Open Farm
Toronto-based Open Farm, founded in 2014, produces premium, ethically sourced dog and cat food across kibble, freeze-dried raw, and fresh formats, distributing via DTC e-commerce, subscription Autoship, and 6,000+ retail stores in North America and Australia.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Open Farm does
Open Farm is a Toronto-based premium pet food company founded in 2014 by Isaac Langleben and Jacqueline Prehogan. It manufactures and sells ethically sourced dog and cat food and treats across multiple formats — kibble (RawMix, Ancient Grains, Grain-Free, Goodbowl, GoodGut, Epic Blend, Air-Dried, Tailored Needs), freeze-dried raw, gently cooked fresh food (Freshly Crafted), wet food (pâtés, stews, Icelandic fish), treats, and supplements (probiotic, hip & joint, skin & coat, immune, calming chews, fish oil) — and is differentiated by full ingredient traceability disclosing geographic origin, third-party safety tests, carbon emissions, and a dense stack of certifications including B Corp, Certified Humane, Ocean Wise, MSC, ASC, Global Animal Partnership, Non-GMO Project, and Land to Market. Its technology platform is centered on supply-chain transparency rather than software: a proprietary ingredient tracing system tied to certifications and a Meal Plan Builder for personalized Freshly Crafted subscriptions.
The company runs a hybrid go-to-market combining direct-to-consumer e-commerce across three regional storefronts (openfarmpet.com, openfarmpet.ca, openfarmpet.com.au) with retail distribution through over 6,000 pet specialty stores in North America and a scaled partnership with Pet Supermarket. Revenue is generated through one-time unit purchases and a subscription Autoship program offering 5% recurring savings, first-order discounts of 20–25%, and a 30% launch discount on Freshly Crafted Meal Plans; pricing spans from $9.99 cat toppers and $19.99 entry kibble up to $71.76 wet food and $79.94 freeze-dried variety packs. Customer acquisition is multi-channel: organic social (Instagram, TikTok, Facebook), influencer/ambassador programs, a Give $15 / Get $15 referral program, paid search and display, blog content, PR coverage in CNN, New York Post, Dog Food Advisor, and Rover, and a debut TV campaign.
As of June 2026 Open Farm reports annual sales over $250 million and is working with Goldman Sachs and RBC toward a fall 2026 TSX IPO at a reported $1 billion valuation. The company employs 101–250 people, with a C-suite that now includes dedicated digital, growth, marketing, and people leadership hires alongside the founder-CEO and founder-Chief Brand Officer. EY recognized the co-founders as Canada's Entrepreneur of the Year 2025.
Open Farm firmographics
Firmographics- Name
- Open Farm
- Legal name
- Open Farm Inc.
- Website
- https://openfarmpet.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Toronto-based Open Farm, founded in 2014, produces premium, ethically sourced dog and cat food across kibble, freeze-dried raw, and fresh formats, distributing via DTC e-commerce, subscription Autoship, and 6,000+ retail stores in North America and Australia.
- Ownership category
- akta.pro rank
Open Farm industry classification
Industry- Product category
- Premium Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (45991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
- akta.pro secondary industries
- Dry Pet Food (Kibble) (AFADAFAA), Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Fresh & Refrigerated Pet Food (CRADAFAC), Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI)
Keywords
Where Open Farm is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Open Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Pet Food Sales: Revenue generated through e-commerce sales on openfarmpet.com, openfarmpet.ca, and openfarmpet.com.au. The company offers subscription Autoship programs providing recurring revenue with customer retention incentives.
- Retail/Distribution Sales: Revenue from sales through pet specialty retail stores including Pet Supermarket partnership and over 6,000 stores nationwide in North America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | First order discount - 20% off |
| Subscription | Monthly | Autoship subscription - 25% first order |
| Subscription | Monthly | Freshly Crafted meal plans - 30% off first box |
| Subscription | Monthly | Autoship recurring discount |
| Unit Pricing | One-time | Dog food kibble products |
| Unit Pricing | One-time | Freeze-dried raw products |
| Unit Pricing | One-time | Wet food and stews |
| Unit Pricing | One-time | Cat food products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Open Farm product offering
Product offeringCore offering
Open Farm manufactures and sells premium, ethically sourced dog and cat food across multiple formats including dry kibble, freeze-dried raw, gently cooked fresh food, wet food, treats, and supplements. The portfolio emphasizes humanely raised proteins, third-party certifications (Certified Humane, B Corp, Ocean Wise, MSC, ASC), and supply chain transparency with carbon emissions data for every product. Products are sold via direct-to-consumer e-commerce and through over 6,000 retail pet stores across North America.
Product overview
Open Farm is a premium pet food company offering a diversified portfolio of ethically sourced dog and cat food products across multiple formats and price points. The product portfolio includes: Dry Food lines (RawMix kibble with freeze-dried chunks, Ancient Grains kibble, Grain-Free kibble, Goodbowl oven-baked kibble, GoodGut vet-formulated digestive health kibble, Epic Blend superfood kibble, Air-Dried recipes, and Tailored Needs functional kibble); Fresh/Gently Cooked Food (Freshly Crafted human-grade gently cooked meals in grain-free, with grains, rolls, and meatball formats with a personalized Meal Plan Builder); Freeze-Dried Raw (morsels and patties at 95% meat/organ/bone); Wet Food (pâtés, stews, Icelandic fish wet food); Treats (freeze-dried cubes, Icelandic air-dried, Better Biscuits, dehydrated, Be Good Bites with upcycled ingredients, jerky strips, and Kitty Cubes for cats); and Supplements (probiotics, hip & joint, skin & coat, immune health, calming chews, and fish oil). The company also offers a plant-based option (Kind Earth) and cat-specific products including litter-free dry/wet food and treats. Products are available through direct-to-consumer e-commerce and retail stores across North America.
Differentiator
Problem solved
Functional benefit
Brands
- GoodGut: Vet-formulated kibble product line for total digestive and whole-body health, launched in partnership with Lifeway Foods
Products and services
- RawMix Kibble Bone broth coated kibble with bonus freeze-dried raw chunks combining traditional kibble nutrition with raw food benefits for dogs.
- GoodGut Kibble Vet-formulated kibble for total digestive and whole-body health, launched in partnership with Lifeway Foods to leverage probiotic and fermented food expertise.
- Freeze-Dried Raw 95% meat, organ and bone gently freeze-dried into bite-sized morsels or patties for complete meals or toppers.
- Freshly Crafted (Gently Cooked) Human-grade, slow-cooked fresh recipes in grain-free, with-grains, rolls, and meatball formats with a personalized Meal Plan Builder for subscription feeding.
Quantifiable outcome
- 51,000+ five-star customer reviews demonstrating high satisfaction with product quality and transparency.
- +1 more outcomes
Companies that use Open Farm
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Open Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Open Farm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Lifeway FoodscoreOpen Farm launched GoodGut product in partnership with Lifeway Foods on March 30, 2026. GoodGut is a vet-formulated kibble designed for total digestive and whole-body health, leveraging Lifeway's probiotic and fermented food expertise.
- Pet SupermarketcoreOpen Farm expanded distribution through partnership with Pet Supermarket chain, making products available in Pet Supermarket retail locations across the United States.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Open Farm competitors and assessment
Company assessmentDirect peers
- Champion Petfoods (Orijen & Acana): Canadian premium pet food maker behind Orijen and Acana, directly comparable to Open Farm on premium positioning, fresh/raw-adjacent formats, and North American retail distribution. Operates at larger scale but shares the 'biologically appropriate, premium ingredient' narrative.
- Stella & Chewy's: US-based premium pet food brand specializing in freeze-dried raw and frozen raw diets — directly comparable to Open Farm's freeze-dried raw and Gently Cooked lines, and competing for the same health-conscious pet parent segment.
- The Farmer's Dog: DTC fresh, human-grade dog food subscription brand. Direct competitor in the fresh/gently cooked subscription category, with a similar direct-to-consumer, veterinarian-formulated positioning.
- Wellness Pet Company: Premium natural pet food brand with Core, Complete Health, and grain-free lines; competing head-to-head with Open Farm in natural/limited-ingredient kibble and wet food across specialty and grocery retail channels.
- JustFoodForDogs: Fresh, human-grade dog food brand with veterinary nutrition focus and meal plan subscriptions. Comparable to Open Farm's Freshly Crafted and Meal Plan Builder offerings, targeting similar health-conscious pet parents.
- Nature's Logic: Premium pet food brand built on natural, whole-food, and 100% natural ingredient messaging with no synthetic vitamins. Closely aligned with Open Farm's natural/limited-ingredient positioning and premium kibble, raw, and canned formats.
Broad incumbents
- Blue Buffalo (General Mills): Mass-premium natural pet food brand owned by General Mills; broader portfolio and deeper trade spend than Open Farm, but directly comparable on natural/limited-ingredient positioning across kibble, wet, and treats.
- Chewy: Largest online pet retailer in the US, distributing Open Farm's products while also serving as a competitive channel for premium brands. A critical platform partner and competitor for Open Farm's D2C and retail economics.
Emerging players
- Wild Earth: Plant-based and sustainable pet food brand. Direct overlap with Open Farm's Kind Earth plant-based line and shared sustainability positioning, though at earlier stage and smaller scale.
Regional players
- Pet Supermarket: US specialty pet retail chain and a current Open Farm distribution partner (per company data). Comparable as a specialty channel through which Open Farm reaches premium pet parents, with overlapping customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Open Farm social profiles
Digital presenceOpen Farm compliance and trust
Trust signalCompliance8 records
Open Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Farm leadership team
Management profileNumber of profiles
Profiles8 records
Open Farm funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Farm
What does Open Farm do?
Open Farm manufactures and sells premium, ethically sourced dog and cat food across multiple formats including dry kibble, freeze-dried raw, gently cooked fresh food, wet food, treats, and supplements. The portfolio emphasizes humanely raised proteins, third-party certifications (Certified Humane, B Corp, Ocean Wise, MSC, ASC), and supply chain transparency with carbon emissions data for every product. Products are sold via direct-to-consumer e-commerce and through over 6,000 retail pet stores across North America.
Is Open Farm a public or private company?
Open Farm is a private company. It is classified as venture growth investor backed and is currently operating.
When was Open Farm founded?
Open Farm was founded in 2014. It employs 101 to 250 people.
Where is Open Farm based?
Open Farm is headquartered in Toronto, Canada, in the North America region.
How does Open Farm make money?
Two revenue lines are on record. Direct-to-Consumer Pet Food Sales are the primary driver. The others are retail/Distribution Sales.
Who are Open Farm's main competitors?
Direct peers on record are Champion Petfoods (Orijen & Acana), Stella & Chewy's, The Farmer's Dog, Wellness Pet Company, JustFoodForDogs and Nature's Logic. Broad incumbents are Blue Buffalo (General Mills) and Chewy. Wild Earth is listed as an emerging player. Pet Supermarket is listed as a regional player.
Does Open Farm have an API?
No public API is recorded for Open Farm.
What industry is Open Farm in?
Open Farm's product category is Premium Pet Food. Its primary akta.pro industry code is CRADAFAH, Natural/Organic & Limited-Ingredient Diets, with a secondary code of AFADAFAA, Dry Pet Food (Kibble). Its NAICS code is 311111 and its SIC code is 2000.