Ten To One Rum

What Ten To One Rum does

Ten To One Rum is a New York-headquartered premium spirits brand (operating under legal entity Cask 3, Inc.) that produces additive-free, multi-origin Caribbean blended rums sourced from Trinidad, Barbados, Jamaica, the Dominican Republic, and Guyana. Founded in 2018 by Marc-Kwesi Farrell, the company's core product line comprises a White Rum ($32.99 / 45% ABV), a Dark Rum ($47.99 / 40% ABV), and the Five Origin Select premium blend ($64.99 / 46% ABV), with the portfolio extended upward by an Oloroso Sherry Cask Select and an ultra-premium 18-year Reserve Cask Collection (Single Cask and Triple Cask expressions at $199.99, limited to 325 bottles each). Production leverages traditional Caribbean methods including the historic Port Mourant Double Wooden Pot Still (founded 1732) and Jamaican high-ester pot still distillates, with aging in American white oak ex-bourbon casks; all expressions are 100% additive-free with 0g sugar.

The company monetizes through a hybrid direct-to-consumer and physical-retail model: owned e-commerce storefronts serve the US and UK markets, Amazon UK provides a secondary marketplace channel, and a 'Where to Find' locator connects consumers to bars, restaurants, and liquor stores. Ancillary revenue comes from virtual happy hour and cocktail-class experiences (minimum 10 attendees, each purchasing at least one bottle) and limited-edition cultural collaborations. Pricing is unit-based, with free shipping at 2+ bottles, a 15% email-subscriber discount, and steep price escalation into limited reserve releases.

Brand positioning leans on category-leading awards (96 Points Best in Class and Double Gold at the San Francisco World Spirits Competition 2024, Platinum at L.A. Spirits Awards 2024, Best in Class at World Rum Awards 2022), celebrity co-ownership by GRAMMY-winning artist Ciara (since October 2021), strategic investment from Cleveland Avenue ($7.3M, January 2022) and Pronghorn (September 2022), and a content platform of 60+ cocktail recipes. Headcount sits in the 11–50 range, the company has not disclosed revenue, and capital raised totals roughly $8.3M across disclosed rounds (2018–2023).

Name

Ten To One Rum

Legal name

Cask 3, Inc.

Website

https://tentoonerum.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ten To One Rum is a New York-based premium spirits brand founded in 2018 that produces additive-free, multi-origin Caribbean rum blends from five nations. It sells through DTC e-commerce in the US and UK, Amazon UK, and on-premise retail, targeting discerning spirit consumers, cocktail enthusiasts, and collectors.

Ownership category

akta.pro rank

Product category

Premium Rum / Caribbean Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Food And Kindred Products (2000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Premium rum spirits
• Caribbean rum blends
• Aged dark rum
• White rum production
• Limited edition rum

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Ten To One operates its own e-commerce storefront selling rum products directly to consumers in the US and UK markets. Products include White Rum, Dark Rum, Five Origin Select, Oloroso Sherry Cask Select, and limited-edition Single Cask and Triple Cask Reserve expressions.
2. Retail Distribution: Products are available through physical retail stores, bars, and restaurants. The company maintains a 'Where to Find' locator for consumers to locate nearest retail partners.
3. Marketplace Sales (Amazon UK): Ten To One products are available through Amazon UK marketplace, expanding reach beyond the direct e-commerce channel.
4. Virtual Events and Cocktail Classes: The company offers virtual Happy Hour and cocktail classes hosted by expert bartenders. Participants must purchase at least one bottle, driving product sales through experience-based marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ten To One Rum produces and sells multi-origin blended Caribbean rums, combining pot still and column still distillates from Trinidad, Barbados, Jamaica, Dominican Republic, and Guyana. The portfolio spans core White Rum and Dark Rum, the premium Five Origin Select blend, sherry-cask-finished expressions, ultra-limited 18-year Reserve Cask Collection single-cask and triple-cask blends, and artist-edition limited releases, all marketed as 100% additive-free with zero added sugar.

Product overview

Ten To One Rum is a pan-Caribbean rum brand offering a portfolio of multi-origin blended rums. The core product line consists of Dark Rum, White Rum, and Five Origin Select, complemented by specialty expressions including the Oloroso Sherry Cask Select. The Reserve Cask Collection features limited-edition aged rums including Triple Cask Reserve Federation Blends No. 1 and No. 2, and Single Cask Reserves from Trinidad, Barbados, and Jamaica. The portfolio also includes limited edition collaborations and a virtual cocktail experience service. All expressions are 100% additive-free with no added sugar.

Differentiator

Problem solved

Functional benefit

Products and services

• Ten To One Dark Rum Award-winning multi-origin dark rum blending 8-year-old Barbados and Dominican column still rums, Jamaican high-ester pot still, and Trinidadian rum, aged in American white oak ex-bourbon casks. Tasting notes include baking spice, vanilla, caramel, roasted nuts, citrus, and tobacco. Sold at $47.99 (US, 750ml, 40% ABV) and £44.50 (UK, 700ml, 40% ABV).
• Ten To One White Rum Award-winning unaged white rum blending Dominican column still rum and vibrant Jamaican high-ester pot still, bottled at 90 proof (45% ABV). Designed for cocktails with tasting notes of jasmine, honeysuckle, lemongrass, white pepper, and citrus. Sold at $32.99 (US, 750ml) and £36.50 (UK, 700ml).
• Five Origin Select Premium aged rum blend featuring five Caribbean origins (Trinidad, Barbados, Jamaica, Dominican Republic, and Guyana), anchored by 11-15 year Guyanese rum from the historic Port Mourant Double Wooden Pot Still. Bottled at 92 proof (46% ABV). Sold at $64.99 (US, 750ml) and £57.00 (UK, 700ml).
• Oloroso Sherry Cask Select Dark rum finished for 8 months in oloroso sherry casks, revealing notes of wildflower honey, nutmeg, tobacco, coffee, dark chocolate, and mandarin. Bottled at 92 proof (46% ABV). Sold at $64.99 (US, 750ml).
• Triple Cask Reserve: Federation Blend No. 1 Extra-old Caribbean rum blended from 18-year single cask rums of Barbados, Jamaica, and Trinidad. Tasting notes include crème brûlée, light roast coffee, vanilla, allspice, and toasted hazelnut. Limited to 325 bottles worldwide, priced at $199.99 (750ml, 46% ABV).
• Triple Cask Reserve: Federation Blend No. 2 Extra-old Caribbean rum blended from 18-year single cask selections from Barbados, Jamaica, and Trinidad. Tasting notes include pineapple, dark chocolate, tobacco, ground almonds, and baking spice. Limited to 325 bottles worldwide, priced at $199.99 (750ml, 46% ABV). Currently Sold Out.
• 18 Year Reserve Cask Collection: Trinidad Single cask Trinidadian rum aged 18 years, featuring burnt caramel, stone fruit, charred oak, and coffee notes. Bottled at 92 proof, limited to 325 bottles worldwide, priced at $199.99 (750ml).
• 18 Year Reserve Cask Collection: Barbados Single cask Barbadian rum aged 18 years, revealing butterscotch, cacao, toasted coconut, and fig notes. Bottled at 92 proof, limited to 325 bottles worldwide, priced at $199.99 (750ml). Currently Sold Out.
• 18 Year Reserve Cask Collection: Jamaica Single cask Jamaican rum aged 18 years featuring tropical fruit, dry tobacco, marzipan, and subtle funk. Bottled at 92 proof, limited to 325 bottles worldwide, priced at $199.99 (750ml). Currently Sold Out.
• Black History Month Artist Edition Rum Limited edition bottling of Ten To One's Caribbean Dark Rum at 86 proof, featuring label artwork created by Brooklyn-based fine artist Devin B. Johnson for Black History Month. A portion of proceeds supports ARTNOIR, a global collective championing artists of color and creative equity.
• Virtual Happy Hour & Cocktail Class Virtual cocktail classes and tasting experiences hosted by expert bartenders, built around Ten To One rum. Includes guided rum tasting, a 30-minute cocktail class, and Ten To One swag giveaways. Available for groups of 10+ with each attendee required to purchase at least one bottle; founder-led tastings available on a limited basis.

Quantifiable outcome

• 96 Points Best in Class, San Francisco World Spirits Competition 2024
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Devin B. Johnson (Artist)minorStrategic or Co-development PartnerBrooklyn-based artist Devin B. Johnson collaborated with Ten To One on a Black History Month Artist Edition bottle. Johnson is a fine artist known for textured, narrative works exploring memory and history, with work collected by major institutions including The Hammer Museum and LACMA.
• ARTNOIRminorGTM or Marketing PartnerA portion of proceeds from the Black History Month Artist Edition supports ARTNOIR, a global collective championing artists of color and creative equity.
• Fever-TreeminorGTM or Marketing PartnerFever-Tree Premium Club Soda is featured as a recommended mixer in the 'Nice n' Sweet' cocktail recipe on the Ten To One website, with a direct link to Fever-Tree product page.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diplomático Rum: Venezuelan premium blended rum brand with a similar multi-cask blending approach and DTC-plus-retail distribution model. Competes with Ten To One for premium on-premise placement and the cocktail enthusiast segment.
• Ron Zacapa: Guatemalan premium aged rum sold at $40–$200+ price points with a 'sipping rum' positioning. Direct competitor in the premium and ultra-premium rum tiers, including limited-edition reserve expressions similar to Ten To One's Reserve Cask Collection.
• Mount Gay: Barbadian rum brand with deep Caribbean provenance and a similar premium-to-mass-premium price ladder. Comparable in its emphasis on heritage-driven blending and on-premise cocktail culture.
• Appleton Estate: Jamaican premium rum brand with aged expressions and a strong cocktail-bartender following. Directly comparable to Ten To One's Jamaican high-ester pot still component and reserve aged lineup.
• Brugal: Dominican Republic rum brand with both premium and mainstream SKUs. Comparable in Caribbean heritage storytelling and dual-market US/UK/Europe distribution approach.
• Plantation Rum: Multi-Caribbean origin blended rum brand with a tropical finishing cask approach and broad retail distribution. Closely mirrors Ten To One's multi-origin blending methodology and Caribbean-sourcing model.

Emerging players

• Foursquare Rum: Barbadian independent rum producer with cult status among enthusiasts and limited-edition releases. Comparable in its additive-free philosophy and aged single-cask positioning to Ten To One's Reserve Cask Collection.
• Rhum JM: Martinique agricole rhum with single-estate provenance and premium positioning. Comparable as a craft-focused premium rum targeting cocktail enthusiasts and sipping consumers.

Broad incumbents

• Bacardi: World's largest rum producer with multi-decade brand equity and global distribution. Represents the dominant competitive incumbent across all rum price tiers including the premium and craft segments where Ten To One competes.

Others

• Fever-Tree: Premium mixer brand already in partnership with Ten To One for cocktail recipes. Comparable as a premium-adjacent beverage brand using similar DTC, retail, and trade marketing channels to capture the cocktail occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrKNwIvgt-Ckys2EC87ZJJg
• Facebookfacebook.com/tentoonerum
• Instagraminstagram.com/tentoonerum
• LinkedInlinkedin.com/company/ten-to-one-rum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten To One Rum