What Embroker does

Embroker is a San Francisco-based insurtech company founded in 2015 that delivers commercial business insurance to growing U.S. companies through a vertically specialized, digitally enabled brokerage platform. The company distributes insurance products through the ONE Platform (app.embroker.com), which provides a single-application experience for quoting, binding, and managing multiple coverage lines including Business Owners Policy, Cyber, Directors and Officers, Employment Practices Liability, Professional Liability (E&O), Tech E&O, Lawyers Professional Liability, Workers Compensation, Commercial Crime, and Key Person insurance. Embroker packages these coverages into industry-specific bundles for funded startups, tech companies, law firms, venture capital and private equity firms, financial services professionals, consultants, and real estate agents. The platform combines self-serve digital purchase for standard coverages with broker-assisted support for complex risks, supported by an Embroker Access Partner Program that lets third-party brokers distribute Embroker products.

The company's underlying technology combines a proprietary digital platform with AI-powered document ingestion (saving account managers up to 40 hours per month per company claim), predictive underwriting models, and generative AI for fraud detection and content personalization. Embroker is licensed in all 50 U.S. states and Washington, D.C., and operates with SOC 2 Type 2 compliance. Strategic partnerships, most notably with Everspan as fronting carrier (2024), enable the company to offer proprietary digital policies and expand into adjacent verticals without the full capital burden of operating an owned carrier, though Series C funding (2021) had earmarked capital for carrier development.

Embroker generates revenue primarily through standard and contingent insurance commissions calculated as a percentage of premium, supplemental commissions tied to annual performance, and negotiated client fees for servicing. The company has raised over $150M in cumulative venture funding across rounds in 2015, 2016, 2018, and a $100M Series C led by FTV Capital in June 2021, with investors including Bee Partners, Canaan Partners, Tola Capital, MassMutual Ventures, and others. Embroker serves 9.5k+ businesses and has secured 16k+ policies, with named customer relationships spanning energy startups (PI Energy), non-profits (REFORM Alliance), fintech (Truebill), and venture capital (Bee Partners). The leadership team is led by CEO Ben Jennings, with Andy Lea joining as Chief Insurance Officer in 2024.

Name

Embroker

Legal name

Embroker, Inc.

Website

https://embroker.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Embroker is a San Francisco-based insurtech founded in 2015 that delivers commercial business insurance through a vertically specialized digital platform (ONE) serving funded startups, tech companies, law firms, VC/PE firms, financial professionals, consultants, and real estate agents across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Commercial Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Commercial insurance platform
• Digital insurance brokerage
• Business insurance products
• Professional liability coverage
• Insurtech solutions

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Commissions: Embroker receives usual and customary commissions or fees for distribution and servicing of insurance policies, calculated as a percentage of the premium paid to the insurer. Also receives contingent commissions based on achieving criteria such as new customer acquisition, retention, and loss results.
2. Client Fees: Negotiated fees for services in lieu of or in addition to commissions, including subscribing, policy handling, and consulting fees. Approved in writing prior to binding coverage.
3. Supplemental Commissions: Fixed amounts paid by insurance companies based on Embroker's performance during the prior year, established annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Embroker is a digital commercial insurance brokerage that distributes business insurance products (general liability, property, cyber, D&O, professional liability, workers compensation, crime, key person, and AI liability) through its ONE digital platform. The company combines industry-specific underwriting expertise across eight verticals with a self-serve technology platform that delivers quotes, binding, certificates of insurance, and policy management, supplemented by licensed broker advisory for complex risks.

Product overview

Embroker is an insurtech platform offering a comprehensive portfolio of commercial insurance products through its ONE digital platform. The platform provides both core insurance products (Business Owners Policy, Cyber Insurance, D&O, Professional Liability, Tech E&O, Workers Compensation, etc.) and industry-specific packages (Funded Startups, Tech Companies, Law Firms, VC & PE Firms, Financial Services, Consultants, Real Estate). The ONE platform enables single-application experiences for tailored coverage, while proprietary digital policies are available through partnerships with carriers like Everspan and Everest. The company also offers emerging AI liability policies with coverage limits from $2 million to $50 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Owners Policy (BOP) Combines general liability and commercial property insurance to protect a business, office, and contents in a single, cost-effective policy. Designed for small and mid-sized businesses seeking bundled core protection.
• Cyber Insurance Covers first- and third-party claims arising from security and data breaches, ransomware, phishing, and other cybercrimes. Targeted at businesses that handle sensitive data or rely on digital systems.
• Directors and Officers (D&O) Insurance Protects company decision-makers against claims and lawsuits alleging wrongful acts in managing the business. Targeted at executives, board members, and the company itself.
• Employment Practices Liability Insurance Provides financial protection from employee lawsuits alleging sexual harassment, wrongful termination, discrimination, and similar claims. Targeted at employers of all sizes.
• Professional Liability (E&O) Insurance Provides financial protection when a business is sued for mistakes or alleged negligence while delivering professional services (also known as Errors and Omissions or malpractice insurance). Targeted at service-firm owners and professionals.
• Technology Errors and Omissions / Cyber Covers liability claims alleging financial losses from tech products or services, plus costs from security breaches including ransomware and system damage. Targeted at technology companies and tech-enabled service providers.
• Lawyers Professional Liability (LPL) Insurance Protects lawyers and law firms from lawsuits alleging mistakes, misguided advice, or negligence in the delivery of legal services (also known as legal malpractice or legal E&O). Targeted at attorneys and law firms.
• Commercial Crime Insurance Protects businesses from financial loss related to crimes including employee theft, dishonesty, embezzlement, forgery, fraud, and robbery. Targeted at businesses concerned with internal and external criminal activity.
• Workers Compensation Insurance Covers employee injuries or disease occurring during employment, including hospital bills, physical therapy, lost wages, and employer negligence-related injury claims. Required by state law in most U.S. jurisdictions.
• Key Person Insurance Insurance coverage protecting businesses against the financial impact of losing a key employee due to death or disability. Targeted at small and growing companies whose survival depends on specific individuals.
• AI Liability Policies Standalone AI liability policies covering AI-related risks with coverage limits ranging from $2 million to $50 million. Targeted at companies developing or deploying AI products and services.

Quantifiable outcome

• Save account managers up to 40 hours per month through AI-powered document ingestion
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• EverspancoreStrategic or Co-development Partner · 1 January 2024Strategic partnership with Everspan, named 2024's Fronting Carrier of the Year by Insurance Insider. Collaboration enables new coverage programs on Embroker's ONE platform including tailored packages for accountants, bookkeepers, tax preparers, real estate agents, and consultants. Everspan provides fronting carrier capabilities for digital insurance solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/embroker
• Facebookfacebook.com/embroker
• LinkedInlinkedin.com/company/embroker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embroker