Urbanic
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Urbanic firmographics
Firmographics- Name
- Urbanic
- Legal name
- Urbanic
- Website
- https://urbanic.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Urbanic industry classification
Industry- Product category
- Fast Fashion E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
Keywords
Where Urbanic is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Urbanic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Fashion Product Sales: Direct-to-consumer sales of fast fashion apparel through owned e-commerce platform. Revenue generated from product transactions with consumers purchasing fashion items at various price points.
- Savana Budget Label: Budget fashion line under Savana brand with median prices under ₹1,000, targeting price-sensitive Gen Z consumers in Tier 2/3 markets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping threshold |
| Unit Pricing | Pay-as-you-go | Savana Budget Label |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Urbanic product offering
Product offeringCore offering
Urbanic operates a direct-to-consumer fast fashion e-commerce platform that sells trend-driven apparel primarily to Gen Z consumers in India. The company sells its own apparel under the Urbanic brand and a budget sub-label called Savana, with median prices under ₹1,000. The platform is supported by proprietary AI systems for demand forecasting and inventory management, and a social commerce network of 500+ content creators.
Product overview
Urbanic is a fast fashion platform (core product) founded in London, operating primarily in India since 2020. The company has fulfilled over 30-35 million orders and operates a Gurgaon warehouse processing up to 1 million units weekly. Under the Urbanic umbrella, the company offers Savana (sub-brand), a budget fashion label launched in 2024 targeting price-conscious Gen Z consumers with median prices under ₹1,000. Both offerings leverage proprietary AI systems for demand forecasting and inventory management, with Urbanic serving as the main e-commerce platform while Savana operates as a differentiated budget label under the same parent company.
Differentiator
Problem solved
Functional benefit
Brands
- Savana: Budget fast fashion brand under Urbanic targeting Gen Z consumers in India with median prices under ₹1,000. A two-year-old brand as of 2025.
- Savana by Urbanic
Products and services
- Urbanic London-founded fast fashion e-commerce platform selling trend-driven apparel to Gen Z consumers, primarily in India. The platform has fulfilled 30-35 million orders since 2020 and leverages AI-driven demand tracking plus a 500+ content creator social commerce network.
- Savana Budget fast fashion sub-brand under Urbanic targeting value-conscious Gen Z consumers in Tier 2/3 Indian markets. Offers apparel with median prices under ₹1,000 and uses proprietary AI for demand forecasting and inventory management.
Quantifiable outcome
- 200% year-on-year growth in revenue, customer acquisition, and order volumes for Savana brand
- +3 more outcomes
Companies that use Urbanic
Customer profileSegments2 records
Ideal customer profiles2 records
Urbanic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Urbanic partnerships and signals
Strategic signalScale indicators14 records
Recent moves7 records
Expansion highlights5 records
Urbanic competitors and assessment
Company assessmentDirect peers
- Shein: Shein is the global benchmark for digital-first, trend-led fast fashion, using AI-driven demand forecasting and rapid product cycles to serve Gen Z consumers—directly comparable to Urbanic's core proposition in India.
- Myntra: Myntra is one of India's largest online fashion marketplaces, serving a similar Gen Z and mass-affluent consumer base across urban and Tier 2/3 cities with a comparable mix of branded and private-label fast fashion.
- Ajio: Ajio is Reliance's online fashion platform competing in the same Indian trend-led, value-to-premium apparel segment, with comparable private-label and brand marketplace dynamics targeting young Indian consumers.
- Boohoo: Boohoo is a UK-founded digital-first fast fashion retailer targeting trend-driven young consumers with rapid inventory turnover—a near-analog to Urbanic's model, including its reliance on social commerce and influencer marketing.
- PrettyLittleThing: PrettyLittleThing is a UK digital fast fashion brand focused on Gen Z and trend-led apparel at accessible price points, mirroring Urbanic's social commerce-led, digitally native, trend-responsive approach.
Broad incumbents
- H&M: H&M is a global fast fashion incumbent with strong India presence, offering comparable trend-led apparel at similar price points but as part of a much larger omni-channel portfolio spanning many markets.
- Zara (Inditex): Zara is the flagship of global fast fashion, pioneering rapid trend-to-shelf cycles that Urbanic emulates digitally; comparable in category and customer intent but vastly larger and primarily brick-and-mortar-led.
- Tata CLiQ Fashion: Tata CLiQ is an Indian multi-category e-commerce platform with a substantial fashion vertical, competing for the same online apparel shopper with a mix of premium and mass-market brands—broader than Urbanic but overlapping in target customer.
Regional players
- Nykaa Fashion: Nykaa Fashion is an Indian online fashion and lifestyle retailer targeting trend-conscious, digitally native shoppers; it overlaps with Urbanic's audience but skews more premium and beauty-adjacent.
Emerging players
- Meesho: Meesho is an India-focused social commerce platform with strong penetration in Tier 2/3 cities—closely aligned with Urbanic's Savana value proposition and budget-conscious customer base, though broader in assortment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Urbanic social profiles
Digital presenceUrbanic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbanic leadership team
Management profileNumber of profiles
Profiles2 records
Urbanic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Urbanic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbanic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbanic
What does Urbanic do?
Urbanic operates a direct-to-consumer fast fashion e-commerce platform that sells trend-driven apparel primarily to Gen Z consumers in India. The company sells its own apparel under the Urbanic brand and a budget sub-label called Savana, with median prices under ₹1,000. The platform is supported by proprietary AI systems for demand forecasting and inventory management, and a social commerce network of 500+ content creators.
Is Urbanic a public or private company?
Urbanic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Urbanic founded?
Urbanic was founded in 2020. It employs 501 to 1,000 people.
Where is Urbanic based?
Urbanic is headquartered in London, United Kingdom, in the Europe region.
How does Urbanic make money?
Two revenue lines are on record. Direct Fashion Product Sales are the primary driver. The others are savana Budget Label.
Who are Urbanic's main competitors?
Direct peers on record are Shein, Myntra, Ajio, Boohoo and PrettyLittleThing. Broad incumbents are H&M, Zara (Inditex) and Tata CLiQ Fashion. Nykaa Fashion is listed as a regional player. Meesho is listed as an emerging player.
Does Urbanic have an API?
No public API is recorded for Urbanic.
What industry is Urbanic in?
Urbanic's product category is Fast Fashion E-commerce. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.