Sensos
Sensos is an Israel-based AIoT supply chain technology company that sells disposable cellular smart labels and a cloud-based AI platform (Sync + LIA) to give pharma, aviation, and logistics enterprises real-time, item-level shipment visibility and autonomous exception management.
- Company typePrivate
- Founded2020
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sensos does
Sensos (legal entity SensosLabz.io Ltd.) is an Israel-based AIoT supply chain technology company that provides real-time, item-level visibility and autonomous exception management across global logistics networks. The company was founded in 2020 as part of a $10B subdivision of Sony Group, spun off as an independent entity in 2023, and is headquartered in Herzliya with offices in Clifton, New Jersey (US) and Berlin (Germany). Sensos sells into Life Sciences & Pharma, Aviation & Aerospace, and Transportation & Logistics as primary verticals, with secondary exposure to E-commerce, Food & Beverage, and High-Value Goods.
The platform is built on three integrated layers: a disposable, credit-card-sized cellular smart label (LTE-M/NB-IoT/GSM with GNSS, temperature, humidity, shock, pressure, and tamper sensors, 3-month to 2-year battery, FCC/CE/IATA/GDP/FDA 21 CFR Part 11 certified); the Sensos Sync cloud control plane, which connects labels and AI to TMS/ERP/WMS via an API-first architecture; and LIA (Logistics Intelligent Agent), a proprietary AI that interprets sensor signals, predicts risks, and executes corrective workflows autonomously. Mode-specific modules (Network, Air, Ocean, Asset Tracking, Humidity Monitoring) extend the core platform, and LIA Labs allows customers to build custom no-code AI agents for specific logistics tasks.
Sensos generates revenue through three streams: hardware sales of disposable smart labels, recurring subscription for the Sync platform, and AI add-ons via LIA. Pricing is not publicly disclosed; sales is annual, contact-based, with a three-tier partner program (Qualified/Advanced/Premier) priced at $100K and $500K ARR thresholds. Distribution combines direct enterprise sales across North America, UK, and Europe with channel partners (UPS Healthcare), an OEM-embedded integration (Textron Aviation parts ordering), and a regional partner program. The company has raised $20M (lead investor Magenta Venture Partners, with ICL, JAL Ventures, and Sumitomo) and operates with 11–50 employees.
Sensos firmographics
Firmographics- Name
- Sensos
- Legal name
- SensosLabz.io Ltd.
- Website
- https://sensos.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sensos is an Israel-based AIoT supply chain technology company that sells disposable cellular smart labels and a cloud-based AI platform (Sync + LIA) to give pharma, aviation, and logistics enterprises real-time, item-level shipment visibility and autonomous exception management.
- Ownership category
- akta.pro rank
Where Sensos is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Sensos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Smart Labels (Hardware): Disposable single-use cellular smart labels sold to customers for shipment tracking. No reverse logistics required. Sustainable disposable design.
- Sync Platform Subscription: Cloud-based platform subscription for real-time visibility, data analytics, and AI-powered exception management. Enterprise-grade with per-seat or tiered pricing.
- LIA AI Agent: AI-powered logistics intelligence with predictive analytics and automated workflows. May be bundled with Sync platform or offered as add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with customized pricing based on shipment volume and features |
Distribution channels4 records
Marketing channels7 records
Sensos product offering
Product offeringCore offering
Sensos sells an AIoT supply chain platform consisting of disposable credit-card-sized cellular smart labels (Sensos Smart Label) that capture real-time location, temperature, humidity, shock, pressure, and tamper data over LTE-M/NB-IoT/GSM, paired with a cloud-based control layer (Sensos Sync Platform) and a proprietary AI logistics agent (LIA) that autonomously predicts and resolves in-transit exceptions. Customers buy the labels per shipment and subscribe to the Sync platform with LIA for end-to-end supply chain visibility, regulatory-grade documentation, and automated corrective workflows across pharma, aviation, logistics, and high-value goods.
Product overview
Sensos is an AIoT supply chain technology company offering a unified platform-plus-modules architecture. The core offering consists of three integrated components: Sensos Smart Labels (disposable cellular tracking devices for real-time shipment monitoring), the Sensos Sync Platform (cloud-based AIoT control layer connecting smart labels and AI agents), and LIA (Logistics Intelligent Agent - proprietary AI for autonomous exception management). Specialized add-on modules extend the platform including Network Visibility, Air Visibility, Ocean Visibility, Asset Tracking, and Humidity Monitoring. The platform operates across pharmaceuticals, life sciences, aerospace, food & beverage, and high-value logistics industries.
Differentiator
Problem solved
Functional benefit
Brands
- Sensos Sync Platform: The cloud-based AIoT control layer connecting smart labels and AI agents, functioning as an execution-driven, action-oriented supply chain system.
- LIA (Logistics Intelligent Agent)
- Sensos Smart Label
Products and services
- Sensos Smart Label Disposable, credit-card-sized cellular tracker (LTE-M/NB-IoT/2G fallback) that provides real-time location (GNSS/Cell-ID), temperature, humidity, shock, pressure, and light/tamper detection for single-use shipment monitoring. Battery life 3+ months typical (up to 2 years extended), FCC/CE/RED/PTCRB certified, GDP-compliant, and IATA approved for air freight. Sold per shipment to enterprise shippers in pharma, aviation, logistics, food, and high-value goods.
- Sensos Sync Platform
Quantifiable outcome
- Up to 30% fewer losses - reduce spoilage & damage through item-level sensing + AI workflows
- +3 more outcomes
Companies that use Sensos
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Sensos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Sensos partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AirpharmcoreStrategic partnership to enhance pharmaceutical logistics through Sensos' AIoT System of Action. Enables real-time, autonomous, and compliant supply chain operations from warehouse to delivery. Collaboration aims to improve performance, compliance, and reliability in pharma distribution by integrating advanced sensors, automation, and data infrastructure.
- Textron AviationcoreIntegration of Sensos Smart Labels into Textron Aviation parts distribution process. Enables customers to purchase access to real-time location data and shipment status updates for select parts orders. Wireless tracking technology provides continuous location updates throughout shipping journey, enhancing transparency and supporting proactive maintenance planning. Available through Textron Aviation Parts website.
- UPS HealthcareminorDedicated page for UPS Healthcare customers to register and access Sensos tracking solutions for pharmaceutical and healthcare logistics.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Sensos competitors and assessment
Company assessmentDirect peers
- Roambee: Real-time shipment visibility platform combining IoT sensors, cellular and Bluetooth trackers, and AI-driven analytics. Targets pharma, food, automotive, and high-value goods supply chains in direct overlap with Sensos.
- Shippeo: European-headquartered real-time transportation visibility platform serving large shippers and 3PLs. Comparable to Sensos in enterprise transportation visibility, though Shippeo is software-led rather than hardware-first.
- project44: Global supply chain visibility platform offering real-time shipment tracking, carrier integrations, and predictive ETAs. Direct competitor to Sensos across 3PL, shipper, and logistics provider segments, though project44 is software-only and does not sell its own IoT hardware.
- FourKites: Supply chain visibility and execution platform serving shippers, carriers, and 3PLs with real-time tracking, yard management, and dynamic appointment scheduling. Comparable to Sensos in targeting enterprise pharma and manufacturing customers, but platform-based rather than hardware-first.
- Tive: IoT supply chain visibility company selling cellular trackers (Solo 5G and others) with cloud platform for temperature, humidity, and location monitoring. Closest direct competitor to Sensos on the disposable hardware-plus-platform model in pharma cold chain.
- Cloudleaf (by Springer Nature): IoT-based supply chain visibility platform providing item-level tracking and condition monitoring via sensors and a cloud analytics layer. Comparable to Sensos in pharma and high-value goods use cases.
- Turvo: Cloud-based TMS and supply chain collaboration platform with shipment visibility and exception management for 3PLs and shippers. Adjacent in supply chain execution layer that Sensos' LIA agent targets.
Broad incumbents
- Descartes Systems Group: Large public logistics technology provider offering transportation management, customs, and visibility solutions. Broader incumbent whose logistics visibility portfolio overlaps Sensos' enterprise customer base in NA and Europe.
- Sensitech (Carrier Global): Cold chain visibility provider owned by Carrier, offering temperature monitors and tracking services for pharma and food logistics. Direct overlap with Sensos in pharma cold chain use cases as a much larger incumbent.
- CalAmp (now part of Motive): IoT telematics and supply chain visibility hardware provider with cellular trackers and a cloud platform. Broader incumbent with overlapping hardware-plus-software architecture, primarily serving fleet and asset tracking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sensos social profiles
Digital presenceSensos compliance and trust
Trust signalCompliance16 records
Sensos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensos leadership team
Management profileNumber of profiles
Profiles12 records
Sensos subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sensos funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensos
What does Sensos do?
Sensos sells an AIoT supply chain platform consisting of disposable credit-card-sized cellular smart labels (Sensos Smart Label) that capture real-time location, temperature, humidity, shock, pressure, and tamper data over LTE-M/NB-IoT/GSM, paired with a cloud-based control layer (Sensos Sync Platform) and a proprietary AI logistics agent (LIA) that autonomously predicts and resolves in-transit exceptions. Customers buy the labels per shipment and subscribe to the Sync platform with LIA for end-to-end supply chain visibility, regulatory-grade documentation, and automated corrective workflows across pharma, aviation, logistics, and high-value goods.
Is Sensos a public or private company?
Sensos is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sensos founded?
Sensos was founded in 2020. It employs 11 to 50 people.
Where is Sensos based?
Sensos is headquartered in Herzliya, Israel, in the Middle East region.
How does Sensos make money?
Three revenue lines are on record. Smart Labels (Hardware) is the primary driver. The others are sync Platform Subscription and LIA AI Agent.
Who are Sensos's main competitors?
Direct peers on record are Roambee, Shippeo, project44, FourKites, Tive, Cloudleaf (by Springer Nature) and Turvo. Broad incumbents are Descartes Systems Group, Sensitech (Carrier Global) and CalAmp (now part of Motive).
Does Sensos have an API?
Yes. Sensos offers a suite of APIs enabling seamless integration with existing logistics management software or custom applications. APIs allow managing labels (activate, deactivate, track status), accessing real-time data (live updates on location, temperature, and other shipment information), and setting up alerts (automated notifications for temperature breaches or unexpected delays). API-first architecture ensures seamless connection with TMS, ERPs, and WMS systems. Developer documentation is at developers.sensos.io/docs/getting-started.