Opal

What Opal does

Opal, operating as Opal OS Corporation, is a US-incorporated digital wellbeing software company founded circa 2020 by Kenneth Schlenker, a former Google employee who worked on behavioral prediction systems. The company builds a screen-time and focus management application available on iOS, iPadOS, macOS, and Android, plus a Chrome-adjacent presence; the core iOS product is built on Apple's Screen Time API, which enforces app and website blocking on-device, leaving browsing and usage data local for privacy. The application is organized into named modules — Sessions, Focus Rules (App Block, Open Limit, Allow List), Time Limits, Focus Timer, Focus Score, Opal Score, Focus Gems, Streaks and Focus Hours, and Assist — and integrates deeply with iOS Shortcuts, iPhone Focus Mode/Focus Filters, and Apple Music to orchestrate sessions.

The company makes money primarily through a freemium-to-Pro subscription model, with weekly, monthly, and annual tiers sold via Apple's in-app purchase system and annual plus lifetime plans sold directly on its web storefront at opal.so; Family Sharing on annual and lifetime plans, gift cards, a one-time Focus Coaching add-on, and a separate schools / institutional licensing motion round out the revenue mix. Its GTM is product-led and direct-to-consumer, anchored by content and SEO on "how to block X on iPhone" queries, a self-serve onboarding quiz funnel, and an active Discourse community forum; earned media (TechCrunch, Mashable, NY Post, Fortune), events (SXSW), and an Apple Design Award Finalist designation in 2025 drive top-of-funnel awareness. Opal reports 4.8 stars across 150k+ App Store ratings, a cumulative 500M+ hours saved counter, and 7M+ students on its education offering. To date, the company has raised roughly $11.9M across disclosed rounds (a $2.6M seed in January 2021, a $5M round in January 2022, and a $4.3M seed in January 2026 led by Adjacent with ISAI), and operates as a fully remote team across four continents.

Name

Opal

Legal name

Opal OS Corporation

Website

https://opal.so

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Opal is a US-based digital wellbeing app that uses Apple's Screen Time API to block distracting apps, run focus sessions, and score user focus on iOS, Android, and macOS for individual consumers, families, and K-12 schools, monetizing via freemium Pro subscriptions and institutional licensing.

Ownership category

akta.pro rank

Product category

Digital Wellbeing Software

akta.pro primary industry

OEM & Device-Embedded App Stores (BPAMADAD)

Keywords

• Screen time management
• Digital wellbeing software
• App blocking software
• Focus productivity apps
• Parental control software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Opal Pro subscriptions (iOS App Store): Recurring subscription revenue via Apple's in-app purchase system on iOS, with weekly, monthly, and annual tiers plus a free trial; annual and lifetime plans also purchased directly on opal.so web storefront.
2. Freemium (free tier): Free version of Opal with limited features to drive top-of-funnel adoption and convert users to Opal Pro; free trial available on web and iOS.
3. Gift cards and Family Sharing: Opal gift cards sold for gifting Pro subscriptions; Family Sharing eligible for annual and lifetime purchases, expanding household ARPU.
4. Schools / institutional licensing: B2B/education channel via dedicated /for-schools offering and parental controls, with "7 Million Students Use Opal" cited as adoption.
5. Focus Coaching add-on: Paid focus coaching service linked from the site as an upsell/professional service line.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

Opal is a digital wellbeing application available on iOS, iPadOS, macOS, and Android that uses Apple's Screen Time API to block distracting apps and websites, run timed focus sessions, and enforce per-app Time Limits. It is offered as a freemium consumer subscription product (Opal Pro) with weekly, monthly, annual, and lifetime tiers, and includes a dedicated B2B/education sub-product (Opal for Schools) and a sleep-focused module (Opal Sleep). All blocking is enforced locally on-device for privacy.

Product overview

Opal is a digital wellbeing platform offered as a single core product (the Opal screen-time app) with platform-specific editions — Opal for iOS, Opal for Mac, and Opal for Android — distributed as one unified product family. On top of this core, Opal layers subscription tiers (the free tier and Opal Pro), a dedicated B2B/education sub-product (Opal for Schools), and newer vertical extensions such as the Opal Sleep module. Functionally, the app is organized into named feature modules: Sessions, Focus Rules (App Block, Open Limits, Allow List), Time Limits, Focus Timer, Focus Score, Opal Score, Focus Gems, Streaks and Focus Hours, Assist, and Focus Report, with the human-led Focus Coaching service attached to Pro. The product integrates with Apple's Screen Time API for enforcement, plus iOS Shortcuts, iPhone Focus Mode, and Apple Music for orchestration of sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Opal (iOS app) Flagship iOS digital wellbeing application that uses Apple's Screen Time API to block distracting apps and websites, run timed focus sessions, enforce app Time Limits, and score users' focus behavior.
• Opal for Mac Native macOS companion to the iOS app, distributed via the Opal website, extending focus sessions, Focus Rules, and Time Limits to Mac.
• Opal for Android Android edition of the Opal digital wellbeing app that mirrors the iOS feature set (Sessions, Focus Rules, Time Limits) and uses Android Accessibility permissions to block apps.
• Opal Pro Paid subscription tier unlocking advanced features such as longer Sessions, Open Limits, Allow Lists, expanded Focus Reports, Focus Coaching, and additional Focus Gems rewards.
• Opal for Schools Education-focused offering that helps K-12 schools implement phone policies, dorm-phone storage, and aggregated screen-time reporting; cited to be used by 7 million students.
• Opal Sleep Sleep-focused extension of the Opal platform that complements the daytime focus features with dedicated sleep-mode blocking and wind-down behavior.
• Focus Coaching Human coaching service bundled with or available alongside the Pro subscription to help users build effective focus habits and structure their use of the app.

Quantifiable outcome

• Average 1h 23m of daily screen time saved; 1 month per year; ~6 years of life reclaimed (N=300,000+ users)
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature12 records

Partnerships

Two partnerships are on record, tiered critical platform dependency and core platform dependency (android).

• Apple Inc.critical platform dependencyTechnology or IntegrationApple is the foundational technology partner: Opal's blocking relies on Apple's Screen Time API (with on-device privacy), the iOS App Store is its primary distribution channel, iOS Focus Filters and Shortcut Automations are deeply integrated, and Apple designated Opal an Apple Design Award Finalist in 2025.
• Google (Android platform)core platform dependency (android)Technology or IntegrationGoogle Play Store distribution of the Opal Android app (com.withopal.opal) and the underlying Android OS platform for the Android version of the screen-time app.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Freedom: Freedom is a cross-platform app and website blocker with session-based focus modes available on Mac, Windows, iOS, Android, and Chrome. It is the closest direct competitor to Opal in the screen-time / distraction-blocking category, with overlapping Pro subscription pricing and a similar target consumer.
• Cold Turkey: Cold Turkey offers hard-mode app and website blocking on desktop and mobile, with locked sessions that mirror Opal's hardcore mode. It targets the same deep-work / focus user and competes directly on anti-bypass capabilities.
• Forest: Forest is a gamified focus app that grows a virtual tree while the user stays off their phone. It competes with Opal's Focus Gems reward system for the same consumer 'focus and digital wellbeing' segment on iOS and Android.
• LeechBlock NG: LeechBlock NG is a configurable browser extension for website blocking and time limits. It overlaps with Opal's per-site allow/block lists and serves power-user focus sessions on desktop browsers.

Emerging players

• One Sec: One Sec adds friction before opening distracting apps by forcing a breathing pause. It targets the same 'reduce mindless phone usage' use case as Opal but via a lighter intervention model, positioning it as an emerging niche competitor.
• Moment: Moment tracks daily phone usage and screen-time patterns on iOS, encouraging reduced use through coaching and family insights. It overlaps with Opal's analytics and family/parents segment.

Broad incumbents

• Apple Screen Time: Apple's built-in Screen Time feature provides native app blocking, time limits, and Downtime. It is the broadest incumbent competitor — free, platform-integrated, and a direct substitute for Opal's core iOS functionality.
• Google Digital Wellbeing: Google Digital Wellbeing is the Android-native equivalent of Apple Screen Time, offering Focus Mode, app timers, and Bedtime Mode. It overlaps with Opal's Android edition and represents the dominant free incumbent on that platform.
• RescueTime: RescueTime provides automatic time-tracking, focus sessions, and productivity analytics across desktop and mobile. It competes with Opal for the knowledge-worker segment via a deeper analytics and reporting angle.

Others

• Headspace: Headspace is a leading mental health and mindfulness subscription app. While not a direct blocker competitor, it sits adjacent in the digital wellbeing category and competes for the same consumer mental-health-and-focus wallet share that Opal targets with Opal Score and Sleep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@opalapp
• Xx.com/withopal
• Facebookfacebook.com/withopal
• LinkedInlinkedin.com/company/withopal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opal