American Academy of Pediatrics

What American Academy of Pediatrics does

The American Academy of Pediatrics (AAP) is a 501(c)(3) nonprofit professional membership organization founded in 1930 that represents 67,000 pediatricians in the United States. Headquartered in Itasca, Illinois with a Washington, D.C. policy office, the organization employs 251-500 staff and operates as the principal professional society for U.S. pediatricians. Its core functional role is to set evidence-based clinical standards, deliver continuing medical education, advocate on child health policy, and provide practice-support resources to its membership and, through consumer platforms, to families.

AAP's product portfolio spans clinical reference tools, certification and self-assessment programs, peer-reviewed publications, and consumer-facing digital platforms. Core products include the Red Book (infectious disease reference), PediaLink (learning management system), PREP (self-assessment), NRP (Neonatal Resuscitation Program), MOCA-Peds (maintenance of certification), the Pediatrics journal, HealthyChildren.org (parent education), and shopAAP. The organization also operates research networks including PROS (Pediatric Research in Office Settings) and PLACES. Revenue is generated through tiered membership dues, publication royalties and subscriptions, CME course and exam fees, annual and specialty conference registrations (notably the Pediatric Academic Societies meeting), federal and foundation grants, and a portfolio of corporate partnerships.

The organization's commercial footprint includes partnerships with Apple (parental control features), Sesame Workshop (opioid crisis education), Goldfish Swim School (Injury Prevention Assembly), and HITN (Spanish-language programming). It runs international programming through PAS (drawing participants from 64 countries) and is co-hosting the 11th International Conference on Pediatric Emergency Medicine in Saudi Arabia in 2027. AAP is currently engaged in active federal litigation against HHS regarding both vaccine policy changes and the termination of $12M in federal grants (subsequently restored by court order), reflecting a contentious regulatory environment for the organization in 2025.

Name

American Academy of Pediatrics

Legal name

American Academy of Pediatrics

Website

https://aap.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Short description

The American Academy of Pediatrics is a 501(c)(3) professional society founded in 1930 representing 67,000 U.S. pediatricians, providing clinical guidelines, certification programs, peer-reviewed publications, advocacy, and consumer health content.

Ownership category

akta.pro rank

Product category

Pediatric Professional Association Services

NAICS

Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Children’s Hospitals & Pediatric Health Systems (HLAFAJAG)

Keywords

• Pediatric professional membership
• Medical education and CME
• Clinical practice guidelines
• Child health advocacy
• Pediatric research networks

Headquarters

HQ city

Itasca

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees from 67,000 pediatricians across various membership categories including medical students, residents, attending physicians, and international members.
2. Publications and Books: Sale of clinical publications, journals (Pediatrics, Pediatrics in Review, NeoReviews, AAP Grand Rounds), educational books, and clinical resources through shopAAP.
3. Continuing Medical Education: Revenue from PREP self-assessments, online courses, live/virtual education activities, and MOCA-Peds maintenance of certification programs.
4. Annual Conference Revenue: National Conference and Exhibition held in San Diego featuring education sessions, exhibitions, and networking.
5. Grants and Corporate Partnerships: Funding from organizations like FORE for specific health initiatives, and corporate partnerships for child health programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The American Academy of Pediatrics is a nonprofit professional membership organization representing 67,000 pediatricians. It delivers evidence-based clinical guidance, continuing medical education (PediaLink, PREP, NRP), peer-reviewed publications (Pediatrics journal, Red Book), practice-based research networks (PROS, PLACES), federal and state child health advocacy, and consumer-facing parent education via HealthyChildren.org.

Product overview

The American Academy of Pediatrics offers a comprehensive suite of professional and consumer-facing products and services. The core professional offerings include Red Book (infectious disease guidance), PediaLink (education portal), PREP Self-Assessments, and the Neonatal Resuscitation Program for training. The organization publishes Pediatrics, the official peer-reviewed journal, and operates Pediatric Research in Office Settings (PROS) for practice-based research. Consumer-facing products include HealthyChildren.org and the shopAAP e-commerce platform offering clinical resources, publications, and patient education materials. PREP Self-Assessments and MOCA-Peds support ongoing professional certification and education.

Differentiator

Problem solved

Functional benefit

Brands

• HealthyChildren.org: A parent-focused website providing health information and resources for families
• PediaLink
• Pediatrics (journal)
• Pediatrics On Call (podcast)
• shopAAP
• PREP (Pediatric Review and Education Program)
• Red Book
• NRP (Neonatal Resuscitation Program)

Products and services

• Red Book
• PediaLink
• PREP Self-Assessments
• Neonatal Resuscitation Program (NRP)
• Pediatrics Journal
• Pediatric Research in Office Settings (PROS)
• Pediatrician Life and Career Experience Study (PLACES)
• shopAAP E-commerce Store
• National Conference and Exhibition
• MOCA-Peds
• Pediatrics OnCall Podcast
• HealthyChildren.org

Quantifiable outcome

• Prevention of 103.1 million cases of vaccine-preventable diseases since 1924 through immunization programs
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor, flagship and major.

• Saudi Society of Pediatric Emergency MedicinecoreStrategic or Co-development Partner · 29 June 2026Future Vision for Health Training Company signed a cooperation agreement involving collaboration with AAP and American College of Emergency Physicians to execute, organize, and market the 11th International Conference on Pediatric Emergency Medicine 2027.
• American Academy of Family PhysicianscoreStrategic or Co-development Partner · 16 June 2026AAP and AAFP endorsed ACOG's maternal vaccination schedule after ACOG withdrew from CDC's ACIP due to concerns about scientific integrity.
• Apple Inc.coreStrategic or Co-development Partner · 9 June 2026Apple collaborated with AAP to adapt its Family Media Plan into guidance for parents managing Apple devices. New iOS 27 parental control features were developed in partnership with AAP.
• Cradles to CrayonsminorGTM or Marketing Partner · 7 May 2026PAS 2026 Meeting partnered with Cradles to Crayons, raising over $6,500 and assembling 1,000 sock packages for children in need during the Boston conference.
• Goldfish Swim SchoolflagshipStrategic or Co-development Partner · 1 May 2026Goldfish Swim School collaboration with AAP on drowning prevention education for National Water Safety Month initiatives, with the franchise operating over 200 locations across the U.S. and Canada.
• American College of Emergency PhysicianscoreStrategic or Co-development Partner · 30 April 2026Collaboration with Saudi Society of Pediatric Emergency Medicine and AAP on the 11th International Conference on Pediatric Emergency Medicine 2027.
• Food Allergy Research & Education (FARE)minorStrategic or Co-development Partner · 20 April 2026AAP updated clinical report on managing food allergies in schools, with food allergies impacting up to 10% of children.
• Infectious Diseases Society of AmericacoreStrategic or Co-development Partner · 16 March 2026IDSA joined AAP and other medical groups in litigation challenging HHS vaccine policy changes, seeking to block changes to childhood immunization schedules.
• American Public Health AssociationcoreStrategic or Co-development Partner · 16 March 2026APHA joined AAP and other organizations in legal action against HHS over vaccine policy changes affecting public health.
• Johns Hopkins All Children's HospitalcoreStrategic or Co-development Partner · 29 January 2026AAP released new guidance on digital ecosystems with experts from Johns Hopkins All Children's Hospital providing research citations linking social media use to depression and suicidal thoughts in youth.
• Centers for Disease Control and PreventioncoreStrategic or Co-development Partner · 12 December 2025Ongoing collaboration on immunization schedules, though relationship has become contentious due to HHS policy changes under RFK Jr.
• HITNminorGTM or Marketing Partner · 5 November 2025HITN aired special program 'Lo que debes saber sobre la vacunación infantil' featuring AAP health experts to provide reliable childhood vaccination information to Spanish-speaking families.
• Goldfish Swim SchoolflagshipGTM or Marketing Partner · 29 October 2025Goldfish Swim School became inaugural member of AAP's Injury Prevention Assembly to advance strategies reducing childhood injuries such as drowning. The organization contributes expertise in water safety education, curriculum development, and community engagement.
• American Medical AssociationcoreStrategic or Co-development Partner · 23 October 2025AMA and Ad Council launched firearm injury prevention digital resource hub in collaboration with healthcare leaders including AAP to help physicians engage patients in firearm safety conversations.
• Sesame WorkshopmajorStrategic or Co-development Partner · 27 September 2023FORE granted $1.3 million total to Sesame Workshop and AAP to fund initiatives addressing the youth opioid crisis. The grants aim to develop resources, training, and programs to prevent opioid use and support affected families.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Medical Association: The AMA is the largest U.S. physician membership organization and AAP's closest structural analog — both are nonprofit specialty/medical societies funded by dues, publications, CME, conferences, and advocacy, and the two already co-launch programs (e.g., the Ad Council firearm injury prevention hub), making AMA a directly comparable peer.
• American Academy of Family Physicians: AAFP is a similarly sized primary-care specialty society with the same dues/CME/publication revenue model; AAP and AAFP have even jointly endorsed ACOG's maternal vaccination schedule, signaling direct operational overlap.
• Royal College of Paediatrics and Child Health: RCPCH is the UK pediatric specialty college and AAP's direct international counterpart — both set pediatric clinical standards, run training/exams (e.g., RCPCH MRCPCH vs. AAP PREP/MOCA-Peds), publish journals, and advocate on child health policy.
• Canadian Paediatric Society: CPS is the Canadian national pediatric society operating the same membership/guideline/advocacy model for a pediatric audience; highly comparable in mission, scale, and product mix to AAP's North American footprint.
• American College of Obstetricians and Gynecologists: ACOG is the direct women's-health specialty society peer — similar dues/CME/policy engine — and a current strategic partner with AAP on maternal vaccination endorsement and pediatric emergency medicine conferences.
• American College of Emergency Physicians: ACEP is the emergency-medicine specialty society analogous to AAP in scale and revenue mix; it is already a co-host with AAP of the 11th International Conference on Pediatric Emergency Medicine 2027.
• American Academy of Allergy, Asthma & Immunology: AAAAI is a pediatric-relevant subspecialty society; AAP and AAAAI frequently co-issue clinical reports (e.g., food allergy guidance in schools), making the membership/CME/publication model directly comparable.
• Infectious Diseases Society of America: IDSA is a physician specialty society with overlapping publications, meetings, and policy advocacy; IDSA is currently co-litigant with AAP against HHS vaccine policy changes, evidencing structural similarity.
• American Academy of Child and Adolescent Psychiatry: AACAP is the pediatric mental-health specialty society, comparable in member scale, CME offerings, policy advocacy (including on contested youth-health issues), and revenue mix, with significant overlap with AAP on child mental health programming.

Broad incumbents

• American College of Physicians: ACP is the largest internal-medicine specialty society and a broad incumbent in the physician-association space; while not pediatric-focused, its Annals/MKSAP/IM-ITE product line is a structurally analogous recurring-revenue education business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AmerAcadPeds
• YouTubeyoutube.com/channel/UClR8YIQX5Fb8J2wmsUKLhvQ
• Facebookfacebook.com/AmerAcadPeds
• LinkedInlinkedin.com/company/162412

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about American Academy of Pediatrics