Angel One
- Company typePublic
- Founded1996
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Angel One firmographics
Firmographics- Name
- Angel One
- Legal name
- Angel One Limited
- Website
- https://angelone.in
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Angel One is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Angel One business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Brokerage & Trading Commissions: Revenue from brokerage commissions across equity delivery, F&O, and commodity segments. The company processes over 430 million orders quarterly with 20-22% retail F&O market share.
- Margin Trading Facility (MTF): Interest income from margin funding book. MTF book reached record Rs 5,449 crore by May 2026, representing 41% year-on-year growth. Operating margins recovered to 41% in Q4 FY26.
- Mutual Fund Distribution: Commission income from distribution of mutual funds and SIPs. Company is second-largest provider of new SIP registrations in India with zero commission for investors.
- Wealth Management: Fees from wealth management services. Wealth management AUM grew to Rs 101 billion with 23% QoQ growth in Q4 FY26.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Equity Delivery |
| Freemium | Monthly | Promotional Zero Brokerage |
| Freemium | Pay-as-you-go | Mutual Funds & IPO |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Angel One product offering
Product offeringCore offering
Angel One is a digital-first stock broking and wealth management platform offering retail investors access to equities, futures and options (F&O), commodities, mutual funds, US stocks, IPOs, and ETFs. The platform provides trading and investment services through its Angel One Super App, web-based Angel One Trade platform, and AI-powered ARQ investment engine, complemented by Margin Trading Facility and wealth management services.
Product overview
Angel One operates as a full-stack digital financial services platform built around its flagship Angel One Super App, complemented by the Angel One Trade web platform, ARQ AI-powered investment engine, SmartAPI developer platform, and Wealth Management services. The ecosystem offers retail investors access to equities, futures and options, commodities, currencies, mutual funds with zero-commission SIPs, US stocks via GIFT City, and margin trading facilities. The company serves over 37 million clients and is expanding from a trading app toward a super-app model providing comprehensive wealth management, portfolio advisory, and AI-driven personalized investment recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Angel One Super App: The company's flagship mobile application offering stocks, mutual funds, F&O, commodities, and US stock investing on a single platform.
- SmartAPI
- ARQ Prime
- Angel One Trade
- Angel SpeedPro
- Ionic Wealth
- Angel One AMC
Products and services
- Angel One Super App
- Angel One Trade Web-based trading platform with advanced charting, multi-chart layouts, direct trading from charts, basket orders, GTT orders, and SmartAPI access for algorithmic trading. Targeted at active traders seeking web-based execution.
- ARQ Investment Engine (ARQ Prime) Proprietary AI-powered rule-based investment engine providing personalized investment recommendations for equities and mutual funds. Uses machine learning to backtest billions of strategy combinations and deliver index-beating investment advice.
- SmartAPI Developer API platform enabling fintech businesses and developers to build algorithmic trading applications, advisory services, and automated trading strategies. Powers rule-based and algorithmic trading through open APIs with Python SDK support.
- Margin Trading Facility (MTF) Leveraged trading facility allowing users to trade with margin funding. Reached record Rs 5,449 crore by May 2026 with 41% year-on-year growth. Targeted at active traders seeking capital amplification.
- Mutual Funds & SIP Zero-commission mutual fund distribution platform offering 4,000+ mutual funds with SIP starting at Rs 100. Second-largest provider of new SIP registrations in India. Targeted at long-term retail investors.
- Wealth Management (Ionic Wealth) Wealth management service through Ionic platform offering portfolio advisory, managed portfolios, and comprehensive wealth solutions for high-net-worth and affluent clients. Wealth AUM reached Rs 100 billion in FY26.
- US Stocks Investment International investing service through GIFT City enabling Indian retail investors to access US stocks and ETFs under LRS framework. Broker-dealer approval received from IFSCA for cross-border investing.
- Angel One Calculators Suite Comprehensive suite of financial calculators including SIP, Brokerage, Margin, Lumpsum, SWP, Step Up SIP, Mutual Fund Returns, FD, RD, EMI, Compound Interest, PPF, CAGR, and other financial planning tools for retail investors.
Quantifiable outcome
- 20.4% share in retail equity turnover maintained
- +3 more outcomes
Companies that use Angel One
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Angel One technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
Angel One partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ViewTrade InternationalcoreTechnology partnership enabling Angel One's GIFT City platform to route US stock trades for Indian retail investors accessing international markets.
- Interactive BrokerscoreIntegration partnership providing Angel One access to global equities execution infrastructure for Indian investors through GIFT City.
- Alpaca SecuritiescoreAPI-based integration enabling Angel One to offer US stock trading services through GIFT City framework.
- VestedminorUS stocks investment platform partnership enabling Angel One users to access international markets.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Angel One competitors and assessment
Company assessmentDirect peers
- Zerodha: India's largest retail stock broker by active clients and Angel One's most direct competitor. Both run discount broking, zero-commission mutual funds, and proprietary tech (Kite, Coin vs. Angel One Super App, SmartAPI) targeting self-directed retail traders and investors.
- Groww: Fast-growing Indian online broker now publicly listed; competes head-on with Angel One in mutual funds, equities, and F&O with a mobile-first UX. Overlap in tier-2/3 acquisition and SIP/mutual fund distribution makes it a directly comparable peer.
- Upstox: Indian discount broker (RKSV Securities) offering equities, F&O, commodities, and mutual funds via mobile and web platforms. Direct competitor in zero-brokerage segments, active traders, and algorithmic trading integrations.
- ICICI Direct: Bank-backed full-service broker from ICICI Bank; overlaps with Angel One across equity broking, mutual funds, IPOs, and wealth/PMS services, with deeper institutional reach and integrated banking cross-sell.
- HDFC Securities: Bank-affiliated broker offering equities, derivatives, mutual funds, and IPOs. Comparable to Angel One on product breadth and wealth offerings, though with a more traditional full-service model and large captive bank customer base.
- Kotak Securities: Bank-owned broker with a full-stack offering across broking, mutual funds, and wealth management; competes for the same retail client segments as Angel One, particularly active traders and HNI wealth clients.
- Motilal Oswal Financial Services: Full-service broker with strong retail broking, wealth management, and investment banking arms; comparable to Angel One in mutual fund distribution, advisory services, and active trading tools.
- 5paisa Capital: Listed discount broker offering equities, F&O, mutual funds, and digital lending; directly comparable low-cost model and similar product suite targeting self-directed retail investors in India.
- Sharekhan (BNP Paribas subsidiary): Long-standing full-service Indian broker with equities, derivatives, mutual funds, and trading tools; comparable customer base of retail active traders and investors and overlapping product breadth with Angel One.
Emerging players
- Paytm Money: Fintech-led broking arm of One97 Communications; competes in mutual fund distribution and equities with a mobile-first digital user base, overlapping with Angel One's Gen Z and tier-2/3 acquisition thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
Angel One social profiles
Digital presenceAngel One compliance and trust
Trust signalCompliance10 records
Angel One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angel One leadership team
Management profileNumber of profiles
Profiles15 records
Angel One subsidiaries and ownership
Company hierarchySubsidiaries5 records
Angel One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angel One M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angel One
What does Angel One do?
Angel One is a digital-first stock broking and wealth management platform offering retail investors access to equities, futures and options (F&O), commodities, mutual funds, US stocks, IPOs, and ETFs. The platform provides trading and investment services through its Angel One Super App, web-based Angel One Trade platform, and AI-powered ARQ investment engine, complemented by Margin Trading Facility and wealth management services.
Is Angel One a public or private company?
Angel One is a public company. It is classified as public and is currently operating.
When was Angel One founded?
Angel One was founded in 1996. It employs 1,001 to 5,000 people.
Where is Angel One based?
Angel One is headquartered in Mumbai, India, in the Asia region.
How does Angel One make money?
Four revenue lines are on record. Brokerage & Trading Commissions are the primary driver. The others are margin Trading Facility (MTF), mutual Fund Distribution and wealth Management.
Who are Angel One's main competitors?
Direct peers on record are Zerodha, Groww, Upstox, ICICI Direct, HDFC Securities, Kotak Securities, Motilal Oswal Financial Services, 5paisa Capital and Sharekhan (BNP Paribas subsidiary). Paytm Money is listed as an emerging player.
Does Angel One have an API?
Yes. SmartAPI is Angel One's developer API for algorithmic trading, enabling fintech businesses and developers to build trading applications. It allows partners and developers to create advisory services and algo trading tools. The API powers rule-based trading, algorithmic trading strategies, and enables third-party platforms to integrate Angel One's trading infrastructure. Developer documentation is at smartapi.angelbroking.com.