Prizeout
Prizeout is an advertising and fintech company that provides credit unions and financial institutions with a white-label CashBack+ rewards platform, integrating gift cards, cashback, debit rewards, and credit card rewards into their digital banking environments.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Prizeout does
Prizeout is an advertising and financial technology company founded in 2019 and headquartered in New York City that operates a white-label rewards platform purpose-built for credit unions and other financial institutions. Its CashBack+ ecosystem unifies four modules, CashBack+ Offers (a digital gift card marketplace with 450+ brand partners), CashBack+ Actions (rewards for completing banking behaviors such as mobile check deposit or referrals), CashBack+ Pay (a mobile app and browser extension delivering average 6.8% cashback at point of purchase), and CashBack+ Credit Card Rewards, into a single rewards balance accessible inside the credit union's own digital banking environment. The company also operates a B2B Payouts business that delivers customer funds as bonus-value digital gift cards for gaming, gig economy, and enterprise use cases, and a performance-based merchant advertising platform where brands pay only for conversions rather than impressions or clicks.
Prizeout firmographics
Firmographics- Name
- Prizeout
- Legal name
- Prizeout Corp.
- Website
- https://prizeout.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prizeout is an advertising and fintech company that provides credit unions and financial institutions with a white-label CashBack+ rewards platform, integrating gift cards, cashback, debit rewards, and credit card rewards into their digital banking environments.
- Ownership category
- akta.pro rank
Prizeout industry classification
Industry- Product category
- Financial Technology / Loyalty & Rewards Platform
- NAICS
- Credit Card Issuing (522210), Office Supplies, Stationery, and Gift Retailers (4594), Other Gambling Industries (713290)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Rewards & Loyalty Credit Cards (FSAKABAH)
- akta.pro secondary industries
- Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)
Keywords
Where Prizeout is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prizeout business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Revenue: Brands and merchants advertise on Prizeout's platform to reach consumers at point of purchase with targeted offers. Merchants only pay for conversions, not impressions or clicks.
- Transaction Fees: Earn an industry-leading percentage on every transaction. Financial institutions only charge for active members, securing positive ROI for credit unions.
- Non-Interest Income for Credit Unions: Credit unions earn revenue from transaction percentages, increasing non-interest income by earning on every cashback transaction
- Performance-Based Advertising: Merchants set budgets and Prizeout's algorithm determines right incentives. Merchants pay only for actual sales/conversions, not impressions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Per-Active-Member Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Prizeout product offering
Product offeringCore offering
Prizeout operates a white-label CashBack+ rewards platform that financial institutions (primarily credit unions) integrate directly into their digital banking environments, unifying gift card offers, debit rewards, credit card rewards, and engagement actions into a single ecosystem. The company also operates a B2B Payouts marketplace delivering digital gift cards with bonus value from 450+ brand partners, and a performance-based advertising platform where merchants pay only for conversions.
Product overview
Prizeout operates as an advertising and financial technology company offering two core product lines: (1) CashBack+, a comprehensive white-label rewards platform for credit unions and financial institutions that unifies gift card offers (CashBack+ Offers), action-based rewards (CashBack+ Actions), debit rewards via browser extension and mobile app (CashBack+ Pay), and credit card rewards into a single ecosystem accessible within digital banking; and (2) Payouts, a B2B marketplace enabling businesses to deliver customer funds as digital gift cards with bonus value from 450+ brand partners. The company also operates an advertising platform for brands to acquire customers through performance-based cashback incentives. All products center on converting advertising dollars into tangible consumer rewards.
Differentiator
Problem solved
Functional benefit
Brands
- CashBack+ Platform: Comprehensive rewards ecosystem for credit unions that unites gift card offers, engagement actions, and credit card transactions into one unified platform accessible within digital banking.
- CashBack+ Pay
- Prizeout Partners
Products and services
- CashBack+ Platform A white-label loyalty and rewards platform for credit unions and financial institutions that unifies gift card offers, engagement actions, debit rewards, and credit card rewards into a single rewards ecosystem accessible within their digital banking.
- Payouts
Quantifiable outcome
- 17% increase in member spend for MSU Federal Credit Union using CashBack+
- +5 more outcomes
Companies that use Prizeout
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Prizeout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Prizeout partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Coastal Credit UnionflagshipLong-time partner that expanded relationship to include CashBack+ Credit Card Rewards. 297,000 members can earn real cash back on credit card purchases within existing digital banking platform. Building on existing gift card partnership where members earn $150+ annually.
- United Financial Credit UnionflagshipFirst to launch Prizeout's Credit Card Rewards program after discontinuing a third-party-managed card. Gained control over member experience and rewards data. COO Sarah Vasey highlighted importance of rewards integrated directly into online banking.
- Redstone Federal Credit UnioncoreFirst credit union to launch the new Credit Card Rewards program alongside United Financial, demonstrating early adoption of the complete CashBack+ ecosystem.
- Interra Credit UnioncoreLeveraging Prizeout's CashBack+ Pay for debit card rewards program, offering members instant cashback averaging 6.8% on debit transactions.
- MSU Federal Credit UnioncoreCase study partner showing 17% increase in member spend using CashBack+. Demonstrates platform's ability to drive member engagement and spending.
- Prizeout Partners CUSOcoreCredit Union Service Organization (CUSO) formed in 2023 to expand reach in credit union space and give credit unions new revenue streams. Gained momentum with Golden 1 Credit Union, Coastal Credit Union, and Municipal Credit Union as founding members.
- AMC TheatrescoreMajor merchant partner using Prizeout's gift card program to reach new customer segments. Increased sales by 119% in one year through the partnership. Provides creativity and flexibility in planning promotions.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Prizeout competitors and assessment
Company assessmentDirect peers
- Cardlytics: Cardlytics is a bank-linked cashback offers platform that partners with financial institutions to deliver targeted merchant offers to consumers within their digital banking. It is a direct competitor to Prizeout's CashBack+ Offers in the same card-linked advertising and cashback rewards category.
- Blackhawk Network: Blackhawk Network operates a large gift card marketplace and distribution network with thousands of retail and brand partners. It competes directly with Prizeout's gift card marketplace and B2B payout solutions for financial institutions and merchants.
- InComm Payments: InComm Payments provides prepaid products, gift card solutions, and payment technology for retailers and financial institutions. Its gift card and rewards programs compete with Prizeout's Payouts and CashBack+ Offers offerings.
- Rakuten Rewards: Rakuten Rewards (formerly Ebates) is a consumer cashback rewards platform offering cash back on online shopping through browser extensions and apps. It overlaps with Prizeout's CashBack+ Pay browser extension and merchant advertising model.
- Dosh: Dosh is a cashback rewards platform that partners with financial institutions and merchants to deliver automatic cash back to consumers via card-linked offers. It directly competes with Prizeout's debit card cashback and merchant advertising platform.
- Tremendous: Tremendous is a digital payouts platform that enables businesses to send gift cards and prepaid rewards globally. It is a direct competitor to Prizeout's Payouts product serving gaming companies, gig economy platforms, and corporate reward use cases.
- Honey Science: Honey (owned by PayPal) provides browser-based cashback, coupon, and rewards services to consumers at point of purchase. It is highly comparable to Prizeout's CashBack+ Pay browser extension feature for consumer cashback discovery.
Broad incumbents
- Alkami Technology: Alkami provides digital banking platforms for credit unions and banks, including embedded rewards and engagement features. It serves many of the same credit union customers as Prizeout and represents a broad incumbent that could integrate rewards natively.
- Fiserv: Fiserv is a large financial services technology provider offering core processing, digital banking, payments, and rewards solutions. Its breadth across the credit union market makes it a broad incumbent competitor to Prizeout's integrated rewards platform approach.
Regional players
- Marqeta: Marqeta is a modern card issuing and processing platform enabling fintechs and banks to launch credit and debit card programs with embedded rewards. While not a direct competitor to Prizeout's rewards marketplace, it serves the same financial institution customer base for credit card reward program launches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prizeout social profiles
Digital presencePrizeout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prizeout leadership team
Management profileNumber of profiles
Profiles7 records
Prizeout subsidiaries and ownership
Company hierarchySubsidiaries1 record
Prizeout funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prizeout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prizeout
What does Prizeout do?
Prizeout operates a white-label CashBack+ rewards platform that financial institutions (primarily credit unions) integrate directly into their digital banking environments, unifying gift card offers, debit rewards, credit card rewards, and engagement actions into a single ecosystem. The company also operates a B2B Payouts marketplace delivering digital gift cards with bonus value from 450+ brand partners, and a performance-based advertising platform where merchants pay only for conversions.
Is Prizeout a public or private company?
Prizeout is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prizeout founded?
Prizeout was founded in 2019. It employs 51 to 100 people.
Where is Prizeout based?
Prizeout is headquartered in New York, United States, in the North America region.
How does Prizeout make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are transaction Fees, non-Interest Income for Credit Unions and performance-Based Advertising.
Who are Prizeout's main competitors?
Direct peers on record are Cardlytics, Blackhawk Network, InComm Payments, Rakuten Rewards, Dosh, Tremendous and Honey Science. Broad incumbents are Alkami Technology and Fiserv. Marqeta is listed as a regional player.
Does Prizeout have an API?
No public API is recorded for Prizeout.
What industry is Prizeout in?
Prizeout's product category is Financial Technology / Loyalty & Rewards Platform. Its primary akta.pro industry code is FSAKABAH, Rewards & Loyalty Credit Cards, with a secondary code of MPAEALAE, Prepaid, Gift Cards & Voucher-Based Payments. Its NAICS code is 522210 and its SIC code is 6199.