Elementary
Elementary builds AI-powered machine vision inspection systems (VisionStream, QualityOS, VisionLink) that automate quality control for Fortune 500 manufacturers across food and beverage, automotive, paper, CPG, and life sciences, inspecting 1B+ parts annually.
- Company typePrivate
- Founded2017
- HeadquartersSouth Pasadena, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Elementary does
Elementary (formerly Elementary Robotics, Inc.) is a private, venture-backed software and hardware company founded in 2017 and headquartered in South Pasadena, California, that builds AI-powered machine vision systems for automated quality inspection on manufacturing lines. The company's core products are VisionStream, a self-training deep-neural-network inspection system that learns directly from live production imagery without labeled data and is reported to reach up to 99.9% detection accuracy in under 60 seconds; QualityOS, a cloud platform that connects inspection stations for centralized traceability, analytics, and remote model updates; and a Machine Vision System that includes the Radian industrial camera, lighting, and edge AI controllers running inference at 1,000+ parts per minute. VisionLink, launched in February 2025, is a software add-on that brings the same AI capabilities to legacy Cognex, Keyence, Zebra, SICK, and Omron cameras, with sub-250ms inference across up to eight cameras, while FactoryTalk Analytics VisionAI, built on Elementary's technology in partnership with Rockwell Automation, embeds the capability inside Rockwell's FactoryTalk stack.
Elementary targets Fortune 500 manufacturers across food and beverage, automotive, paper and pulp, consumer packaged goods, industrial and construction, electronics, logistics, and life sciences, with named customers including Unilever, Stryker, International Paper, and Fairlife. Pricing is quote-based, with single-camera systems reportedly starting around $10,000–$50,000 and multi-station enterprise deployments ranging $200,000–$500,000+ on multi-year contracts, blending hardware sales, recurring software subscriptions, and professional services delivered via certified partners. The company has raised approximately $47.5 million across pre-seed, seed, Series A (Threshold Ventures), and Series B (Tiger Global) rounds, plus a strategic investment from Rockwell Automation in 2024. As of 2026, Elementary is operating as an independent private company with a leadership transition from founder Arye Barnehama to Milind Karnik as CEO.
Elementary firmographics
Firmographics- Name
- Elementary
- Legal name
- Elementary Robotics, Inc.
- Website
- https://elementaryml.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elementary builds AI-powered machine vision inspection systems (VisionStream, QualityOS, VisionLink) that automate quality control for Fortune 500 manufacturers across food and beverage, automotive, paper, CPG, and life sciences, inspecting 1B+ parts annually.
- Ownership category
- akta.pro rank
Elementary industry classification
Industry- Product category
- Industrial Machine Vision Software
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Industrial Vision & Quality Inspection (HDAAAEAG)
- akta.pro secondary industries
- Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG), Model Testing, Validation & Quality Assurance (HDAAABAH)
Keywords
Where Elementary is headquartered
LocationHeadquarters
- HQ city
- South Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elementary business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- AI Vision Inspection Platform: Subscription-based software platform providing AI-powered visual inspection capabilities. Includes VisionStream AI, QualityOS cloud platform, and VisionLink software. Revenue derived from software licensing with tiered pricing based on inspection volume and feature access.
- Machine Vision Hardware: Sale of industrial cameras (Radian Camera), lighting equipment, and edge controllers for the complete machine vision inspection system. Hardware components are sold as part of the complete factory AI stack.
- Professional Services: Certified partners provide installation, monitoring, and ongoing optimization services. Implementation and integration services support deployment of the vision inspection systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Enterprise implementation with full factory AI stack |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Elementary product offering
Product offeringCore offering
Elementary provides an AI-powered machine vision inspection platform for manufacturers, combining self-training deep learning software with industrial cameras and edge controllers. Its flagship VisionStream system learns quality standards by observing live production lines and detects defects at up to 99.9% accuracy without manual labeling or line stoppage. The QualityOS cloud platform connects all inspection stations for traceability and analytics, while VisionLink adds AI capabilities to existing legacy vision systems from Cognex and Keyence.
Product overview
Elementary provides a complete factory AI stack for AI-powered visual inspection, consisting of VisionStream (self-training AI), QualityOS Platform (cloud management), and Machine Vision System (hardware). VisionLink is an add-on module that adds AI capabilities to existing legacy camera infrastructure from Cognex, Keyence, Zebra, SICK, and Omron without requiring hardware replacement. The system connects to PLCs, SCADA, MES, ERP, and BI systems for full factory integration. Elementary inspects over 1 billion parts annually for Fortune 500 manufacturers including Unilever and Stryker.
Differentiator
Problem solved
Functional benefit
Products and services
- VisionStream Self-training AI inspection system for manufacturers that watches production lines, learns what 'normal' looks like, and flags defects within seconds. Achieves deployment in under 60 seconds and up to 99.9% detection accuracy without manual labeling, vision expertise, or line stoppage.
- QualityOS Platform Cloud platform connecting all inspection stations for centralized control, traceability, analytics, and operational improvement. Provides 100% part traceability with serial number capture, live yield and throughput tracking, remote AI model updates, and integration with MES, ERP, and BI systems. SOC 2 Type II compliant.
- Machine Vision System Hardware system comprising industrial lighting, cameras (Radian Camera), and edge controllers that inspect at 1,000+ parts per minute. Edge AI processing delivers real-time results with cloud synchronization for production line deployment.
- VisionLink Software solution enabling manufacturers to add AI-powered inspection capabilities to existing vision systems without replacing cameras or infrastructure. Integrates with major camera brands including Cognex and Keyence, supports up to 8 cameras simultaneously, and delivers real-time inference with sub-250ms processing.
Quantifiable outcome
- Up to 99.9% detection accuracy without manual tuning
- +7 more outcomes
Companies that use Elementary
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles1 record
Elementary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature5 records
Elementary partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Tensor IDcorePartnership to bring AI vision inspection to MD&M West 2026 and factory floors. Tensor ID provides system integration services combining AI inspection with real-world system deployment.
- Rockwell AutomationflagshipFactoryTalk Analytics VisionAI product launched, built on Elementary's AI vision technology. Seamless integration with Rockwell automation systems for closed-loop quality control.
- Rockwell AutomationflagshipStrategic investment and partnership. FactoryTalk Analytics VisionAI built on Elementary's technology. Integration with Rockwell's FactoryTalk Hub, ASEM IPC, and Logix PLCs. Joint go-to-market at Automation Fair.
- KalypsominorJoint presence at Rockwell Automation Fair. Kalypso, a Rockwell partner, collaborated on demonstrating AI-driven solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Elementary competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies:
- Cognex Corporation: Cognex is the largest pure-play machine vision company globally, offering industrial cameras, vision software, and increasingly AI-based inspection (Cognex Edge Learning). It is simultaneously Elementary's integration partner (via VisionLink) and most significant direct competitor in factory-floor vision inspection.
- Keyence Corporation: Keyence is a global leader in industrial sensors, machine vision systems, and microscopes with a direct sales model. It competes directly with Elementary's Radian Camera and QualityOS stack and is also a VisionLink integration partner, making it a critical comparable on both the competitive and partnership dimensions.
- SICK AG: SICK is a major German industrial sensor and automation company offering machine vision, presence detection, and quality inspection solutions. Its vision systems overlap with Elementary's Radian Camera/QualityOS offerings, and SICK cameras are supported by Elementary's VisionLink integration.
Direct peers
- Landing AI: Landing AI (founded by Andrew Ng) provides an AI-native visual inspection platform for manufacturers, including LandingLens for defect detection with limited labeled data. It is the closest direct competitor to Elementary's self-training AI approach and targets overlapping Fortune 500 manufacturing customers.
- Basler AG: Basler is a German manufacturer of industrial cameras and computer vision components used in factory automation and quality inspection. Its hardware-software vision stack overlaps directly with Elementary's Machine Vision System product line, including cameras, lighting, and edge processing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Elementary social profiles
Digital presenceElementary compliance and trust
Trust signalCompliance2 records
Elementary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elementary leadership team
Management profileNumber of profiles
Profiles4 records
Elementary funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elementary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elementary
What does Elementary do?
Elementary provides an AI-powered machine vision inspection platform for manufacturers, combining self-training deep learning software with industrial cameras and edge controllers. Its flagship VisionStream system learns quality standards by observing live production lines and detects defects at up to 99.9% accuracy without manual labeling or line stoppage. The QualityOS cloud platform connects all inspection stations for traceability and analytics, while VisionLink adds AI capabilities to existing legacy vision systems from Cognex and Keyence.
Is Elementary a public or private company?
Elementary is a private company. It is classified as venture growth investor backed and is currently operating.
When was Elementary founded?
Elementary was founded in 2017. It employs 11 to 50 people.
Where is Elementary based?
Elementary is headquartered in South Pasadena, United States, in the North America region.
How does Elementary make money?
Three revenue lines are on record. AI Vision Inspection Platform is the primary driver. The others are machine Vision Hardware and professional Services.
Who are Elementary's main competitors?
Broad incumbents on record are Zebra Technologies, Cognex Corporation, Keyence Corporation and SICK AG. Direct peers are Landing AI and Basler AG.
Does Elementary have an API?
No public API is recorded for Elementary.
What industry is Elementary in?
Elementary's product category is Industrial Machine Vision Software. Its primary akta.pro industry code is HDAAAEAG, Industrial Vision & Quality Inspection, with a secondary code of IMAGAIAG, Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination). Its NAICS code is 334515 and its SIC code is 3823.