NIP Group
NIP Group Inc. (Nasdaq: NIPG) is a publicly traded digital sports and entertainment company operating esports teams, event production, talent management, hospitality, and game publishing brands including Ninjas in Pyjamas, eStar, and DragonV, serving global gaming audiences, brands and sponsors, and Middle East government partners, with additional Bitcoin mining operations.
- Company typePublic
- Founded2023
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingServices
What NIP Group does
NIP Group Inc. (Nasdaq: NIPG) is a publicly traded digital sports and entertainment company formed in 2023 through the merger of Swedish esports organization Ninjas in Pyjamas and Chinese digital sports group ESV5. It operates a portfolio of brands spanning competitive esports teams (Ninjas in Pyjamas, eStar, DragonV), event production (MAG Studio), talent management, hospitality, and game publishing, with operational hubs in Sweden, China, Abu Dhabi, and Brazil. In 2025 the company completed a Nasdaq IPO, secured a $40 million strategic investment from the Abu Dhabi Investment Office (ADIO), and relocated its global headquarters to Abu Dhabi to align with Middle East esports expansion.
The company's core technology stack centers on AI-powered directing and VR streaming used in esports content production, claimed to deliver an 80% year-on-year improvement in content production efficiency. It has also launched the Wuhan East Railway Station Digital Entertainment Hub, a digital-physical integration project, and operates Bitcoin mining infrastructure as a separate revenue vertical, positioning itself as the 12th-largest publicly traded Bitcoin miner globally with an 11.3 EH/s hash rate and a stated $16 million monthly BTC production target.
Revenue is generated across multiple streams: esports team operations, live event and tournament production, talent management and licensing, hospitality and venue operations, game publishing, and Bitcoin mining. Customers include global gaming audiences, brands and sponsors seeking access to esports demographics, and Middle Eastern government-backed partners supporting regional esports infrastructure. Go-to-market is enterprise-led with public-market visibility via Nasdaq, and active brand-building through industry events such as BEYOND Expo 2025.
NIP Group firmographics
Firmographics- Name
- NIP Group
- Legal name
- NIP Group Inc.
- Website
- https://nipgroup.gg
- Company type
- Public
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NIP Group Inc. (Nasdaq: NIPG) is a publicly traded digital sports and entertainment company operating esports teams, event production, talent management, hospitality, and game publishing brands including Ninjas in Pyjamas, eStar, and DragonV, serving global gaming audiences, brands and sponsors, and Middle East government partners, with additional Bitcoin mining operations.
- Ownership category
- akta.pro rank
NIP Group industry classification
Industry- Product category
- Esports & Digital Entertainment
- NAICS
- Sports Teams and Clubs (711211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
Keywords
Where NIP Group is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
NIP Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Esports Operations: Core esports business including team operations, tournament participation, and competitive gaming
- Event Production: Live event and tournament production, experiential entertainment
- Talent Management: Management and representation of esports athletes and content creators
- Hospitality: Esports hospitality services and venue operations
- Game Publishing: Publishing of games and digital entertainment content
- Bitcoin Mining: Cryptocurrency mining operations generating approximately $16 million in BTC monthly
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
NIP Group product offering
Product offeringCore offering
NIP Group is a diversified esports and digital entertainment company that operates competitive gaming teams, produces live events, manages esports talent, runs hospitality venues, publishes games, and mines Bitcoin. The company owns brands including Ninjas in Pyjamas, eStar, MAG Studio, and DragonV, with operations across Stockholm, Abu Dhabi, Wuhan, and Brazil.
Product overview
NIP Group operates as a diversified digital sports and entertainment platform organized as a portfolio of brands and clubs. The portfolio includes core esports organizations (Ninjas in Pyjamas, eStar, DragonV), entertainment brands (eStar Entertainment), and event production services (MAG Studio). The company expanded into digital-physical integration projects (Wuhan Digital Entertainment Hub) and Bitcoin mining operations, with plans to increase investment in AI technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Ninjas in Pyjamas: Legendary Swedish esports organization and brand within the NIP Group portfolio
- eStar
- eStar Entertainment
- MAG Studio
- DragonV
Products and services
- Ninjas in Pyjamas (NIP)
- eStar / eStar Entertainment
- MAG Studio
- DragonV
- Bitcoin Mining Operations
- Event Production Services
- Esports Talent Management
Quantifiable outcome
- 80% year-on-year improvement in content production efficiency
- +2 more outcomes
Companies that use NIP Group
Customer profileSegments3 records
Ideal customer profiles3 records
NIP Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
NIP Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Citibank N.A.minorCitibank N.A. serves as the depositary bank for NIP Group's American Depositary Shares (ADS), arranging for the automatic exchange of existing ADSs for new ADSs following the one-for-thirty ratio change effective July 6, 2026. Fractional entitlements are sold and proceeds distributed to holders.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
NIP Group competitors and assessment
Company assessmentDirect peers
- GameSquare Holdings: Publicly traded esports and gaming company (parent of FaZe Clan and others) operating esports teams, content, and creator management — directly comparable to NIP Group's portfolio of team brands, talent management, and digital content operations.
- Team Liquid: One of the world's largest privately held esports organizations, fielding elite teams across multiple titles and operating content, merchandise, and a training facility — directly comparable to NIP's multi-brand team operations and event/content production.
- Cloud9: Established North American esports organization with elite teams across multiple game titles and a strong content/creator arm — closely comparable to NIP Group's elite team operations and brand-driven esports content model.
- 100 Thieves: Esports organization, lifestyle brand, and content company competing across multiple titles with a strong apparel/merchandise and creator ecosystem — comparable to NIP's combination of competitive teams, brands, and digital content.
- G2 Esports: European-headquartered esports organization operating elite teams, content, and a strong brand/sponsorship business — closely comparable to NIP's European roots, multi-title team structure, and sponsorship-driven monetization.
- Astralis: Publicly listed (Denmark) esports organization operating competitive teams across multiple titles — comparable to NIP Group in being a publicly traded, team-centric esports holding company with multi-title rosters.
- OverActive Media: Publicly traded esports and entertainment company operating teams (Toronto Defiant, Toronto Ultra) and developing dedicated esports venues — directly comparable to NIP's combination of esports team operations and venue/hospitality strategy.
- Enthusiast Gaming: Publicly traded gaming and esports media company operating Luminosity Gaming (esports teams), content networks, and gaming media properties — comparable to NIP's portfolio of team brands, creator content, and digital audience monetization.
- TSM (SoloMid): Historically one of the most prominent North American esports organizations, operating teams across multiple titles and a content/creator business — directly comparable to NIP's elite team model and content monetization.
Broad incumbents
- Riot Games: Major video game publisher and esports league operator (League of Legends, VALORANT) — a broader incumbent that controls the league structures in which NIP's teams compete, making it both a critical partner and a benchmark for the underlying franchise economics of NIP's competitive business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NIP Group social profiles
Digital presenceNIP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIP Group leadership team
Management profileNumber of profiles
Profiles2 records
NIP Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
NIP Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIP Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIP Group
What does NIP Group do?
NIP Group is a diversified esports and digital entertainment company that operates competitive gaming teams, produces live events, manages esports talent, runs hospitality venues, publishes games, and mines Bitcoin. The company owns brands including Ninjas in Pyjamas, eStar, MAG Studio, and DragonV, with operations across Stockholm, Abu Dhabi, Wuhan, and Brazil.
Is NIP Group a public or private company?
NIP Group is a public company. It is classified as public and is currently operating.
When was NIP Group founded?
NIP Group was founded in 2023. It employs 101 to 250 people.
Where is NIP Group based?
NIP Group is headquartered in Stockholm, Sweden, in the Europe region.
How does NIP Group make money?
Six revenue lines are on record. Esports Operations are the primary driver. The others are event Production, talent Management, hospitality, game Publishing and bitcoin Mining.
Who are NIP Group's main competitors?
Direct peers on record are GameSquare Holdings, Team Liquid, Cloud9, 100 Thieves, G2 Esports, Astralis, OverActive Media, Enthusiast Gaming and TSM (SoloMid). Riot Games is listed as a broad incumbent.
Does NIP Group have an API?
No public API is recorded for NIP Group.
What industry is NIP Group in?
NIP Group's product category is Esports & Digital Entertainment. Its primary akta.pro industry code is MPAFAEAD, Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks). Its NAICS code is 711211 and its SIC code is 7997.