Elix

Name

Elix

Legal name

ZenChi, Inc.

Website

https://elixhealing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Elix (ZenChi, Inc.) is a New York-based D2C wellness brand selling personalized Chinese herbal supplements and bundles for women's hormonal health, customized via an online assessment plus AI tongue-image analysis, with subscription pricing and 1:1 TCM doctor coaching.

Ownership category

akta.pro rank

Product category

Personalized Herbal Wellness Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Personalized herbal formulas
• Women's hormonal health
• Traditional chinese medicine
• Herbal tinctures
• Menstrual wellness

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Subscription Herbal Products: Recurring subscription model for personalized and standardized herbal tinctures. Users can subscribe for monthly deliveries with 10% discount. Subscription customers receive ongoing formula adjustments based on quarterly health reassessments.
2. One-Time Product Purchases: Non-subscription purchases of individual herbal products and bundles. Available for customers who prefer single purchases without commitment.
3. Health Coaching Services: 1:1 consultations with Doctors of Chinese Medicine offering personalized guidance. Services include 15-minute intro sessions ($20 deposit credited to first purchase), 15-minute check-ins ($20 deposit), and 30-minute holistic sessions ($35).
4. Gift Cards: Gift cards available in denominations of 3 months ($123) and 6 months ($246) of personalized herbs, providing an alternative purchase option for gifting.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Elix sells personalized and standardized Traditional Chinese Medicine herbal tinctures (liquid extracts), primarily targeting women's hormonal and menstrual health. Customers complete an online pattern-diagnosis assessment (about 50 questions on cycle, symptoms, and wellbeing) plus a tongue photo upload, then receive a custom-blended organic herbal formula (Cycle Balance) or select from standardized formulas (Daily Harmony, Yin Time, Yang Time, Craving Support, Herbal Digestif, Ginger Aide, Bloom + Balance Tea) and bundles. Products are sold direct-to-consumer via elixhealing.com as one-time purchases or monthly subscriptions, supplemented by paid 1:1 health coaching with Doctors of Chinese Medicine.

Product overview

Elix is a digital wellness platform combining Traditional Chinese Medicine with modern clinical research, offering personalized herbal supplements alongside virtual health coaching services. The platform's core offering is Cycle Balance, a personalized daily herbal subscription supplement ($48/month) generated through an online health assessment and tongue diagnosis, delivering custom blends of up to 18 organic herbs. The portfolio includes seven standalone products (Daily Harmony for everyday stress support, Yin Time for sleep, Craving Support for metabolism, Herbal Digestif and Ginger Aide for digestion, Yang Time for cognitive focus, and Bloom + Balance tea), six multi-product bundles (Sleep + Stress Duo, Menopause Trio, Metabolism Duo, Immunity Duo, Bloom in Harmony Bundle, Calm Duo), and wellness tools (Acu-wand, Meridian Massager, Acu-Socks, Elix Teaspoon). The platform also offers 1:1 health coaching with Doctors of Chinese Medicine and operates The Wisdom, a digital health magazine with 229 articles. All products are 100% organic, third-party tested, and manufactured as bioavailable liquid tinctures.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycle Balance® Personalized daily herbal tincture blending up to 18 organic herbs based on each customer's online TCM pattern-diagnosis assessment (≈50 questions plus tongue photo). Sold as a $48 one-time purchase or $43.20/month subscription, holistically supporting menstrual and hormone cycles with 90% of clinical study participants reporting PMS/menstrual symptom improvement and 85% reporting better cycle regulation.
• Daily Harmony Standardized herbal tincture based on a 1,000-year-old Chinese herbal formula enriched with functional mushrooms for daytime stress relief, cortisol balance, and nervous system regulation. Available one-time ($38) or via monthly subscription ($34.20); clinical perception study reported over 90% improvements in stress, mood, and emotional wellbeing.
• Yin Time Standardized sleep tincture built on a 2,000-year-old Chinese herbal formula with Reishi mushroom and calming adaptogens to ease anxious mind and support restful sleep. Available one-time ($38) or via monthly subscription ($34.20); perception study reported 97% stress relief within an hour, 86% faster sleep onset, and 94% mood improvements across 93 users.
• Yang Time Caffeine-free organic cognitive supplement combining functional mushrooms, adaptogenic herbs, and the Ayurvedic nootropic Bacopa for focus, clarity, and sustained daytime energy. Internal perception study of 37 users reported 97% increased daytime energy and 94% reduced brain fog.
• Craving Support Organic herbal blend combining Chinese Yam, Codonopsis, and Cinnamon to support healthy metabolism, blood sugar balance, and appetite regulation, including natural GLP-1 function. Pre-launch perception study reported 42% average reduction in craving intensity within 30 minutes, 87% reduced urge to snack, 88% fewer stress-eating episodes, and 83% calmer around food.
• Herbal Digestif Non-alcoholic, sugar-free herbal digestif with Orange Peel, Hawthorn Berry, Cinnamon, Cardamom, Poria, and Atractylodes to ease bloating, indigestion, and gut discomfort. Available one-time or via monthly subscription.
• Ginger Aide 100% organic ginger concentrate providing natural anti-inflammatory support for pain, digestion, and seasonal illness-related nausea. Available one-time or via monthly subscription.
• Bloom + Balance Tea Caffeine-free organic herbal tea with jujube, goji, longan, hibiscus, and rose to support restful sleep, smooth the cycle, and bolster immunity. Available one-time or via monthly subscription; brewed at 190°F.
• Stay Well Daily adaptogenic immune defense blend with Chaga mushroom and Red Ginseng to strengthen Wei Qi and sustain year-round energy. Sold individually and as part of the Immunity Duo bundle.
• Get Well Immune-supporting herbal blend with Skullcap, Cinnamon, Andrographis and other herbs to help bounce back faster during cold, flu, and allergy season. Sold individually and as part of the Immunity Duo bundle.
• Sleep + Stress Duo Bundle combining Daily Harmony (daytime stress support) and Yin Time (nighttime relaxation and sleep) to clinically support nervous system regulation. Available one-time ($70) or via monthly subscription ($63).
• Menopause Trio Bundle pairing Yin Time (sleep), Daily Harmony (stress/mood), and Craving Support (metabolism) to holistically support women during perimenopause and menopause with disrupted sleep, mood swings, stress, brain fog, and metabolic changes. Available one-time ($97) or via monthly subscription ($87.30).
• Metabolism Duo Bundle combining Craving Support (natural GLP-1 and blood sugar support) with Herbal Digestif (digestive comfort and bloating relief) to strengthen Spleen Qi and metabolic function.
• Immunity Duo Immune support bundle pairing Stay Well (daily adaptogenic defense) with Get Well (acute immune support during cold, flu, and allergy season).
• Bloom in Harmony Bundle Stress resilience bundle combining Daily Harmony tincture with Bloom + Balance herbal tea to support cortisol modulation, calm the mind, and balance mood. Available one-time ($66) or via monthly subscription ($59.40).
• Calm Duo Elix's stress and calm bundle combining herbal tinctures for day-and-night calming support. Available one-time ($65) or via monthly subscription ($58.50).
• The Elix Holistic Set Comprehensive three-formula wellness bundle providing combined stress, digestion, and immunity support. Available one-time ($160) or via monthly subscription ($144).
• Elix Health Assessment Online TCM pattern-diagnosis assessment comprising ~50 questions about cycle and well-being and a tongue photograph, processed with AI assistance to recommend personalized herbal formulas. Free to take; functions as the company's primary product-led growth and personalization engine.
• 1:1 Health Coaching Paid 1:1 coaching with Doctors of Chinese Medicine and licensed acupuncturists providing herbal guidance, lifestyle recommendations, and formula adjustments. Sessions include 15-minute intro or check-ins ($20 deposit credited to first purchase) and 30-minute holistic sessions ($35).
• Elix Gift Card Digital gift cards available in $123 (3 months of personalized herbs) and $246 (6 months) denominations, enabling gifting of personalized herbal wellness subscriptions.
• Acu-wand 2-in-1 acupressure and gua sha tool to ease tension, boost circulation, and bring calm into a daily ritual.
• Meridian Massager Massage tool for scalp, neck, chest, and tense areas designed to melt stress and calm the nervous system through meridian work.
• Acu-Socks Acupressure socks for deep relaxation, tension softening, and whole-body balance restoration through guided pressure.

Quantifiable outcome

• 90% felt improvement in PMS & menstrual symptoms after 3 months of consistent use (IRB-approved clinical study)
• +10 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ritual: Ritual is a DTC essential vitamins and supplements brand with a strong women-focused positioning and subscription model. Both Ritual and Elix compete for the same wellness-conscious female DTC subscription buyer with clinically-positioned supplements priced in the $30-$50/month range.
• Care/of: Care/of pioneered the personalized vitamin DTC model with a quiz-based recommendation engine, closely paralleling Elix's assessment-driven personalization. Both target women with subscription supplements and emphasize traceability and ingredient transparency.
• Moon Juice: Moon Juice sells adaptogenic herbs and functional botanicals in a premium DTC format targeting women seeking stress, sleep, and hormone support. It is one of the closest direct competitors to Elix in the adaptogen/herbal tincture category with similar price positioning.
• HUM Nutrition: HUM Nutrition offers personalized beauty-from-within supplements targeted at women, including hormonal balance, skin, hair, and mood. Both brands sell personalized DTC subscriptions with clinical/clean positioning and similar price points.
• Seed: Seed is a science-forward DTC synbiotic brand using a quiz-based personalization and subscription model. Comparable to Elix in its evidence-led marketing, subscription-first DTC approach, and premium pricing targeting wellness consumers.
• Mary Ruth's Organics: Mary Ruth's is a leading liquid supplement brand selling herbal, vitamin, and adaptogen tinctures DTC with a focus on women's wellness, hormonal balance, and family health. Closely competes with Elix on format (liquid tinctures), ingredients, and target audience.
• Traditional Medicinals: Traditional Medicinals is an established herbal wellness brand selling teas and tinctures rooted in traditional plant medicine. Closely comparable to Elix in its botanical/herbal ingredient philosophy and DTC + retail distribution model.
• Ora Organic: Ora Organic offers plant-based, adaptogen-forward supplements targeted at women with a DTC subscription model. It competes with Elix on the herbal/adaptogen supplement format, vegan/organic positioning, and female wellness consumer segment.

Broad incumbents

• AG1 (Athletic Greens): AG1 is a large, well-funded daily greens/nutrition subscription brand with extensive paid acquisition and broad distribution. It is a broad incumbent in the daily wellness subscription category that competes with Elix for the same premium DTC wellness consumer.

Emerging players

• Equelle: Equelle specifically targets menopause symptom relief with a clinically-positioned supplement. As Elix expands via the Menopause Trio, Equelle is a focused emerging competitor in the menopause subset of the women's hormonal health category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ElixHealing
• Instagraminstagram.com/elixhealing
• TikToktiktok.com/@elixhealing
• Pinterestpinterest.com/elixhealing
• LinkedInlinkedin.com/company/elixhealing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elix