What PvX Partners does

PvX Partners is a Singapore-headquartered fintech founded in 2024 that provides non-dilutive, cohort-secured user acquisition financing to mobile gaming studios and consumer app companies. Through its PvX Capital product, it funds up to 80% of a customer's monthly marketing spend (up to $25M per year per customer) via a revolving credit line that is secured only by the new cohorts being financed and repaid through a revenue share with capped returns (e.g., 1.05x of capital deployed), with downside risk shared between PvX and the customer. PvX's underwriting is powered by PvX Intelligence and PvX Lambda, a proprietary ML-driven cohort database and analytics engine that ingests aggregated data via MMP integrations (AppsFlyer, Adjust) and cloud data lakes (GCS, S3, Redshift), and outputs a proprietary PvX Score, 12-month ROAS forecasts, retention and CAC analysis, and — as of October 2025 — a Financial Forecasting Suite producing P&L, cash flow, and scenario planning outputs.

The company operates a dual-product, platform-plus-data model. PvX Lambda is offered free as a self-serve SaaS-style analytics platform and serves as the top-of-funnel lead generator for PvX Capital, with PvX reporting 200+ apps onboarded, 3,000+ cohorts tracked, and 450+ mobile publishers analyzed. PvX Capital operates via a sales-led motion with field origination (Head of Origination and Head of Asia) supported by a partnership with General Catalyst's Customer Value strategy that funds the deployed UA financing book and enables 24-hour term sheets. By April 2026 PvX had surpassed $750 million in committed UA financing across 100+ companies (up from $250 million six months earlier), issued ~22 deals across the first three quarters of 2025, and raised $19M+ in equity across a seed, seed extension, and Series A led respectively by Play Ventures/General Catalyst, Z Venture Capital, and T-Accelerate Capital, with strategic participants including Drive by DraftKings and Square Enix Holdings.

PvX's customer base spans mobile gaming (Malpa, Soloband, Two Desperados, Dabble), consumer AI apps (Reface), micro-dramas (StoReel, Luni), sexual wellness (VAM APPS), EdTech (Kodree), and wealth management (Alinea), with financed studios headquartered across Singapore, France, Serbia, Ukraine, Finland, Cyprus, Canada, Australia, China, and the United States. The business is venture-backed and pre-IPO, with explicit plans to quadruple deal flow in 2026 funded by its April 2026 Series A.

Name

PvX Partners

Legal name

PvX Partners Pte. Ltd.

Website

https://pvxpartners.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

PvX Partners is a Singapore-based fintech that provides non-dilutive, cohort-secured user acquisition financing and a free ML-powered analytics platform (PvX Lambda) to mobile gaming studios and consumer app companies worldwide, deploying up to $25M per customer.

Ownership category

akta.pro rank

Product category

User Acquisition Financing

NAICS

Sales Financing (52222)

akta.pro primary industry

Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

Keywords

• User acquisition financing
• Cohort analytics platform
• Non-dilutive growth capital
• Mobile gaming finance
• Cohort-based underwriting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. PvX Capital revenue share and capped interest: PvX deploys non-dilutive capital to fund up to 80% of a customer's monthly marketing spend. Repayment occurs through a revenue share tied to the financed cohorts, plus an interest expense. Returns are capped at a pre-agreed threshold (e.g., 1.05x of capital deployed); beyond the cap, 100% of remaining customer LTV accrues to the company. Capital is deployed up to $25M/year per customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PvX Partners provides cohort-based, non-dilutive user acquisition financing to mobile gaming studios and consumer app companies via its PvX Capital revolving credit facility, funding up to 80% of monthly marketing spend (up to $25M/year per customer) with capped returns and downside risk sharing. The company also distributes PvX Lambda, a free ML-powered cohort analytics and benchmarking platform that performs ROAS forecasting, retention analysis, and PvX Score-based funding eligibility assessment. Underwriting and forecasting are powered by PvX Intelligence, the company's proprietary ML-driven database built on aggregated cohort data from 200+ apps and 3,000+ cohorts.

Product overview

PvX Partners operates a platform-plus-modules architecture centered on two flagship products: PvX Capital (the cohort-based, non-dilutive user acquisition financing facility that issues term sheets within 24 hours and funds up to 80% of monthly marketing spend, secured only by new cohorts) and PvX Lambda (a free ML-powered cohort intelligence and analytics engine that benchmarks ROAS, forecasts 12-month cohort performance, and produces the proprietary PvX Score used to determine PvX Capital eligibility). These two products sit on top of PvX Intelligence, the underlying ML-driven underwriting database, and are being extended into a PvX Unified Operating System (UOS) that combines financing with AI-driven insights; the PvX Lambda Financial Forecasting Suite is offered as an advanced add-on module, and PvX Delta is referenced as an additional named offering within the suite.

Differentiator

Problem solved

Functional benefit

Brands

• PvX Capital: Non-dilutive, cohort-based user acquisition credit line that funds up to 80% of a studio's monthly marketing spend, repaid via a revenue share tied to the funded cohorts' performance.
• PvX Lambda
• PvX Delta

Products and services

• PvX Capital Non-dilutive, cohort-based user acquisition revolving credit facility that funds up to 80% of monthly marketing spend (up to $25M/year per customer), repaid via revenue share tied to funded cohorts, with capped returns (e.g., 1.05x of capital deployed) and downside risk shared by PvX. Term sheets issued within 24 hours; funds within 30 days. Designed for mobile gaming studios and consumer app companies with predictable cohort economics.
• PvX Lambda Free ML-powered cohort intelligence engine that benchmarks ROAS, retention, and CAC; produces 12-month ROAS projections, peer benchmarks, channel-level comparisons, and a proprietary PvX Score that determines eligibility for PvX Capital. Connects via one-click MMP integration (AppsFlyer, Adjust) or direct data lake integration (GCS, S3, Redshift). Used by mobile gaming studios and consumer app companies for cohort analytics and funding-readiness assessment.
• PvX Lambda Financial Forecasting Suite Executive-level module within PvX Lambda that converts cohort performance data into financial plans, including current cohort forecasting, future cohort modeling, P&L simulation, scenario planning, and tracking-against-plan outputs. Targets CFOs and finance leaders at growth-stage gaming and consumer app companies.

Quantifiable outcome

• $750M+ in committed UA financing (April 2026) — up from $250M six months earlier
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core — primary mmp integration for pvx lambda and core — secondary mmp integration for pvx lambda.

• AppsFlyercore — primary mmp integration for pvx lambdaTechnology or IntegrationAppsFlyer is the primary Mobile Measurement Platform (MMP) integrated with PvX Lambda. PvX Lambda fetches aggregated cohort data broken down by platform, geography, and marketing channel directly from AppsFlyer once customers add PvX's email to their account.
• Adjustcore — secondary mmp integration for pvx lambdaTechnology or IntegrationAdjust is the secondary Mobile Measurement Platform (MMP) integrated with PvX Lambda alongside AppsFlyer, enabling one-click integration for cohort data ingestion.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Clearco: Clearco provides revenue-share and cohort-based financing to ecommerce and DTC brands, and has expanded into mobile app and creator-economy financing. It is the closest direct peer to PvX in non-dilutive, revenue-share-linked growth capital for digital businesses.
• Lighter Capital: Lighter Capital offers revenue-based financing to tech companies and has a dedicated gaming practice. It is a direct competitor to PvX in non-dilutive growth capital for software and app businesses, though its product is more traditional venture debt than PvX's cohort-secured structure.
• Capchase: Capchase provides revenue-based financing and capital management tools to SaaS and software companies. It competes with PvX for non-dilutive growth capital customers and shares a sales-led motion targeting recurring-revenue businesses.
• Uncapped: Uncapped offers revenue-based financing to ecommerce and SaaS founders. It is a direct peer to PvX in the non-dilutive growth capital category, though it focuses more on ecommerce and less on cohort-backed gaming/app economics.
• Pipe: Pipe converts recurring revenue into upfront capital via revenue-share agreements, and historically has targeted SaaS and subscription businesses. It is comparable to PvX in revenue-share structure and target customer profile (recurring-revenue digital businesses).
• Wayflyer: Wayflyer provides revenue-based financing to ecommerce and DTC brands, using marketing-spend and cohort-style underwriting. It is comparable to PvX in business model and in underwriting marketing-driven customer acquisition, though its vertical emphasis is ecommerce rather than mobile gaming.

Emerging players

• Arc: Arc provides financial services (cash management, treasury, and capital) to venture-backed startups. It is comparable to PvX as an emerging fintech serving growth-stage digital businesses, though its capital product is broader and less cohort-secured.

Broad incumbents

• Stripe Capital: Stripe Capital offers pre-qualified loans and capital advances to businesses processing payments on Stripe. It is a broad incumbent comparable to PvX as embedded, non-dilutive growth capital for digital businesses, and a credible threat if it extends into cohort-aware app marketing financing.
• Shopify Capital: Shopify Capital offers merchant cash advances to Shopify merchants based on storefront and sales data. It is a broad incumbent comparable to PvX in using platform/payments data to underwrite marketing-driven growth capital for digital merchants.
• Adyen Capital: Adyen is a global payments processor with embedded financing capabilities. It is a broad incumbent comparable to PvX as a payments-adjacent capital provider to digital businesses, and a potential competitor if it extends into app-UA-linked lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/pvx-partners
• LinkedInlinkedin.com/company/pvx-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments15 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PvX Partners