Momento

What Momento does

Momento Seguros is a Mexican digital-native auto and motorcycle insurance company operating as the first fully digital auto insurer approved by the CNSF, headquartered in Mexico City and active in nine states. The company sells auto insurance for light vehicles under 3.5 tons through four pre-configured tiers (Básico, Limitado, Amplio, Platino) plus a fully customizable plan, alongside a parallel motorcycle product with its own plan structure, all distributed exclusively through a self-serve website and iOS/Android mobile app without traditional agent intermediaries. Its core technology stack is built around proprietary AI risk and pricing models that use more customer data points than competitors to generate personalized premiums, with CNN-based computer vision for vehicle damage assessment, SVM and deep learning-based fraud anomaly detection, and LLM-powered chatbots for customer service integrated into internal claims and policy systems.

The business model is recurring subscription-based premium revenue across monthly, quarterly, and annual billing cadences, with multiple payment methods including card, bank transfer, cash, and Mercado Pago, and a 45% discount incentive for annual payers. Momento targets underserved Mexican individual drivers and small business owners who find traditional insurance costly, opaque, and slow, addressing pain points through flexible modular coverage, instant digital quoting and policy activation, and a 24-hour claims resolution commitment backed by 8-minute average adjustment and 42-minute on-site arrival times. The company is regulated by CNSF and CONDUSEF, reinsured by Swiss Re and Patria Re, and has raised approximately $20.75M across rounds from Y Combinator, Foundation Capital, American Family Ventures, HSCM Ventures, and other institutional investors. Customer scale stands at 8,000+ active policyholders with 3,500+ claims handled, 40M+ MXN paid in damages, and 4.9/5 Google and 4.7/5 Trustpilot ratings.

Name

Momento

Legal name

Momento Seguros

Website

https://tumomento.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Momento Seguros is a Mexico City-based digital auto and motorcycle insurer, regulated by CNSF and reinsured by Swiss Re and Patria Re, selling fully customizable insurance products directly to Mexican consumers through its mobile app and website across nine states.

Ownership category

akta.pro rank

Product category

Auto Insurance

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

akta.pro secondary industries

Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Pay-Per-Mile Personal Auto Insurance (FSAJAAAC), Rideshare (TNC) Personal Auto Insurance (FSAJAAAI)

Keywords

• Digital auto insurance
• Motorcycle insurance
• AI risk pricing
• Customizable coverage
• Mobile claims processing

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auto Insurance Premiums: Monthly, quarterly, or annual insurance premiums for auto and motorcycle coverage. Customers pay recurring premiums based on customized coverage levels. Annual payment provides approximately 45% savings compared to monthly payments.
2. Motorcycle Insurance Premiums: Recurring premiums for motorcycle insurance starting from $250 MXN/month with customizable plans. Additional coverage options available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Momento Seguros sells fully digital, customizable auto and motorcycle insurance directly to individual consumers in Mexico through its website and mobile apps. Customers quote, configure coverage modules, adjust sums insured and deductibles, pay monthly/quarterly/annually, and report claims entirely online, with AI-driven personalized pricing and claims resolved in an average of 24 hours.

Product overview

Momento Seguros is a digital-native Mexican auto and motorcycle insurer offering fully customizable, 100% digital insurance products. The core offering is Momento Auto Insurance for light vehicles under 3.5 tons of personal use, available through four pre-configured plan tiers (Básico, Limitado, Amplio, Platino) plus a personalized plan option. Momento Moto Insurance is a parallel product for motorcycles with its own plan structure (Mínimo, Limitado, Amplio, Platino) plus a personalized option. All policies are fully modular — customers can toggle coverage types on/off, adjust sums insured and deductibles, and change plans at any time. The Momento Mobile App serves as the primary digital interface for quoting, purchasing, paying, and managing claims across both product lines. Payments are flexible (monthly, quarterly, or annual) with multiple payment methods including cash.

Differentiator

Problem solved

Functional benefit

Products and services

• Momento Auto Insurance Digital auto insurance product for personal-use light vehicles in Mexico, sold directly to consumers via website and mobile app. Customers configure coverage modules, sums insured, and deductibles, choose monthly/quarterly/annual billing, and manage the full policy lifecycle online, with claims adjusted in an average of 8 minutes and paid within 24 hours.
• Momento Moto Insurance Digital motorcycle insurance product for riders in Mexico, providing specialized motorcycle adjusters and towing, four pre-assembled plan tiers plus a personalized plan, and full digital contracting, pausing, and management via the Momento app.
• Momento Mobile App iOS and Android application for Momento Seguros customers to generate quotes, purchase and pay for policies, report claims, track claims in real time, and store digital policies in Apple Wallet or Google Wallet.

Quantifiable outcome

• 8-minute average claims adjustment time
• +7 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Swiss RecoreOthersSwiss Re is a leading global reinsurer that provides reinsurance backing to Momento Seguros. They help cover all types of claims including the most severe cases such as earthquakes or floods.
• Patria RecoreOthersPatria Re is a leading reinsurance partner that provides additional reinsurance capacity to Momento Seguros, helping to cover all types of claims and ensure financial stability.
• Comisión Nacional de Seguros y Fianzas (CNSF)coreOthersCNSF is the Mexican regulatory body that supervises and regulates insurance companies in Mexico. Momento is approved and regulated by CNSF to offer auto insurance in Mexico.
• Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros (CONDUSEF)coreOthersCONDUSEF is the Mexican consumer protection agency for financial services. Momento is backed by CONDUSEF, providing customers with additional protection and recourse mechanisms.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Justos: Brazilian digital-first auto insurer using AI/telematics-based pricing and a mobile-first claims experience. Closely comparable to Momento in product, target customer, and digital-native GTM model, and serves as the most relevant LatAm peer given similar market structure.
• Pier: Brazilian digital auto insurance startup offering pay-per-mile / usage-based coverage via app with AI-driven pricing. Highly comparable to Momento’s flexible monthly plans and AI risk profiling for the underbanked / underserved driver segment.
• Lemonade: US-listed digital-native insurer using AI and behavioral economics to underwrite and settle claims via mobile app. Comparable on technology stack (AI bots, instant claims) and digital-first brand-building playbook, although Lemonade operates in renters/home/life rather than auto.
• Root Insurance: US auto insurer that prices exclusively on telematics-derived driving behavior. Closest analog to Momento’s AI risk-profiling value proposition and the most relevant benchmark for usage-based underwriting in personal auto.

Emerging players

• Sofía: Mexico-based digital health insurer offering app-based policy purchase and management. Comparable digital-first, mobile-native insurance distribution model targeting Mexican consumers, though focused on health rather than auto/moto.

Broad incumbents

• Quálitas Controladora: Mexico’s dominant auto insurance carrier with the largest market share. Direct product overlap with Momento’s auto line and the primary incumbent benchmark for pricing, claims service, and distribution scale in Mexican personal auto.
• AXA Seguros México: Large multinational insurer with broad auto, home, and life offerings in Mexico. Comparable product portfolio overlap in auto and established brand and agent network that Momento must compete against.
• GNP (Grupo Nacional Provincial): One of the largest Mexican insurance groups offering auto, life, and health products. Direct auto insurance overlap with Momento and a benchmark for multi-line cross-sell economics the digital challenger is trying to replicate.
• Seguros Monterrey New York Life: Major Mexican personal lines insurer jointly owned by financial groups and New York Life. Overlaps with Momento in personal auto and serves as a benchmark for incumbent agency-driven distribution.
• HDI Seguros México: Mexican personal and commercial P&C insurer with a significant auto book. Comparable auto product overlap; benchmark for incumbent underwriting and pricing that Momento’s AI approach aims to undercut.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/momentoseguros
• LinkedInmx.linkedin.com/company/momento-seguros
• Instagraminstagram.com/momentosegurosmx
• TikToktiktok.com/@momentosegurosmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momento