CAULIPOWER

What CAULIPOWER does

CAULIPOWER is a private U.S. frozen-foods CPG company that designs, markets, and sells better-for-you frozen products built around cauliflower as the primary ingredient. Founded in 2016 and headquartered in Encino, California, the company's portfolio spans gluten-free cauliflower-crust pizzas (eight varieties including Margherita, Cheese Lovers, Roasted Veggie, Buffalo Style Chicken, Uncured Pepperoni, White, Dill Pickle, and Sausage & Uncured Pepperoni), packaged cauliflower pizza crusts, frozen pizza snacks, all-natural chicken products (tenders, bites, nuggets), and a recently launched single-serve entree line of pizzas and meal bowls with 18-21 grams of protein per serving. The underlying technology is proprietary cauliflower-based food formulation that allows gluten-free products without compromising taste or texture, positioning the company as a category-creator in the better-for-you frozen pizza segment.

The company generates revenue through one-time product sales across retail grocery, foodservice, convenience, and e-commerce channels. Its products are distributed nationally through major retailers including Walmart, Whole Foods Market, Wegmans, Publix, Kroger, Hy-Vee, Sprouts Farmers Market, and Fresh Direct, with operations extending into Canada. The customer base is health-conscious consumers seeking convenient, gluten-free, and higher-protein frozen meals, served through a horizontal segmentation approach spanning consumer and grocery-retailer buyer units. The company pursues a multi-channel marketing strategy that leans on earned media (Forbes, Good Housekeeping, Good Morning America, Parade), an email subscription program ('Vegolution Club'), and website content marketing around recipes and meal hacks.

In November 2025, CAULIPOWER was acquired by Urban Farmer, a contract manufacturer of plant-based dough products and a portfolio company of Paine Schwartz Partners. The acquisition followed a nine-year manufacturing partnership between the two companies and was structured to create a vertically integrated better-for-you frozen pizza and dough platform. The company has raised approximately $10.2 million in disclosed funding (a $2M Boulder Food Group seed in 2017 and an ~$8.19M round from Tenth Avenue Holdings in 2018) and operates with 11-50 employees, consistent with a CPG that relies on co-manufacturing for production.

Name

CAULIPOWER

Legal name

Unknown - No explicit legal entity name found in source data

Website

https://eatCAULIPOWER.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

CAULIPOWER is a U.S. frozen-foods CPG company that makes gluten-free cauliflower-crust pizzas, pizza crusts, snacks, all-natural chicken products, and single-serve high-protein meal bowls. It sells to health-conscious consumers through major grocery retailers, e-commerce, and foodservice channels across North America.

Ownership category

akta.pro rank

Product category

Frozen Foods

NAICS

Frozen Food Manufacturing (31141), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Frozen Plant-Based & Vegetarian Meals (CRADADAF), Frozen Snacks & Appetizers (CRADADAD), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Cauliflower pizza
• Gluten-free frozen foods
• Frozen pizza crusts
• Better-for-you snacks
• Single-serve frozen meals

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Frozen Food Product Sales: CAULIPOWER generates revenue through the sale of its frozen cauliflower-based food products including pizzas, pizza crusts, chicken products, and single-serve entrees through retail grocery and foodservice channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

CAULIPOWER produces and sells a portfolio of better-for-you frozen foods built around cauliflower-based formulations. Its core offerings include gluten-free cauliflower crust pizzas (multiple varieties), plain cauliflower pizza crusts, frozen pizza snacks, all-natural chicken products (tenders, bites, nuggets), and single-serve entrees (personal pizzas and meal bowls) with 18–21 grams of protein per serving, sold through major grocery, e-commerce, and foodservice channels in the U.S. and Canada.

Product overview

CAULIPOWER is a frozen foods company offering a portfolio of better-for-you products centered on cauliflower-based and all-natural chicken offerings. The core product lines include Cauliflower Crust Pizzas (with 8+ varieties), Cauliflower Pizza Crusts, Pizza Snacks, All Natural Chicken products (tenders, bites, nuggets), and Single Serve Bowls & Pizzas (recently launched entrees with 18-21g protein). All cauliflower crust products are certified gluten-free. The company was acquired by Urban Farmer (a Paine Schwartz Partners portfolio company) in November 2025 to create a vertically integrated better-for-you frozen foods platform.

Differentiator

Problem solved

Functional benefit

Brands

• Cauliflower Crust Pizzas: Gluten-free cauliflower-based pizza products including Margherita, Cheese Lovers, Roasted Veggie, Buffalo Style Chicken, Uncured Pepperoni, White Pizza, Dill Pickle, and Sausage & Uncured Pepperoni varieties.
• Cauliflower Pizza Crust
• Pizza Snacks
• All Natural Chicken
• Single Serve Bowls & Pizzas

Products and services

• Cauliflower Crust Pizzas Gluten-free frozen pizzas with cauliflower-based crusts in varieties including Margherita, Cheese, Roasted Veggie, Buffalo Style Chicken, Uncured Pepperoni, White, Dill Pickle, and Sausage & Uncured Pepperoni.
• Cauliflower Pizza Crust Packaged cauliflower-based pizza crusts sold in 2-packs for consumers to top and bake at home.
• Pizza Snacks Frozen pizza snack bites in varieties including Uncured Pepperoni, Sausage & Uncured Pepperoni, and Four Cheese flavors.
• All Natural Chicken Frozen chicken products including Spicy(ish) and Original Tenders, Original and Dill Bites, and Chicken Nuggets made with all-natural ingredients.
• Single Serve Bowls & Pizzas Single-serve frozen entrees including Personal Cheese and Margherita pizzas, plus Fajita Veggies & Chicken Bowl and Cauliflower Rice Risotto & Grilled Chicken Bowl with 18-21g protein per serving.
• Over the Top Cauliflower Crust Pizza Premium cauliflower crust pizza variant under the Over the Top product line.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Urban FarmerflagshipStrategic or Co-development Partner · 4 November 2025Urban Farmer, a contract manufacturer of plant-based dough products and portfolio company of Paine Schwartz Partners, acquired CAULIPOWER. The companies had a 9-year manufacturing partnership prior to the acquisition. The combination aims to create a scaled, vertically integrated platform in the better-for-you frozen pizza and dough market, leveraging Urban Farmer's manufacturing capabilities with CAULIPOWER's distribution and innovation pipeline.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Good Foods: Real Good Foods is a direct peer producing better-for-you, gluten-free, low-carb frozen meals and pizzas targeted at health-conscious consumers via major grocery and club channels. Like CAULIPOWER, it competes on clean ingredients and better-for-you positioning in the frozen aisle.
• Amy's Kitchen: Amy's Kitchen is a leading better-for-you frozen meals brand with broad retail distribution and a similar customer base of health-conscious, vegetarian-leaning consumers. Its frozen pizza and entrée portfolio overlaps directly with CAULIPOWER's category.
• Sweet Earth Foods: Sweet Earth Foods (a Nestlé brand) produces plant-based and better-for-you frozen meals and bowls sold in major U.S. grocery channels. Its product set and target consumer are closely aligned with CAULIPOWER's single-serve entrée and pizza offerings.
• Milton's Craft Bakers: Milton's Craft Bakers offers cauliflower-crust frozen pizzas and other better-for-you baked goods through grocery and natural channels. It is a direct competitor in the cauliflower-crust frozen pizza sub-category that CAULIPOWER pioneered.
• Bell & Evans: Bell & Evans produces premium all-natural and organic frozen chicken products (tenders, nuggets) sold in natural and mainstream grocery channels. Its chicken portfolio directly overlaps CAULIPOWER's All Natural Chicken line in both product and customer base.

Broad incumbents

• DiGiorno (Nestlé): DiGiorno is the dominant U.S. frozen pizza brand owned by Nestlé, with deep retailer relationships and marketing scale. It competes against CAULIPOWER for the same frozen pizza shelf space, though its positioning is mainstream rather than better-for-you.
• Halo Top (Wells Enterprises): Halo Top is a leading better-for-you frozen brand (frozen desserts) sold across the same major grocery channels as CAULIPOWER. While not a direct category competitor, it competes for similar better-for-you consumer mindshare and freezer-aisle shelf space.
• Kashi (Kellanova): Kashi is a better-for-you frozen and packaged food brand with national grocery distribution and a similar health-conscious consumer target. It overlaps with CAULIPOWER on better-for-you frozen meal occasions and shelf placement.
• Lean Cuisine (Nestlé): Lean Cuisine is a mainstream better-for-you frozen entrée brand carried by every major U.S. grocery chain. It competes with CAULIPOWER's single-serve bowls and pizzas for the same portion-controlled, calorie-conscious consumer occasions.

Emerging players

• Trader Joe's (Private Label Cauliflower Pizza): Trader Joe's cauliflower-crust pizza is a strong private-label competitor that has helped validate the category while compressing CAULIPOWER's pricing umbrella. Comparable product, similar end-consumer, and a meaningful share of natural/grocery traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caulipower/jobs
• Xx.com/CAULIPOWERED

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAULIPOWER