ODAIA
ODAIA is a Toronto-based AI software company that builds MAPTUAL, a vertical AI platform for pharmaceutical and biopharma commercial teams, delivering predictive HCP targeting, GenAI pre-call insights, omnichannel campaign orchestration, and Rx-based attribution to sales reps, marketers, and brand leaders.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ODAIA does
ODAIA Intelligence Inc. is a Toronto-based, venture-backed AI software company founded in 2018 that builds MAPTUAL, a vertical AI platform purpose-built for pharmaceutical and biopharma commercial teams. The platform unifies data science, behavioral science, and AI across five proprietary engines — Value (HCP PowerScore), Curation (dynamic call lists), Insights (GenAI pre-call summaries), Sequencing (omnichannel orchestration), and Attribution (Rx-based campaign attribution) — to identify which healthcare professionals (HCPs) to engage, when, through which channel, and with what message. Underlying infrastructure is cloud-native and serverless on AWS (Lambda, Aurora, Fargate/Karpenter), with XGBoost, TensorFlow, a Parquet-based ML feature store, and bidirectional integrations into Veeva CRM (including a MyInsights tile) and Salesforce CRM, plus API connections to media and agency partners such as Publicis, CMI, Klick Health, DeepIntent, Telium, and Pulse Health.
ODAIA packages MAPTUAL into three primary product modules: ODAIA Field Intelligence for sales reps (with the ODAIA Field Coach add-on for sales managers), ODAIA Marketing Intelligence for marketing and brand teams, and the newly launched ODAIA Brand Strategy Studio for aligning brand planning with commercial execution. The company sells exclusively via direct enterprise SaaS subscriptions on quote-based, multi-year contracts, supplemented by implementation and integration services; pricing is not publicly disclosed and all engagement starts with a discovery call or demo. It reports 40+ pharma brands onboarded across customers including GSK, Novo Nordisk, Acadia Pharmaceuticals, Ardelyx, BeiGene, Daiichi Sankyo, and four of the top 15 global biopharmas.
ODAIA has raised roughly $43M in disclosed equity funding across pre-seed (Sep 2019), seed (Nov 2020), Series A (Feb 2022, $13.8M, Flint Capital lead), and a follow-on round (May 2023, $25M, Monograph Capital and Threshold co-lead), with secondary offices in Boston, MA and a remote-first operating model. Industry recognition includes being named a Sample Vendor in Gartner's 2023 Hype Cycle for Life Science Commercial Operations and the sole Major Contender and Star Performer in Everest Group's 2024 PEAK Matrix for Life Sciences Next-Generation Customer Engagement Platforms.
ODAIA firmographics
Firmographics- Name
- ODAIA
- Legal name
- ODAIA Intelligence Inc.
- Website
- https://odaia.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ODAIA is a Toronto-based AI software company that builds MAPTUAL, a vertical AI platform for pharmaceutical and biopharma commercial teams, delivering predictive HCP targeting, GenAI pre-call insights, omnichannel campaign orchestration, and Rx-based attribution to sales reps, marketers, and brand leaders.
- Ownership category
- akta.pro rank
Where ODAIA is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
ODAIA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS subscriptions: Recurring software subscriptions for ODAIA Field and ODAIA Marketing Intelligence, sold to biopharma commercial teams (sales, marketing, brand) on a SaaS basis. Configurable deployments with multi-week setup, integrated with existing CRMs and media partners.
- Implementation, Integration & Onboarding Services: Professional services for configuration, integration with agency/media partners, and TPAs (third-party data) setup to deploy MAPTUAL for new customer brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise SaaS — no public price list |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
ODAIA product offering
Product offeringCore offering
ODAIA sells MAPTUAL, an AI-powered Commercial Intelligence Platform built specifically for pharmaceutical companies. The platform unifies prescribing data, engagement signals, CRM records, and physician attributes to deliver real-time HCP prioritization, dynamic call planning, individualized omnichannel campaign orchestration, and Rx-based attribution for pharma sales, marketing, brand, and commercial operations teams.
Product overview
ODAIA's offering is a platform-plus-modules architecture centered on its cloud solution MAPTUAL. The MAPTUAL platform provides the shared AI foundation (Value, Curation, Insights, Sequencing, and Attribution engines) and ships to customers as three primary product modules: ODAIA Field Intelligence (for sales reps, including the ODAIA Field Coach add-on for sales managers), ODAIA Marketing Intelligence (for marketing and brand teams), and the newly launched ODAIA Brand Strategy Studio (for aligning brand planning with commercial execution). Solution layers (Targeting Intelligence, Engagement Intelligence, Omnichannel Marketing, and Opportunity Analysis) and a CRM-embedded ODAIA Insights view for Veeva extend the platform across the pharma commercial workflow.
Differentiator
Problem solved
Functional benefit
Brands
- MAPTUAL: ODAIA's cloud-based AI platform integrating data science, behavioral science, and AI for commercial pharma teams; the trademarked name is referenced alongside the ODAIA name in copyright notices and product descriptions.
- Marketing Intelligence
- Field Intelligence (ODAIA Field)
- Field Coach (ODAIA Field Coach)
- Brand Strategy Studio
Products and services
- ODAIA Field Intelligence ML-driven SaaS product for pharma sales reps that uses patented ML models to compute HCP PowerScores, generate dynamic call lists, surface pre-call insights, and prioritize the right physicians for engagement. Integrates with Veeva CRM via MyInsights.
- ODAIA Marketing Intelligence AI SaaS product for pharma marketing and brand teams that orchestrates individualized HCP campaigns by analyzing prescribing data, engagement signals, CRM records, and physician attributes in real time, with Rx-based attribution and bidirectional API integrations with Veeva, Salesforce, Publicis, CMI, Klick Health, DeepIntent, Telium, and Pulse Health.
- ODAIA Field Coach Performance intelligence add-on module for pharma sales managers that delivers real-time territory assessment, per-rep activity analysis against PowerScore-driven suggestions, personalized coaching insights, and continuous performance tracking.
- ODAIA Brand Strategy Studio AI-native platform designed to align pharma sales, marketing, and analytics teams by automating strategic planning, simulating market impacts, and enabling continuous brand strategy refinement based on real-time data.
- MAPTUAL Platform The cloud-based AI platform that powers all ODAIA products, composed of five engines: Value Engine (HCP PowerScore), Curation Engine (Dynamic Call Lists), Insights Engine (GenAI pre-call insights), Sequencing Engine (omnichannel campaign orchestration), and Attribution Engine (Rx-based attribution).
- Opportunity Analysis One-time diagnostic analysis service that identifies overlooked or over-served HCPs, territories, and growth areas for a pharma commercial team, typically delivered as a precursor engagement before dynamic targeting deployment.
Quantifiable outcome
- 40+ brands onboarded, $53B+ revenue supported, 7–14% average incremental Rx lift, +14% brand reach
- +6 more outcomes
Companies that use ODAIA
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
ODAIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature10 records
ODAIA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship technology / gtm partnership, leadership expansion; not a corporate partner, flagship crm integration, core crm integration and major media/agency partner.
- Pulse Healthflagship technology / gtm partnershipODAIA and Pulse Health announced a technology partnership at the JP Morgan Healthcare Conference in San Francisco on January 14, 2026, combining their AI-powered marketing platforms to help pharmaceutical brands personalize HCP engagement. A joint customer deployed over 600 campaigns using the integrated solution, with ODAIA recommending 86% of HCPs in the target universe; the first month of activation yielded 10% HCP-to-Rx conversion and a 25% prescription volume increase among converters.
- Andrew Gunn (new senior hire)leadership expansion; not a corporate partnerODAIA announced the addition of senior pharma and AI leaders Andrew Gunn and Jacqueline Markle to accelerate growth and industry adoption. Andrew Gunn is a senior leader (named hire), not a corporate alliance, and is captured here only for completeness given the source framing.
- Jacqueline Markle (new senior hire)leadership expansion; not a corporate partnerODAIA announced the addition of senior pharma and AI leaders Andrew Gunn and Jacqueline Markle to accelerate growth and industry adoption. Jacqueline Markle is a senior leader (named hire), not a corporate alliance, and is captured here only for completeness given the source framing.
- Veeva (Veeva Systems / Veeva CRM)flagship crm integrationODAIA integrates with Veeva CRM (including Veeva MyInsights) via a GenAI solution that delivers real-time, predictive HCP insights inside the rep workflow. ODAIA Field's Veeva integration is showcased as a primary 'Seamless Integration with Your CRM' on the Field product page, and a Veeva CRM Integration Demo is one of three flagship demo videos.
- Salesforce (Salesforce CRM)core crm integrationODAIA connects with Salesforce CRM in addition to Veeva, with bidirectional API integrations used to activate HCP engagement sequences.
- Publicismajor media/agency partnerPublicis is listed as a media/agency partner integrated with ODAIA Marketing Intelligence via bidirectional API, helping pharma customers activate HCP campaigns through Publicis' media assets.
- CMI Media Groupmajor media/agency partnerCMI is listed as a media/agency partner integrated with ODAIA Marketing Intelligence via bidirectional API for HCP campaign activation.
- Klick Healthmajor media/agency partnerKlick Health is listed as a media/agency partner integrated with ODAIA Marketing Intelligence via bidirectional API for HCP campaign activation.
- DeepIntentmajor media/agency partnerDeepIntent is listed as a media/agency partner integrated with ODAIA Marketing Intelligence via bidirectional API for HCP campaign activation.
- Teliummajor media/agency partnerTelium is listed as a media/agency partner integrated with ODAIA Marketing Intelligence via bidirectional API for HCP campaign activation.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
ODAIA competitors and assessment
Company assessmentDirect peers
- Aktana: Aktana provides AI-driven HCP engagement and omnichannel orchestration for life sciences, directly overlapping with ODAIA Field and Marketing Intelligence across dynamic call planning, next-best-action, and campaign sequencing for pharma commercial teams.
- OptimizeRx: OptimizeRx is a pharma HCP engagement and messaging platform that delivers targeted, real-time content to physicians, directly comparable to ODAIA's Marketing Intelligence omnichannel and Rx-attribution use case for life sciences commercial teams.
Broad incumbents
- Veeva Systems: Veeva is the dominant pharma CRM and commercial operations platform (Veeva CRM, MyInsights, Vault) that ODAIA integrates with. It is a broad incumbent in life sciences commercial software and a key channel partner that could also embed competing AI features natively.
- IQVIA: IQVIA combines pharmaceutical data, analytics, and commercial services (formerly IMS Health) used by the same biopharma commercial buyers that ODAIA targets. It is a broad incumbent with overlapping HCP targeting, engagement, and attribution capabilities.
- ZS Associates: ZS is a major consulting and AI/data analytics firm serving pharma commercial organizations with targeting, segmentation, and sales-force effectiveness solutions, overlapping with ODAIA's Customer Science and Brand Strategy Studio offerings.
- Salesforce (Life Sciences Cloud): Salesforce is a flagship CRM integration partner for ODAIA and a broad incumbent in life sciences cloud software. Its Life Sciences Cloud and Einstein AI capabilities directly overlap with ODAIA's customer engagement and analytics use cases.
Emerging players
- Indegene: Indegene provides commercial, medical, and digital solutions for life sciences, including AI-driven HCP engagement and omnichannel capabilities that overlap with ODAIA's pharma commercial platform, particularly in brand strategy and field execution.
- Komodo Health: Komodo Health offers a healthcare data and analytics platform that powers patient- and HCP-level insights for life sciences, comparable to the underlying data and analytics layer ODAIA uses for HCP PowerScore and Rx-based attribution.
- Definitive Healthcare: Definitive Healthcare provides commercial intelligence, HCP, and healthcare data analytics used by life sciences companies for targeting and engagement, with partial overlap to ODAIA's HCP and segmentation intelligence offerings.
- WhizAI: WhizAI is a GenAI analytics platform purpose-built for life sciences commercial and medical teams, directly comparable to ODAIA's GenAI-powered Insights Engine and Brand Strategy Studio for pharma commercial users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ODAIA social profiles
Digital presenceODAIA compliance and trust
Trust signalCompliance2 records
ODAIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ODAIA leadership team
Management profileNumber of profiles
Profiles11 records
ODAIA funding detail
Funding detailFunding overview
Funding rounds4 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ODAIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ODAIA
What does ODAIA do?
ODAIA sells MAPTUAL, an AI-powered Commercial Intelligence Platform built specifically for pharmaceutical companies. The platform unifies prescribing data, engagement signals, CRM records, and physician attributes to deliver real-time HCP prioritization, dynamic call planning, individualized omnichannel campaign orchestration, and Rx-based attribution for pharma sales, marketing, brand, and commercial operations teams.
Is ODAIA a public or private company?
ODAIA is a private company. It is classified as venture growth investor backed and is currently operating.
When was ODAIA founded?
ODAIA was founded in 2018. It employs 51 to 100 people.
Where is ODAIA based?
ODAIA is headquartered in Toronto, Canada, in the North America region.
How does ODAIA make money?
Two revenue lines are on record. Enterprise SaaS subscriptions are the primary driver. The others are implementation, Integration & Onboarding Services.
Who are ODAIA's main competitors?
Direct peers on record are Aktana and OptimizeRx. Broad incumbents are Veeva Systems, IQVIA, ZS Associates and Salesforce (Life Sciences Cloud). Emerging players are Indegene, Komodo Health, Definitive Healthcare and WhizAI.
Does ODAIA have an API?
Yes. ODAIA integrates with media and agency partners through bidirectional APIs for campaign dispatch and results. Per the Marketing Intelligence FAQ, "ODAIA connects with Veeva and Salesforce CRM, and integrates with media and agency partners through bidirectional APIs." For teams using platforms without a native connector, outputs are also available via CSV. No public developer documentation URL, SDK language, or rate-limit/versioning details are disclosed.