Charm Security
Charm Security is an Israeli and US-based company, founded January 2025, that sells an Agentic AI Workforce — three named AI agents powered by its proprietary HVE™ model — to financial institutions, digital platforms, and enterprises for real-time scam and fraud prevention, intervention, and resolution.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Charm Security does
Charm Security is an Israeli and US-based cybersecurity company founded in January 2025 that builds an AI-powered scam and fraud defense platform, marketed as the 'Agentic AI Workforce for Fraud and Cybercrime.' The platform is organized around three named AI agents — the Fraud Investigation Agent (analyst support, case summarization, next-best-action), the Fraud Frontline Agent (real-time guidance for contact centers, branches, wealth and support teams), and the Fraud Intelligence Agent (adversary-facing intelligence gathering through the HoneyBot network that autonomously engages scam infrastructure). The technical foundation is Charm's proprietary HVE™ (Human Vulnerabilities and Exploits) AI Model combined with a continuously updated knowledge graph that fuses behavioral, relational, and linguistic signals with time decay, plus an integrated deepfake-detection capability delivered through a partnership with Reality Defender. The platform claims 30% loss reduction, 80% less manual triage, and 24/7 real-time intervention, though none of these metrics is third-party validated in the source material.
The company sells through a sales-led, demo-driven enterprise motion ('See Charm in Action') targeting financial institutions, digital platforms, and large enterprises — specifically fraud, financial crime, and customer-facing teams inside tier-1 banks and large platforms. Channel distribution is layered through partnerships with the Curql Collective (the National Member Protection Initiative, with five credit unions in the inaugural cohort) and the ABA Partner Network for community banks, and the company has been generating enterprise pipeline through flagship industry events including the RSAC Innovation Sandbox 2026 (Top 10 finalist, $5M SAFE) and the Global Anti-Scam Summit Europe 2026 (Scam Fighter Award for Best Technological Solution). Charm is venture-backed, having raised $8M in seed funding led by Team8 in March 2025 and a $5M uncapped SAFE at RSAC in February 2026; the company has 11–50 employees and is operationally headquartered with US contact in New York and corporate jurisdiction in Israel. Revenue model is enterprise platform subscription; no pricing, ARR, or named customer logos beyond the credit-union cohort and a single tier-1 North American bank testimonial are disclosed.
Charm Security firmographics
Firmographics- Name
- Charm Security
- Legal name
- Charm Security
- Website
- https://charmsecurity.co
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Charm Security is an Israeli and US-based company, founded January 2025, that sells an Agentic AI Workforce — three named AI agents powered by its proprietary HVE™ model — to financial institutions, digital platforms, and enterprises for real-time scam and fraud prevention, intervention, and resolution.
- Ownership category
- akta.pro rank
Charm Security industry classification
Industry- Product category
- AI fraud and scam prevention software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Deception Technology & Threat Hunting (HDADAGAI)
- akta.pro secondary industry
- Identity, Access & Secrets Management for AI Systems (IAM for agents/models) (HDAAAKAJ)
Keywords
Where Charm Security is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Charm Security business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise platform subscription (Charm Agentic AI Workforce): Recurring platform access to the Agentic AI Workforce (Fraud Investigation, Frontline, and Intelligence agents) sold to financial institutions, digital platforms, and enterprises via a 'See Charm in Action' / demo-led sales motion. Pricing is not publicly disclosed; pricing models and billing cadence are not stated in source material.
Go-to-market motion3 records
Charm Security product offering
Product offeringCore offering
Charm Security sells an enterprise Agentic AI Workforce platform that prevents, intervenes in, and resolves scams and fraud in real time for financial institutions, digital platforms, and large enterprises. The platform combines a proprietary HVE (Human Vulnerabilities and Exploits) AI model, a continuously updated knowledge graph, and three orchestrated AI agents — Fraud Investigation, Fraud Frontline, and Fraud Intelligence (with a HoneyBot network) — sold as a coherent subscription offering.
Product overview
Charm Security offers a single unified agentic AI platform — the "Agentic AI Workforce for Fraud and Cybercrime" — under which three named AI agents operate as integrated modules: the Fraud Investigation Agent (analyst support, case summarization, next-best-action), the Fraud Frontline Agent (real-time guidance for customer-facing teams), and the Fraud Intelligence Agent (adversary-facing intelligence gathering via the HoneyBot network). The platform's connective tissue is Charm's proprietary HVE (Human Vulnerabilities and Exploits) AI Model and a continuously updated knowledge graph that powers Investigation & Triage, Human Context & Guidance, and Resolution & Reporting workflows. The platform is sold as a coherent offering (rather than standalone point products) to financial institutions, digital platforms, and enterprises, and is extended through partnerships such as the Reality Defender deepfake-detection integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Charm Security Agentic AI Workforce Unified agentic AI platform for fraud and cybercrime prevention, intervention, and resolution, sold to financial institutions, digital platforms, and large enterprises. Combines fraud expertise with behavioral science and a proprietary HVE (Human Vulnerabilities and Exploits) AI Model, and orchestrates three specialized AI agents: the Fraud Investigation Agent (analyst support, case summarization, next-best-action), the Fraud Frontline Agent (real-time guidance for customer-facing teams in contact centers, branches, wealth, and support), and the Fraud Intelligence Agent (adversary-facing intelligence gathering via the HoneyBot network). Extends into real-time voice, image, and text authenticity verification through an embedded Reality Defender deepfake-detection integration.
Companies that use Charm Security
Customer profileIdeal customer profiles3 records
Charm Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability14 records
Feature7 records
Charm Security partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Charm Security competitors and assessment
Company assessmentDirect peers
- BioCatch: BioCatch pioneered behavioral biometrics for fraud detection, analyzing user behavior (mouse, touch, typing) during digital sessions to identify social-engineering scams and account takeovers. BioCatch's focus on the human/behavioral layer of fraud closely parallels Charm's HVE™ model and Fraud Frontline Agent positioning. BioCatch is now part of LexisNexis Risk Solutions, giving it incumbent scale Charm does not yet have.
- Socure: Socure provides AI-driven identity verification and fraud-risk decisioning for financial institutions and digital platforms, with deep expertise in synthetic-identity and application fraud. It is a relevant peer for the digital-platform and fintech buyer segment and overlaps with Charm on entity-level fraud risk scoring and knowledge-graph-style identity linking.
- Sardine: Sardine is an AI-driven fraud, AML, and identity platform built specifically for fintechs, neobanks, and digital platforms. It is a more direct peer for Charm's digital-platform buyer segment, using behavioral signals and device intelligence to stop scams and account-takeover in real time. It represents a credible alternative Charm will encounter in mid-market fintech deals.
- Sift: Sift operates an AI-driven Digital Trust & Safety platform that combines fraud detection, account defense, and content integrity for fintechs, marketplaces, and digital platforms. It directly competes with Charm for the digital-platform buyer segment and uses a similar ML-first approach; Sift Science's data network is the closest analog to Charm's HoneyBot-derived intelligence graph.
- DataVisor: DataVisor provides an AI-powered fraud and AML platform for financial institutions, using unsupervised ML and knowledge graphs to detect scams, application fraud, and money laundering. It overlaps directly with Charm's Fraud Investigation Agent and the underlying knowledge-graph approach linking entities across cases, and serves the same large-bank buyer.
- Arkose Labs: Arkose Labs specializes in scam, bot, and account-takeover prevention for financial services and consumer platforms, with a strong emphasis on stopping human-driven fraud farms. It overlaps with Charm's intervention-focused positioning and addresses the same fraud teams inside banks and large digital platforms.
- Feedzai: Feedzai is an AI-native financial crime and fraud-detection platform sold to banks and payments processors. It is the closest direct competitor to Charm's Agentic AI Workforce: same buyer (tier-1 bank fraud teams), same AI-first architecture, and overlapping use cases in scam and account-takeover detection. Feedzai is significantly larger and more established, making it the natural head-to-head benchmark for Charm in enterprise deals.
Broad incumbents
- Darktrace: Darktrace is an established AI cybersecurity company that has expanded from network anomaly detection into email, identity, and fraud-adjacent use cases for enterprises. It is a broad incumbent with overlapping AI-driven detection positioning, larger scale, and significant enterprise distribution. Charm may encounter Darktrace at the broader security-buyer level even though its core domain (financial fraud) is more specialized.
- NICE Actimize: NICE Actimize is the dominant enterprise fraud, AML, and financial-crime platform sold to global tier-1 banks. It is the broad incumbent Charm must displace or coexist with in enterprise deals: large installed base, deep regulatory coverage, and heavy compliance-led buyer relationships. Charm's agentic AI is positioned as the modern alternative to Actimize's traditionally rules-heavy stack.
Emerging players
- Transmit Security: Transmit Security is an identity and fraud-prevention platform that uses AI to detect account takeover, synthetic identity, and social-engineering attacks, and is a former employer of Charm's Senior Security Researcher. It serves similar financial-services buyers and overlaps with Charm in identity-linked fraud signals, making it a useful talent and product reference point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Charm Security compliance and trust
Trust signalCompliance1 record
Charm Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charm Security leadership team
Management profileNumber of profiles
Profiles4 records
Charm Security subsidiaries and ownership
Company hierarchySubsidiaries3 records
Charm Security funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charm Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charm Security
What does Charm Security do?
Charm Security sells an enterprise Agentic AI Workforce platform that prevents, intervenes in, and resolves scams and fraud in real time for financial institutions, digital platforms, and large enterprises. The platform combines a proprietary HVE (Human Vulnerabilities and Exploits) AI model, a continuously updated knowledge graph, and three orchestrated AI agents — Fraud Investigation, Fraud Frontline, and Fraud Intelligence (with a HoneyBot network) — sold as a coherent subscription offering.
Is Charm Security a public or private company?
Charm Security is a private company. It is classified as venture growth investor backed and is currently operating.
When was Charm Security founded?
Charm Security was founded in 2025. It employs 11 to 50 people.
Where is Charm Security based?
Charm Security is headquartered in New York, United States, in the North America region.
How does Charm Security make money?
One revenue line is on record: enterprise platform subscription (Charm Agentic AI Workforce).
Who are Charm Security's main competitors?
Direct peers on record are BioCatch, Socure, Sardine, Sift, DataVisor, Arkose Labs and Feedzai. Broad incumbents are Darktrace and NICE Actimize. Transmit Security is listed as an emerging player.
Does Charm Security have an API?
No public API is recorded for Charm Security.
What industry is Charm Security in?
Charm Security's product category is AI fraud and scam prevention software. Its primary akta.pro industry code is HDADAGAI, Deception Technology & Threat Hunting, with a secondary code of HDAAAKAJ, Identity, Access & Secrets Management for AI Systems (IAM for agents/models). Its NAICS code is 561621 and its SIC code is 7371.