Aura Group
Aura Group is a Singapore-headquartered financial services firm providing wealth management, alternative investment funds (private credit, private equity, venture capital, real estate credit), and corporate advisory services to high-net-worth individuals, family offices, and institutional investors across Australia and Southeast Asia.
- Company typePrivate
- Founded2009
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Aura Group does
Aura Group is a Singapore-headquartered financial services firm founded in Australia in 2009 that provides tailored wealth management, funds management, and corporate advisory solutions. The firm operates across three divisions: Funds Management (private credit, private equity, venture capital, and real estate credit strategies), Wealth Management (private wealth advisory, External Asset Management platform, and accounting services through Aura Partners Singapore), and Capital Solutions (capital raising, M&A, and debt/equity capital markets advisory). The company is regulated by the Monetary Authority of Singapore via a Capital Markets Services Licence and by ASIC in Australia under AFSL 366230, and serves exclusively accredited, qualified, institutional, wholesale, and sophisticated investors.
Aura Group's core investment vehicles include the Aura Private Credit Income Fund (9.42% p.a. return since inception, 8.21% 12-month net return), Aura Venture Fund III (preparing for first close with ESVCLP conditionally registered status), and the MM Real Estate Credit Fund (5.40% return since inception, outperforming target). The firm employs a sales-led, consultative distribution model with regional offices in Singapore, Sydney, Melbourne, and Brisbane, targeting high-net-worth individuals, families, family offices, and institutional investors across Australia and Southeast Asia. Revenue is generated primarily through management fees and performance fees on funds under management (with carried interest only crystallizing upon investor returns), subscription-based wealth advisory fees, and project-based corporate advisory fees.
The business model emphasizes alignment through co-investment alongside clients, a 100+ year combined Private Wealth team with experience from firms such as Macquarie Private Bank, and a PRI signatory commitment to responsible investment. Group leadership includes Chairman John Kolenda, CFO/COO Colin Mullins, and Managing Directors Calvin Ng and Eric Chan. The firm is privately held with no disclosed institutional backing, operates 101–250 employees, and has expanded beyond pure-play wealth into adjacent ventures including Aura Global (a packaging sustainability partnership launched May 2026 with Sun Branding).
Aura Group firmographics
Firmographics- Name
- Aura Group
- Legal name
- Aura Group Pte Ltd
- Website
- https://aura.co
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aura Group is a Singapore-headquartered financial services firm providing wealth management, alternative investment funds (private credit, private equity, venture capital, real estate credit), and corporate advisory services to high-net-worth individuals, family offices, and institutional investors across Australia and Southeast Asia.
- Ownership category
- akta.pro rank
Aura Group industry classification
Industry- Product category
- Alternative Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259), Other Financial Vehicles (525990), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG), Micro-VC & Angel Funds (FSANAAAI)
Keywords
Where Aura Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Aura Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Funds Management: Management fees and performance fees from managing investment funds across private credit, private equity, venture capital, and real estate credit strategies. The firm offers the Aura Private Credit Income Fund, Aura Venture Fund III, and MM Real Estate Credit Fund, among other strategies. Carried interest only crystallises when investors see returns, aligning manager and investor interests.
- Wealth Management Advisory: Individually tailored investment advice and support to high-net-worth individuals, families and institutions. Services include Private Wealth advisory, External Asset Management platform, and accounting services through Aura Partners Singapore.
- Capital Solutions: Strategic advice on capital raising, mergers and acquisitions, debt capital markets and equity capital markets for clients seeking corporate finance services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Aura Group product offering
Product offeringCore offering
Aura Group provides tailored wealth, funds management, and corporate advisory solutions through three divisions: Funds Management (private credit, private equity, venture capital, and real estate credit), Wealth Management (private wealth advisory, external asset management platform, and accounting services through Aura Partners Singapore), and Capital Solutions (capital raising, M&A, debt and equity capital markets). Key investment products include the Aura Private Credit Income Fund, Aura Venture Fund III, and MM Real Estate Credit Fund, alongside bespoke wealth advisory for high-net-worth individuals, families, family offices, and institutional investors in Australia and Southeast Asia.
Product overview
Aura Group is a financial services firm providing tailored wealth, funds management, and corporate advisory solutions. The company operates as a platform offering multiple investment products across three main divisions: Funds Management (Private Credit, Private Equity, Venture Capital, Real Estate Credit), Wealth Management (Private Wealth, External Asset Management, Accounting, Variable Capital Company), and Capital Solutions. Key investment products include the Aura Private Credit Income Fund, Aura Venture Fund III, and MM Real Estate Credit Fund, serving private clients, high-net-worth individuals, family offices, and institutional investors primarily in Australia and Southeast Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Aura Private Credit Income Fund A private credit fund delivering strong regular income returns with a focus on capital preservation. Achieved 9.42% p.a. return since inception and 8.21% 12-month net return. Target investors are accredited, wholesale, and institutional clients.
- Aura Venture Fund III An early-stage venture capital fund dedicated to investing in ambitious entrepreneurs to define and dominate a new generation of commerce. Preparing for first close with ESVCLP conditionally registered status in 2024. Target investors are accredited and wholesale.
- MM Real Estate Credit Fund A real estate credit fund offering 5.40% return since inception, outperforming the fund's target return. Provides property credit investment exposure for wholesale and accredited investors.
- Aura Private Credit - USD SGD Hedged A hedged variant of the Aura Private Credit offering providing risk-adjusted monthly income access via USD/SGD currency exposure. Designed for investors seeking managed FX risk alongside private credit returns.
- Private Wealth Advisory Bespoke private wealth advisory service dedicated to helping high-net-worth individuals and families preserve their legacy, with team experience exceeding 100 years. Includes succession planning, intergenerational wealth transfer, and access to alternative investments.
- External Asset Management (EAM) Platform A platform providing private bankers and investment advisors with back and middle office operational support including compliance, licensing, reporting, IT support, and accounting services. Enables independent advisors to operate under Aura's regulatory umbrella.
- Variable Capital Company (VCC) Fund Management Fund management services for Variable Capital Company structures in Singapore. Aura Group is recognised as an eligible fund manager licensed by MAS for VCC funds, providing a flexible corporate fund vehicle for investment strategies.
- Aura Partners Singapore - Accounting Services Accounting, tax compliance, and business advisory services provided by Aura Partners Singapore, specialising in small to medium enterprises, start-ups, and multi-national companies.
- Capital Solutions Advisory Strategic advisory services covering capital raising, mergers and acquisitions, debt capital markets, and equity capital markets for corporate clients. Includes transaction support across the full capital structure.
Quantifiable outcome
- Aura Private Credit Income Fund achieved 9.42% p.a. Return Since Inception with 8.21% 12-Month Net Return
- +1 more outcomes
Companies that use Aura Group
Customer profileSegments4 records
Ideal customer profiles4 records
Aura Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aura Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Aura Group competitors and assessment
Company assessmentDirect peers
- LGT Group: Family-owned Liechtenstein-based private banking and asset management group with a strong Asia-Pacific footprint and multi-alternative investment offerings for UHNW and family-office clients. Closely mirrors Aura's model of combining bespoke wealth advisory with proprietary private-markets fund solutions and co-investment alignment.
- Indosuez Wealth Management: Crédit Agricole's private banking arm with a substantial Asia-Pacific wealth franchise serving HNW individuals and family offices with advisory and discretionary mandates, including access to alternative investments. Comparable in regional orientation, multi-jurisdictional setup, and bespoke HNW service model.
- Bank of Singapore: OCBC's dedicated private bank, headquartered in Singapore and focused on Asia-based HNW and family-office clients with advisory, discretionary portfolio management, and alternative investment offerings. Directly competes with Aura in the Singapore HNW wealth advisory market.
- Standard Chartered Private Bank: Asia-anchored private banking franchise within Standard Chartered, serving HNW clients across Singapore, Hong Kong and the wider region with discretionary mandates and alternative investment access. Comparable client segment, regional footprint, and emphasis on alternatives-led wealth solutions.
- PAG: Asia-focused alternative investment manager operating private credit, private equity, real estate and hedge fund strategies with significant HNW and institutional distribution in the region. Highly comparable on the fund-management side through shared focus on APAC private credit and private equity.
- Hillhouse Capital: Asia-focused investment management firm spanning private equity, venture, public equities, and real estate with deep institutional and family-office relationships across the region. Overlaps with Aura on Asia PE/VC mandate construction and capital-sourcing model.
Broad incumbents
- Pictet Group: Swiss private bank and asset manager with a long-standing wealth management franchise and broad alternative investment capabilities across private equity, private debt, hedge funds, and real estate. Larger and more diversified than Aura but competes for the same UHNW and family-office mandates in Asia.
- Julius Baer: Swiss-headquartered pure-play private bank serving HNW clients globally, with meaningful Asia-Pacific wealth operations and an open-architecture approach to alternatives. Comparable in client segment and emphasis on discretionary/advisory mandates plus alternative access.
Emerging players
- Hamilton Lane: Global private markets investment manager that has built dedicated private-markets solutions and feeder-fund platforms tailored to wealth management intermediaries and family offices. Comparable on the private credit/PE/VC fund-construction side and increasingly relevant as Aura expands its alternatives shelf.
Regional players
- Eastspring Investments: Asia-based asset management arm of Prudential plc offering multi-asset, equity, fixed income and alternative strategies across the region. Comparable as a regional investment platform competing for institutional and intermediated HNW distribution in Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aura Group social profiles
Digital presenceAura Group compliance and trust
Trust signalCompliance6 records
Aura Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aura Group leadership team
Management profileNumber of profiles
Profiles8 records
Aura Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Aura Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aura Group M&A and investment
M&A and investmentM&A1 record
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aura Group
What does Aura Group do?
Aura Group provides tailored wealth, funds management, and corporate advisory solutions through three divisions: Funds Management (private credit, private equity, venture capital, and real estate credit), Wealth Management (private wealth advisory, external asset management platform, and accounting services through Aura Partners Singapore), and Capital Solutions (capital raising, M&A, debt and equity capital markets). Key investment products include the Aura Private Credit Income Fund, Aura Venture Fund III, and MM Real Estate Credit Fund, alongside bespoke wealth advisory for high-net-worth individuals, families, family offices, and institutional investors in Australia and Southeast Asia.
Is Aura Group a public or private company?
Aura Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aura Group founded?
Aura Group was founded in 2009. It employs 51 to 100 people.
Where is Aura Group based?
Aura Group is headquartered in Singapore, Singapore, in the Asia region.
How does Aura Group make money?
Three revenue lines are on record. Funds Management is the primary driver. The others are wealth Management Advisory and capital Solutions.
Who are Aura Group's main competitors?
Direct peers on record are LGT Group, Indosuez Wealth Management, Bank of Singapore, Standard Chartered Private Bank, PAG and Hillhouse Capital. Broad incumbents are Pictet Group and Julius Baer. Hamilton Lane is listed as an emerging player. Eastspring Investments is listed as a regional player.
Does Aura Group have an API?
No public API is recorded for Aura Group.
What industry is Aura Group in?
Aura Group's product category is Alternative Asset Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 523940 and its SIC code is 6282.