SessionM
SessionM is a customer Loyalty and Engagement Platform.
- Company typePrivate
- Founded2011
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SessionM does
SessionM is a customer loyalty and engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is headquartered in Boston with offices around the globe.
SessionM firmographics
Firmographics- Name
- SessionM
- Legal name
- SessionM, Inc.
- Website
- http://www.sessionm.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- SessionM is a customer Loyalty and Engagement Platform.
- Ownership category
- akta.pro rank
Where SessionM is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SessionM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: SessionM generates revenue through annual recurring revenue (ARR) from enterprise SaaS subscriptions. The platform was reported to have approximately $35 million in ARR prior to acquisition, with declining revenue trend from $57 million (2023) to $54.5 million (2024) to $50.5 million (2025).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with modular capabilities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SessionM product offering
Product offeringCore offering
SessionM is a cloud-based customer loyalty and engagement SaaS platform that enables enterprises to design, run, and optimize omnichannel loyalty programs. The platform unifies first-party customer data into real-time profiles, manages points, tiers, rewards and offers, and orchestrates behaviorally triggered campaigns across email, push, SMS and POS channels. It is sold as a modular enterprise SaaS solution with bundled strategic services for Fortune 500 retailers, restaurants, airlines, fuel/convenience chains, and CPG brands.
Product overview
SessionM is a loyalty marketing technology platform acquired by Capillary Technologies in 2026. The platform operates as a modular, end-to-end solution consisting of core platform capabilities (Data Management, Points and Tiers, Campaigns, Rewards and Offers, Analytics and Insights) and supporting platform enablers (Unified Customer Profiles, Omnichannel Experiences). SessionM powers multiple program types including Earn and Burn Loyalty, Offer Programs, Paid Loyalty, and Tiered Programs. The platform serves industries including Retailers, Restaurants, Fuel and Convenience, and Airlines. Following acquisition, SessionM now operates as a Capillary Technologies Company, with the combined entity expected to exceed $115 million in annual recurring revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- SessionM Loyalty Platform Holistic enterprise SaaS loyalty marketing platform providing end-to-end services from strategy and design to implementation and optimization, supporting earn-and-burn, tiered, paid, and offer-based loyalty programs.
- Strategic Services
Quantifiable outcome
- 8.8% lift in incremental sales for convenience retailer loyalty programs
- +4 more outcomes
Companies that use SessionM
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
SessionM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
SessionM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MastercardcoreMastercard owned and operated SessionM since 2019 before selling the company to Capillary Technologies in February 2026 for $20 million. During Mastercard's ownership, SessionM served as Mastercard's loyalty and engagement platform capability.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SessionM competitors and assessment
Company assessmentDirect peers
- Punchh: Punchh is a restaurant and retail loyalty platform serving chains like Subway and Chipotle with mobile-first loyalty programs. It directly competes with SessionM in SessionM's core restaurant and convenience verticals.
- Thanx: Thanx is a digital loyalty and engagement platform purpose-built for restaurant chains, integrating with POS to drive repeat visits and incremental spend. It competes head-to-head with SessionM in QSR and fast casual.
- Antavo: Antavo is an enterprise loyalty cloud platform serving global brands across retail, hospitality, and CPG with API-driven program management. It targets the same enterprise buyer profile and Fortune 500 use cases as SessionM.
- Yotpo: Yotpo is a DTC-focused platform combining loyalty, reviews, SMS, and visual UGC for ecommerce brands. It competes with SessionM for retailer and brand loyalty budgets, particularly in digital-native and omnichannel retail.
- Smile.io: Smile.io powers points, VIP, and referral loyalty programs for Shopify-based retailers and brands. It overlaps with SessionM's ecommerce and specialty retail loyalty offerings at the lower end of the market.
- LoyaltyLion: LoyaltyLion is a loyalty and engagement platform for Shopify and BigCommerce merchants, focused on mid-market ecommerce retention. It competes with SessionM's retail module for online-first brands.
- Marigold Engage (formerly Cheetah Digital): Marigold Engage is an enterprise customer engagement and loyalty platform with deep roots in loyalty program technology for global brands. It directly competes with SessionM for enterprise loyalty RFPs and airline/hospitality verticals.
- Zinrelo: Zinrelo is a SaaS loyalty rewards platform serving mid-market and enterprise retailers with points, tiers, and referral programs. It competes with SessionM's modular loyalty offerings in retail and ecommerce.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing platform with CRM-integrated loyalty, journey orchestration, and personalization capabilities. It competes with SessionM at the high end of enterprise, often as a substitute or umbrella platform.
- Adobe Experience Platform: Adobe Experience Platform is a broad customer data and personalization platform offering loyalty-adjacent capabilities through Real-Time CDP and Adobe Campaign. It competes for the same Fortune 500 enterprise personalization budget as SessionM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SessionM social profiles
Digital presenceSessionM financial estimates
Financial estimateRevenue estimate
Valuation estimate
SessionM leadership team
Management profileNumber of profiles
Profiles4 records
SessionM funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SessionM M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SessionM
What does SessionM do?
SessionM is a cloud-based customer loyalty and engagement SaaS platform that enables enterprises to design, run, and optimize omnichannel loyalty programs. The platform unifies first-party customer data into real-time profiles, manages points, tiers, rewards and offers, and orchestrates behaviorally triggered campaigns across email, push, SMS and POS channels. It is sold as a modular enterprise SaaS solution with bundled strategic services for Fortune 500 retailers, restaurants, airlines, fuel/convenience chains, and CPG brands.
Is SessionM a public or private company?
SessionM is a private company. It is classified as corporate owned and is currently acquired.
When was SessionM founded?
SessionM was founded in 2011. It employs 101 to 250 people.
Where is SessionM based?
SessionM is headquartered in Boston, United States, in the North America region.
How does SessionM make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are SessionM's main competitors?
Direct peers on record are Punchh, Thanx, Antavo, Yotpo, Smile.io, LoyaltyLion, Marigold Engage (formerly Cheetah Digital) and Zinrelo. Broad incumbents are Salesforce Marketing Cloud and Adobe Experience Platform.
Does SessionM have an API?
No public API is recorded for SessionM.