Gannett

What Gannett does

Gannett, operating as USA TODAY Co. since November 18, 2025 (NYSE: TDAY, formerly GCI), is the largest U.S. newspaper operator, founded in 1924 and headquartered in McLean, Virginia. The company operates a national flagship (USA TODAY), a network of 200+ local news brands across the United States, and Newsquest regional newspapers in the United Kingdom, reaching 195M+ monthly unique visitors across digital properties. Its content portfolio spans Pulitzer Prize-winning journalism, lifestyle, sports, and entertainment verticals, supported by event properties such as Ad Meter, Movie Meter, the Wine & Food Experience Tour, and the Hot Chocolate Run Series.

The company's underlying technology stack is increasingly AI-mediated: Taboola's DeeperDive AI answer engine is deployed at full scale on USA TODAY, the LocaliQ Voice AI Agent handles real-time SMB sales conversations, and Snowflake Marketplace integration enables audience data monetization. Gannett licenses its journalism corpus to AI companies (Meta, Microsoft, Perplexity) for training and answer-engine retrieval, creating a new revenue stream layered on its archival IP.

Gannett monetizes through four principal streams: digital and print subscriptions across 200+ publications, digital and print advertising (including Taboola Realize programmatic), AI content licensing, and LocaliQ digital marketing solutions sold to SMBs and mid-market businesses. It serves consumer readers, national and local advertisers (including enterprise sponsors such as State Farm and Uber Eats), and SMB clients across the U.S. and UK. The company completed a $100M cost-reduction program in 2025 and is pursuing further consolidation via the MediaNews Group LOI and the Detroit News acquisition.

Name

Gannett

Legal name

USA TODAY Co., Inc.

Website

https://gannett.com

Company type

Public

Founded year

1924

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

USA TODAY Co. (formerly Gannett) is a publicly traded media company operating the USA TODAY national flagship, 200+ local U.S. news brands, and UK regional newspapers through Newsquest, monetizing via subscriptions, advertising, AI content licensing, and LocaliQ digital marketing for SMBs.

Ownership category

akta.pro rank

Product category

Newspaper Publishing & Digital Media

NAICS

Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Local newspaper publishing
• Digital news media
• Digital marketing solutions
• News advertising network
• AI content licensing

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital and Print Subscriptions: Recurring subscription revenue from digital and print news products across 200+ local publications and USA TODAY national properties
2. Digital and Print Advertising: Advertising revenue from digital display, programmatic, video, and print advertising across the company's media network
3. AI Content Licensing: Licensing revenue from AI companies (Meta, Microsoft, Perplexity) for use of Gannett's journalistic content in AI training and answer engines
4. LocaliQ Digital Marketing Solutions: Digital marketing services and solutions sold to SMBs and mid-market businesses through the LocaliQ platform

Distribution channels3 records

Marketing channels7 records

Core offering

Gannett (USA TODAY Co.) publishes the USA TODAY national newspaper and 200+ local news brands across the US and UK, operating digital news and advertising sites. The company also sells digital marketing solutions to small and mid-market businesses through its LocaliQ platform. Additional revenue streams include licensing of journalistic content to AI companies and branded live event experiences.

Product overview

USA TODAY Co. operates as a platform-plus-modules architecture, with USA TODAY serving as the core national flagship product, supported by the USA TODAY Network of over 200 local news brands and Newsquest in the UK. Digital marketing solutions are delivered through LocaliQ and its Dash platform with Voice AI Agent. AI-powered capabilities include DeeperDive answer engine and Taboola Realize advertising. The company also operates diverse engagement products including USA TODAY PLAY (digital comics), Studio IX (women's sports), USA TODAY Acoustic (audio), Ad Meter, Movie Meter, and various live events (Wine & Food Experience, Hot Chocolate Run, Great American Tailgate). The portfolio spans journalism, digital marketing, AI-powered content discovery, entertainment, and experiential events.

Differentiator

Problem solved

Functional benefit

Brands

• LocaliQ: Digital marketing solutions division of Gannett/USA TODAY Co. offering local businesses digital advertising and marketing tools, including Dash prospecting and lead management software with AI-powered Voice Agent feature.
• Newsquest
• USA TODAY
• USA 250
• Studio IX
• USA TODAY Movie Meter
• USA TODAY Ad Meter
• DeeperDive

Products and services

• USA TODAY

Quantifiable outcome

• 195M+ monthly unique visitors across digital properties
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MetacoreOEM/ Whitelabel/ Licensing PartnerMulti-year AI licensing partnership in which Meta licenses Gannett's journalistic content for use in Meta's AI training and answer generation products. This is part of Gannett's broader strategy to monetize its content library through AI-era licensing agreements.
• MicrosoftcoreOEM/ Whitelabel/ Licensing PartnerAI licensing deal granting Microsoft access to Gannett's content for use in Microsoft AI products. This follows the industry trend of AI companies compensating publishers for training data and content access.
• PerplexitycoreOEM/ Whitelabel/ Licensing PartnerAI content licensing agreement with Perplexity, an AI-powered search engine, allowing Perplexity to cite and link to Gannett journalism in its AI-generated answers. The deal provides a new revenue stream from AI companies seeking authoritative content.
• SnowflakecoreTechnology or IntegrationSnowflake data marketplace partnership enabling Gannett to monetize its audience data assets and provide advanced data capabilities to advertising partners. The partnership allows data-driven advertising targeting and analytics through Snowflake's data cloud infrastructure.
• TaboolacoreTechnology or IntegrationAI advertising partnership including the DeeperDive AI answer engine and Realize performance advertising platform. Taboola provides native advertising technology and AI solutions integrated into Gannett's digital properties, generating advertising revenue through programmatic and native ad placements.
• XPR MediaminorChannel Partner/ Reseller/ DistributorContent distribution agreement expanding the reach of Gannett's journalism and entertainment content through XPR Media's distribution channels, increasing audience reach and advertising inventory.
• AddressUSAminorChannel Partner/ Reseller/ DistributorNational real estate agreement through which Gannett provides real estate content and listings distribution across its local news properties, generating revenue from the real estate vertical.
• BelocoreOthersGannett completed its acquisition of Belo, a major TV broadcast company, expanding Gannett's multimedia footprint to include television broadcasting alongside its newspaper and digital operations.
• MediaNews GroupcoreStrategic or Co-development PartnerGannett entered into a binding letter of intent with MediaNews Group for a strategic transaction, representing potential consolidation of newspaper assets in the local media sector.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The New York Times Company: The leading U.S. national newspaper publisher with a similar digital subscription and advertising model. NYT's success in pivoting to digital subscriptions is the primary benchmark for Gannett's USA TODAY subscription strategy.
• News Corp: Global newspaper and digital media operator (Wall Street Journal, New York Post, UK titles) with overlapping national + local publishing structure and digital subscription monetization that mirrors Gannett's strategy.
• Lee Enterprises: U.S. local newspaper chain operating dozens of daily newspapers across mid-size markets, directly comparable to Gannett's USA TODAY Network local portfolio and facing the same print-decline headwinds.
• McClatchy: U.S. local and regional newspaper publisher (Miami Herald, Sacramento Bee) with a comparable local-news portfolio, digital subscription model, and print-revenue decline profile.
• Tribune Publishing (Alden Global): Major U.S. newspaper group (Chicago Tribune, NY Daily News) acquired by Alden Global Capital, providing a comparable local-newspaper publisher benchmark for cost restructuring and digital transition.
• Daily Mail and General Trust (DMGT): UK-headquartered newspaper and digital media group (Daily Mail, MailOnline) with overlapping operations in the U.S. and UK. Direct peer in newspaper-to-digital transition and a co-plaintiff alongside Gannett in the Google ad-tech antitrust case.

Broad incumbents

• Hearst Communications: Private diversified media conglomerate operating newspapers, magazines, TV stations, and digital media. Overlaps with Gannett in national newspapers, local news, and television broadcasting (post-Belo acquisition).
• Bloomberg Media: Business and financial news publisher with a digital subscription and advertising model that competes for premium national advertisers and readers — particularly relevant to Gannett's AI content licensing strategy.
• Axel Springer: European media company operating major newspapers and digital classifieds platforms (Business Insider, Politico). Comparable as a multi-brand newspaper and digital media operator pursuing AI-era content monetization.

Emerging players

• Dotdash Meredith (IAC): Digital-content publisher operating well-known lifestyle and news brands with a programmatic-display and affiliate model that competes with Gannett's digital advertising and content licensing businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gannett
• Facebookfacebook.com/GannettCompany
• LinkedInlinkedin.com/company/gannett

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A21 records

Investments25 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gannett