under subscription.
- Preemptive Domain Disruption AI-powered solution that identifies attacker infrastructure before attacks go live and uses Verified Attack Indicators to disrupt threats prior to campaign launch; sold to enterprise security teams.
- Phone Scam Disruption Detects and takes down fraudulent phone numbers used in impersonation scams; aimed at enterprises seeking to reduce fraud-related losses and manual investigations from phone-based scams.
- Threat Intelligence Platform Comprehensive threat intelligence platform providing actionable insights across diverse cyber threats including reporting dashboards, machine-readable feeds, phishing kit analysis, and text-based scam intelligence; for enterprise security operations teams.
- Cyber Threat Feeds Machine-readable threat intelligence feeds designed for direct integration into enterprise SIEM, SOAR, and security infrastructure; for security engineering teams.
- Real-time Threat API API enabling real-time threat indicator sharing with hosting providers, registrars, platforms, ISPs, telecoms, and law enforcement for faster collaborative disruption; for infrastructure provider and channel partner integrations.
- PhishPortal (Managed Brand Protection) Managed online brand protection platform acquired from FraudWatch, operated by a 24/7 Security Operations Center in Melbourne to deliver phishing, social media, brand infringement, and fake mobile app takedowns; for enterprise customers in Asia-Pacific and globally.
Quantifiable outcome
- 33% of global phishing attacks taken down
- +4 more outcomes
Companies that use Netcraft
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
Netcraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Netcraft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FraudWatchcoreNetcraft acquired Australian online brand protection provider FraudWatch in September 2023. FraudWatch provided 24/7 SOC services in Melbourne using its PhishPortal platform. The acquisition enhanced Netcraft's cybercrime detection capabilities and expanded its footprint in North America and Asia-Pacific regions.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Netcraft competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Netcraft social profiles
Digital presenceNetcraft compliance and trust
Trust signalCompliance2 records
Netcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netcraft leadership team
Management profileNumber of profiles
Profiles3 records
Netcraft subsidiaries and ownership
Company hierarchySubsidiaries1 record
Netcraft funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netcraft M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netcraft
What does Netcraft do?
Netcraft provides an AI-powered cybercrime detection, brand protection, and digital risk protection platform that combines predictive threat intelligence with automated takedown services across phishing, malware, fake shops, social media impersonation, mobile app impersonation, phone scams, and deep/dark web threats. Its core platform ingests 23B+ datapoints annually through a global proxy network, applies 90K+ human-written rules plus machine learning, and delivers a 33-minute median phishing takedown alongside Preemptive Domain Disruption for large enterprises.
Is Netcraft a public or private company?
Netcraft is a private company. It is classified as venture growth investor backed and is currently operating.
When was Netcraft founded?
Netcraft was founded in 1994. It employs 101 to 250 people.
Where is Netcraft based?
Netcraft is headquartered in Bath, United Kingdom, in the Europe region.
How does Netcraft make money?
Two revenue lines are on record. Brand Protection & Cybercrime Detection Services are the primary driver. The others are digital Risk Protection Platform.
Does Netcraft have an API?
Yes. Netcraft offers a Real-time Threat API that enables infrastructure providers to receive and act on threat intelligence. The API facilitates collaboration with infrastructure providers for faster, more effective disruption. It allows sharing of threat indicators with hosting companies, registrars, platforms, internet or telecoms service providers, and law enforcement authorities to combat cybercrime.
What industry is Netcraft in?
Netcraft's product category is Digital Risk Protection / Cybercrime Detection. Its primary akta.pro industry code is HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse). Its NAICS code is 561621 and its SIC code is 7373.