Bombardier Recreational Products

What Bombardier Recreational Products does

Bombardier Recreational Products (BRP) is a Canadian global leader in powersports vehicles and propulsion systems, headquartered in Valcourt, Quebec, and publicly listed on NASDAQ and TSX under the ticker DOO (formerly DOOO). The company operates five iconic brands — Ski-Doo and Lynx for snowmobiles, Sea-Doo for personal watercraft, Can-Am for side-by-side vehicles, ATVs, and 3-wheel motorcycles, and Rotax for engines and powertrains — collectively covering all four seasons of outdoor recreation. BRP also serves government and defense customers through a dedicated Defense and Specialized Vehicles division.

BRP's core technology is its proprietary Rotax engine and powertrain platform, which is used internally across the vehicle portfolio and also sold to third-party OEMs. The company is actively building electrification capability through acquisitions of e-drive specialist Great Wall Motor Austria GmbH, the Shawinigan mechatronics operations of Kongsberg Automotive, and an 80% stake in German bicycle-gearbox maker Pinion GmbH. Electric models including the Can-Am Electric, Defender HD11 Electric, and Outlander Electric are now being produced at a new Juarez, Mexico manufacturing facility, while connected-vehicle services are delivered through the BRP GO! mobile application and BRP Connect in-vehicle platform.

BRP generates revenue primarily through wholesale and retail sales of powersports vehicles via a global authorized dealer and distributor network, complemented by direct brand-website e-commerce, aftermarket parts and accessories, and propulsion-system sales to third parties. Pricing is unit-based and publicly disclosed for mass-market models (e.g., Outlander Electric at $13,599 USD, HVAC-equipped Defender at $23,999 USD). Customer segments span individual recreational consumers (primary), commercial fleet operators, and government/defense buyers. Recent reported financials include net sales of approximately CA$7.6 billion and Q3 FY2026 revenue of $2,250.3 million USD, up 14% year-over-year.

Name

Bombardier Recreational Products

Legal name

Bombardier Recreational Products Inc.

Website

https://brp.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bombardier Recreational Products (BRP) is a Canadian global powersports manufacturer operating the Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax brands. It designs, produces, and sells snowmobiles, personal watercraft, side-by-sides, ATVs, 3-wheel vehicles, and propulsion systems to consumers, commercial fleets, and government customers worldwide.

Ownership category

akta.pro rank

Product category

Powersports Vehicles

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Engines & Turbines (3510)

akta.pro primary industry

Snowmobile Manufacturing (IMACAEAG)

akta.pro secondary industries

Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive) (IMACAEAJ), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Powersports vehicles
• Recreational vehicles
• Snowmobiles
• Personal watercraft
• Propulsion systems

Headquarters

HQ city

Valcourt

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Powersports Vehicle Sales: BRP generates the majority of its revenue through the design, manufacturing, and sale of powersports vehicles including snowmobiles (Ski-Doo, Lynx), all-terrain vehicles, side-by-side vehicles (Can-Am Defender, Can-Am Outlander), personal watercraft (Sea-Doo), and 3-wheel vehicles (Can-Am Ryker, Can-Am Spyder). Revenue is generated through dealer/distributor networks and directly through brand websites. Net sales of approximately CA$7.6 billion are reported.
2. Propulsion System Sales (Rotax): BRP's Rotax brand designs and manufactures propulsion systems and engines for its own vehicles as well as for third-party OEMs. This represents a B2B component of revenue alongside vehicle sales.
3. Aftermarket Parts, Accessories, and Services: BRP sells parts, accessories, and connected services (BRP GO!) through dealer networks and brand websites. This includes safety recalls, warranty services, and personalized experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BRP designs, manufactures, and distributes powersports vehicles and propulsion systems across all seasons through five sub-brands: Ski-Doo and Lynx (snowmobiles), Sea-Doo (personal watercraft), Can-Am (side-by-side vehicles, ATVs, and 3-wheel motorcycles), and Rotax (engines/powertrain). The company also produces electric vehicle variants and operates a defense/specialized vehicles division for government clients. Revenue is generated primarily through a global dealer/distributor network and brand websites.

Product overview

BRP (Bombardier Recreational Products) is a global leader in powersports vehicles and propulsion systems with a diversified multi-brand portfolio spanning all seasons. The company operates five primary sub-brands: Ski-Doo and Lynx (snowmobiles), Sea-Doo (personal watercraft), Can-Am (side-by-side vehicles, ATVs, and 3-wheel motorcycles), and Rotax (propulsion systems/engines). The portfolio includes the core vehicle brands plus connected technology offerings such as BRP GO! mobile application and BRP Connect platform. BRP also serves the defense and specialized vehicles sector through a dedicated government products line. Recent strategic direction includes expansion into electric vehicles with new models like Can-Am Electric, Defender HD11 Electric, and Outlander Electric, supported by acquisitions of e-drive technology (Great Wall Motor Austria) and electric component suppliers (Kongsberg Automotive Shawinigan operations). The company operates manufacturing facilities including its Juarez plant where electric models are now produced.

Differentiator

Problem solved

Functional benefit

Brands

• Can-Am: Powersports vehicles including ATVs, side-by-side vehicles, and 3-wheel motorcycles
• Lynx
• Rotax
• Sea-Doo
• Ski-Doo

Products and services

• Ski-Doo Snowmobiles

Quantifiable outcome

• Q3 FY2026 revenue of $2,250.3 million, up 14% YoY
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• S3 PowersportsminorGTM or Marketing Partner · 17 March 2026S3 Powersports fabricated the custom Can-Am Defender HD11 MAX Lonestar 'MeatEater Defender' — a collaborative build between Can-Am and MeatEater. S3 Powersports provided custom integration of LinQ accessories, LED light bars, heavy-duty suspension, and BFG mud-terrain tires for the hunting-specific vehicle.
• Yamaha Motor Australia Pty LtdminorChannel Partner/ Reseller/ Distributor · 18 December 2025BRP announced an agreement to sell its Telwater Pty, Ltd. business to Yamaha Motor Australia Pty Ltd. The Australian Competition and Consumer Commission (ACCC) opposed the sale, and BRP is evaluating options to proceed with or alter the sale process while continuing to operate Telwater as a profitable business.
• MeatEaterflagshipGTM or Marketing Partner · 28 October 2025Can-Am (a brand of BRP) entered into an expanded exclusive powersports partnership with MeatEater, a media company focused on outdoor lifestyle and conservation. The partnership includes featuring Can-Am products in MeatEater content across multiple media platforms and providing vehicles for outdoor pursuits, with emphasis on sustainable hunting, outdoor exploration, and promotion of outdoor access and conservation.
• Kongsberg Automotive ASA (Shawinigan operations)coreStrategic or Co-development Partner · 9 August 2022BRP acquired part of Kongsberg Automotive ASA's Shawinigan operations in Canada for CAD 136 million. The operations are a supplier in electronic and mechatronic products. Approximately 300 employees transferred to BRP as part of the deal, enhancing BRP's electrification strategy and supply chain agility. Deal expected to close by end of Q3 2022.
• Pinion GmbH (80% stake)coreStrategic or Co-development Partner · 5 August 2022BRP acquired an 80% stake in German-based Pinion GmbH, a gearbox manufacturer for bicycles. The acquisition complements BRP's focus on developing electric and innovative mobility solutions and expands the company's reach into urban mobility and e-bicycle products.
• Great Wall Motor Austria GmbH (acquired)coreStrategic or Co-development Partner · 27 July 2022BRP completed the acquisition of Great Wall Motor Austria GmbH, a subsidiary of Great Wall Motor specializing in e-drive systems and transmissions. The acquisition aims to enhance BRP's EV technology for existing and upcoming product lines, directly strengthening BRP's electrification strategy and e-powertrain capabilities.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• LiveWire (Harley-Davidson EV spinoff): Electric two-wheeler entrant whose urban/light recreational EV focus intersects with BRP's electrification roadmap and Pinion-enabled e-bike ambitions.
• CFMOTO (Zhejiang CFMOTO Power): Chinese powersports OEM expanding globally in side-by-sides and ATVs with KTM partnership; a credible emerging competitor in BRP's ORV segment, especially in value-tier price points.
• Harley-Davidson, Inc. Overlaps with BRP's Can-Am 3-wheel vehicles (Ryker/Spyder) as an alternative touring platform; also relevant given Harley's electric motorcycle spinoff LiveWire and shared premium recreational positioning.
• Arcimoto, Inc. Three-wheeled electric recreational vehicle maker; a small but thematically adjacent peer given BRP's 3-wheel Can-Am franchise and broader EV roadmap.

Broad incumbents

• Textron Inc. Parent of Arctic Cat and broader powersports/specialized vehicles portfolio (E-Z-GO, Cessna defense adjacency); a broad incumbent with overlapping powersports and defense/specialty vehicle exposure relevant to BRP's Defense and Specialized Vehicles line.
• Honda Motor Co. (Powersports division): Major incumbent in motorcycles, ATVs/side-by-sides (Pioneer/Talon), and personal watercraft; competes with Can-Am in ORVs and BRP-adjacent segments at scale.
• Yamaha Motor Co., Ltd. Diversified Japanese powersports OEM (motorcycles, snowmobiles, WaveRunner personal watercraft, ATVs/side-by-sides) overlapping with nearly all BRP product categories and currently in a transactional relationship with BRP over the blocked Telwater divestiture.

Direct peers

• Polaris Inc. Largest direct competitor to BRP across snowmobiles (Indy), ORVs (RZR/Ranger), and 3-wheel vehicles (Slingshot); most analogous business mix in powersports and the primary share benchmark for BRP's Can-Am and Ski-Doo franchises.
• Kawasaki Motors (powersports): Competes with BRP across motorcycles, Jet Ski personal watercraft, side-by-sides (Mule/Teryx), and ATVs (Brute Force); closely comparable product breadth in powersports.
• Arctic Cat (Textron Specialized Vehicles): Operates the Arctic Cat snowmobile and ATV brands under Textron, directly competing with BRP's Ski-Doo, Lynx, and Can-Am lines in core North American powersports segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/brpnews
• YouTubeyoutube.com/user/CommunicationsBRP
• Facebookfacebook.com/brpinfo
• Instagraminstagram.com/brp_global
• LinkedInlinkedin.com/company/brp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds7 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombardier Recreational Products