NIP Group

What NIP Group does

NIP Group Inc. (Nasdaq: NIPG) is a publicly traded digital sports and entertainment company formed in 2023 through the merger of Swedish esports organization Ninjas in Pyjamas and Chinese digital sports group ESV5. It operates a portfolio of brands spanning competitive esports teams (Ninjas in Pyjamas, eStar, DragonV), event production (MAG Studio), talent management, hospitality, and game publishing, with operational hubs in Sweden, China, Abu Dhabi, and Brazil. In 2025 the company completed a Nasdaq IPO, secured a $40 million strategic investment from the Abu Dhabi Investment Office (ADIO), and relocated its global headquarters to Abu Dhabi to align with Middle East esports expansion.

The company's core technology stack centers on AI-powered directing and VR streaming used in esports content production, claimed to deliver an 80% year-on-year improvement in content production efficiency. It has also launched the Wuhan East Railway Station Digital Entertainment Hub, a digital-physical integration project, and operates Bitcoin mining infrastructure as a separate revenue vertical, positioning itself as the 12th-largest publicly traded Bitcoin miner globally with an 11.3 EH/s hash rate and a stated $16 million monthly BTC production target.

Revenue is generated across multiple streams: esports team operations, live event and tournament production, talent management and licensing, hospitality and venue operations, game publishing, and Bitcoin mining. Customers include global gaming audiences, brands and sponsors seeking access to esports demographics, and Middle Eastern government-backed partners supporting regional esports infrastructure. Go-to-market is enterprise-led with public-market visibility via Nasdaq, and active brand-building through industry events such as BEYOND Expo 2025.

Name

NIP Group

Legal name

NIP Group Inc.

Website

https://nipgroup.gg

Company type

Public

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

NIP Group Inc. (Nasdaq: NIPG) is a publicly traded digital sports and entertainment company operating esports teams, event production, talent management, hospitality, and game publishing brands including Ninjas in Pyjamas, eStar, and DragonV, serving global gaming audiences, brands and sponsors, and Middle East government partners, with additional Bitcoin mining operations.

Ownership category

akta.pro rank

Product category

Esports & Digital Entertainment

NAICS

Sports Teams and Clubs (711211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

Keywords

• Esports operations
• Bitcoin mining
• Event production
• Talent management
• Game publishing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Esports Operations: Core esports business including team operations, tournament participation, and competitive gaming
2. Event Production: Live event and tournament production, experiential entertainment
3. Talent Management: Management and representation of esports athletes and content creators
4. Hospitality: Esports hospitality services and venue operations
5. Game Publishing: Publishing of games and digital entertainment content
6. Bitcoin Mining: Cryptocurrency mining operations generating approximately $16 million in BTC monthly

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NIP Group is a diversified esports and digital entertainment company that operates competitive gaming teams, produces live events, manages esports talent, runs hospitality venues, publishes games, and mines Bitcoin. The company owns brands including Ninjas in Pyjamas, eStar, MAG Studio, and DragonV, with operations across Stockholm, Abu Dhabi, Wuhan, and Brazil.

Product overview

NIP Group operates as a diversified digital sports and entertainment platform organized as a portfolio of brands and clubs. The portfolio includes core esports organizations (Ninjas in Pyjamas, eStar, DragonV), entertainment brands (eStar Entertainment), and event production services (MAG Studio). The company expanded into digital-physical integration projects (Wuhan Digital Entertainment Hub) and Bitcoin mining operations, with plans to increase investment in AI technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Ninjas in Pyjamas: Legendary Swedish esports organization and brand within the NIP Group portfolio
• eStar
• eStar Entertainment
• MAG Studio
• DragonV

Products and services

• Ninjas in Pyjamas (NIP)
• eStar / eStar Entertainment
• MAG Studio
• DragonV
• Bitcoin Mining Operations
• Event Production Services
• Esports Talent Management

Quantifiable outcome

• 80% year-on-year improvement in content production efficiency
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Citibank N.A.minorOthers · 15 June 2026Citibank N.A. serves as the depositary bank for NIP Group's American Depositary Shares (ADS), arranging for the automatic exchange of existing ADSs for new ADSs following the one-for-thirty ratio change effective July 6, 2026. Fractional entitlements are sold and proceeds distributed to holders.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• GameSquare Holdings: Publicly traded esports and gaming company (parent of FaZe Clan and others) operating esports teams, content, and creator management — directly comparable to NIP Group's portfolio of team brands, talent management, and digital content operations.
• Team Liquid: One of the world's largest privately held esports organizations, fielding elite teams across multiple titles and operating content, merchandise, and a training facility — directly comparable to NIP's multi-brand team operations and event/content production.
• Cloud9: Established North American esports organization with elite teams across multiple game titles and a strong content/creator arm — closely comparable to NIP Group's elite team operations and brand-driven esports content model.
• 100 Thieves: Esports organization, lifestyle brand, and content company competing across multiple titles with a strong apparel/merchandise and creator ecosystem — comparable to NIP's combination of competitive teams, brands, and digital content.
• G2 Esports: European-headquartered esports organization operating elite teams, content, and a strong brand/sponsorship business — closely comparable to NIP's European roots, multi-title team structure, and sponsorship-driven monetization.
• Astralis: Publicly listed (Denmark) esports organization operating competitive teams across multiple titles — comparable to NIP Group in being a publicly traded, team-centric esports holding company with multi-title rosters.
• OverActive Media: Publicly traded esports and entertainment company operating teams (Toronto Defiant, Toronto Ultra) and developing dedicated esports venues — directly comparable to NIP's combination of esports team operations and venue/hospitality strategy.
• Enthusiast Gaming: Publicly traded gaming and esports media company operating Luminosity Gaming (esports teams), content networks, and gaming media properties — comparable to NIP's portfolio of team brands, creator content, and digital audience monetization.
• TSM (SoloMid): Historically one of the most prominent North American esports organizations, operating teams across multiple titles and a content/creator business — directly comparable to NIP's elite team model and content monetization.

Broad incumbents

• Riot Games: Major video game publisher and esports league operator (League of Legends, VALORANT) — a broader incumbent that controls the league structures in which NIP's teams compete, making it both a critical partner and a benchmark for the underlying franchise economics of NIP's competitive business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NIP__Group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIP Group