Open Farm

What Open Farm does

Open Farm is a Toronto-based premium pet food company founded in 2014 by Isaac Langleben and Jacqueline Prehogan. It manufactures and sells ethically sourced dog and cat food and treats across multiple formats — kibble (RawMix, Ancient Grains, Grain-Free, Goodbowl, GoodGut, Epic Blend, Air-Dried, Tailored Needs), freeze-dried raw, gently cooked fresh food (Freshly Crafted), wet food (pâtés, stews, Icelandic fish), treats, and supplements (probiotic, hip & joint, skin & coat, immune, calming chews, fish oil) — and is differentiated by full ingredient traceability disclosing geographic origin, third-party safety tests, carbon emissions, and a dense stack of certifications including B Corp, Certified Humane, Ocean Wise, MSC, ASC, Global Animal Partnership, Non-GMO Project, and Land to Market. Its technology platform is centered on supply-chain transparency rather than software: a proprietary ingredient tracing system tied to certifications and a Meal Plan Builder for personalized Freshly Crafted subscriptions.

The company runs a hybrid go-to-market combining direct-to-consumer e-commerce across three regional storefronts (openfarmpet.com, openfarmpet.ca, openfarmpet.com.au) with retail distribution through over 6,000 pet specialty stores in North America and a scaled partnership with Pet Supermarket. Revenue is generated through one-time unit purchases and a subscription Autoship program offering 5% recurring savings, first-order discounts of 20–25%, and a 30% launch discount on Freshly Crafted Meal Plans; pricing spans from $9.99 cat toppers and $19.99 entry kibble up to $71.76 wet food and $79.94 freeze-dried variety packs. Customer acquisition is multi-channel: organic social (Instagram, TikTok, Facebook), influencer/ambassador programs, a Give $15 / Get $15 referral program, paid search and display, blog content, PR coverage in CNN, New York Post, Dog Food Advisor, and Rover, and a debut TV campaign.

As of June 2026 Open Farm reports annual sales over $250 million and is working with Goldman Sachs and RBC toward a fall 2026 TSX IPO at a reported $1 billion valuation. The company employs 101–250 people, with a C-suite that now includes dedicated digital, growth, marketing, and people leadership hires alongside the founder-CEO and founder-Chief Brand Officer. EY recognized the co-founders as Canada's Entrepreneur of the Year 2025.

Name

Open Farm

Legal name

Open Farm Inc.

Website

https://openfarmpet.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Toronto-based Open Farm, founded in 2014, produces premium, ethically sourced dog and cat food across kibble, freeze-dried raw, and fresh formats, distributing via DTC e-commerce, subscription Autoship, and 6,000+ retail stores in North America and Australia.

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Dry Pet Food (Kibble) (AFADAFAA), Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Fresh & Refrigerated Pet Food (CRADAFAC), Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI)

Keywords

• Premium pet food
• Ethically sourced dog food
• Freeze-dried raw pet food
• Cat food nutrition
• Pet supplements

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Pet Food Sales: Revenue generated through e-commerce sales on openfarmpet.com, openfarmpet.ca, and openfarmpet.com.au. The company offers subscription Autoship programs providing recurring revenue with customer retention incentives.
2. Retail/Distribution Sales: Revenue from sales through pet specialty retail stores including Pet Supermarket partnership and over 6,000 stores nationwide in North America.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Open Farm manufactures and sells premium, ethically sourced dog and cat food across multiple formats including dry kibble, freeze-dried raw, gently cooked fresh food, wet food, treats, and supplements. The portfolio emphasizes humanely raised proteins, third-party certifications (Certified Humane, B Corp, Ocean Wise, MSC, ASC), and supply chain transparency with carbon emissions data for every product. Products are sold via direct-to-consumer e-commerce and through over 6,000 retail pet stores across North America.

Product overview

Open Farm is a premium pet food company offering a diversified portfolio of ethically sourced dog and cat food products across multiple formats and price points. The product portfolio includes: Dry Food lines (RawMix kibble with freeze-dried chunks, Ancient Grains kibble, Grain-Free kibble, Goodbowl oven-baked kibble, GoodGut vet-formulated digestive health kibble, Epic Blend superfood kibble, Air-Dried recipes, and Tailored Needs functional kibble); Fresh/Gently Cooked Food (Freshly Crafted human-grade gently cooked meals in grain-free, with grains, rolls, and meatball formats with a personalized Meal Plan Builder); Freeze-Dried Raw (morsels and patties at 95% meat/organ/bone); Wet Food (pâtés, stews, Icelandic fish wet food); Treats (freeze-dried cubes, Icelandic air-dried, Better Biscuits, dehydrated, Be Good Bites with upcycled ingredients, jerky strips, and Kitty Cubes for cats); and Supplements (probiotics, hip & joint, skin & coat, immune health, calming chews, and fish oil). The company also offers a plant-based option (Kind Earth) and cat-specific products including litter-free dry/wet food and treats. Products are available through direct-to-consumer e-commerce and retail stores across North America.

Differentiator

Problem solved

Functional benefit

Brands

• GoodGut: Vet-formulated kibble product line for total digestive and whole-body health, launched in partnership with Lifeway Foods

Products and services

• RawMix Kibble Bone broth coated kibble with bonus freeze-dried raw chunks combining traditional kibble nutrition with raw food benefits for dogs.
• GoodGut Kibble Vet-formulated kibble for total digestive and whole-body health, launched in partnership with Lifeway Foods to leverage probiotic and fermented food expertise.
• Freeze-Dried Raw 95% meat, organ and bone gently freeze-dried into bite-sized morsels or patties for complete meals or toppers.
• Freshly Crafted (Gently Cooked) Human-grade, slow-cooked fresh recipes in grain-free, with-grains, rolls, and meatball formats with a personalized Meal Plan Builder for subscription feeding.

Quantifiable outcome

• 51,000+ five-star customer reviews demonstrating high satisfaction with product quality and transparency.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Lifeway FoodscoreStrategic or Co-development Partner · 30 March 2026Open Farm launched GoodGut product in partnership with Lifeway Foods on March 30, 2026. GoodGut is a vet-formulated kibble designed for total digestive and whole-body health, leveraging Lifeway's probiotic and fermented food expertise.
• Pet SupermarketcoreChannel Partner/ Reseller/ DistributorOpen Farm expanded distribution through partnership with Pet Supermarket chain, making products available in Pet Supermarket retail locations across the United States.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Champion Petfoods (Orijen & Acana): Canadian premium pet food maker behind Orijen and Acana, directly comparable to Open Farm on premium positioning, fresh/raw-adjacent formats, and North American retail distribution. Operates at larger scale but shares the 'biologically appropriate, premium ingredient' narrative.
• Stella & Chewy's: US-based premium pet food brand specializing in freeze-dried raw and frozen raw diets — directly comparable to Open Farm's freeze-dried raw and Gently Cooked lines, and competing for the same health-conscious pet parent segment.
• The Farmer's Dog: DTC fresh, human-grade dog food subscription brand. Direct competitor in the fresh/gently cooked subscription category, with a similar direct-to-consumer, veterinarian-formulated positioning.
• Wellness Pet Company: Premium natural pet food brand with Core, Complete Health, and grain-free lines; competing head-to-head with Open Farm in natural/limited-ingredient kibble and wet food across specialty and grocery retail channels.
• JustFoodForDogs: Fresh, human-grade dog food brand with veterinary nutrition focus and meal plan subscriptions. Comparable to Open Farm's Freshly Crafted and Meal Plan Builder offerings, targeting similar health-conscious pet parents.
• Nature's Logic: Premium pet food brand built on natural, whole-food, and 100% natural ingredient messaging with no synthetic vitamins. Closely aligned with Open Farm's natural/limited-ingredient positioning and premium kibble, raw, and canned formats.

Broad incumbents

• Blue Buffalo (General Mills): Mass-premium natural pet food brand owned by General Mills; broader portfolio and deeper trade spend than Open Farm, but directly comparable on natural/limited-ingredient positioning across kibble, wet, and treats.
• Chewy: Largest online pet retailer in the US, distributing Open Farm's products while also serving as a competitive channel for premium brands. A critical platform partner and competitor for Open Farm's D2C and retail economics.

Emerging players

• Wild Earth: Plant-based and sustainable pet food brand. Direct overlap with Open Farm's Kind Earth plant-based line and shared sustainability positioning, though at earlier stage and smaller scale.

Regional players

• Pet Supermarket: US specialty pet retail chain and a current Open Farm distribution partner (per company data). Comparable as a specialty channel through which Open Farm reaches premium pet parents, with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/openfarmpet
• Instagraminstagram.com/openfarmpet
• TikToktiktok.com/@openfarmpet
• Xx.com/openfarmpet
• LinkedInlinkedin.com/company/open-farm-inc-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Farm