Osmo

What Osmo does

Osmo is an AI-native digital scent company founded in 2022 as a spin-out from Google Brain, headquartered in New York City with a 58,000–60,000 sq ft manufacturing and R&D facility in Elizabeth, NJ. Its core technology, the Olfactory Intelligence platform, combines proprietary graph neural networks trained on 5 million human smell annotations and 3 billion mapped molecules (the Principal Odor Map) with master perfumery expertise to predict, design, and recreate scent. Osmo monetizes through three primary streams: (1) end-to-end custom fragrance design and manufacturing services for enterprise CPG companies and indie brands via Osmo Studio (PLG self-service prompts plus dedicated fragrance advisors) and its Generation sub-brand; (2) SaaS-style licensing and co-development of the Olfactory Intelligence platform with fragrance houses and CPG firms; and (3) exclusive licensing/auction of AI-discovered proprietary fragrance molecules, alongside emerging B2B safety-testing and authentication applications.

The company serves a horizontally segmented customer base spanning global CPG enterprises, independent and emerging fragrance brands, traditional fragrance houses and ingredient manufacturers, and adjacent verticals including healthcare/life sciences, cultural institutions, and entertainment. Underlying products include Osmo Studio (AI fragrance design from text/image/audio/video prompts), Scent Teleportation (GC-MS capture → cloud AI → robotic formulation), the open-source Universal Reference Scent Taxonomy, and the Generation AI-powered fragrance house launched March 2025. Osmo is venture-backed ($130M total raised) by Lux Capital, GV, Two Sigma Ventures, Valor, Atreides, and others, with Geoffrey Hinton on its Scientific Advisory Board and a leadership team including CCO Mike Rytokoski (ex-Unilever/Clorox/Amyris) added in 2026 to drive commercial scale.

Name

Osmo

Legal name

Osmo Labs, PBC

Website

https://osmo.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Osmo is an AI-native digital scent company that builds the Olfactory Intelligence platform to design, predict, and manufacture custom fragrances, serving enterprise CPG companies, independent brands, and fragrance houses via its Osmo Studio and Generation brands.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fragrance Design and Manufacturing Services: End-to-end custom fragrance development from concept to manufacturing, bottling, and packaging. Targets both enterprise CPG companies and emerging indie brands with competitive MOQs.
2. SaaS-Style Licensing: Technology licensing and co-development partnerships with fragrance houses, CPG companies, and beauty brands for Olfactory Intelligence platform access.
3. Molecule Licensing/Auction: First-of-its-kind auction model for AI-developed fragrance molecules, offering exclusive perpetual licenses to proprietary ingredients. 10 captive molecules auctioned at World Perfumery Congress 2026.
4. B2B Ingredient R&D: Collaboration with ingredient R&D workflows including safety testing services, positioning Osmo as B2B infrastructure provider for recurring software or data-licensing revenues.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Osmo operates the proprietary Olfactory Intelligence AI platform to design, predict, and manufacture custom fragrances. Its consumer-facing product Osmo Studio lets brands generate fragrance formulas from text, image, audio, or video prompts and receive physical samples, while the Generation sub-brand delivers end-to-end custom fragrance development and turnkey manufacturing for both indie brands and global CPG companies. The company also licenses proprietary AI-developed fragrance molecules and offers ingredient safety testing.

Product overview

Osmo is an AI-powered digital scent design company offering a unified platform ecosystem centered on its proprietary Olfactory Intelligence technology. The core offering consists of Osmo Studio, an AI-powered scent creation platform enabling brands to translate text, images, audio, or video into custom fragrances. The company's Generation sub-brand represents the world's first AI-powered fragrance house launched in March 2025. Supporting technologies include Scent Teleportation for capturing and recreating scents, the Principal Odor Map AI model for molecular prediction, and the open-source Universal Reference Scent Taxonomy. The platform is designed to serve both enterprise clients and independent brands, offering end-to-end capabilities from concept to shelf-ready products including manufacturing, bottling, and packaging services from their New Jersey facility.

Differentiator

Problem solved

Functional benefit

Brands

• Generation: The world's first AI-powered fragrance house that combines Olfactory Intelligence technology with perfumery and market insight, enabling brands to create precise and sustainable scents while reducing development time.
• Osmo Studio

Products and services

• Osmo Studio

Quantifiable outcome

• 10x higher success rates in fragrance molecule development compared to traditional 0.25% industry baseline
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WGSNcoreStrategic or Co-development PartnerGlobal trend forecasting company partnered with Osmo to translate WGSN's 2026 Top Trend 'Unserious Everything' into a custom fragrance. Collaboration included Scent Salon event in NYC featuring fireside chat between Osmo CEO and WGSN's Director of Creative Intelligence. Demonstrates platform's ability to translate cultural trends into fragrance at speed of culture.
• Institute for In Vitro Sciences (IIVS)coreStrategic or Co-development PartnerCollaboration on AI-enabled safety testing for new ingredients using proprietary Olfactory Intelligence technology. Published landmark study demonstrating AI can predict skin irritation potential for thousands of chemicals without animal testing, evaluating over 3,000 chemicals using validated non-animal methods.
• Travertine Spa AtelierminorStrategic or Co-development PartnerLuxury spa brand collaborated with Osmo Labs to develop a luxury unisex perfume using AI technology, reducing development process from over a year to a few weeks. Working with master perfumer Christophe Laudamiel.
• Geoffrey HintoncoreStrategic or Co-development PartnerNobel Prize-winning AI pioneer joined Osmo Scientific Advisory Board in November 2024, bringing deep learning expertise to guide Olfactory Intelligence development.

Scale indicators14 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Mane: Privately-held global fragrance and flavor house with significant fine fragrance and ingredient capabilities. Competes with Osmo on outsourced fragrance creation for CPG customers and on proprietary ingredient supply.
• Robertet: France-based specialty fragrance and flavor house focused on natural ingredients. A direct peer for premium and natural fragrance development work, with comparable customer base in luxury and indie fragrance brands.
• Symrise: Top-4 global fragrance and taste house serving the same enterprise and indie brand customers. Symrise has its own AI/digital tools for perfumery and competes directly with Osmo for outsourced fragrance development and proprietary ingredient supply.
• Firmenich: Largest privately-held fragrance and taste company, now part of dsm-firmenich. Competes directly for custom fragrance development contracts with CPG and indie brand customers and has been investing in AI-augmented perfumery as a core capability.
• Givaudan: World's largest fragrance and taste house and a primary direct peer. Givaudan has been publicly deploying its own AI tools for perfumery formulation, directly competing with Osmo's Olfactory Intelligence platform for both ingredient development and finished fragrance design partnerships with CPG customers.
• International Flavors & Fragrances (IFF): Major global fragrance house competing for the same enterprise CPG and beauty customers. IFF is also deploying AI tools for perfumery, making it a direct incumbent peer in both traditional fragrance creation and the AI-enabled ingredient discovery space where Osmo competes.

Emerging players

• Not Another (Algorithmic Perfumery): AI-first fragrance startup offering algorithmic perfume creation for consumers. Smaller and earlier-stage than Osmo, but pursues the same AI-from-prompt-to-fragrance thesis from a consumer rather than enterprise angle.
• Ginkgo Bioworks: Synthetic biology platform using AI/ML for organism engineering, with overlap to Osmo's AI-driven ingredient discovery. Different end market (industrial biotech) but a comparable 'programmable biology/chemistry' approach to creating novel molecules at scale.

Others

• Schrödinger: Physics-based molecular simulation and AI platform used in drug and materials discovery. Not a fragrance peer but an adjacent AI-for-molecular-design company whose platform-based, software-plus-services model is structurally similar to Osmo's Olfactory Intelligence approach.

Broad incumbents

• dsm-firmenich: Combined nutrition, health, and fragrance house formed from dsm and Firmenich. A broader incumbent that competes with Osmo across fragrance creation and ingredient innovation, particularly in food and beauty applications of olfactory AI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/osmolabs
• GitHubgithub.com/osmoai
• Instagraminstagram.com/osmolabs
• Xx.com/Osmo_Labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osmo