Osmo
Osmo is an AI-native digital scent company that builds the Olfactory Intelligence platform to design, predict, and manufacture custom fragrances, serving enterprise CPG companies, independent brands, and fragrance houses via its Osmo Studio and Generation brands.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Osmo does
Osmo is an AI-native digital scent company founded in 2022 as a spin-out from Google Brain, headquartered in New York City with a 58,000–60,000 sq ft manufacturing and R&D facility in Elizabeth, NJ. Its core technology, the Olfactory Intelligence platform, combines proprietary graph neural networks trained on 5 million human smell annotations and 3 billion mapped molecules (the Principal Odor Map) with master perfumery expertise to predict, design, and recreate scent. Osmo monetizes through three primary streams: (1) end-to-end custom fragrance design and manufacturing services for enterprise CPG companies and indie brands via Osmo Studio (PLG self-service prompts plus dedicated fragrance advisors) and its Generation sub-brand; (2) SaaS-style licensing and co-development of the Olfactory Intelligence platform with fragrance houses and CPG firms; and (3) exclusive licensing/auction of AI-discovered proprietary fragrance molecules, alongside emerging B2B safety-testing and authentication applications.
The company serves a horizontally segmented customer base spanning global CPG enterprises, independent and emerging fragrance brands, traditional fragrance houses and ingredient manufacturers, and adjacent verticals including healthcare/life sciences, cultural institutions, and entertainment. Underlying products include Osmo Studio (AI fragrance design from text/image/audio/video prompts), Scent Teleportation (GC-MS capture → cloud AI → robotic formulation), the open-source Universal Reference Scent Taxonomy, and the Generation AI-powered fragrance house launched March 2025. Osmo is venture-backed ($130M total raised) by Lux Capital, GV, Two Sigma Ventures, Valor, Atreides, and others, with Geoffrey Hinton on its Scientific Advisory Board and a leadership team including CCO Mike Rytokoski (ex-Unilever/Clorox/Amyris) added in 2026 to drive commercial scale.
Osmo firmographics
Firmographics- Name
- Osmo
- Legal name
- Osmo Labs, PBC
- Website
- https://osmo.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Osmo is an AI-native digital scent company that builds the Olfactory Intelligence platform to design, predict, and manufacture custom fragrances, serving enterprise CPG companies, independent brands, and fragrance houses via its Osmo Studio and Generation brands.
- Ownership category
- akta.pro rank
Where Osmo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Osmo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Fragrance Design and Manufacturing Services: End-to-end custom fragrance development from concept to manufacturing, bottling, and packaging. Targets both enterprise CPG companies and emerging indie brands with competitive MOQs.
- SaaS-Style Licensing: Technology licensing and co-development partnerships with fragrance houses, CPG companies, and beauty brands for Olfactory Intelligence platform access.
- Molecule Licensing/Auction: First-of-its-kind auction model for AI-developed fragrance molecules, offering exclusive perpetual licenses to proprietary ingredients. 10 captive molecules auctioned at World Perfumery Congress 2026.
- B2B Ingredient R&D: Collaboration with ingredient R&D workflows including safety testing services, positioning Osmo as B2B infrastructure provider for recurring software or data-licensing revenues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom fragrance development services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Osmo product offering
Product offeringCore offering
Osmo operates the proprietary Olfactory Intelligence AI platform to design, predict, and manufacture custom fragrances. Its consumer-facing product Osmo Studio lets brands generate fragrance formulas from text, image, audio, or video prompts and receive physical samples, while the Generation sub-brand delivers end-to-end custom fragrance development and turnkey manufacturing for both indie brands and global CPG companies. The company also licenses proprietary AI-developed fragrance molecules and offers ingredient safety testing.
Product overview
Osmo is an AI-powered digital scent design company offering a unified platform ecosystem centered on its proprietary Olfactory Intelligence technology. The core offering consists of Osmo Studio, an AI-powered scent creation platform enabling brands to translate text, images, audio, or video into custom fragrances. The company's Generation sub-brand represents the world's first AI-powered fragrance house launched in March 2025. Supporting technologies include Scent Teleportation for capturing and recreating scents, the Principal Odor Map AI model for molecular prediction, and the open-source Universal Reference Scent Taxonomy. The platform is designed to serve both enterprise clients and independent brands, offering end-to-end capabilities from concept to shelf-ready products including manufacturing, bottling, and packaging services from their New Jersey facility.
Differentiator
Problem solved
Functional benefit
Brands
- Generation: The world's first AI-powered fragrance house that combines Olfactory Intelligence technology with perfumery and market insight, enabling brands to create precise and sustainable scents while reducing development time.
- Osmo Studio
Products and services
- Osmo Studio
Quantifiable outcome
- 10x higher success rates in fragrance molecule development compared to traditional 0.25% industry baseline
- +4 more outcomes
Companies that use Osmo
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Osmo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature5 records
Osmo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WGSNcoreGlobal trend forecasting company partnered with Osmo to translate WGSN's 2026 Top Trend 'Unserious Everything' into a custom fragrance. Collaboration included Scent Salon event in NYC featuring fireside chat between Osmo CEO and WGSN's Director of Creative Intelligence. Demonstrates platform's ability to translate cultural trends into fragrance at speed of culture.
- Institute for In Vitro Sciences (IIVS)coreCollaboration on AI-enabled safety testing for new ingredients using proprietary Olfactory Intelligence technology. Published landmark study demonstrating AI can predict skin irritation potential for thousands of chemicals without animal testing, evaluating over 3,000 chemicals using validated non-animal methods.
- Travertine Spa AtelierminorLuxury spa brand collaborated with Osmo Labs to develop a luxury unisex perfume using AI technology, reducing development process from over a year to a few weeks. Working with master perfumer Christophe Laudamiel.
- Geoffrey HintoncoreNobel Prize-winning AI pioneer joined Osmo Scientific Advisory Board in November 2024, bringing deep learning expertise to guide Olfactory Intelligence development.
Scale indicators14 records
Recent moves11 records
Expansion highlights6 records
Osmo competitors and assessment
Company assessmentDirect peers
- Mane: Privately-held global fragrance and flavor house with significant fine fragrance and ingredient capabilities. Competes with Osmo on outsourced fragrance creation for CPG customers and on proprietary ingredient supply.
- Robertet: France-based specialty fragrance and flavor house focused on natural ingredients. A direct peer for premium and natural fragrance development work, with comparable customer base in luxury and indie fragrance brands.
- Symrise: Top-4 global fragrance and taste house serving the same enterprise and indie brand customers. Symrise has its own AI/digital tools for perfumery and competes directly with Osmo for outsourced fragrance development and proprietary ingredient supply.
- Firmenich: Largest privately-held fragrance and taste company, now part of dsm-firmenich. Competes directly for custom fragrance development contracts with CPG and indie brand customers and has been investing in AI-augmented perfumery as a core capability.
- Givaudan: World's largest fragrance and taste house and a primary direct peer. Givaudan has been publicly deploying its own AI tools for perfumery formulation, directly competing with Osmo's Olfactory Intelligence platform for both ingredient development and finished fragrance design partnerships with CPG customers.
- International Flavors & Fragrances (IFF): Major global fragrance house competing for the same enterprise CPG and beauty customers. IFF is also deploying AI tools for perfumery, making it a direct incumbent peer in both traditional fragrance creation and the AI-enabled ingredient discovery space where Osmo competes.
Emerging players
- Not Another (Algorithmic Perfumery): AI-first fragrance startup offering algorithmic perfume creation for consumers. Smaller and earlier-stage than Osmo, but pursues the same AI-from-prompt-to-fragrance thesis from a consumer rather than enterprise angle.
- Ginkgo Bioworks: Synthetic biology platform using AI/ML for organism engineering, with overlap to Osmo's AI-driven ingredient discovery. Different end market (industrial biotech) but a comparable 'programmable biology/chemistry' approach to creating novel molecules at scale.
Others
- Schrödinger: Physics-based molecular simulation and AI platform used in drug and materials discovery. Not a fragrance peer but an adjacent AI-for-molecular-design company whose platform-based, software-plus-services model is structurally similar to Osmo's Olfactory Intelligence approach.
Broad incumbents
- dsm-firmenich: Combined nutrition, health, and fragrance house formed from dsm and Firmenich. A broader incumbent that competes with Osmo across fragrance creation and ingredient innovation, particularly in food and beauty applications of olfactory AI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Osmo social profiles
Digital presenceOsmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Osmo leadership team
Management profileNumber of profiles
Profiles11 records
Osmo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Osmo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Osmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Osmo
What does Osmo do?
Osmo operates the proprietary Olfactory Intelligence AI platform to design, predict, and manufacture custom fragrances. Its consumer-facing product Osmo Studio lets brands generate fragrance formulas from text, image, audio, or video prompts and receive physical samples, while the Generation sub-brand delivers end-to-end custom fragrance development and turnkey manufacturing for both indie brands and global CPG companies. The company also licenses proprietary AI-developed fragrance molecules and offers ingredient safety testing.
Is Osmo a public or private company?
Osmo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Osmo founded?
Osmo was founded in 2022. It employs 101 to 250 people.
Where is Osmo based?
Osmo is headquartered in New York, United States, in the North America region.
How does Osmo make money?
Four revenue lines are on record. Fragrance Design and Manufacturing Services are the primary driver. The others are saaS-Style Licensing, molecule Licensing/Auction and B2B Ingredient R&D.
Who are Osmo's main competitors?
Direct peers on record are Mane, Robertet, Symrise, Firmenich, Givaudan and International Flavors & Fragrances (IFF). Emerging players are Not Another (Algorithmic Perfumery) and Ginkgo Bioworks. Schrödinger is listed as an others. dsm-firmenich is listed as a broad incumbent.
Does Osmo have an API?
No public API is recorded for Osmo.