Momento
Momento Seguros is a Mexico City-based digital auto and motorcycle insurer, regulated by CNSF and reinsured by Swiss Re and Patria Re, selling fully customizable insurance products directly to Mexican consumers through its mobile app and website across nine states.
- Company typePrivate
- Founded2021
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Momento does
Momento Seguros is a Mexican digital-native auto and motorcycle insurance company operating as the first fully digital auto insurer approved by the CNSF, headquartered in Mexico City and active in nine states. The company sells auto insurance for light vehicles under 3.5 tons through four pre-configured tiers (Básico, Limitado, Amplio, Platino) plus a fully customizable plan, alongside a parallel motorcycle product with its own plan structure, all distributed exclusively through a self-serve website and iOS/Android mobile app without traditional agent intermediaries. Its core technology stack is built around proprietary AI risk and pricing models that use more customer data points than competitors to generate personalized premiums, with CNN-based computer vision for vehicle damage assessment, SVM and deep learning-based fraud anomaly detection, and LLM-powered chatbots for customer service integrated into internal claims and policy systems.
The business model is recurring subscription-based premium revenue across monthly, quarterly, and annual billing cadences, with multiple payment methods including card, bank transfer, cash, and Mercado Pago, and a 45% discount incentive for annual payers. Momento targets underserved Mexican individual drivers and small business owners who find traditional insurance costly, opaque, and slow, addressing pain points through flexible modular coverage, instant digital quoting and policy activation, and a 24-hour claims resolution commitment backed by 8-minute average adjustment and 42-minute on-site arrival times. The company is regulated by CNSF and CONDUSEF, reinsured by Swiss Re and Patria Re, and has raised approximately $20.75M across rounds from Y Combinator, Foundation Capital, American Family Ventures, HSCM Ventures, and other institutional investors. Customer scale stands at 8,000+ active policyholders with 3,500+ claims handled, 40M+ MXN paid in damages, and 4.9/5 Google and 4.7/5 Trustpilot ratings.
Momento firmographics
Firmographics- Name
- Momento
- Legal name
- Momento Seguros
- Website
- https://tumomento.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Momento Seguros is a Mexico City-based digital auto and motorcycle insurer, regulated by CNSF and reinsured by Swiss Re and Patria Re, selling fully customizable insurance products directly to Mexican consumers through its mobile app and website across nine states.
- Ownership category
- akta.pro rank
Momento industry classification
Industry- Product category
- Auto Insurance
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Pay-Per-Mile Personal Auto Insurance (FSAJAAAC), Rideshare (TNC) Personal Auto Insurance (FSAJAAAI)
Keywords
Where Momento is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Momento business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Auto Insurance Premiums: Monthly, quarterly, or annual insurance premiums for auto and motorcycle coverage. Customers pay recurring premiums based on customized coverage levels. Annual payment provides approximately 45% savings compared to monthly payments.
- Motorcycle Insurance Premiums: Recurring premiums for motorcycle insurance starting from $250 MXN/month with customizable plans. Additional coverage options available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level coverage from $49 MXN/month |
| Subscription | Monthly | Plan Básico - Essential coverage for $149 MXN/month |
| Subscription | Monthly | Plan Platino - Premium coverage for $549 MXN/month |
| Subscription | Monthly | Motorcycle insurance starting from $250 MXN/month |
| Subscription | Annual | Annual payment with 45% savings |
| Subscription | Multi-year contract | Quarterly payment option |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Momento product offering
Product offeringCore offering
Momento Seguros sells fully digital, customizable auto and motorcycle insurance directly to individual consumers in Mexico through its website and mobile apps. Customers quote, configure coverage modules, adjust sums insured and deductibles, pay monthly/quarterly/annually, and report claims entirely online, with AI-driven personalized pricing and claims resolved in an average of 24 hours.
Product overview
Momento Seguros is a digital-native Mexican auto and motorcycle insurer offering fully customizable, 100% digital insurance products. The core offering is Momento Auto Insurance for light vehicles under 3.5 tons of personal use, available through four pre-configured plan tiers (Básico, Limitado, Amplio, Platino) plus a personalized plan option. Momento Moto Insurance is a parallel product for motorcycles with its own plan structure (Mínimo, Limitado, Amplio, Platino) plus a personalized option. All policies are fully modular — customers can toggle coverage types on/off, adjust sums insured and deductibles, and change plans at any time. The Momento Mobile App serves as the primary digital interface for quoting, purchasing, paying, and managing claims across both product lines. Payments are flexible (monthly, quarterly, or annual) with multiple payment methods including cash.
Differentiator
Problem solved
Functional benefit
Products and services
- Momento Auto Insurance Digital auto insurance product for personal-use light vehicles in Mexico, sold directly to consumers via website and mobile app. Customers configure coverage modules, sums insured, and deductibles, choose monthly/quarterly/annual billing, and manage the full policy lifecycle online, with claims adjusted in an average of 8 minutes and paid within 24 hours.
- Momento Moto Insurance Digital motorcycle insurance product for riders in Mexico, providing specialized motorcycle adjusters and towing, four pre-assembled plan tiers plus a personalized plan, and full digital contracting, pausing, and management via the Momento app.
- Momento Mobile App iOS and Android application for Momento Seguros customers to generate quotes, purchase and pay for policies, report claims, track claims in real time, and store digital policies in Apple Wallet or Google Wallet.
Quantifiable outcome
- 8-minute average claims adjustment time
- +7 more outcomes
Companies that use Momento
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Momento technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature3 records
Momento partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Swiss RecoreSwiss Re is a leading global reinsurer that provides reinsurance backing to Momento Seguros. They help cover all types of claims including the most severe cases such as earthquakes or floods.
- Patria RecorePatria Re is a leading reinsurance partner that provides additional reinsurance capacity to Momento Seguros, helping to cover all types of claims and ensure financial stability.
- Comisión Nacional de Seguros y Fianzas (CNSF)coreCNSF is the Mexican regulatory body that supervises and regulates insurance companies in Mexico. Momento is approved and regulated by CNSF to offer auto insurance in Mexico.
- Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros (CONDUSEF)coreCONDUSEF is the Mexican consumer protection agency for financial services. Momento is backed by CONDUSEF, providing customers with additional protection and recourse mechanisms.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Momento competitors and assessment
Company assessmentDirect peers
- Justos: Brazilian digital-first auto insurer using AI/telematics-based pricing and a mobile-first claims experience. Closely comparable to Momento in product, target customer, and digital-native GTM model, and serves as the most relevant LatAm peer given similar market structure.
- Pier: Brazilian digital auto insurance startup offering pay-per-mile / usage-based coverage via app with AI-driven pricing. Highly comparable to Momento’s flexible monthly plans and AI risk profiling for the underbanked / underserved driver segment.
- Lemonade: US-listed digital-native insurer using AI and behavioral economics to underwrite and settle claims via mobile app. Comparable on technology stack (AI bots, instant claims) and digital-first brand-building playbook, although Lemonade operates in renters/home/life rather than auto.
- Root Insurance: US auto insurer that prices exclusively on telematics-derived driving behavior. Closest analog to Momento’s AI risk-profiling value proposition and the most relevant benchmark for usage-based underwriting in personal auto.
Emerging players
- Sofía: Mexico-based digital health insurer offering app-based policy purchase and management. Comparable digital-first, mobile-native insurance distribution model targeting Mexican consumers, though focused on health rather than auto/moto.
Broad incumbents
- Quálitas Controladora: Mexico’s dominant auto insurance carrier with the largest market share. Direct product overlap with Momento’s auto line and the primary incumbent benchmark for pricing, claims service, and distribution scale in Mexican personal auto.
- AXA Seguros México: Large multinational insurer with broad auto, home, and life offerings in Mexico. Comparable product portfolio overlap in auto and established brand and agent network that Momento must compete against.
- GNP (Grupo Nacional Provincial): One of the largest Mexican insurance groups offering auto, life, and health products. Direct auto insurance overlap with Momento and a benchmark for multi-line cross-sell economics the digital challenger is trying to replicate.
- Seguros Monterrey New York Life: Major Mexican personal lines insurer jointly owned by financial groups and New York Life. Overlaps with Momento in personal auto and serves as a benchmark for incumbent agency-driven distribution.
- HDI Seguros México: Mexican personal and commercial P&C insurer with a significant auto book. Comparable auto product overlap; benchmark for incumbent underwriting and pricing that Momento’s AI approach aims to undercut.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Momento social profiles
Digital presenceMomento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Momento leadership team
Management profileNumber of profiles
Profiles4 records
Momento funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Momento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Momento
What does Momento do?
Momento Seguros sells fully digital, customizable auto and motorcycle insurance directly to individual consumers in Mexico through its website and mobile apps. Customers quote, configure coverage modules, adjust sums insured and deductibles, pay monthly/quarterly/annually, and report claims entirely online, with AI-driven personalized pricing and claims resolved in an average of 24 hours.
Is Momento a public or private company?
Momento is a private company. It is classified as venture growth investor backed and is currently operating.
When was Momento founded?
Momento was founded in 2021. It employs 51 to 100 people.
Where is Momento based?
Momento is headquartered in Mexico City, Mexico, in the Latin America region.
How does Momento make money?
Two revenue lines are on record. Auto Insurance Premiums are the primary driver. The others are motorcycle Insurance Premiums.
Who are Momento's main competitors?
Direct peers on record are Justos, Pier, Lemonade and Root Insurance. Sofía is listed as an emerging player. Broad incumbents are Quálitas Controladora, AXA Seguros México, GNP (Grupo Nacional Provincial), Seguros Monterrey New York Life and HDI Seguros México.
Does Momento have an API?
No public API is recorded for Momento.
What industry is Momento in?
Momento's product category is Auto Insurance. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAAAB, Usage-Based / Telematics Personal Auto Insurance. Its NAICS code is 44122 and its SIC code is 3751.