BlueZoo Inc.
BlueZoo technology delivers foot traffic and audience measurement services.
- Company typePrivate
- Founded2020
- HeadquartersMenlo Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BlueZoo Inc. does
BlueZoo technology measures the presence and movement of people, using smartphones as a proxy. We passively collect Wi-Fi probes from smartphones to measure the number of visitors, visits, unique visitors, recurring visitors, and multiple other metrics.
BlueZoo Inc. firmographics
Firmographics- Name
- BlueZoo Inc.
- Legal name
- BlueZoo Inc.
- Website
- https://bluezoo.io/
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BlueZoo technology delivers foot traffic and audience measurement services.
- Ownership category
- akta.pro rank
BlueZoo Inc. industry classification
Industry- Product category
- Foot Traffic and Audience Measurement Analytics
- NAICS
- Security Systems Services (except Locksmiths) (561621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)
- akta.pro secondary industries
- Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
Keywords
Where BlueZoo Inc. is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BlueZoo Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (SaaS): BlueZoo grants customers a personal, non-exclusive, revocable, non-assignable right to access and use its analytics software and cloud service on a subscription basis, as outlined in Order Forms with defined Subscription Periods and Annual Fees.
- Sensor Hardware: BlueZoo sells hardware sensors (branded BlueZoo or Party Squasher) to customers. Risk of loss and title pass to the customer upon delivery. Hardware costs are separate from software subscription fees.
- Usage-Based Analytics: The Fall 2025 release introduced impression multipliers and real-time programmatic capabilities, suggesting usage-based or impression-based pricing components alongside subscriptions for larger sensor networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with sensor hardware and cloud analytics |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
BlueZoo Inc. product offering
Product offeringCore offering
BlueZoo Inc. provides a privacy-first foot traffic and audience measurement platform that uses passive Wi-Fi and Bluetooth Low Energy (BLE) sensors to measure real-time occupancy, dwell time, unique visitors, and customer flow in physical spaces. The platform combines sensor hardware, a cloud analytics dashboard, mobile apps, APIs, and an AI-powered in-store video advertising agent to deliver GDPR-compliant analytics for retailers, out-of-home advertisers, smart cities, hospitality operators, and insurance companies. Revenues are generated through annual software subscriptions, sensor hardware sales, and emerging usage-based programmatic media pricing.
Product overview
BlueZoo Inc. offers a platform-plus-modules product architecture for privacy-first audience and foot traffic measurement. The core platform consists of four analytics products (Count, Dwell Time, Unique Visitors, and Flow) that measure presence, duration, recurrence, and movement of people using passive Wi-Fi and Bluetooth Low Energy detection. These analytics products are supported by a hardware layer (Sensors), software tools (Dashboard, Mobile Apps, Reporting & APIs), and compliance services (Privacy Protection, Calibration & Auditing). BlueZoo for BrightSign extends the platform to digital signage media players as a software-only solution. The system provides GDPR-compliant, privacy-first measurement using pseudonymization and probabilistic data structures, delivering aggregate-only data to customers without recording personal information. The platform also incorporates an AI-powered in-store video advertising agent built on Google Cloud's Gemini Enterprise technology.
Differentiator
Problem solved
Functional benefit
Brands
- Party Squasher: A product line of Wi-Fi sensors for occupancy measurement, particularly marketed for crowd management and capacity monitoring applications
Products and services
- Count Measures impressions and occupancy in real time by counting the number of mobile devices near a Wi-Fi or BLE sensor as a proxy for the number of persons present in an area. Used by retailers, OOH advertisers, and venue operators for capacity management and impression quantification.
- Dwell Time Quantifies visitor persistence by measuring how long people remain in a defined area, enabling analysis of engagement duration beyond simple presence detection. Used by retailers, OOH operators, and venue managers to evaluate engagement with displays, stores, and zones.
- Unique Visitors Determines the number of unique people who visit a location and tracks recurrence frequency using probabilistic data structures, offering insights into customer loyalty and engagement patterns while preserving GDPR-compliant privacy.
- Flow Captures movement patterns between multiple detection zones to reveal customer journeys and traffic patterns, enabling optimization of layouts, staffing, and experiences in complex environments such as shopping malls, convention centers, and campuses.
- Sensors Hardware devices that detect foot traffic in real time using passive Wi-Fi and Bluetooth Low Energy (BLE) measurement technologies to sense mobile devices within detection range. Sold as standalone hardware to enterprise customers (including under the Party Squasher brand) to support the Count, Dwell Time, Unique Visitors, and Flow analytics.
- Dashboard Web-based interface for managing and analyzing sensor network data, providing up-to-date, interactive analytics and breakdowns with customizable reporting for enterprise customers.
- Mobile Apps Mobile applications for deploying and calibrating sensor networks, enabling real-time occupancy monitoring and threshold alerts on iOS and Android devices for enterprise operators.
- Reporting & APIs Shareable analytics reports and API access for integrating foot traffic data into external applications, supporting real-time data pulls and webhook notifications for occupancy-based triggers. Used by Sodexo, Cedarville University, and other developers to embed BlueZoo data into customer apps and dashboards.
- Party Squasher Sub-brand of BlueZoo Inc. offering Wi-Fi sensors for occupancy measurement, particularly marketed for crowd management and capacity monitoring applications.
- In-Store Video Advertising Agent AI-powered in-store video advertising agent built on Google Cloud's Gemini Enterprise technology that combines BlueZoo's privacy-first audience measurement with Google's video synthesis to optimize ad creative and campaign effectiveness based on real-time audience data and point-of-sale revenue performance. Targeted at retail media networks.
Quantifiable outcome
- Hammerson Parinor reduced cleaning service costs by 20% while improving service quality by optimizing janitorial staffing based on BlueZoo foot traffic data
- +4 more outcomes
Companies that use BlueZoo Inc.
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles6 records
BlueZoo Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature9 records
BlueZoo Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Google (Google Cloud / Gemini)flagshipBlueZoo collaborated with Google to build an AI agent for in-store video advertising, built on Google Cloud's Gemini Enterprise technology. The solution combines BlueZoo's privacy-first audience measurement with Google's video synthesis capabilities to help retail media networks optimize ad creative and improve campaign effectiveness. The AI-generated content is informed by real-time audience data and adjusted based on point-of-sale revenue performance. The solution was made available on GitHub and demonstrated at InfoComm 2026.
- SensmicoreSensmi's behavioral intelligence platform aggregates sensor data from Nexmosphere and BlueZoo to provide retailers with unified dashboards covering traffic, dwell time, engagement, and conversion KPIs. Sensmi provides real-time data aggregation, customizable dashboards, actionable insights with anomaly detection and trend forecasting, and CMS/API integrations.
- NexmospherecoreNexmosphere provides retailers with a suite of in-store sensors including presence and motion sensors, RFID and NFC readers, and ambient sensors that capture and trigger real-time customer interactions. When paired with BlueZoo analytics, the combined data provides a richer understanding of how shoppers engage with retail environments.
- BrightSigncoreBrightSign, the global market leader in digital signage media players, partners with BlueZoo to offer BlueZoo's audience measurement as a software extension on BrightSign media players (Series 3 through Series 6). This eliminates the need for separate BlueZoo sensor hardware. BrightAuthor:connected CMS can display real-time occupancy counts and trigger content changes via BlueZoo webhooks when occupancy reaches specific thresholds. BlueZoo first supported BrightSign Series 3 in 2018 and announced Series 5 support in 2024.
- Jeff Hayman (Industry Advisory Board)minorJeff Hayman, an insurance executive with over four decades of senior leadership experience, was appointed as the fourth member of BlueZoo's Industry Advisory Board. He currently serves as Executive Advisor to the Group CEO of Sompo Holdings and previously held leadership roles at AIG, Zurich Insurance Group, and R&Q Insurance Holdings. The appointment is intended to strengthen BlueZoo's expansion into the insurance market.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
BlueZoo Inc. competitors and assessment
Company assessmentDirect peers
- Placer.ai: Placer.ai provides AI-driven foot traffic and audience analytics for retail, real estate, and OOH, using mobile location data at a much larger scale. Directly comparable to BlueZoo on core use cases (visitor counts, dwell, trade area) but relies on panel-based mobile data rather than on-premise sensors.
- RetailNext: RetailNext offers in-store analytics using a mix of Wi-Fi, sensors, and video for retail traffic, dwell, conversion, and staffing. Directly comparable on enterprise retail analytics, customer overlap (retail media networks), and pricing-on-quote enterprise GTM.
- FootfallCam: FootfallCam provides people-counting sensors and analytics for retail, smart buildings, and OOH, including Wi-Fi and 3D-stereo counters. Directly comparable on the people-counting hardware-plus-software stack and privacy-friendly analytics positioning.
- Aislelabs: Aislelabs provides Wi-Fi and BLE-based analytics for retail, malls, and venues, including dwell, flow, and customer journey. Comparable on technology stack (passive Wi-Fi/BLE) and mid-market/enterprise customer segments.
- Xovis: Xovis provides 3D-stereo and people-counting sensors used in airports, retail, and smart buildings for real-time occupancy and flow analytics. Comparable on hardware-plus-software people counting for enterprise facilities.
- Density: Density builds privacy-first people-counting sensors and an analytics platform for offices, retail, and venues. Comparable on privacy-focused sensor hardware, SaaS analytics, and enterprise facility use cases.
Broad incumbents
- Cisco Spaces (formerly DNA Spaces): Cisco Spaces is a cloud platform that turns Cisco Wi-Fi access points into location/foot-traffic sensors for enterprise and retail. Overlaps BlueZoo on Wi-Fi-based occupancy and analytics but is bundled into a much broader Cisco networking portfolio rather than focused on pure audience measurement.
- Aruba (HPE) Location Services: Aruba Wi-Fi infrastructure includes location services and foot-traffic analytics for retail and enterprise venues. Comparable on Wi-Fi-based occupancy measurement but delivered as part of a much larger enterprise networking suite.
Emerging players
- Sensmi: Sensmi's behavioral intelligence platform aggregates sensor data from Nexmosphere and BlueZoo to deliver unified retail dashboards with anomaly detection and trend forecasting. Directly tied to BlueZoo via a flagship partnership and partially overlaps in-store analytics.
Others
- Vimcar / Locomote: Vimcar and similar telematics/IoT vendors represent adjacent IoT telemetry businesses; included as an adjacent comparison for how IoT-driven location data is monetized in B2B settings. Weak direct overlap with BlueZoo's people-measurement focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BlueZoo Inc. social profiles
Digital presenceBlueZoo Inc. compliance and trust
Trust signalCompliance2 records
BlueZoo Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueZoo Inc. leadership team
Management profileNumber of profiles
Profiles4 records
BlueZoo Inc. funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueZoo Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueZoo Inc.
What does BlueZoo Inc. do?
BlueZoo Inc. provides a privacy-first foot traffic and audience measurement platform that uses passive Wi-Fi and Bluetooth Low Energy (BLE) sensors to measure real-time occupancy, dwell time, unique visitors, and customer flow in physical spaces. The platform combines sensor hardware, a cloud analytics dashboard, mobile apps, APIs, and an AI-powered in-store video advertising agent to deliver GDPR-compliant analytics for retailers, out-of-home advertisers, smart cities, hospitality operators, and insurance companies. Revenues are generated through annual software subscriptions, sensor hardware sales, and emerging usage-based programmatic media pricing.
Is BlueZoo Inc. a public or private company?
BlueZoo Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was BlueZoo Inc. founded?
BlueZoo Inc. was founded in 2020. It employs 1 to 10 people.
Where is BlueZoo Inc. based?
BlueZoo Inc. is headquartered in Menlo Park, United States, in the North America region.
How does BlueZoo Inc. make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are sensor Hardware and usage-Based Analytics.
Who are BlueZoo Inc.'s main competitors?
Direct peers on record are Placer.ai, RetailNext, FootfallCam, Aislelabs, Xovis and Density. Broad incumbents are Cisco Spaces (formerly DNA Spaces) and Aruba (HPE) Location Services. Sensmi is listed as an emerging player. Vimcar / Locomote is listed as an others.
Does BlueZoo Inc. have an API?
Yes. BlueZoo offers API access for developers to integrate foot traffic data into their applications. The API enables pulling real-time occupancy information, dwell times, and historical analytics. Examples include Sodexo using BlueZoo's APIs to pull live occupancy data into the Sodexo MyWay mobile app and Cedarville University's development team calling the BlueZoo API for testing their CrowdChecker web app. The API also supports webhook notifications when occupancy reaches specific thresholds. Developer documentation is at api.bluezoo.io.
What industry is BlueZoo Inc. in?
BlueZoo Inc.'s product category is Foot Traffic and Audience Measurement Analytics. Its primary akta.pro industry code is HSAPAPAJ, Asset Tracking, RTLS & Equipment Monitoring (Facilities), with a secondary code of BPAKAGAL, Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins). Its NAICS code is 561621 and its SIC code is 3822.