What Primebook does

Primebook, legally Floydwiz Technologies Pvt Ltd, is an India-based laptop manufacturer that sells Android-powered laptops running its proprietary PrimeOS operating system, targeting students, competitive-exam aspirants, and first-time laptop buyers in Tier-1 through Tier-4 cities. Founded in 2018 by IIT-Delhi graduates led by CEO Chitranshu Mahant, the company began shipping Primebook hardware in 2023 and currently offers three SKUs — the Primebook 2 Neo (₹15,990), Primebook 2 Pro (₹19,990–₹24,990) and Primebook 2 Max (₹22,990–₹28,990) — all based on Android 15-based PrimeOS 3.0 with integrated Cloud PC access to Windows/Linux desktops. Primebook claims 3% of the Indian laptop market within its first year of product launch, 19,000+ pin code service coverage, and a single named institutional deployment at AAS Vidyalaya serving 2,000+ students.

The core technology stack is PrimeOS, a custom Android 15 desktop environment with multitasking, taskbar, file manager, browser and keyboard/trackpad support that exposes 50,000+ Android apps and integrates two AI features: PrimeAGNT, an Operator AI that translates natural-language intent into cross-app actions, and an On-Screen AI Buddy powered by Google's Gemini. Revenue is generated primarily through one-time hardware sales, supplemented by accessories (Type-C chargers), a Cloud PC subscription, and a bulk-order program for schools and businesses. The go-to-market is hybrid: direct e-commerce via shop.primebook.in, marketplace listings on Flipkart and Amazon, national distribution through Redington, and offline retail partnerships with Sangeetha Mobiles and Pai International across Telangana, Andhra Pradesh, Hyderabad and Bengaluru. Marketing is digital-first, anchored by a content-heavy blog and community forum, and was catalysed by the company's Shark Tank India 2 appearance.

Primebook reported FY24 revenue of ₹50 Cr (approximately $6M), representing 10x year-over-year growth from ₹5.65 Cr in FY23 and a 1,362% jump from ₹0.38 Cr in FY22, alongside achieving profitability. The company has raised roughly $3M to date across a $1M seed round and a $2M Pre-Series A in April 2025 led by Inflection Point Ventures with Auxano Capital, Rikant Pittie and Bhavesh Gupta, supplementing an earlier ₹75 lakh Shark Tank India offer. Operating geographies remain exclusively Indian with no disclosed international revenue.

Name

Primebook

Legal name

Floydwiz Technologies Pvt Ltd

Website

https://primebook.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Primebook (Floydwiz Technologies) is an Indian laptop brand selling Android-powered laptops under its proprietary PrimeOS to students, exam aspirants and first-time buyers in Tier-1 through Tier-4 cities, priced ₹15,990–₹28,990 and distributed via D2C, marketplaces, Redington, and offline retail partners.

Ownership category

akta.pro rank

Product category

Consumer Electronics (Laptops)

NAICS

Electronic Computer Manufacturing (334111)

SIC

Electronic Computers (3571)

akta.pro primary industry

Consumer Laptops (Mainstream & Premium) (HDACAAAF)

Keywords

• Android laptops
• Student laptops
• ARM-based laptops
• Budget laptops
• PrimeOS operating system

Headquarters

HQ city

Chattarpur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware (Laptop) Sales: One-time hardware sales of Primebook Android laptops across multiple models (Primebook 2 Neo, 2 Pro, 2 Max) at various price points ranging from ₹15,990 to ₹28,990. Primary revenue driver.
2. Cloud PC Subscription: Subscription-based access to Windows or Linux desktops via the built-in Cloud PC app. Users activate a subscription to access powerful desktop software on their Primebook.
3. Accessories and Peripherals: Sales of complementary products such as Type-C chargers and other laptop accessories.
4. Bulk/Institutional Orders: Sales of laptops in bulk to schools and businesses through a dedicated bulk order program.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Primebook designs, manufactures, and sells Android-based laptops (Primebook 2 Neo, 2 Pro, and 2 Max) priced from ₹15,990 to ₹28,990, powered by its proprietary PrimeOS 3.0 operating system built on Android 15 with ARM architecture. The laptops provide access to 50,000+ Android apps, a built-in Cloud PC subscription for Windows/Linux desktop access, on-screen Gemini AI capabilities, and the PrimeAGNT Operator AI for automated task execution, targeting students and first-time laptop buyers in India.

Product overview

Primebook is an Android-based laptop brand that manufactures budget-friendly laptops for students and learners in India. The product portfolio consists of Primebook-branded laptops powered by the company's proprietary PrimeOS operating system (based on Android 15), along with AI features. The hardware lineup includes three models in the Primebook 2 series: Primebook 2 Max (premium, 15.6-inch, ₹28,990), Primebook 2 Pro (mid-range, 14.1-inch, ₹24,990), and Primebook 2 Neo (entry-level, ₹19,990). All laptops run PrimeOS 3.0 with features including 3 OS in 1 capability (Android + Windows/Linux via Cloud PC), in-built AI with Gemini, and access to 50,000+ Android apps. PrimeAGNT is an Operator AI feature integrated into PrimeOS for task automation and execution.

Differentiator

Problem solved

Functional benefit

Brands

• PrimeOS: Android-based operating system developed by Primebook, now on version 3.0 based on Android 15, designed for laptops with multitasking desktop interface.
• PrimeAGNT
• CloudPC

Products and services

• Primebook 2 Max The premium laptop in the Primebook 2 lineup featuring a 15.6-inch Full HD IPS display, Android 15-based PrimeOS 3.0, in-built AI with Gemini, and the highest storage capacity in the series; priced at ₹28,990 online (₹22,990 at Sangeetha Mobiles and Pai International offline retail).
• Primebook 2 Pro The mid-range laptop featuring a 14.1-inch Full HD IPS display, Android 15-based PrimeOS 3.0, in-built AI with Gemini, and long battery life; priced at ₹24,990 online (₹17,990 at Sangeetha Mobiles and Pai International offline retail).
• Primebook 2 Neo The lightweight entry-level laptop in the Primebook 2 lineup, designed for students and first-time users, featuring Android-based PrimeOS with access to 50,000+ Android apps; priced at ₹19,990 online (₹15,990 at Sangeetha Mobiles and Pai International offline retail).
• PrimeOS 3.0 Primebook's proprietary laptop operating system based on Android 15, featuring a multitasking desktop interface, taskbar, file manager, browser, keyboard and trackpad support, built-in Cloud PC for Windows/Linux access, and on-screen AI Companion Mode with Gemini; pre-installed on all Primebook laptops.
• PrimeAGNT An Operator AI capability built directly into PrimeOS that executes tasks end-to-end on behalf of users by processing natural language commands (voice or text), coordinating actions across applications, system settings, and browser environments, and can execute tasks in the background.
• Type-C Charger Complementary Type-C charger accessory for Primebook laptops, sold as a standalone peripheral at ₹599.
• Cloud PC (Built-in) Built-in Cloud PC app on Primebook laptops providing subscription-based access to Linux or Windows desktops, enabling users to run Windows-based desktop software and applications on the Android Primebook hardware.

Quantifiable outcome

• Achieved 3% market share of Indian laptop market within first year of launch
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sangeetha MobilescoreChannel Partner/ Reseller/ Distributor · 26 February 2026Strategic offline retail partnership making Primebook laptops available across Sangeetha Mobiles stores in Telangana, Andhra Pradesh, Hyderabad, and Bengaluru. The partnership targets India's significant offline retail channel (approximately 66% of consumer electronics sales), allowing consumers to physically evaluate devices before purchase.
• Pai InternationalcoreChannel Partner/ Reseller/ Distributor · 26 February 2026Strategic offline retail partnership making Primebook laptops available across Pai International Electronics stores in Telangana, Andhra Pradesh, Hyderabad, and Bengaluru. Supported by Zero Down Payment EMI options, aligning with consumer preferences for physical evaluation before purchasing laptops.
• RedingtoncoreChannel Partner/ Reseller/ DistributorAppointed as Primebook's National Distributor Partner to reach last-mile laptop consumers in India, significantly expanding the company's physical retail reach across the country through Redington's established distribution network.
• AAS VidyalayaminorStrategic or Co-development PartnerEducation-focused partnership aimed at bridging the digital divide in Indian education. After one full year of collaboration, the partnership positively impacted the lives of 2000+ students, providing access to digital learning tools and resources.
• K. J. RecyclersminorOthersE-waste recycling partner authorised by Punjab Pollution Control Board. Empanelled by Floydwiz Technologies Pvt Ltd for safe collection, dismantling, and recycling of e-waste across India. Customers can schedule door-step collection or drop off at designated centres.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• JioBook (Reliance Retail): Reliance's JioBook is an Android/ARM-based laptop launched for the Indian education and budget segments, the most directly comparable peer to Primebook in terms of form factor, OS, target customer, and price point. Both compete for Tier-2/3 student buyers and bulk institutional deployments.
• Xiaomi (RedmiBook): Xiaomi's RedmiBook line targets the Indian budget laptop buyer with aggressive pricing and a brand built on Android smartphone familiarity. Xiaomi competes in the same price band and has similar scale advantages in India through Mi Home retail and Flipkart partnerships.
• RDP (RDP Workstations): RDP is an Indian-origin budget laptop maker competing in the sub-₹25K price segment with a similar affordability-focused value proposition for students and first-time Indian laptop buyers. Comparable in scale and go-to-market, focused on Indian market.

Broad incumbents

• Lenovo: Lenovo is the leading PC OEM globally with deep India distribution and a budget IdeaPad lineup competing in Primebook's sub-₹25K segment. While not Android-based, Lenovo's scale, dealer relationships, and ability to run Windows promotional pricing pose the primary competitive threat to Primebook's market share gains.
• HP: HP is a global PC incumbent with strong Indian retail and education channels (HP Scholar program) targeting the same student and small-business buyer. HP's existing education relationships and broader product portfolio make it a key competitor in bulk/institutional sales where Primebook is also competing.
• Acer: Acer's Aspire and Chromebook lines target the same budget Indian consumer and education segments as Primebook, particularly in sub-₹30K pricing tiers. Acer is a meaningful incumbent competing for the same student and first-time-buyer wallet.
• ASUS: ASUS competes directly in the Indian budget and education laptop market with its VivoBook and Chromebook lineup, often offering comparable specs at competitive price points in the sub-₹25K segment where Primebook operates.
• Dell: Dell's Inspiron and Vostro lines compete in the Indian consumer and small-business laptop segments where Primebook is gaining traction, particularly in Tier-1 cities and institutional channels where Dell's commercial brand equity is strongest.

Emerging players

• Realme: Realme entered the Indian laptop market with budget notebooks leveraging its smartphone brand and Android ecosystem familiarity among young buyers. Realme competes in a similar price band with a brand profile that overlaps Primebook's student and first-time-buyer target.
• Micromax: Micromax is an Indian consumer electronics brand with renewed laptop ambitions and similar Android-mobile DNA in its brand heritage. Micromax competes for the same Make-in-India and Tier-2/3 buyer sentiment that Primebook taps, though its laptop execution history has been uneven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/primebookindia
• Facebookfacebook.com/primebookindia
• LinkedInlinkedin.com/company/primebook-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primebook