Bombardier Recreational Products
Bombardier Recreational Products (BRP) is a Canadian global powersports manufacturer operating the Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax brands. It designs, produces, and sells snowmobiles, personal watercraft, side-by-sides, ATVs, 3-wheel vehicles, and propulsion systems to consumers, commercial fleets, and government customers worldwide.
- Company typePublic
- Founded2003
- HeadquartersValcourt, Canada
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bombardier Recreational Products does
Bombardier Recreational Products (BRP) is a Canadian global leader in powersports vehicles and propulsion systems, headquartered in Valcourt, Quebec, and publicly listed on NASDAQ and TSX under the ticker DOO (formerly DOOO). The company operates five iconic brands — Ski-Doo and Lynx for snowmobiles, Sea-Doo for personal watercraft, Can-Am for side-by-side vehicles, ATVs, and 3-wheel motorcycles, and Rotax for engines and powertrains — collectively covering all four seasons of outdoor recreation. BRP also serves government and defense customers through a dedicated Defense and Specialized Vehicles division.
BRP's core technology is its proprietary Rotax engine and powertrain platform, which is used internally across the vehicle portfolio and also sold to third-party OEMs. The company is actively building electrification capability through acquisitions of e-drive specialist Great Wall Motor Austria GmbH, the Shawinigan mechatronics operations of Kongsberg Automotive, and an 80% stake in German bicycle-gearbox maker Pinion GmbH. Electric models including the Can-Am Electric, Defender HD11 Electric, and Outlander Electric are now being produced at a new Juarez, Mexico manufacturing facility, while connected-vehicle services are delivered through the BRP GO! mobile application and BRP Connect in-vehicle platform.
BRP generates revenue primarily through wholesale and retail sales of powersports vehicles via a global authorized dealer and distributor network, complemented by direct brand-website e-commerce, aftermarket parts and accessories, and propulsion-system sales to third parties. Pricing is unit-based and publicly disclosed for mass-market models (e.g., Outlander Electric at $13,599 USD, HVAC-equipped Defender at $23,999 USD). Customer segments span individual recreational consumers (primary), commercial fleet operators, and government/defense buyers. Recent reported financials include net sales of approximately CA$7.6 billion and Q3 FY2026 revenue of $2,250.3 million USD, up 14% year-over-year.
Bombardier Recreational Products firmographics
Firmographics- Name
- Bombardier Recreational Products
- Legal name
- Bombardier Recreational Products Inc.
- Website
- https://brp.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bombardier Recreational Products (BRP) is a Canadian global powersports manufacturer operating the Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax brands. It designs, produces, and sells snowmobiles, personal watercraft, side-by-sides, ATVs, 3-wheel vehicles, and propulsion systems to consumers, commercial fleets, and government customers worldwide.
- Ownership category
- akta.pro rank
Bombardier Recreational Products industry classification
Industry- Product category
- Powersports Vehicles
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751), Engines & Turbines (3510)
- akta.pro primary industry
- Snowmobile Manufacturing (IMACAEAG)
- akta.pro secondary industries
- Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive) (IMACAEAJ), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)
Keywords
Where Bombardier Recreational Products is headquartered
LocationHeadquarters
- HQ city
- Valcourt
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Bombardier Recreational Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Powersports Vehicle Sales: BRP generates the majority of its revenue through the design, manufacturing, and sale of powersports vehicles including snowmobiles (Ski-Doo, Lynx), all-terrain vehicles, side-by-side vehicles (Can-Am Defender, Can-Am Outlander), personal watercraft (Sea-Doo), and 3-wheel vehicles (Can-Am Ryker, Can-Am Spyder). Revenue is generated through dealer/distributor networks and directly through brand websites. Net sales of approximately CA$7.6 billion are reported.
- Propulsion System Sales (Rotax): BRP's Rotax brand designs and manufactures propulsion systems and engines for its own vehicles as well as for third-party OEMs. This represents a B2B component of revenue alongside vehicle sales.
- Aftermarket Parts, Accessories, and Services: BRP sells parts, accessories, and connected services (BRP GO!) through dealer networks and brand websites. This includes safety recalls, warranty services, and personalized experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Can-Am Defender HVAC-equipped side-by-side — most affordable HVAC-equipped model in the industry |
| Unit Pricing | One time/ perpetual license | Can-Am Outlander Electric — entry-level electric ATV for hunting and outdoor community |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Bombardier Recreational Products product offering
Product offeringCore offering
BRP designs, manufactures, and distributes powersports vehicles and propulsion systems across all seasons through five sub-brands: Ski-Doo and Lynx (snowmobiles), Sea-Doo (personal watercraft), Can-Am (side-by-side vehicles, ATVs, and 3-wheel motorcycles), and Rotax (engines/powertrain). The company also produces electric vehicle variants and operates a defense/specialized vehicles division for government clients. Revenue is generated primarily through a global dealer/distributor network and brand websites.
Product overview
BRP (Bombardier Recreational Products) is a global leader in powersports vehicles and propulsion systems with a diversified multi-brand portfolio spanning all seasons. The company operates five primary sub-brands: Ski-Doo and Lynx (snowmobiles), Sea-Doo (personal watercraft), Can-Am (side-by-side vehicles, ATVs, and 3-wheel motorcycles), and Rotax (propulsion systems/engines). The portfolio includes the core vehicle brands plus connected technology offerings such as BRP GO! mobile application and BRP Connect platform. BRP also serves the defense and specialized vehicles sector through a dedicated government products line. Recent strategic direction includes expansion into electric vehicles with new models like Can-Am Electric, Defender HD11 Electric, and Outlander Electric, supported by acquisitions of e-drive technology (Great Wall Motor Austria) and electric component suppliers (Kongsberg Automotive Shawinigan operations). The company operates manufacturing facilities including its Juarez plant where electric models are now produced.
Differentiator
Problem solved
Functional benefit
Brands
- Can-Am: Powersports vehicles including ATVs, side-by-side vehicles, and 3-wheel motorcycles
- Lynx
- Rotax
- Sea-Doo
- Ski-Doo
Products and services
- Ski-Doo Snowmobiles
Quantifiable outcome
- Q3 FY2026 revenue of $2,250.3 million, up 14% YoY
- +2 more outcomes
Companies that use Bombardier Recreational Products
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Bombardier Recreational Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bombardier Recreational Products partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, flagship and core.
- S3 PowersportsminorS3 Powersports fabricated the custom Can-Am Defender HD11 MAX Lonestar 'MeatEater Defender' — a collaborative build between Can-Am and MeatEater. S3 Powersports provided custom integration of LinQ accessories, LED light bars, heavy-duty suspension, and BFG mud-terrain tires for the hunting-specific vehicle.
- Yamaha Motor Australia Pty LtdminorBRP announced an agreement to sell its Telwater Pty, Ltd. business to Yamaha Motor Australia Pty Ltd. The Australian Competition and Consumer Commission (ACCC) opposed the sale, and BRP is evaluating options to proceed with or alter the sale process while continuing to operate Telwater as a profitable business.
- MeatEaterflagshipCan-Am (a brand of BRP) entered into an expanded exclusive powersports partnership with MeatEater, a media company focused on outdoor lifestyle and conservation. The partnership includes featuring Can-Am products in MeatEater content across multiple media platforms and providing vehicles for outdoor pursuits, with emphasis on sustainable hunting, outdoor exploration, and promotion of outdoor access and conservation.
- Kongsberg Automotive ASA (Shawinigan operations)coreBRP acquired part of Kongsberg Automotive ASA's Shawinigan operations in Canada for CAD 136 million. The operations are a supplier in electronic and mechatronic products. Approximately 300 employees transferred to BRP as part of the deal, enhancing BRP's electrification strategy and supply chain agility. Deal expected to close by end of Q3 2022.
- Pinion GmbH (80% stake)coreBRP acquired an 80% stake in German-based Pinion GmbH, a gearbox manufacturer for bicycles. The acquisition complements BRP's focus on developing electric and innovative mobility solutions and expands the company's reach into urban mobility and e-bicycle products.
- Great Wall Motor Austria GmbH (acquired)coreBRP completed the acquisition of Great Wall Motor Austria GmbH, a subsidiary of Great Wall Motor specializing in e-drive systems and transmissions. The acquisition aims to enhance BRP's EV technology for existing and upcoming product lines, directly strengthening BRP's electrification strategy and e-powertrain capabilities.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Bombardier Recreational Products competitors and assessment
Company assessmentEmerging players
- LiveWire (Harley-Davidson EV spinoff): Electric two-wheeler entrant whose urban/light recreational EV focus intersects with BRP's electrification roadmap and Pinion-enabled e-bike ambitions.
- CFMOTO (Zhejiang CFMOTO Power): Chinese powersports OEM expanding globally in side-by-sides and ATVs with KTM partnership; a credible emerging competitor in BRP's ORV segment, especially in value-tier price points.
- Harley-Davidson, Inc. Overlaps with BRP's Can-Am 3-wheel vehicles (Ryker/Spyder) as an alternative touring platform; also relevant given Harley's electric motorcycle spinoff LiveWire and shared premium recreational positioning.
- Arcimoto, Inc. Three-wheeled electric recreational vehicle maker; a small but thematically adjacent peer given BRP's 3-wheel Can-Am franchise and broader EV roadmap.
Broad incumbents
- Textron Inc. Parent of Arctic Cat and broader powersports/specialized vehicles portfolio (E-Z-GO, Cessna defense adjacency); a broad incumbent with overlapping powersports and defense/specialty vehicle exposure relevant to BRP's Defense and Specialized Vehicles line.
- Honda Motor Co. (Powersports division): Major incumbent in motorcycles, ATVs/side-by-sides (Pioneer/Talon), and personal watercraft; competes with Can-Am in ORVs and BRP-adjacent segments at scale.
- Yamaha Motor Co., Ltd. Diversified Japanese powersports OEM (motorcycles, snowmobiles, WaveRunner personal watercraft, ATVs/side-by-sides) overlapping with nearly all BRP product categories and currently in a transactional relationship with BRP over the blocked Telwater divestiture.
Direct peers
- Polaris Inc. Largest direct competitor to BRP across snowmobiles (Indy), ORVs (RZR/Ranger), and 3-wheel vehicles (Slingshot); most analogous business mix in powersports and the primary share benchmark for BRP's Can-Am and Ski-Doo franchises.
- Kawasaki Motors (powersports): Competes with BRP across motorcycles, Jet Ski personal watercraft, side-by-sides (Mule/Teryx), and ATVs (Brute Force); closely comparable product breadth in powersports.
- Arctic Cat (Textron Specialized Vehicles): Operates the Arctic Cat snowmobile and ATV brands under Textron, directly competing with BRP's Ski-Doo, Lynx, and Can-Am lines in core North American powersports segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bombardier Recreational Products social profiles
Digital presenceBombardier Recreational Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bombardier Recreational Products leadership team
Management profileNumber of profiles
Profiles3 records
Bombardier Recreational Products subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bombardier Recreational Products funding detail
Funding detailFunding overview
Funding rounds7 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bombardier Recreational Products M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bombardier Recreational Products
What does Bombardier Recreational Products do?
BRP designs, manufactures, and distributes powersports vehicles and propulsion systems across all seasons through five sub-brands: Ski-Doo and Lynx (snowmobiles), Sea-Doo (personal watercraft), Can-Am (side-by-side vehicles, ATVs, and 3-wheel motorcycles), and Rotax (engines/powertrain). The company also produces electric vehicle variants and operates a defense/specialized vehicles division for government clients. Revenue is generated primarily through a global dealer/distributor network and brand websites.
Is Bombardier Recreational Products a public or private company?
Bombardier Recreational Products is a public company. It is classified as public and is currently operating.
When was Bombardier Recreational Products founded?
Bombardier Recreational Products was founded in 2003. It employs 5,001 to 10,000 people.
Where is Bombardier Recreational Products based?
Bombardier Recreational Products is headquartered in Valcourt, Canada, in the North America region.
How does Bombardier Recreational Products make money?
Three revenue lines are on record. Powersports Vehicle Sales are the primary driver. The others are propulsion System Sales (Rotax) and aftermarket Parts, Accessories, and Services.
Who are Bombardier Recreational Products's main competitors?
Emerging players on record are LiveWire (Harley-Davidson EV spinoff), CFMOTO (Zhejiang CFMOTO Power), Harley-Davidson, Inc. and Arcimoto, Inc.. Broad incumbents are Textron Inc., Honda Motor Co. (Powersports division) and Yamaha Motor Co., Ltd.. Direct peers are Polaris Inc., Kawasaki Motors (powersports) and Arctic Cat (Textron Specialized Vehicles).
Does Bombardier Recreational Products have an API?
No public API is recorded for Bombardier Recreational Products.
What industry is Bombardier Recreational Products in?
Bombardier Recreational Products's product category is Powersports Vehicles. Its primary akta.pro industry code is IMACAEAG, Snowmobile Manufacturing, with a secondary code of IMACAEAJ, Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive). Its NAICS code is 3336 and its SIC code is 3751.