American Academy of Pediatrics
The American Academy of Pediatrics is a 501(c)(3) professional society founded in 1930 representing 67,000 U.S. pediatricians, providing clinical guidelines, certification programs, peer-reviewed publications, advocacy, and consumer health content.
- Company typePrivate
- Founded1930
- HeadquartersItasca, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What American Academy of Pediatrics does
The American Academy of Pediatrics (AAP) is a 501(c)(3) nonprofit professional membership organization founded in 1930 that represents 67,000 pediatricians in the United States. Headquartered in Itasca, Illinois with a Washington, D.C. policy office, the organization employs 251-500 staff and operates as the principal professional society for U.S. pediatricians. Its core functional role is to set evidence-based clinical standards, deliver continuing medical education, advocate on child health policy, and provide practice-support resources to its membership and, through consumer platforms, to families.
AAP's product portfolio spans clinical reference tools, certification and self-assessment programs, peer-reviewed publications, and consumer-facing digital platforms. Core products include the Red Book (infectious disease reference), PediaLink (learning management system), PREP (self-assessment), NRP (Neonatal Resuscitation Program), MOCA-Peds (maintenance of certification), the Pediatrics journal, HealthyChildren.org (parent education), and shopAAP. The organization also operates research networks including PROS (Pediatric Research in Office Settings) and PLACES. Revenue is generated through tiered membership dues, publication royalties and subscriptions, CME course and exam fees, annual and specialty conference registrations (notably the Pediatric Academic Societies meeting), federal and foundation grants, and a portfolio of corporate partnerships.
The organization's commercial footprint includes partnerships with Apple (parental control features), Sesame Workshop (opioid crisis education), Goldfish Swim School (Injury Prevention Assembly), and HITN (Spanish-language programming). It runs international programming through PAS (drawing participants from 64 countries) and is co-hosting the 11th International Conference on Pediatric Emergency Medicine in Saudi Arabia in 2027. AAP is currently engaged in active federal litigation against HHS regarding both vaccine policy changes and the termination of $12M in federal grants (subsequently restored by court order), reflecting a contentious regulatory environment for the organization in 2025.
American Academy of Pediatrics firmographics
Firmographics- Name
- American Academy of Pediatrics
- Legal name
- American Academy of Pediatrics
- Website
- https://aap.org
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The American Academy of Pediatrics is a 501(c)(3) professional society founded in 1930 representing 67,000 U.S. pediatricians, providing clinical guidelines, certification programs, peer-reviewed publications, advocacy, and consumer health content.
- Ownership category
- akta.pro rank
American Academy of Pediatrics industry classification
Industry- Product category
- Pediatric Professional Association Services
- NAICS
- Educational Services (61), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Children’s Hospitals & Pediatric Health Systems (HLAFAJAG)
Keywords
Where American Academy of Pediatrics is headquartered
LocationHeadquarters
- HQ city
- Itasca
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
American Academy of Pediatrics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Dues: Annual membership fees from 67,000 pediatricians across various membership categories including medical students, residents, attending physicians, and international members.
- Publications and Books: Sale of clinical publications, journals (Pediatrics, Pediatrics in Review, NeoReviews, AAP Grand Rounds), educational books, and clinical resources through shopAAP.
- Continuing Medical Education: Revenue from PREP self-assessments, online courses, live/virtual education activities, and MOCA-Peds maintenance of certification programs.
- Annual Conference Revenue: National Conference and Exhibition held in San Diego featuring education sessions, exhibitions, and networking.
- Grants and Corporate Partnerships: Funding from organizations like FORE for specific health initiatives, and corporate partnerships for child health programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-Training Membership (Medical Students, Residents, Fellows) |
| Subscription | Annual | Attending Physician Membership |
| Subscription | Annual | International Membership |
| Unit Pricing | Pay-as-you-go | Publications and Educational Materials |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
American Academy of Pediatrics product offering
Product offeringCore offering
The American Academy of Pediatrics is a nonprofit professional membership organization representing 67,000 pediatricians. It delivers evidence-based clinical guidance, continuing medical education (PediaLink, PREP, NRP), peer-reviewed publications (Pediatrics journal, Red Book), practice-based research networks (PROS, PLACES), federal and state child health advocacy, and consumer-facing parent education via HealthyChildren.org.
Product overview
The American Academy of Pediatrics offers a comprehensive suite of professional and consumer-facing products and services. The core professional offerings include Red Book (infectious disease guidance), PediaLink (education portal), PREP Self-Assessments, and the Neonatal Resuscitation Program for training. The organization publishes Pediatrics, the official peer-reviewed journal, and operates Pediatric Research in Office Settings (PROS) for practice-based research. Consumer-facing products include HealthyChildren.org and the shopAAP e-commerce platform offering clinical resources, publications, and patient education materials. PREP Self-Assessments and MOCA-Peds support ongoing professional certification and education.
Differentiator
Problem solved
Functional benefit
Brands
- HealthyChildren.org: A parent-focused website providing health information and resources for families
- PediaLink
- Pediatrics (journal)
- Pediatrics On Call (podcast)
- shopAAP
- PREP (Pediatric Review and Education Program)
- Red Book
- NRP (Neonatal Resuscitation Program)
Products and services
- Red Book
- PediaLink
- PREP Self-Assessments
- Neonatal Resuscitation Program (NRP)
- Pediatrics Journal
- Pediatric Research in Office Settings (PROS)
- Pediatrician Life and Career Experience Study (PLACES)
- shopAAP E-commerce Store
- National Conference and Exhibition
- MOCA-Peds
- Pediatrics OnCall Podcast
- HealthyChildren.org
Quantifiable outcome
- Prevention of 103.1 million cases of vaccine-preventable diseases since 1924 through immunization programs
- +1 more outcomes
Companies that use American Academy of Pediatrics
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles3 records
American Academy of Pediatrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Academy of Pediatrics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor, flagship and major.
- Saudi Society of Pediatric Emergency MedicinecoreFuture Vision for Health Training Company signed a cooperation agreement involving collaboration with AAP and American College of Emergency Physicians to execute, organize, and market the 11th International Conference on Pediatric Emergency Medicine 2027.
- American Academy of Family PhysicianscoreAAP and AAFP endorsed ACOG's maternal vaccination schedule after ACOG withdrew from CDC's ACIP due to concerns about scientific integrity.
- Apple Inc.coreApple collaborated with AAP to adapt its Family Media Plan into guidance for parents managing Apple devices. New iOS 27 parental control features were developed in partnership with AAP.
- Cradles to CrayonsminorPAS 2026 Meeting partnered with Cradles to Crayons, raising over $6,500 and assembling 1,000 sock packages for children in need during the Boston conference.
- Goldfish Swim SchoolflagshipGoldfish Swim School collaboration with AAP on drowning prevention education for National Water Safety Month initiatives, with the franchise operating over 200 locations across the U.S. and Canada.
- American College of Emergency PhysicianscoreCollaboration with Saudi Society of Pediatric Emergency Medicine and AAP on the 11th International Conference on Pediatric Emergency Medicine 2027.
- Food Allergy Research & Education (FARE)minorAAP updated clinical report on managing food allergies in schools, with food allergies impacting up to 10% of children.
- Infectious Diseases Society of AmericacoreIDSA joined AAP and other medical groups in litigation challenging HHS vaccine policy changes, seeking to block changes to childhood immunization schedules.
- American Public Health AssociationcoreAPHA joined AAP and other organizations in legal action against HHS over vaccine policy changes affecting public health.
- Johns Hopkins All Children's HospitalcoreAAP released new guidance on digital ecosystems with experts from Johns Hopkins All Children's Hospital providing research citations linking social media use to depression and suicidal thoughts in youth.
- Centers for Disease Control and PreventioncoreOngoing collaboration on immunization schedules, though relationship has become contentious due to HHS policy changes under RFK Jr.
- HITNminorHITN aired special program 'Lo que debes saber sobre la vacunación infantil' featuring AAP health experts to provide reliable childhood vaccination information to Spanish-speaking families.
- Goldfish Swim SchoolflagshipGoldfish Swim School became inaugural member of AAP's Injury Prevention Assembly to advance strategies reducing childhood injuries such as drowning. The organization contributes expertise in water safety education, curriculum development, and community engagement.
- American Medical AssociationcoreAMA and Ad Council launched firearm injury prevention digital resource hub in collaboration with healthcare leaders including AAP to help physicians engage patients in firearm safety conversations.
- Sesame WorkshopmajorFORE granted $1.3 million total to Sesame Workshop and AAP to fund initiatives addressing the youth opioid crisis. The grants aim to develop resources, training, and programs to prevent opioid use and support affected families.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
American Academy of Pediatrics competitors and assessment
Company assessmentDirect peers
- American Medical Association: The AMA is the largest U.S. physician membership organization and AAP's closest structural analog — both are nonprofit specialty/medical societies funded by dues, publications, CME, conferences, and advocacy, and the two already co-launch programs (e.g., the Ad Council firearm injury prevention hub), making AMA a directly comparable peer.
- American Academy of Family Physicians: AAFP is a similarly sized primary-care specialty society with the same dues/CME/publication revenue model; AAP and AAFP have even jointly endorsed ACOG's maternal vaccination schedule, signaling direct operational overlap.
- Royal College of Paediatrics and Child Health: RCPCH is the UK pediatric specialty college and AAP's direct international counterpart — both set pediatric clinical standards, run training/exams (e.g., RCPCH MRCPCH vs. AAP PREP/MOCA-Peds), publish journals, and advocate on child health policy.
- Canadian Paediatric Society: CPS is the Canadian national pediatric society operating the same membership/guideline/advocacy model for a pediatric audience; highly comparable in mission, scale, and product mix to AAP's North American footprint.
- American College of Obstetricians and Gynecologists: ACOG is the direct women's-health specialty society peer — similar dues/CME/policy engine — and a current strategic partner with AAP on maternal vaccination endorsement and pediatric emergency medicine conferences.
- American College of Emergency Physicians: ACEP is the emergency-medicine specialty society analogous to AAP in scale and revenue mix; it is already a co-host with AAP of the 11th International Conference on Pediatric Emergency Medicine 2027.
- American Academy of Allergy, Asthma & Immunology: AAAAI is a pediatric-relevant subspecialty society; AAP and AAAAI frequently co-issue clinical reports (e.g., food allergy guidance in schools), making the membership/CME/publication model directly comparable.
- Infectious Diseases Society of America: IDSA is a physician specialty society with overlapping publications, meetings, and policy advocacy; IDSA is currently co-litigant with AAP against HHS vaccine policy changes, evidencing structural similarity.
- American Academy of Child and Adolescent Psychiatry: AACAP is the pediatric mental-health specialty society, comparable in member scale, CME offerings, policy advocacy (including on contested youth-health issues), and revenue mix, with significant overlap with AAP on child mental health programming.
Broad incumbents
- American College of Physicians: ACP is the largest internal-medicine specialty society and a broad incumbent in the physician-association space; while not pediatric-focused, its Annals/MKSAP/IM-ITE product line is a structurally analogous recurring-revenue education business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
American Academy of Pediatrics social profiles
Digital presenceAmerican Academy of Pediatrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Academy of Pediatrics leadership team
Management profileNumber of profiles
Profiles1 record
American Academy of Pediatrics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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American Academy of Pediatrics M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about American Academy of Pediatrics
What does American Academy of Pediatrics do?
The American Academy of Pediatrics is a nonprofit professional membership organization representing 67,000 pediatricians. It delivers evidence-based clinical guidance, continuing medical education (PediaLink, PREP, NRP), peer-reviewed publications (Pediatrics journal, Red Book), practice-based research networks (PROS, PLACES), federal and state child health advocacy, and consumer-facing parent education via HealthyChildren.org.
Is American Academy of Pediatrics a public or private company?
American Academy of Pediatrics is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was American Academy of Pediatrics founded?
American Academy of Pediatrics was founded in 1930. It employs 251 to 500 people.
Where is American Academy of Pediatrics based?
American Academy of Pediatrics is headquartered in Itasca, United States, in the North America region.
How does American Academy of Pediatrics make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are publications and Books, continuing Medical Education, annual Conference Revenue and grants and Corporate Partnerships.
Who are American Academy of Pediatrics's main competitors?
Direct peers on record are American Medical Association, American Academy of Family Physicians, Royal College of Paediatrics and Child Health, Canadian Paediatric Society, American College of Obstetricians and Gynecologists, American College of Emergency Physicians, American Academy of Allergy, Asthma & Immunology, Infectious Diseases Society of America and American Academy of Child and Adolescent Psychiatry. American College of Physicians is listed as a broad incumbent.
Does American Academy of Pediatrics have an API?
No public API is recorded for American Academy of Pediatrics.
What industry is American Academy of Pediatrics in?
American Academy of Pediatrics's product category is Pediatric Professional Association Services. Its primary akta.pro industry code is HLAFAJAG, Children’s Hospitals & Pediatric Health Systems. Its NAICS code is 61 and its SIC code is 8200.