Netcraft

What Netcraft does

Netcraft is a UK-headquartered cybersecurity company providing brand protection and digital risk protection services, founded in 1987 and operating from London with offices in Lehi, Utah and Melbourne, Australia. The company targets large enterprises — including twelve of the world's largest banks, three of the largest companies, and governments of five of the largest economies — across eight verticals (financial services, internet infrastructure, retail, media, technology, healthcare, public sector, and transit). Its core platform combines AI/ML, 90,000+ human-written rules, and a proprietary global proxy network processing 23 billion+ datapoints annually to detect, preemptively disrupt, and takedown phishing, malware, fake shops, fraudulent social media profiles, mobile app impersonation, phone scams, and deep/dark web threats, claiming responsibility for approximately one-third of global phishing takedowns at a 33-minute median time-to-takedown.

The platform is structured as a core Threat Detection and Takedown engine with modular add-ons including Phishing Protection, Domain Protection, Social Media Protection, Mobile App Protection, Deep & Dark Web Monitoring, Phone Scam Disruption, DMARC Visualizations, and Marked Account Injection Detection. A separate Threat Intelligence suite delivers reporting dashboards, machine-readable cyber threat feeds, phishing kit analysis, and scam intelligence. The Preemptive Domain Disruption module, launched in 2026, represents a shift from reactive takedown to predictive infrastructure neutralization by correlating shared attacker infrastructure before campaigns launch. A Real-time Threat API extends distribution via partnerships with hosting providers, registrars, social platforms, and telecoms. The PhishPortal platform, inherited from the 2023 acquisition of FraudWatch, provides 24/7 managed brand protection from a Melbourne SOC.

Netcraft operates a subscription-based enterprise software model with quote-based custom pricing, supplemented by API-based commercial partnerships with infrastructure providers for distribution. The company is privately held, backed by Spectrum Equity following a $100M growth round in July 2023, and led by CEO Ryan Woodley. It holds SOC 2 Type 2 and UK Cyber Essentials certifications, and has been recognized by The Hacker News, InfoSec Awards, and Tech Ascension Awards for innovation in cybercrime detection and disruption.

Name

Netcraft

Legal name

Netcraft Limited

Website

http://www.netcraft.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Netcraft is a UK-founded cybersecurity company that provides AI-powered cybercrime detection, preemptive disruption, and takedown services for large enterprises across financial services, technology, and government, claiming roughly one-third of global phishing takedowns.

Ownership category

akta.pro rank

Product category

Digital Risk Protection / Cybercrime Detection

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)

Keywords

• Cybercrime detection services
• Brand protection platform
• Phishing takedown services
• Threat intelligence feeds
• Digital risk protection

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Brand Protection & Cybercrime Detection Services: Subscription-based services providing ongoing cybercrime detection, disruption, and takedown capabilities for enterprise organizations. Services include threat intelligence feeds, real-time monitoring, and automated takedowns across multiple attack vectors.
2. Digital Risk Protection Platform: Enterprise platform licensing for comprehensive digital risk protection including phishing protection, domain protection, social media protection, mobile app protection, and deep/dark web monitoring.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Netcraft provides an AI-powered cybercrime detection, brand protection, and digital risk protection platform that combines predictive threat intelligence with automated takedown services across phishing, malware, fake shops, social media impersonation, mobile app impersonation, phone scams, and deep/dark web threats. Its core platform ingests 23B+ datapoints annually through a global proxy network, applies 90K+ human-written rules plus machine learning, and delivers a 33-minute median phishing takedown alongside Preemptive Domain Disruption for large enterprises.

Product overview

Netcraft offers a unified brand and digital risk protection platform for the AI age, combining predictive threat intelligence with proactive takedown capabilities. The platform architecture consists of the core Threat Detection and Takedown Platform supporting multiple protection modules including Phishing Protection, Domain Protection, Social Media Protection, Mobile App Protection, Deep & Dark Web Monitoring, and Phone Scam Disruption. The Preemptive Domain Disruption module enables AI-powered identification of attacker infrastructure before attacks launch. The Threat Intelligence suite provides Reporting & Dashboards, Cyber Threat Feeds, Phishing Kit Analysis, and Scam Intelligence. Enhanced Detection features include DMARC Visualizations and Marked Account Injection Detection. The PhishPortal platform (acquired from FraudWatch in 2023) provides 24/7 managed brand protection services. The Real-time Threat API facilitates provider collaboration. The platform processes 23B+ datapoints annually using AI, ML, and 90K+ human-written rules to detect and disrupt 100+ attack types.

Differentiator

Problem solved

Functional benefit

Brands

• PhishPortal: FraudWatch's platform for managed online brand protection services operated by a 24/7 Security Operations Center in Melbourne.

Products and services

• Threat Detection and Takedown Platform Netcraft's flagship platform that combines preemptive disruption with detection and takedown capabilities for phishing, fraud, and scams across multiple channels; sold to enterprise customers under subscription.
• Preemptive Domain Disruption AI-powered solution that identifies attacker infrastructure before attacks go live and uses Verified Attack Indicators to disrupt threats prior to campaign launch; sold to enterprise security teams.
• Phone Scam Disruption Detects and takes down fraudulent phone numbers used in impersonation scams; aimed at enterprises seeking to reduce fraud-related losses and manual investigations from phone-based scams.
• Threat Intelligence Platform Comprehensive threat intelligence platform providing actionable insights across diverse cyber threats including reporting dashboards, machine-readable feeds, phishing kit analysis, and text-based scam intelligence; for enterprise security operations teams.
• Cyber Threat Feeds Machine-readable threat intelligence feeds designed for direct integration into enterprise SIEM, SOAR, and security infrastructure; for security engineering teams.
• Real-time Threat API API enabling real-time threat indicator sharing with hosting providers, registrars, platforms, ISPs, telecoms, and law enforcement for faster collaborative disruption; for infrastructure provider and channel partner integrations.
• PhishPortal (Managed Brand Protection) Managed online brand protection platform acquired from FraudWatch, operated by a 24/7 Security Operations Center in Melbourne to deliver phishing, social media, brand infringement, and fake mobile app takedowns; for enterprise customers in Asia-Pacific and globally.

Quantifiable outcome

• 33% of global phishing attacks taken down
• +4 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• FraudWatchcoreStrategic or Co-development Partner · 12 September 2023Netcraft acquired Australian online brand protection provider FraudWatch in September 2023. FraudWatch provided 24/7 SOC services in Melbourne using its PhishPortal platform. The acquisition enhanced Netcraft's cybercrime detection capabilities and expanded its footprint in North America and Asia-Pacific regions.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/Netcraft
• GitHubgithub.com/netcraft
• YouTubeyoutube.com/@netcraft
• Facebookfacebook.com/Netcraft
• LinkedInlinkedin.com/company/netcraft
• Instagraminstagram.com/netcraft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netcraft